India’s 2025 Festive Season to See Record Gig Hiring, Says Adecco

Seasonal jobs rise 15-20% led by retail, logistics, BFSI, and Tier 2 city expansion

Mumbai, India: India’s festive season is expected to generate more than 2.16 lakh temporary and gig jobs during the second half of 2025, according to projections released by Adecco India. Hiring demand has surged by 15 to 20 percent compared to the previous year, driven by post-election economic optimism, a strong monsoon lifting rural consumption, and aggressive seasonal promotions by leading brands.
This sharp uptick in hiring is being led by sectors such as retail, e-commerce, logistics, BFSI, hospitality, travel, and FMCG. Hiring has been timed around key consumption events including Raksha Bandhan, Big Billion Days, Prime Day Sale, Dussehra, Diwali, and the upcoming wedding season. Businesses across sectors have moved up their recruitment cycles to remain operationally ready for the projected rise in demand.

Hiring momentum is strongest in metros such as Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, and Pune, with a 19 percent increase from last year. Simultaneously, Tier 2 cities including Lucknow, Jaipur, Coimbatore, Nagpur, Bhubaneswar, Mysuru, and Varanasi are experiencing a dramatic 42 percent rise in hiring. Emerging job markets like Kanpur, Kochi, and Vijayawada are also seeing upward trends, confirming a broader geographic shift in festive season workforce demand.
Adecco India reports that compensation levels are also climbing. Metro salaries are up by 12 to 15 percent, while emerging cities are witnessing a sharper rise between 18 to 22 percent. Notably, the participation of women in festive roles has increased by 23 percent, underscoring the growing appeal of flexible, short-duration employment options.

According to Mr. Deepesh Gupta, Director and Head of General Staffing at Adecco India, “This year’s festive season is seeing a sharper and more structured demand curve. Unlike previous years where hiring was largely volume-driven, employers today are equally focused on deployment speed, workforce readiness, and regional agility. We began accelerating employee screening and workforce mapping early in the year. Our average turnaround time from application to deployment has reduced to 17 days, enabled by digital screening and mobile-first onboarding.”

In terms of sector-specific dynamics, logistics and delivery roles are projected to grow by 30 to 35 percent. BFSI is expanding field operations with a 30 percent rise in hiring for credit card sales and POS deployments, especially in Tier 2 and Tier 3 towns. Travel and hospitality are forecasting a 20 to 25 percent increase in staffing, while retail and e-commerce are set to dominate, accounting for 35 to 40 percent of total seasonal hiring.
Employers are also shifting their hiring preferences. Candidates aged 18 to 30, especially those with gig or frontline retail experience, are in demand. Multilingual capabilities, customer-handling experience, and digital fluency are now seen as essential for roles in credit sales, logistics, and in-store service.
Beyond meeting temporary demand spikes, Adecco observes a deeper trend: seasonal jobs are now being used to identify long-term workforce potential. Nearly one in four seasonal workers transition into formal roles post-season. Retail and fintech companies are formalizing career paths for high-performing seasonal workers. This strategic evolution highlights that seasonal employment is increasingly being integrated into structured workforce planning.

Retention, traditionally a challenge in festive hiring, is being directly addressed. Employers are introducing structured incentives such as joining bonuses, attendance-linked payouts, and completion bonuses. These measures have led to a 20 to 25 percent improvement in seasonal worker retention rates year over year.
Adecco India, part of the global Adecco Group AG, is a premier human resource solutions provider with expertise in temporary staffing, professional staffing, permanent recruitment, training, and consulting. The company’s India operations comprise over 900 professionals managing a network that supports more than 40,000 associates across the country.

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