Premium Tyres, Local Roads: Tirupati Welcomes New Continental Drive Experience

With over 200 stores nationwide, Continental adds Tirupati to its Premium Drive portfolio, offering tyre solutions backed by advanced infrastructure and over 150 years of engineering legacy.

Continental Tires, a globally respected tyre manufacturer, has expanded its retail footprint in South India by launching a new Continental Premium Drive (CPD) dealership in Tirupati, Andhra Pradesh. Operated by Super Tyres, a trusted local name since 2016, this modern outlet is located at Krishna Reddy Nagar, Autonagar, offering integrated tyre-related services under one roof.
The new CPD facility is part of Continental’s larger “In the Market, For the Market” strategy, which focuses on embedding premium tyre access in high-growth regions. Customers in Tirupati will now have access to services including tyre sales and replacements, advanced wheel alignment, tyre balancing, and nitrogen filling, in a space designed for safety, comfort, and automotive precision.

Tirupati, long known for its cultural and religious significance, is also witnessing consistent urban and vehicular growth. With rising private vehicle ownership, tourism-driven traffic, and an expanding service economy, the city presents an ideal market for Continental’s growing customer base in India.
Samir Gupta, Managing Director of Continental Tires India, commented: “The new CPD store in Tirupati marks another important step in our commitment to ensuring safety, comfort, and performance for customers in Andhra Pradesh. With our ‘In the Market, For the Market’ approach, we continue to expand our presence across India, bringing premium products and services closer to our customers.”

Pallavi Kapoor, Head of Marketing, Continental Tires India, added: “We are looking forward to partnering with Super Tyres to bring the Continental Premium Drive experience to Tirupati. This new CPD store demonstrates our dedication to delivering high-quality products and making premium tyre solutions more accessible in key regional markets.”
Giri Purushotham, Owner of Super Tyres, said: “We are proud to deepen our partnership with Continental Tires through this newly launched CPD store in Tirupati. Since 2016, Super Tyres has built strong customer trust in the region, and this modern facility will allow us to serve them even better by offering both premium products and dependable automotive services.”

Super Tyres began its journey on Tiruchanoor Road and has consistently expanded by focusing on customer-first service and trust-building. The addition of this state-of-the-art CPD dealership further strengthens their presence in Tirupati.
With this launch, Continental’s CPD network in India grows to over 200 brand stores. The brand’s continued investment in India is supported by a recent announcement of ₹100 crore aimed at expanding its Passenger and Light Truck Tires business, affirming its commitment to both regional engagement and national scale.

Founded in 1871 in Germany, Continental AG develops pioneering technologies for sustainable and connected mobility. The company’s 2024 preliminary sales stood at €39.7 billion. It employs around 190,000 people across 55 countries.
Its Tires division is among the largest tyre manufacturers in the world, with a global presence including 20 production sites and 16 development centres. In fiscal 2024 alone, the group sector generated €13.9 billion in sales.
By expanding into Tirupati with a premium dealership backed by trusted partners, Continental continues to redefine tyre access, safety, and service quality for India’s fast-growing mobility hubs.

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