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  • AI’s Role in Shaping Future MBA Programs Takes Centre Stage at a Delhi Education Summit Featuring Noida International University

     Dr. S. K. Verma of Noida International University joined academic leaders at the 7th Future of Management Education Summit 2025 to discuss AI integration, ethics, and curriculum reform

    Noida International University marked its academic presence at the 7th Future of Management Education Summit 2025, held in New Delhi, with discussions centred on how artificial intelligence is influencing the direction of management education in India. The summit was organised by BW Businessworld and BW Education at the Eros Hotel and brought together academicians, policymakers, and institutional leaders to examine emerging shifts in higher education.

    The event served as a platform to reflect on how business schools are responding to changes driven by artificial intelligence, evolving industry needs, and global academic practices. Conversations during the summit focused on future-ready MBA programmes, the integration of AI and education technology, ESG frameworks, global collaborations, and models for lifelong learning. These themes closely mirror Noida International University’s stated focus on building management education that remains responsive to industry and technological change.

    Dr. S. K. Verma, Director of the School of Business and Commerce at Noida International University, participated in the discussions and shared his perspective during a panel session titled How AI Is Affecting Today’s Education System and the Challenges of AI. He noted that artificial intelligence is now shaping several core aspects of management education, including curriculum design, teaching methods, assessment structures, and institutional governance.

    Dr. Verma also highlighted the importance of responsible adoption. He emphasised that while AI brings efficiency and scale, institutions must give equal attention to ethical implementation, faculty upskilling, and strengthening students’ critical thinking and decision-making abilities. According to him, technology should complement learning rather than replace foundational academic values. He added that Noida International University continues to work towards MBA programmes that integrate artificial intelligence with industry relevance, global exposure, ESG perspectives, and long-term learning outcomes.

    The panel discussion featured academic leaders from several institutions, including Dr. Mayank Daundiyal, Dean, School of Business, Jindal Global University, Hisar; Dr. Jayananda, Pro Vice Chancellor, Shobhit University, Meerut; and Prof. Dr. Rajesh S, Vice Chancellor, MIT–ADT University, Pune. The dialogue examined both the opportunities and challenges associated with AI in education, such as data ethics, academic integrity, faculty readiness, and maintaining human values alongside technological advancement.

    Noida International University was also represented by a delegation led by Dr. Richa Srivastava, Head – Outreach and Industry Integration. The delegation actively engaged with other participants during the summit, contributing to academic exchange and exploring possibilities for industry-academia collaboration and global partnerships.
    Through its participation at the summit, Noida International University reiterated its focus on AI-integrated management education and industry-aligned curricula. The institution continues to emphasise preparing future leaders who are equipped not only with technological skills but also with ethical awareness and social responsibility.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A Quiet Reordering of Shareholding Is Underway at Shriram Finance With MUFG Bank

    The proposed INR 39,618 crore preferential equity issuance would give MUFG Bank a 20 percent holding in Shriram Finance, subject to shareholder and regulatory approvals.

    A significant change in the ownership structure of one of India’s largest retail lenders is taking shape as Shriram Finance Limited moves to bring a global banking institution onto its share register. The board of Shriram Finance has approved definitive agreements with MUFG Bank Ltd. for a preferential issuance of equity shares that would result in MUFG acquiring a 20 percent stake on a fully diluted basis, subject to approvals.
    The proposed transaction involves an investment of INR 39,618 crore and represents a rare instance of foreign capital entering the Indian non banking financial company sector at this scale. While the stake does not alter management control, it meaningfully reshapes the company’s ownership mix and long term capital profile. The investment is pending shareholder consent, regulatory clearances, and customary closing conditions.

    Shriram Finance operates as India’s second largest retail NBFC by assets under management, serving a broad customer base that includes small road transport operators, MSMEs, and individual borrowers across urban and semi urban markets. The company’s distribution reach and diversified loan portfolio have positioned it as a core participant in India’s credit ecosystem, particularly in segments underserved by traditional banking.
    From a balance sheet perspective, the proposed capital infusion is expected to strengthen Shriram Finance’s capital adequacy and provide long duration growth capital. The presence of a global banking shareholder may also influence future access to lower cost liabilities and support alignment with international governance and operational benchmarks, although the company will continue to operate as an independent listed entity.

    For MUFG Bank, the transaction marks its largest single investment in India to date. The bank is part of Mitsubishi UFJ Financial Group, which has maintained a presence in India for over a century through banking, corporate finance, and capital market activities. The group has previously invested approximately USD 1.7 billion in the country and employs several thousand people across its Indian operations.
    Umesh Revankar, Executive Vice Chairman of Shriram Finance, described the transaction as a defining moment in the company’s growth journey, noting that the entry of a long term global financial partner reinforces confidence in both the company and the broader Indian financial services sector. He emphasised that the partnership is expected to support sustainable growth while strengthening governance standards.

    Hironori Kamezawa, Group Chief Executive Officer of Mitsubishi UFJ Financial Group, stated that the group views Shriram Finance as a strategic partner aligned with its long term vision for India. He indicated that MUFG intends to support the company’s growth while contributing to economic development and financial inclusion.
    The transaction has been advised by a mix of domestic and international financial and legal advisors, reflecting the complexity and scale of the deal. Once completed, the investment is expected to set a reference point for future foreign participation in India’s NBFC sector, particularly in retail focused lending institutions.

    Rather than signalling a shift in control, the proposed investment points to a gradual recalibration of ownership and influence, one that strengthens Shriram Finance’s capital foundation while embedding a global financial institution within its shareholder base. In an industry where capital resilience and governance are increasingly scrutinised, the transaction underscores how strategic minority ownership can quietly reshape financial institutions over time.
    A significant change in the ownership structure of one of India’s largest retail lenders is taking shape as Shriram Finance Limited moves to bring a global banking institution onto its share register. The board of Shriram Finance has approved definitive agreements with MUFG Bank Ltd. for a preferential issuance of equity shares that would result in MUFG acquiring a 20 percent stake on a fully diluted basis, subject to approvals.

    The proposed transaction involves an investment of INR 39,618 crore and represents a rare instance of foreign capital entering the Indian non banking financial company sector at this scale. While the stake does not alter management control, it meaningfully reshapes the company’s ownership mix and long term capital profile. The investment is pending shareholder consent, regulatory clearances, and customary closing conditions.
    Shriram Finance operates as India’s second largest retail NBFC by assets under management, serving a broad customer base that includes small road transport operators, MSMEs, and individual borrowers across urban and semi urban markets. The company’s distribution reach and diversified loan portfolio have positioned it as a core participant in India’s credit ecosystem, particularly in segments underserved by traditional banking.

    From a balance sheet perspective, the proposed capital infusion is expected to strengthen Shriram Finance’s capital adequacy and provide long duration growth capital. The presence of a global banking shareholder may also influence future access to lower cost liabilities and support alignment with international governance and operational benchmarks, although the company will continue to operate as an independent listed entity.
    For MUFG Bank, the transaction marks its largest single investment in India to date. The bank is part of Mitsubishi UFJ Financial Group, which has maintained a presence in India for over a century through banking, corporate finance, and capital market activities. The group has previously invested approximately USD 1.7 billion in the country and employs several thousand people across its Indian operations.
    Umesh Revankar, Executive Vice Chairman of Shriram Finance, described the transaction as a defining moment in the company’s growth journey, noting that the entry of a long term global financial partner reinforces confidence in both the company and the broader Indian financial services sector. He emphasised that the partnership is expected to support sustainable growth while strengthening governance standards.
    Hironori Kamezawa, Group Chief Executive Officer of Mitsubishi UFJ Financial Group, stated that the group views Shriram Finance as a strategic partner aligned with its long term vision for India. He indicated that MUFG intends to support the company’s growth while contributing to economic development and financial inclusion.
    The transaction has been advised by a mix of domestic and international financial and legal advisors, reflecting the complexity and scale of the deal. Once completed, the investment is expected to set a reference point for future foreign participation in India’s NBFC sector, particularly in retail focused lending institutions.
    Rather than signalling a shift in control, the proposed investment points to a gradual recalibration of ownership and influence, one that strengthens Shriram Finance’s capital foundation while embedding a global financial institution within its shareholder base. In an industry where capital resilience and governance are increasingly scrutinised, the transaction underscores how strategic minority ownership can quietly reshape financial institutions over time.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Modern Fatherhood Gets a Playful Spin in Miniklub’s New Parenting Film

     Created with Social Panga, the campaign features actor Gautam Rode as Mr Dad and presents fathers as active partners in everyday parenting.

    Modern parenting narratives in advertising are gradually shifting, and Miniklub’s latest digital film reflects this change by placing fathers at the centre of everyday family life. The kidswear and baby essentials brand has released a new campaign created in collaboration with Social Panga, presenting fatherhood not as an occasional role but as an active, involved presence shaped by intent, effort, and humour.
    The film introduces a central character called Mr Dad, played by television actor Gautam Rode. Drawing from his real-life experience as a parent, Rode portrays a father who approaches daily parenting situations with confidence, optimism, and a sense of fun. Rather than presenting an idealised or flawless image, the character navigates small domestic challenges with enthusiasm, even when outcomes do not always go as planned.

    The narrative unfolds through a series of relatable scenarios described as missions, such as getting children dressed or keeping them content through the day. These moments mirror the everyday realities of young families and are framed with light humour that acknowledges both effort and imperfection. The tone of the film avoids exaggeration, relying instead on recognisable situations that many parents encounter.
    Within the story, Miniklub is positioned as a practical companion rather than a foregrounded product pitch. Clothing and essentials appear as tools that support the flow of daily life, helping simplify tasks without drawing attention away from the family dynamic. This integration reflects a broader trend in brand storytelling where products serve as enablers rather than focal points.

    Anjana Pasi, Managing Director of Miniklub Retail Pvt. Ltd., has noted that the campaign stems from a belief that parenting is defined by participation rather than perfection. The film emphasises moments that go right alongside those that do not, reinforcing the idea that showing up consistently is what shapes meaningful family experiences.
    From the agency perspective, Social Panga approached the campaign by reframing fathers as playful, involved partners rather than secondary figures. The humour in the film emerges from reality and contrast, as Mr Dad’s confidence is often followed by self-aware acknowledgement of how unpredictable parenting can be. This balance allows the story to connect without appearing instructional or idealised.

    The campaign also reflects evolving cultural expectations around shared parenting. As more households move toward balanced roles, advertising narratives are beginning to mirror these shifts by portraying fathers as emotionally present and hands-on. In doing so, the film contributes to a broader conversation about how family roles are represented in mainstream brand communication.
    The film concludes by reinforcing Miniklub’s broader positioning as a supportive presence in the parenting journey. With an expanding retail footprint across multiple cities, the brand continues to align its messaging with the lived experiences of modern families, focusing on warmth, involvement, and everyday practicality rather than aspiration alone.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A Week-Long Children’s Holiday Programme Takes Shape in Mumbai With Pokiddo Junior

    Founder representatives from Pokiddo Junior said the Christmas Winter Ball will combine grooming workshops, performances and a children’s pageant

    Pokiddo Junior has announced a six-day children’s holiday programme in Mumbai, scheduled from December 20 to 25, centred around its Christmas Winter Ball activities. The programme is designed to offer structured workshops, festive engagement and performance opportunities for children during the holiday period.
    The activities will begin on December 20 with a Winter Ball event that includes sessions focused on grooming, fashion and dance. These workshops will run through the week, leading up to the Christmas Ball finale on December 25, which will feature the Ms and Mr Pokiddo 2025 pageant.

    According to the organisers, the programme has been planned as a platform for children to participate across a range of interests, including stage presence, etiquette and creative expression. Alongside workshops, the venue will host themed décor, photo zones, and scheduled interactions with Santa and Pokiddo characters.

    As part of the celebrations, children are invited to submit Letters to Santa to participate in the Pokiddo Junior Prince and Princess 2025 segment. The final day will include a formal ceremony where selected participants will be recognised with crowns, sashes and Pokiddo Passports.
    The organisers have also introduced a Royal Pass, which provides access for one child and one accompanying adult to all listed activities during the event, along with a buffet offering. An additional Guardian Pass is available for extra accompanying adults. Pricing and tax details have been outlined by the organisers as part of the registration process.

    The programme will be held at the Pokiddo Junior venue in Mumbai. Registrations are currently open through the organiser’s official booking platform.
    Event Dates: December 20 to December 25, 2025
    Venue: Pokiddo Junior, Mumbai
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Festive Diamond Buying Gains Momentum as NRI Travel Peaks Across India

    Bhima Gold Pvt. Ltd., led by Managing Director Vishnusharan Bhatt, rolls out the Brilliance Diamond Jewellery Festival with exclusive December-to-January collections and NRI-focused buying advantages across its South India stores.

    India’s festive retail season is seeing renewed momentum in diamond jewellery purchases as Non-Resident Indians return home during December and early January. With international travel peaking during this period, jewellers are witnessing higher purchase intent driven by weddings, family milestones, and long-term investment buying. This seasonal pattern has become increasingly significant for organised jewellery retailers with strong credibility in diamonds.
    Against this backdrop, Bhima Gold Pvt. Ltd. has introduced the Brilliance Diamond Jewellery Festival, a limited-period retail initiative aligned with the annual influx of NRI shoppers. The festival, running across all Bhima stores until mid-January, reflects the company’s effort to consolidate its position in the premium diamond segment during one of the most commercially active periods of the year.

    The initiative brings together new diamond collections, certified solitaires, and purchase benefits structured specifically for international buyers. Rather than focusing solely on festive aesthetics, the collections draw from contemporary global styling while retaining design elements familiar to Indian family jewellery traditions. This balance has become particularly relevant for NRIs who often seek pieces that work across cultural contexts.
    According to Vishnusharan Bhatt, Managing Director of Bhima Gold Pvt. Ltd., December continues to be a critical period for diamond jewellery engagement, not only because of travel patterns but also due to the emotional significance attached to year-end purchases. He notes that many NRI families plan jewellery buying alongside weddings, anniversaries, and generational gifting, making trust, valuation transparency, and long-term value central to decision-making.

    Bhima’s approach during the festival places emphasis on its established diamond assurance framework. Certified solitaires backed by International Gemological Institute and Gemological Institute of America form a core part of the offering. Enhanced documentation, transparent valuation practices, and additional in-store support are positioned to address the expectations of international buyers who are often comparing Indian purchases with global retail standards.
    The festival also introduces exchange and purchase value mechanisms aimed at long-standing Bhima customers, including families that have patronised the brand across generations. By encouraging upgrades and reinvestment within its own diamond portfolio, the retailer is seeking to deepen customer continuity rather than rely solely on first-time transactions.

    Beyond pricing and certification, design innovation remains a central pillar of the festival. New collections incorporate modern heirloom concepts, bridal influences, and fusion aesthetics, reflecting evolving preferences among younger buyers and second-generation NRIs. These designs are intended to hold relevance beyond a single occasion, aligning with changing attitudes toward jewellery as both emotional and functional assets.
    The Brilliance Diamond Jewellery Festival also signals Bhima’s broader strategy to expand its diamond category share while reinforcing its identity as a trust-led retailer. With a century-long legacy rooted in purity and craftsmanship, the company is positioning diamonds not merely as luxury objects but as markers of identity, continuity, and personal storytelling.
    As India’s festive quarter increasingly overlaps with global travel cycles, initiatives like this illustrate how organised jewellery retailers are adapting to a more international consumer base. For Bhima Gold, the December to January window represents not just a sales opportunity, but a moment to strengthen long-term relationships with the global Indian family.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Light Electric Mobility Gains Engineering Focus as HMC HIVE and KPIT Technologies Set Up CoE

     HMC Chairman Pankaj M. Munjal and KPIT CEO Kishor Patil outline plans for a Delhi NCR centre supporting global micromobility and L category electric vehicle OEMs.

    Light electric mobility is moving into a more engineering-led phase as HMC HIVE and KPIT Technologies formalise a partnership to support the growing global demand for micromobility solutions. The two companies have signed a memorandum of understanding to establish an independent Centre of Excellence in the Delhi NCR region, focused on design and engineering services for light electric vehicles, including e-bicycles and other L-category platforms.
    The collaboration brings together complementary strengths at a time when urban transport systems are under pressure to deliver cleaner and more flexible mobility options. As cities expand and last-mile travel accounts for a growing share of daily movement, light electric vehicles are increasingly viewed as a practical response to congestion, emissions, and accessibility challenges. The new Centre of Excellence is intended to address these needs by supporting global original equipment manufacturers with integrated engineering capabilities.

    HMC HIVE, the e-mobility manufacturing platform of Hero Motors Company, will contribute its experience in product development, prototyping, manufacturing enablement, and client engagement. KPIT Technologies, known for its work in mobility software and systems integration, will lead solution architecture, engineering delivery, program management, and software-defined vehicle capabilities within the centre.
    According to HMC Chairman Pankaj M. Munjal, the light electric vehicle sector has reached a point where hardware excellence must be matched by intelligent software and system integration. He noted that the partnership reflects HMC HIVE’s intent to move beyond conventional manufacturing models and support the development of globally competitive micromobility platforms.

    KPIT CEO and Managing Director Kishor Patil highlighted that even at the micromobility level, software-led design and systems thinking are becoming central to safety, cost efficiency, and scalability. He indicated that the collaboration would focus on developing engineering solutions that enable OEMs to bring high-quality and reliable light electric vehicles to market faster.
    The Centre of Excellence is expected to operate with a global outlook, serving customers across international markets while leveraging India’s growing role as an engineering and manufacturing hub. By combining scalable manufacturing systems with software-driven engineering, the partnership aims to create end-to-end capabilities for a segment that is evolving rapidly but remains fragmented in many regions.

    Beyond product development, the collaboration also reflects a broader shift in how mobility ecosystems are being built. Rather than treating micromobility as a peripheral category, the partnership positions light electric vehicles as a serious engineering domain requiring the same rigour applied to larger automotive platforms.
    As the light electric vehicle market continues to expand, the HMC HIVE and KPIT Technologies partnership signals how manufacturing and software companies are aligning to meet the demands of sustainable, urban-first mobility. The Delhi NCR Centre of Excellence is expected to play a central role in shaping engineering solutions that respond to both local and global mobility needs.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Academic and Industry Voices Converge on AI Research Directions at ThinkAI 2025 in Hyderabad

    Experts from Deloitte, Coin Earth Technologies, TU Berlin and Tampere University joined academicians for the KLH Aziznagar Campus conference

    ThinkAI 2025, the third international conference on “Recent Trends in AI-Enabled Technologies,” concluded at the KLH Aziznagar Campus on December 20 after two days of academic and industry-led discussions. The conference focused on how artificial intelligence is influencing research priorities, industry applications and future technology development.
    The event saw participation from academicians, industry professionals, entrepreneurs, researchers and students from India and overseas. Discussions covered both foundational AI research and applied use cases, highlighting the role of academic institutions in shaping industry-relevant and responsible AI development.

    Keynote sessions were delivered by Prof. B. Yegnanarayana, INSA Honorary Scientist at IIIT Hyderabad; Dr. Amit Varma of Coin Earth Technologies, Hyderabad; Dr. Subrajit Satapathy from Deloitte, Bengaluru; Dr. S. K. Altaf, Assistant Professor at TU Berlin; and Dr. Krishnaiah Mokurala, Postdoctoral Researcher at Tampere University, Finland. The speakers addressed emerging AI architectures, deployment challenges and evolving research directions.
    Vice President Er. Koneru Lakshman Havish said artificial intelligence has moved beyond experimentation and is now influencing real-world systems across sectors. He said platforms such as ThinkAI are intended to support research-driven innovation, global collaboration and student readiness for developing ethical and industry-aligned AI solutions.

    Technical sessions during the conference covered machine and deep learning, computer vision, natural language processing, speech and signal processing, soft computing, AI-driven analytics, intelligent systems and applications of AI in healthcare and smart cities. Ethical and responsible AI, along with next-generation AI-enabled technologies, were also discussed.
    Academic review formed a key component of the event. Out of 108 research papers submitted, 28 were selected for publication in the Springer Communications in Computer and Information Science (CCIS) Book Series, reflecting the conference’s peer-review standards.

    The conference was organised under the supervision of Dr. A. Ramakrishna, Principal, KLH Aziznagar Campus, and Dr. Sandeep Reddy Chitreddy, Conference Convener, with faculty and staff overseeing programme coordination and execution.
    Through ThinkAI 2025, KLH Aziznagar Campus continued its engagement with global research communities, contributing to ongoing academic discussions on the direction and impact of artificial intelligence.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A Regulated Route Into Digital Assets Takes Shape in the UK With Bybit’s Entry

    Bybit made Spot and P2P trading available to UK users under enhanced transparency and compliance norms

    Bybit has made its digital-asset trading platform available to users in the United Kingdom, marking its entry into one of the world’s most tightly regulated financial markets. The global cryptocurrency exchange said its UK operations are structured to align with Financial Conduct Authority financial-promotion requirements, with an emphasis on transparency and user protection.
    The UK launch gives users access to Spot trading across more than 100 trading pairs, along with peer-to-peer services. These offerings are supported by Bybit’s global liquidity infrastructure and internal risk-management controls, the company said.

    Crypto adoption in the UK has grown steadily over the past year. According to the Financial Conduct Authority, around 8 percent of UK adults now hold some form of digital asset. The increase in participation has brought greater scrutiny of platforms operating in the market, particularly around consumer protection and compliance standards.
    Bybit said its UK rollout reflects this environment, with products designed to offer structured access rather than speculative engagement. The platform’s operations follow established anti-money laundering and know-your-customer processes, and all services are offered in line with local financial-promotion rules.

    “Our goal is to give UK users reliable access to global opportunities in digital assets,” said Mykolas Majauskas, Senior Director of Policy at Bybit. “The UK has one of the most sophisticated financial ecosystems in the world, and its regulatory clarity provides a strong foundation for responsible innovation.”
    He added that the company plans to introduce additional products for UK users over time, while continuing to operate within a compliance-led framework.

    Ben Zhou, Co-founder and Chief Executive Officer of Bybit, said the UK launch represents a new phase for the exchange. “Over the past year, we have built products shaped by the needs of UK users. This marks the start of a chapter focused on informed participation in the digital-asset economy,” he said.

    Bybit’s UK operations are positioned as part of the company’s broader strategy to operate in markets with defined regulatory structures, as digital-asset platforms face increasing expectations from both users and regulators globally.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub

  • Advertising’s Unspoken Realities Find a Humorous Outlet Through a New Game by Motley

    The Mumbai-based independent agency created Cards Against Advertising to showcase shared industry realities through satire

     A new satirical card game developed by independent creative agency Motley is drawing attention within the advertising and marketing community for its candid take on agency life. Titled Cards Against Advertising, the game uses humour to reflect the pressures, clichés and contradictions that many professionals in the industry encounter but rarely discuss openly.
    The game has been created under Motley Orgnls, the agency’s internal platform that supports crew-led creative projects. Designed as a parody party game, it includes 150 cards that reference familiar agency situations, workplace language and day-to-day realities across advertising, marketing and creative services.

    While inspired by the broader format of party card games, Cards Against Advertising focuses specifically on experiences drawn from within the industry. The content has been written by professionals across roles, including creatives, strategists, account managers and interns, with scenarios that mirror moments such as last-minute presentation changes, alignment calls, pitch pressures and informal conversations that often happen off record.
    Advertising remains a highly influential industry, but one that is also frequently associated with long working hours, high expectations and burnout. Many professionals enter the field motivated by creative ambition, only to encounter challenges that are rarely acknowledged in formal settings. The game was conceived as a way to recognise these shared experiences and allow people to engage with them through humour rather than critique or instruction.

    “This is more than just a game; it is a unique advertising-specific party experience,” said Priyanka Surve, Founding Partner and Creative Head at Motley. “It’s a product designed by people who work in the industry, for people who live its realities every day.”
    The project also reflects Motley’s approach to creative ownership and workplace culture. Through Motley Orgnls, team members are encouraged to propose independent ideas beyond client work. Selected projects receive production support from the agency, with profits shared with the creators over time.

    “In an industry driven by ideas, it’s important that creative ownership extends beyond client work,” said Jason Menezes, Founding Partner and Business Head at Motley. “Motley Orgnls exists because creativity shouldn’t just earn a salary. It should build equity, ownership and pride.”
    Designed for small teams as well as larger gatherings, the game is intended for adults who have worked within the creative ecosystem, including agency professionals, former agency employees and clients familiar with agency culture. A typical game session runs between 30 and 90 minutes. Expansion packs focusing on specific roles such as copywriters, designers and social media professionals are planned.

    The release of Cards Against Advertising comes amid ongoing conversations within the industry around burnout, mental health and sustainable work environments. While the game does not present itself as a solution, it offers a shared, light-hearted way for people in advertising to acknowledge collective experiences through humour and self-awareness.
    The card game is currently available by direct outreach through the agency’s official Instagram handle motleyhq.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.