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  • HealthOK Celebrates India’s Tireless Fathers with ‘HealthOK Heroes’ Campaign

    Mankind Pharma’s multivitamin brand spotlights the stamina of modern Indian dads, launching a wellness-forward tribute this Father’s Day.

     In a campaign brimming with gratitude and health advocacy, HealthOK, a flagship wellness brand from Mankind Pharma, has launched a new Father’s Day campaign celebrating the often-overlooked vigor and resolve of Indian fathers. Titled HealthOK Heroes, the campaign recognizes the invisible energy fathers summon daily, and supports it with 100% vegetarian multivitamin formulations.
    The digital campaign celebrates dads who transition from office chairs to homework desks, boardrooms to bicycles, and day jobs to bedtime stories, without ever showing fatigue. The narrative honors fathers who seamlessly toggle between responsibilities and remain tireless pillars of their households.

    Why This Campaign Matters
    “In a country where 30–40% of the population follows a vegetarian diet, we realized there was a real gap in vegetarian multivitamin options, especially for men,” said Mr. Joy Chatterjee, Vice President, Sales & Marketing, Consumer Business Unit, Mankind Pharma. “With HealthOK, we’re delivering a supplement solution aligned with cultural dietary preferences while acknowledging the effort modern dads put in every single day.”

    A Supplement That Matches His Strength
    HealthOK’s latest multivitamin tablets for men are vegetarian, easy to consume, and packed with essential micronutrients to combat lifestyle fatigue and support active fatherhood. The campaign also reintroduces HealthOK Gummies for Kids, combining immunity support with a taste kids actually enjoy.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Prega News Celebrates Expectant Fathers with ‘Invisible Journey’ Campaign

    A Father’s Day story that flips the spotlight, celebrating the silent strength of dads navigating pregnancy by their partner’s side.

    In a landscape where maternity conversations often dominate, Prega News, India’s No. 1 pregnancy detection kit brand from Mankind Pharma, has launched an evocative campaign for Father’s Day 2025, titled “Invisible Journey.” The digital film, featuring stand-up artist Aashish Solanki, unpacks the emotional, financial, and psychological labor silently carried by expectant fathers.
    The campaign shows Solanki experiencing pregnancy, quite literally, by strapping on a belly and mimicking his partner’s physical challenges. But when his wife and friends enter, the lens shifts. It becomes a tribute not to the discomfort he faces, but to the emotional backbone he provides.

    The Father’s Half: Often Felt, Rarely Seen
    “Pregnancy changes both lives, even when one stays quiet,” says Mr. Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma. “Expectant fathers work harder, save more, sacrifice rest, and plan everything from cribs to college, without ever appearing in the frame.”
    This campaign is a national nod to those men, to their midnight budget calculations, their quiet Googling of pregnancy symptoms, and their gentle emotional regulation when anxiety spikes in their partner.

    Campaign Highlights

    • Research Insight: 95% of Indian fathers believe parenting is a shared responsibility
    • Modern Shift: 94% report active participation in household chores and early childcare
    • Narrative Arc: From belly-bound comedy to heartwarming tribute in 36 seconds
    • Platform: Released on YouTube and amplified across Instagram, LinkedIn, and parenting portals

    Watch the Campaign Film

    Brand Context
    Prega News has long been India’s preferred choice for pregnancy confirmation. With this campaign, the brand expands its narrative from moment of discovery to emotional inclusion. It champions shared parenting, emotionally aware fatherhood, and the evolving dynamics in modern Indian homes.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • MediBuddy’s #JustDadThings Campaign Turns Miniature Worlds into Giant Fatherly Truths

    A Father’s Day story where AI meets emotion, highlighting how dads sacrifice silently and why it’s time to prioritize their health.

    MediBuddy, India’s leading digital healthcare platform, is redefining Father’s Day storytelling with a visually stunning and emotionally grounded campaign titled #JustDadThings. Set in a carefully crafted miniature world brought alive using AI-assisted visual storytelling, the film draws attention to a profound truth: fathers often stand strong for others while neglecting their own health.
    The 36-second digital campaign, conceptualized and produced in-house by MediBuddy, uses symbolic visuals, a tiny world with an outsized emotional payload, to capture the everyday selflessness of Indian dads. From chauffeuring kids to skipping their own checkups, the campaign shows how the most visible anchors in our lives often ignore their own well-being.

    Why It Resonates
    “Culturally, fathers have long been cast as silent providers, always present, rarely prioritized,” said Manu Sankar Das, Head of Brand Marketing at MediBuddy. “This insight formed the backbone of our campaign. It’s time we shift gratitude into action by encouraging families to book regular health checks for dads.”
    India ranks among countries where men are least likely to undergo preventive healthcare. Fathers especially delay screenings, downplay symptoms, and see doctor visits as secondary. This makes early detection and family nudging critical.

    Campaign Objectives

    • Highlight: Fathers’ health is often sidelined by daily responsibilities
    • Engage: Stir emotional awareness through miniature AI-crafted visuals
    • Act: Encourage families to book checkups via MediBuddy for Father’s Day
    • Deliver: Emotional resonance plus utility in one seamless narrative

    Watch the Campaign Film

    About MediBuddy
    MediBuddy serves over 100,000 patients daily and supports 125,000+ doctors across 7,500+ hospitals and 7,700+ diagnostic centers. With offerings like online/offline doctor consults, lab tests, surgeries, and multilingual support, it’s one of India’s most inclusive digital health platforms.
    The company’s campaign aligns with its larger goal of pushing preventive healthcare into mainstream family conversations, using creative mediums to make important issues visible.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Redcliffe Labs Reveals Men Face Greater Heart Risk in India, Launches Free hs-CRP Test Campaign for Father’s Day

    New nationwide data shows Indian men exhibit higher levels of cardiac risk markers, Redcliffe Labs responds with preventive screening initiative for men.

    India, June 13, 2025 ,  As Father’s Day approaches, Redcliffe Labs has released a comprehensive pan-India health study that unveils a concerning trend: Indian men exhibit significantly more abnormal results in key heart health markers than women. The study analyzed over 1 lakh diagnostic records from across the country, spotlighting the urgent need for early detection.
    To address this issue, Redcliffe Labs is offering a free hs-CRP (High-Sensitivity C-Reactive Protein) test with every men’s full-body health check-up as part of its Father’s Day campaign.
    Key Study Highlights

    • Cholesterol: 40.2% of men vs. 29.6% of women had elevated total cholesterol
    • LDL (“Bad” Cholesterol): 43.9% of men vs. 31.7% of women
    • Triglycerides: 37.4% of men vs. 27.1% of women
    • hs-CRP (Inflammation Marker): 45.3% of men vs. 34.2% of women

    These metrics are early indicators of chronic cardiovascular risk, including strokes, heart attacks, and arterial blockages.

    “Heart Disease Doesn’t Happen Overnight”
    “Men are at higher risk not because of fate, but because of avoidance,” said Aditya Kandoi, Co-founder & CEO of Redcliffe Labs. “These results are red flags waving years in advance. Our Father’s Day initiative isn’t just a campaign, it’s a wake-up call.”
    The data suggests Indian men are disproportionately affected due to late diagnostics, unmanaged stress, dietary issues, and delayed medical interventions. Redcliffe Labs’ mission is to change this narrative from reaction to prevention.
    Campaign Details

    • Offer: Free hs-CRP test with every men’s full-body checkup
    • Validity: June 14–24, 2025
    • Locations: 220+ cities, 80+ labs, and home-collection available
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Set Sail on a #DadApprovedCruise:StarDream Cruises Crafts the Ultimate Father’s Day at Sea

    No ties, no tools, just timeless memories. This Father’s Day, give dad the gift of sea breeze, luxury, and laughter aboard the Genting Dream.

    June 13, 2025 , When it comes to Father’s Day gifts, most choices are predictable: wallets, gadgets, or another tie. But for families looking to break the mold, StarDream Cruises is offering something far more unforgettable, the #DadApprovedCruise aboard its flagship, the Genting Dream. It’s a voyage curated not just for travel, but for connection.
    Departing from Singapore, the Genting Dream charts a luxurious path to some of Southeast Asia’s most iconic coastal gems: Melaka, Penang, Phuket, and Port Klang. With departures scheduled between July 2025 and April 2026, the cruise isn’t just timely for Father’s Day, it’s timeless in impact.

    For the Dad Who Deserves Everything
    Whether dad prefers a morning workout or a sunset spa session, the Genting Dream delivers. The ship features a fully equipped fitness center, an indulgent spa, and a salon for grooming and relaxation. For dads who appreciate culinary excellence, 32 unique dining options span the globe: from the rich spices of The Lido’s Indian fare to the clean precision of Japanese and Korean cuisine at Umi Uma.
    The Oasis presents a menu dedicated to wholesome and vegan selections, while Blue Lagoon serves up late-night comfort with a street food vibe. Premium lounges such as Bar 360, BarCity, and Red Lion offer the perfect setting to raise a glass in dad’s honor.

    Adventure Meets Elegance
    For the active dad, the ship becomes a floating playground. Sportsplex offers ziplining, basketball, mini-golf, and poolside recreation. Kids and dads alike can dive into thrill-packed waterslides or settle nostalgic scores in the onboard arcade.
    As night falls, the energy shifts. Zouk Beach Club becomes a tranquil stage for stargazing, while Zouk Night Club delivers beats and vibes into the early hours. For families seeking quieter moments, the Zodiac Theatre offers live entertainment, and the luxury shopping arcade provides curated retail therapy.
    The Gift of Time Together
    Beyond amenities and itineraries, what makes the #DadApprovedCruise remarkable is its emotional core. “Dads notice the small things, a smooth check-in, thoughtful service, a shared laugh over dessert,” says a StarDream spokesperson. “This cruise isn’t just about where you go, but how you feel when you get there.”
    On the Genting Dream, moments turn into memories: watching the sun sink behind the ocean, laughing over impromptu karaoke, or simply feeling the ship’s gentle sway with loved ones by your side.

    Exclusive Father’s Day Offer
    To mark the occasion, StarDream Cruises is offering a limited-time Father’s Day deal: 60% off for the second guest, plus free sailings for the third and fourth guests on all 2- or 3-night departures from Singapore between July 2025 and April 2026.
    It’s a package that ensures not just luxury, but inclusivity, a chance for the entire family to come aboard and celebrate dad in style.

    Make This Father’s Day Legendary
    No itinerary to plan. No meetings to attend. Just uninterrupted time with the ones who matter most. Aboard the Genting Dream, StarDream Cruises delivers more than a vacation, it offers a celebration of fatherhood in all its forms.
    So skip the socks and set sail instead. Let dad indulge in a journey where every detail is curated, every activity is optional, and every moment is his to enjoy.
    Published by Prittle Prattle News, featuring you virtuously
     Editor-in-Chief: Smruti Bhalerao
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Music for Meals: How AGAM and Akshaya Patra Are Turning Melodies Into Meals for Millions

    As Akshaya Patra marks 25 years of nourishing India’s future, a two-day musical charity event in Bengaluru unites art, impact, and a shared hunger for change.

    Bengaluru, June 13, 2025 , In an unprecedented convergence of music and service, The Akshaya Patra Foundation is hosting “Music for Meals,” a two-day charity concert that aims to transform applause into action. Headlined by the acclaimed Carnatic rock band AGAM, the event has already captivated the spirit of Namma Bengaluru, with both shows declared full-house ahead of schedule.
    Taking place on 14 and 15 June 2025 at MLR Convention Centre, Whitefield and Prestige Centre for Performing Arts, Konanakunte, the event marks a milestone in Akshaya Patra’s journey, 25 years of nourishing school children through its world-renowned mid-day meal programme. This initiative is more than a concert; it is a cultural declaration that music can do more than entertain, it can empower.

    From Stage to Sustenance
    Every ticket sold translates directly into nutritious meals for children in underserved communities. Through this event, Akshaya Patra amplifies its message: when communities come together around music, they can also come together to tackle hunger, education gaps, and inequality.
    “Music has the power to unite, uplift, and inspire,” says Mr. Shridhar Venkat, CEO of The Akshaya Patra Foundation. “We are deeply grateful to the people of Bengaluru and our partners for transforming melodies into meals, and support into opportunity.”

    Powered by Purposeful Partnerships
    This large-scale initiative would not be possible without the collaboration of impact-driven partners. DivyaSree Developers, serving as Co-Sponsor, reinforced their community-first philosophy:
    “Our vision has always extended beyond building spaces, towards building communities. Supporting Music for Meals aligns perfectly with our values of purpose and impact,” noted a spokesperson from DivyaSree.

    The initiative also brings together:

    • Culinary Expert Partner: Paakashala
    • Associate Sponsor: Kalyan Jewellers
    • Logistics Partner: Porter
    • Radio Partner: Radio City 91.1 FM

    This unified backing allows Akshaya Patra to focus every rupee raised toward its mission of feeding India’s future.

    Cultural Impact Meets Social Engineering
    AGAM’s new album, “Arrival of the Ethereal,” is being unveiled at the concert, making it both a musical and philanthropic launch. Known for their genre-defying blend of Carnatic and rock music, AGAM embodies the soul of modern Indian fusion, a perfect complement to Akshaya Patra’s blend of tradition and innovation.
    The choice of venues further reinforces the cause: community-centric spaces that reflect accessibility and cultural inclusion.
    25 Years, 3 Billion Meals, One Movement
    Since its inception, Akshaya Patra has served over 3 billion meals across India. Its mid-day meal initiative is the largest not-for-profit of its kind in the world, working in partnership with the Government of India.
    As it enters its 25th year, the Foundation is reaffirming its commitment to holistic child development, from classroom performance and health outcomes to social equity and aspiration-building.

    A Standing Ovation With Purpose
    With Music for Meals, the city of Bengaluru is not just attending a concert, it is participating in a larger movement. As AGAM takes the stage, every beat becomes a promise, every lyric a lifeline.
    This event showcases how the rhythm of compassion can be amplified when institutions, artists, brands, and citizens join forces. Music has always brought people together. Now, it also brings nourishment.

  • Moneyboxx Finance Bats Big for Bharat: T20 Sponsorship Redefines Grassroots Financial Empowerment

    Cricket and credit converge as Moneyboxx Finance steps onto the T20 pitch with purpose, bridging aspiration and access in rural India.

    National, June 13, 2025 , In a strategic move underscoring its grassroots vision, Moneyboxx Finance Ltd., a BSE-listed NBFC specializing in micro-entrepreneur lending, has entered the sports sponsorship arena by partnering with two regional cricket franchises: Anmol Kings Halar (Saurashtra Pro T20 League) and Sobisco Smashers Malda (Bengal Pro T20 League).
    The campaigns, which run from June 7 to 20, mark a bold departure from traditional branding approaches. Rather than focusing solely on visibility, Moneyboxx’s initiative is rooted in emotional relevance, embedding its brand alongside dreams taking shape on the cricket field and in India’s heartland bazaars.
    “Cricket and credit may seem like distant worlds, but they share a common theme: belief, opportunity, and breakthrough, ” says Mr. Mayur Modi, Co-Founder of Moneyboxx Finance Ltd. “We’re not just advertising, we’re amplifying ambition where it matters most.”

    Tapping into Regional Passion
    By investing in Saurashtra and Bengal’s rising T20 circuits, Moneyboxx isn’t chasing eyeballs, it’s nurturing loyalty. These regional teams command fierce local followings, and aligning with them puts Moneyboxx in direct touch with its primary demographic: small-town entrepreneurs and underserved communities.
    The trouser branding on both teams provides Moneyboxx with not just visual placement but cultural participation. Cricket is more than a game in India; it is an emotional epicenter. This strategic convergence allows the company to embed its mission into the passions of Bharat’s Tier 2 and Tier 3 towns.
    A Purpose-Driven Campaign
    Moneyboxx Finance serves micro and small enterprises, livestock owners, kirana shopkeepers, rural artisans, who are often outside the radar of traditional banking. With loans ranging from INR 1–10 lakh, the company has disbursed growth capital across 12 states, including Gujarat, West Bengal, Rajasthan, and Uttar Pradesh.
    As of June 2025, Moneyboxx operates 163 branches in semi-urban and rural regions, enabling a deep physical footprint that resonates with the local cricketing fervor. The T20 campaign furthers this presence not just in a marketing sense but as a trust-building initiative.

    Sport as a Platform for Inclusion
    India’s T20 leagues are no longer just about competition, they’re about representation. Much like micro-entrepreneurship, cricket at the regional level is fueled by hustle, grit, and community pride. Both reflect India’s everyday aspirations.
    Moneyboxx’s choice to sponsor these teams sends a strong signal: financial inclusion is not a boardroom narrative, it’s a grassroots action plan. The move is especially significant at a time when India is striving to formalize its vast informal economy.
    From Brand Exposure to Brand Experience
    Instead of traditional mass media campaigns, this partnership allows Moneyboxx to engage authentically. Viewers in Gujarat and West Bengal aren’t just seeing a logo, they’re experiencing a brand that champions their story.
    This shift from exposure to experience is critical in an era of attention fatigue. Emotional connections now drive consumer trust more than frequency of ad impressions.

    Financial Empowerment: On and Off the Field
    Moneyboxx believes that talent and tenacity deserve a platform, whether it’s a batsman in Halar or a weaver in Malda. The slogan “Dreams deserve a chance, whether on the cricket field or in the bustling marketplace” encapsulates the company’s dual vision: sports as inspiration, finance as enabler.
    As grassroots cricket produces India’s future stars, Moneyboxx continues funding future business leaders from the same regions.
    Moneyboxx Finance Ltd. is a non-deposit-taking, base-layer NBFC listed on the Bombay Stock Exchange. With a mission to transform credit access in underserved India, it provides secured and unsecured business loans to micro-entrepreneurs across agriculture, retail, manufacturing, and services sectors.
    Headquartered in Gurugram, Haryana, its operational strength lies in its deep market understanding, data-backed underwriting models, and a human-first lending approach.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Forests by Heartfulness Aims to Plant 30 Million Trees by 2030, Leading India’s Ecological Renaissance

    sets a national precedent in sustainable afforestation, combining scientific forestry with spiritual sensitivity and grassroots community participation

    On World Environment Day 2025, Forests by Heartfulness (FBH), a flagship initiative of the Heartfulness Institute, reaffirmed its ambitious pledge to raise 30 million trees by 2030. With a 90 percent plant survival rate and a methodologically unique model rooted in regenerative ecology and spiritual sensitivity, the initiative is fast emerging as a national benchmark in large-scale afforestation.
    Currently operating across 12 Indian states, Forests by Heartfulness has already planted over 3 million trees across 10,000 acres of degraded landscapes. Its 20 native nurseries house six million saplings spanning 330 endemic species. With 80 endangered species already conserved, the project stands as one of India’s most comprehensive ecological regeneration campaigns.

    According to Dr. V. Ramakantha, Retired IFS and Chairman of Forests by Heartfulness, “With the inspiration of Daaji, we are blending traditional wisdom with ecological science to deliver impact. Children, youth, and entire communities are participating, not just to plant trees, but to rebuild ecosystems.”
    The FBH model avoids superficial greening practices. Instead, it uses phytosociological surveys to choose sites, enriches degraded soil with biochar and microbial activators, and nurtures layered forest ecosystems. Shrubs, herbs, creepers, and grasses are cultivated alongside trees to recreate natural biodiversity.

    FBH’s work spans water conservation, livelihood generation, and biodiversity protection. So far, 35 lakes have been restored or built to store 77 crore litres of water. Over 1,200 mature trees have been relocated with an 80 percent success rate.
    Projects in Ratlam (Madhya Pradesh), Mehsana (Gujarat), and Delhi NCR are transforming scrub forests into dense native ecosystems. In Mehsana’s Taranga Hills, 150,000 sandalwood trees are part of a broader plan to plant 625,000 saplings supported by rain guns that simulate rainfall—the largest such deployment in the world.
    This afforestation project is not only reviving barren land but also aims to create more than 10,000 green jobs nationwide, with over 1,000 employment opportunities expected in Gujarat alone.

    Initiatives like ‘Ek Ped Maa Ke Naam’, aligned with Prime Minister Narendra Modi’s environmental vision, have been launched to merge ecological action with cultural reverence. This unique approach celebrates motherhood through tree planting as a form of living tribute.
    With the second half of the UN Decade on Ecosystem Restoration now underway, Forests by Heartfulness is positioned as a globally scalable model that combines grassroots activism, scientific forestry, and contemplative practice.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Schneider Electric Launches TeSys Deca Advanced 115A & 150A in India, Elevates Green Industrial Innovation

    Schneider Electric strengthens its motor control portfolio in India with the launch of TeSys Deca Advanced contactors, delivering durability, CO₂ savings, and ease of deployment across industrial sectors.

    Schneider Electric, the global leader in energy management and industrial automation, has introduced its latest TeSys Deca Advanced 115A and 150A motor starters to the Indian market. The launch strengthens Schneider Electric’s portfolio of high-efficiency motor control solutions, emphasizing operational simplicity, robust design, and environmental sustainability.
    The new TeSys Deca Advanced range is engineered to optimize uptime, reduce environmental impact, and streamline industrial operations. With features tailored for demanding sectors including manufacturing, mining, utilities, and infrastructure, the launch marks another milestone in Schneider Electric’s mission to enable smarter, more sustainable industries.

    Nikhil Pathak, Vice President, Digital Energy and Power Products, Schneider Electric, Greater India, said, “Innovation at Schneider Electric goes beyond technology. It’s about value creation for customers and the environment. TeSys Deca Advanced represents our commitment to durable, smart, and environmentally conscious solutions that can perform reliably even in India’s toughest operating conditions.”
    Designed to support India’s sustainability agenda, the TeSys Deca Advanced lineup features a 22 percent reduction in CO₂ emissions compared to traditional equivalents. This is achieved through Schneider’s green design philosophy, which minimizes lifecycle environmental impact without compromising on performance.

    Engineered for longevity, the contactors are capable of maintaining consistent performance in harsh industrial conditions. Built for compatibility with high-efficiency motors, the products are designed to work seamlessly across a broad range of OEM and panel builder configurations. The simplified architecture supports an 80 percent reference reduction and 20 percent workload savings, significantly enhancing time-to-market for integrators.

    Available now through Schneider Electric’s certified channel partners and authorized distributors across India, the TeSys Deca Advanced 115A and 150A models are part of the company’s broader push to redefine industrial efficiency while meeting ESG goals.

    With India’s industries rapidly adopting digital and energy-efficient tools, Schneider Electric continues to play a pivotal role in supporting national manufacturing priorities while leading in decarbonization.
    For more details, visit www.se.com
    Published by Prittle Prattle News featuring you virtuously
    Editor in Chief: Smruti Bhalerao
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • RIR Power Electronics Expands SiC Diode Manufacturing with Taiwan’s Pro Asia Semiconductor

    RIR Power scales up global SiC diode production with Taiwanese fab partnership and prepares for domestic commercial ramp-up from its upcoming Odisha facility.

    RIR Power Electronics Ltd., a pioneer in high-power semiconductor solutions listed on the Bombay Stock Exchange (BSE: 517035), has announced a major expansion of its 1200V Silicon Carbide (SiC) diode manufacturing through a strategic partnership with Pro Asia Semiconductor Corporation (PASC), Taiwan. The collaboration accelerates RIR’s production of SiC-based power devices and positions it to meet global dem
    and in automotive, industrial, renewable energy, and defence markets.The move is expected to fast-track the company’s entry into advanced markets by introducing a portfolio of Schottky Barrier Diodes (SBDs) ranging from 2 amps to 60 amps. These products are already in shipment from Taiwan to customers in India, the United States, and other Southeast Asian markets.

    RIR’s technology capabilities stem from an exclusive IP transfer deal signed in October 2024 with Sicamore Semi, USA. This agreement provides RIR with full rights to manufacture and commercialize SiC diodes, MOSFETs, and IGBTs developed for 4-inch wafers, now successfully scaled for 6-inch wafer production. The scale-up was supported by technical collaborators Vortex Semi (USA) and PASC (Taiwan).
    According to Dr. Harshad Mehta, Chairman and Director of RIR Power, “This achievement marks a significant leap in our ability to serve global SiC demand. The shipment of 1200V diodes produced on 6-inch wafers from PASC paves the way for rapid commercialization from our proposed Odisha fab.”

    Purchase orders have already been secured from Richardson Electronics (USA) and Ankit Plastics (India), further validating RIR’s market relevance in high-efficiency semiconductor technologies.
    This expansion aligns with India’s Make in India vision. RIR’s upcoming ₹618 crore semiconductor fab in Odisha is expected to enhance India’s indigenous capability in semiconductor production, reduce dependency on imports for strategic applications, and contribute to employment generation.

    RIR’s integrated strategy links global supply chain collaboration with domestic infrastructure development. The company aims to position itself as a vital player in India’s semiconductor ambitions by reinforcing reliability and access to critical components for the defence, energy, and transportation sectors.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube