With strategic backing from HSBC, Deutsche Bank, KfW IPEX-Bank, ING Bank, and J.P. Morgan, Shriram Finance secures India’s biggest SACE-covered loan to drive financial inclusion.
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From India to Italy: Shriram Finance Secures Landmark $500M SACE Loan for Sustainable Growth
Shriram Finance Limited (SFL), India’s leading non-banking financial company (NBFC) and the flagship firm of the Shriram Group, has secured a record-breaking $500 million equivalent SACE-backed loan, marking the largest SACE-covered facility ever availed by an Indian NBFC. This 10-year long-term financing agreement, backed by SACE, Italy’s official export credit agency, will enable SFL to expand its financing portfolio for Italian vehicles, both new and used, supporting its Social Finance Framework while furthering financial inclusion in India.
Shriram Finance Expands Global Partnerships for Sustainable Financing
SACE & Global Lenders Express Confidence in Shriram Finance
Strengthening India’s Access to Global Capital
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With 5 Billion Kilometers Driven, TATA.ev Expands India’s Charging Network with 400,000 Charge Points & Mega Chargers
TATA.ev partners with Tata Power, ChargeZone, Statiq, and Zeon to expand India’s EV charging infrastructure, ensuring seamless long-distance travel and urban accessibility.
TATA.ev, India’s leading electric vehicle (EV) brand, is set to transform the country’s EV charging landscape with a massive expansion plan aimed at doubling India’s charging infrastructure. By 2027, the company plans to install 400,000 charge points, significantly increasing accessibility and convenience for EV owners across the nation. The initiative builds on TATA.ev’s experience of facilitating 5 billion electric kilometers driven across India.
To accelerate this expansion, TATA.ev has launched Open Collaboration 2.0, partnering with leading Charge Point Operators (CPOs) such as Tata Power, ChargeZone, Statiq, and Zeon Charging. These collaborations will enable the installation of 30,000+ new public fast chargers in strategic locations, including major highways, metro cities, and tier-2 towns.The expansion includes the launch of the TATA.ev Mega Charger Network, featuring 500 ultra-fast charging stations strategically deployed to enhance long-distance travel. These Mega Chargers will offer high-speed, reliable charging, drastically reducing wait times. They will be open to all EV brands, but TATA.ev customers will enjoy priority access and lower tariffs.
Alongside this, TATA.ev is introducing TATA.ev Verified Chargers, ensuring quality-assured infrastructure across the country. These certified chargers will meet high-performance and safety standards, reducing downtime and improving user experience. EV owners will be able to locate verified chargers in real-time, track availability, and make instant payments using the IRA.ev app, eliminating the need for multiple apps.Since 2019, TATA.ev has played a pivotal role in building India’s EV charging ecosystem, pioneering home, community, and public charging solutions. The company has already installed over 1.5 lakh private/home chargers, deployed 2,500+ community chargers, and set up 750 dealership-based chargers to support growing EV adoption. In just 15 months, India’s public charging infrastructure has doubled, crossing 18,000 charge points nationwide.
With Open Collaboration 2.0, TATA.ev is ensuring that India’s transition to electric mobility is seamless, efficient, and future-ready. By providing a unified Charging Helpline, AI-powered insights, and seamless payment solutions, TATA.ev is making charging as convenient as refueling a petrol or diesel vehicle.This initiative cements TATA.ev’s position as India’s EV ecosystem leader, actively driving sustainable transportation and supporting government efforts to accelerate EV adoption. By 2027, India will have one of the largest and most advanced EV charging infrastructures globally, thanks to TATA.ev’s bold expansion strategy.
At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
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JioCinema + Disney+ Hotstar = JioHotstar: India’s Biggest OTT Merger Transforms Streaming & Sports
Disney+ Hotstar merges with JioCinema to form JioHotstar, India’s most powerful streaming platform, offering IPL, global entertainment, AI-powered recommendations, and an unmatched content library.
JioCinema and Disney+ Hotstar have officially merged under JioStar, creating JioHotstar, India’s most advanced and content-rich OTT platform. The merger brings together the best of Bollywood, Hollywood, live sports, and AI-powered personalized recommendations. With a staggering 3 lakh hours of content, JioHotstar offers exclusive access to IPL, ICC Cricket World Cup, FIFA events, Premier League, Wimbledon, and Pro Kabaddi. The platform’s AI-driven personalization, ultra-HD 4K streaming, and multilingual accessibility across 10+ Indian languages ensure that every user gets a tailored viewing experience.
Kevin Vaz, CEO – Entertainment, JioStar, emphasized the transformational shift in India’s streaming industry, stating, “JioHotstar is more than just an OTT platform, it is the future of entertainment. We are bringing the best of Bollywood, Hollywood, live sports, and regional content to every Indian viewer, ensuring accessibility, innovation, and personalization like never before.”JioHotstar is now the exclusive home for India’s most-watched sporting events. Users can stream live IPL, ICC Cricket World Cup, FIFA events, Premier League, Wimbledon, and more with ultra-HD streaming and real-time stats overlays. The platform introduces interactive multi-angle viewing, AI-powered insights, and immersive fan engagement features. With its AI-driven recommendation engine, JioHotstar ensures that users find content suited to their tastes while supporting voice-assisted navigation in multiple Indian languages.
The newly launched JioHotstar subscription model offers a hybrid approach to accessibility. Viewers can enjoy free streaming of select sports and TV shows while premium subscribers unlock ad-free viewing, Hollywood blockbusters, and ultra-HD streaming, starting at ₹149 per quarter. Existing JioCinema and Disney+ Hotstar subscribers will seamlessly transition to JioHotstar.
Sanjog Gupta, CEO – Sports, JioStar, remarked, “JioHotstar is bringing fans closer to the action. From IPL to Wimbledon, from Coldplay concerts to Pro Kabaddi, we are delivering an interactive and immersive experience where fans don’t just watch, they engage.”
JioHotstar is not just an OTT platform, it is the future of digital entertainment, where content meets technology, accessibility meets innovation, and storytelling meets personalization.At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
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How 155 Internet Shutdowns in 2023-24 Cost India’s Economy and Silenced Voices: SFLC.in Report to Reveal
SFLC.in’s second edition of ‘Let the Net Work 2.0’ uncovers how frequent internet blackouts are impacting India’s democracy, economy, and digital rights.
Software Freedom Law Centre, India (SFLC.in), a leading nonprofit advocating for digital rights, will release its Internet Shutdown Report 2024 on February 17, 2025. Titled ‘Let the Net Work 2.0,’ this second edition builds on SFLC.in’s earlier findings, presenting a comprehensive analysis of 155 internet shutdowns imposed across India in 2023-24. The report sheds light on the economic damage, disruption of essential services, suppression of dissent, and legal concerns surrounding internet blackouts.
The launch event, set to be held virtually, will feature legal experts, journalists, and policymakers discussing the report’s findings and the increasing use of internet shutdowns as a governance tool in India. Notable speakers include Anuradha Bhasin, Managing Editor of The Kashmir Times, and Vrinda Grover, Supreme Court advocate known for her work in digital rights and free speech cases.India’s Internet Blackout Crisis: Leading the World in Shutdowns
According to SFLC.in’s Internet Shutdown Tracker, India continues to lead the world in government-imposed internet shutdowns, surpassing even conflict-ridden nations like Myanmar (37 shutdowns) and Iran (34 shutdowns) in 2023. Despite Supreme Court rulings emphasizing internet access as a fundamental right, state governments have increasingly used blackouts as a means to control information, particularly during protests, political unrest, and examinations.
Mishi Choudhary, Founder of SFLC.in, remarked on the report’s significance, stating, “Internet shutdowns disrupt lives, silence voices, and curb opportunities in unimaginable ways. With ‘Let the Net Work 2.0,’ we aim to highlight the devastating consequences of these shutdowns and urge policymakers to uphold digital freedoms. Internet access is not a privilege but a necessity, and we must protect this right for every citizen.”The Economic Toll of Internet Blackouts
One of the most alarming findings in the report is the massive financial losses incurred due to internet shutdowns. India’s economy suffered an estimated ₹24,000 crore ($2.9 billion) in losses in 2023-24 alone, affecting industries such as IT, e-commerce, banking, and education. Startups, small businesses, and freelancers were hit hardest, with many experiencing delayed transactions, canceled contracts, and revenue losses.
Key economic impacts of internet shutdowns:- E-commerce and Digital Payments: UPI transactions and mobile banking were severely disrupted in regions facing prolonged blackouts.
- IT and Outsourcing Industry: Businesses faced missed deadlines and disrupted workflows, particularly in tech hubs like Bangalore and Gurugram.
- Freelancers and Small Businesses: Many lost international clients and projects due to unexpected connectivity issues.
- Stock Market and Financial Sector: Trading activities slowed down in regions where the internet was suspended, affecting market participation.
Impact on Education and Healthcare
Internet blackouts also had severe consequences for education and healthcare. The report documents cases where students were unable to access online classes, submit applications, or attend virtual exams. Telemedicine services were also interrupted, leaving patients in remote areas without timely medical consultations.Vrinda Grover, Supreme Court advocate and digital rights expert, emphasized, “The government’s increasing use of internet shutdowns directly violates the right to education and access to information. There must be legal accountability for these arbitrary blackouts.”Legal Challenges and Court Rulings
The report examines key legal battles challenging internet shutdowns in India. One of the most significant cases highlighted is Anuradha Bhasin v. Union of India (2020), where the Supreme Court of India ruled that internet access is a fundamental right under Article 19 of the Constitution. Despite this landmark judgment, governments continue to impose shutdowns under the Temporary Suspension of Telecom Services Rules, 2017, often citing vague national security concerns.
The report also explores judicial interventions in cases such as Arunachal Pradesh v. Union of India, where courts questioned the necessity of blanket shutdowns for maintaining law and order. SFLC.in argues for stricter judicial oversight to prevent arbitrary internet suspensions.The Role of SFLC.in’s Internet Shutdown Tracker
SFLC.in has been actively monitoring and documenting government-imposed internet blackouts through its Internet Shutdown Tracker. The tracker provides real-time updates on internet suspensions, offering transparency on where, when, and why shutdowns occur. It serves as a critical tool for journalists, researchers, and human rights organizations tracking the erosion of digital freedoms in India.
Syed Mohammad Haroon, Volunteer Legal Counsel at SFLC.in and project lead for the tracker, stated, “Our tracker exposes the alarming rise in internet shutdowns across India. Transparency is the first step toward accountability, and we urge citizens to stay informed about their digital rights.”What to Expect from the Report Launch Event
The virtual launch of ‘Let the Net Work 2.0’ on February 17, 2025, will feature discussions with key stakeholders advocating for digital rights, press freedom, and legal reform. Speakers include:- Anuradha Bhasin – Managing Editor, The Kashmir Times
- Vrinda Grover – Supreme Court Advocate
- Felicia Anthonio – KeepItOn Campaign Manager, Access Now
- Syed Mohammad Haroon – SFLC.in Legal Counsel & Internet Shutdown Tracker Lead
The event will focus on policy recommendations for limiting the misuse of shutdowns and protecting digital rights in India.
Software Freedom Law Centre, India (SFLC.in) is a donor-supported legal services organization working to protect freedom of speech, privacy, and digital rights. Since its founding in 2010, SFLC.in has advocated for open internet policies, innovation, and access to information, collaborating with lawyers, policy experts, and technologists to safeguard India’s digital ecosystem.At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
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Smart Tech Meets World-Class Speed: Amazfit Teams Up with Five-Time Olympic Medalist Gabby Thomas to Transform Smart Training
This four-year partnership marks Thomas’ first collaboration with a smartwatch brand, showcasing the impact of wearable tech in athletics.
Amazfit, a global leader in smart wearables, has officially announced Gabby Thomas, five-time Olympic medalist and fashion icon, as its newest athlete spokesperson. This four-year partnership will see Thomas integrating Amazfit’s advanced wearables into her training regimen, using data-driven insights to track performance, recovery, and health metrics.
This marks Thomas’ first-ever collaboration with a smartwatch brand, emphasizing the growing role of wearable technology in professional sports. As part of the partnership, she will also provide valuable feedback to Amazfit’s product development teams, helping refine future smartwatch designs and features.
To celebrate the announcement, Amazfit launched a brand video featuring Gabby Thomas on its official Instagram.Gabby Thomas: A Champion on and off the Track
At the Paris 2024 Olympics, Thomas clinched gold medals in the 200m, 4x100m, and 4x400m relay, making her the most decorated track and field athlete on the US team. Her previous victories include bronze in the 200m and silver in the 4x100m relay at the Tokyo 2020 Olympics. She has also dominated Diamond League Championships, cementing her status as one of the fastest sprinters in the world.
Thomas’ athletic success is rooted in scientific training methods, where data analytics and wearable technology play an increasingly crucial role. Her partnership with Amazfit signifies a shift towards performance optimization through smart technology.How Wearable Technology is Transforming Elite Training
Athletes today depend on real-time data to make informed training decisions. From tracking oxygen saturation and VO2 max levels to monitoring heart rate variability and sleep cycles, wearable tech helps athletes fine-tune their routines.
Gabby Thomas’ training plan will incorporate Amazfit’s advanced tracking features, allowing her to monitor:- Heart Rate & Recovery: Instant heart rate feedback to adjust intensity during workouts.
- VO2 Max Performance: Measuring oxygen consumption to optimize endurance levels.
- Sleep Monitoring: Tracking sleep cycles to ensure proper recovery before major races.
- Body Battery Analysis: Understanding daily energy levels to schedule training efficiently.
By leveraging Amazfit’s AI-powered wearables, Thomas gains a competitive edge, ensuring her training, recovery, and race-day performance are backed by science-driven insights.
Amazfit’s Competitive Edge in Sports Tech
Wayne Huang, Founder and CEO of Zepp Health, the parent company of Amazfit, highlighted the significance of this partnership. “Gabby Thomas is an athlete who continually pushes limits. Her relentless pursuit of excellence aligns perfectly with Amazfit’s mission to empower individuals through smart wearable technology. This collaboration will not only help her optimize her performance but also contribute to future Amazfit innovations.”
Among the devices Thomas will use is the Amazfit Active 2, the brand’s latest smartwatch, which has already earned accolades such as:
Best Smartwatch at CES 2025 – Tom’s Guide
Digital Trends Award – Best of CES 2025
Best of CES 2025 – AndroidGuys
Amazfit’s smart wearables have consistently been recognized for their precision tracking, innovative features, and sleek design, making them the preferred choice for elite athletes.Expanding the Amazfit Athlete Lineup
Gabby Thomas joins an elite roster of Amazfit-sponsored athletes, which includes:
Meg Jacoby – HYROX World Champion
Hunter McIntyre – HYROX World Champion
Bea González – International Padel Star
Morgan Pearson – Olympic Ironman Triathlete
Yemaneberhan Crippa – 5K & 10K Olympian
Amazfit’s athlete partnerships reinforce its commitment to performance-driven innovation, bridging the gap between technology and world-class sports performance.
Amazfit is a leading global smart wearable brand, operating under Zepp Health (NYSE: ZEPP). Founded in 2015, Amazfit has grown into a key player in the smart fitness industry, with products available in over 90 countries across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region.
The brand has won prestigious design awards, including the iF Design Award and Red Dot Design Award, for its exceptional innovation and craftsmanship. Amazfit’s cloud-based health platform, powered by Zepp Health, provides users with AI-driven health insights to help them achieve their fitness goals.At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
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Cashless Parking at Surajkund Mela 2025 as Paytm Rolls Out Digital Payment Solutions
Paytm enables quick UPI, credit card, and QR-based transactions for parking payments, making entry and exit seamless for visitors.
Visitors attending the 38th Surajkund International Crafts Mela can now enjoy hassle-free, cashless parking, thanks to Paytm. The fintech giant has introduced All-in-One Card Machines and QR code payment systems at the event’s parking facilities, enabling instant, secure digital transactions that eliminate long queues and cash-handling issues.
The Surajkund Mela, organized by the Haryana Tourism Department in collaboration with the Ministry of Tourism, Government of India, is one of India’s most celebrated cultural events. It showcases handicrafts, handlooms, folk traditions, and international participation from over 20 countries, drawing millions of visitors each year. With such a large footfall, streamlining parking payments has become a necessity, making Paytm’s digital payment solutions a game-changer.With the introduction of Paytm UPI, UPI Lite, Rupay Credit Card on UPI, and contactless card payments, visitors can now pay for parking instantly, reducing congestion and improving entry and exit efficiency.
A Paytm spokesperson stated, “We are excited to bring our advanced digital payment solutions to Surajkund Mela 2025. By enabling seamless parking payments, we aim to enhance the visitor experience while supporting India’s transition to a cashless economy. Our fintech innovations will help reduce delays, streamline traffic, and modernize event management.”
The integration of Paytm’s Soundbox technology further enhances the user experience by providing real-time audio confirmations upon successful transactions. This ensures transparency and convenience, eliminating any confusion about payment status.How Paytm is Revolutionizing Parking Payments at Surajkund Mela 2025
With Paytm’s digital payment system in place, visitors can now scan QR codes or tap their cards on the All-in-One Card Machines to complete transactions within seconds. Payments via Paytm UPI, UPI Lite, Rupay Credit Card on UPI, and other digital methods allow attendees to avoid long queues and manual cash transactions. The automated system reduces wait times, allowing vehicles to exit the parking areas faster.
This initiative aligns with India’s Digital Transformation Mission, showcasing how fintech solutions can enhance large-scale public events. By reducing reliance on cash transactions, the Surajkund Mela is now a step closer to being a fully digital, modernized event.Enhancing Visitor Experience with Seamless Transactions
The Surajkund International Crafts Mela is known for attracting large crowds and international exhibitors, making fast and reliable payment solutions a necessity. Prior to Paytm’s intervention, parking payments were predominantly cash-based, leading to delays and operational inefficiencies. Visitors often experienced long queues at entry and exit points, and manual cash handling led to frequent transaction errors and disputes. With Paytm’s cashless infrastructure, these challenges have been resolved, providing a fast, contactless, and hassle-free payment experience.Paytm’s Global Expansion & UPI’s Growing Reach
Beyond Surajkund, Paytm has been actively expanding its fintech capabilities on a global scale. The company has introduced UPI international payments across multiple countries, including United Arab Emirates (UAE), Singapore, France, Mauritius, Bhutan, Sri Lanka, and Nepal. This expansion is a testament to India’s growing influence in the global digital payments landscape, with Paytm playing a key role in making UPI a widely accepted transaction method beyond India’s borders.Industry Experts on Digital Payments in Public Events
According to the Reserve Bank of India (RBI), digital payments in India have increased by 300% over the last five years, with UPI becoming the dominant mode of transaction. Experts predict that integrating fintech solutions into public events will become standard practice, helping improve transaction efficiency, enhance visitor experiences, and reduce cash dependency.
A senior official from the National Payments Corporation of India (NPCI) remarked, “Paytm’s seamless payment integration at large-scale events like Surajkund Mela is a significant step in India’s fintech evolution. Digital transactions are not just about convenience; they are about efficiency, transparency, and scalability.”
Paytm, owned by One97 Communications Limited, is India’s leading digital payments and financial services provider. A pioneer in QR-based payments, UPI transactions, merchant payment solutions, and fintech innovations, Paytm continues to shape the future of India’s cashless economy through cutting-edge technology.At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
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₹2,250 Crore Power Surge: Sterlite Power Charges Ahead in India’s Energy Revolution
With its largest-ever order wins, Sterlite Power reinforces its commitment to strengthening India’s green energy transmission and power grid infrastructure.
India’s energy sector is witnessing a transformational shift, with Sterlite Power securing new orders worth ₹2,250 crore in the third quarter of FY25, marking its highest order book win this financial year. Additionally, the company has secured L1 positions in orders worth ₹650 crore, further solidifying its role as a key player in India’s power transmission landscape.
These new contracts span high-performance power conductors, Optical Ground Wire (OPGW), power cables, and Engineering, Procurement, and Construction (EPC) services, reinforcing India’s push for a modernized, efficient, and resilient power grid.According to Sterlite Power’s official announcement, these projects will support India’s clean energy transition, improve power transmission efficiency, and expand the company’s international footprint across the Americas, Europe, Africa, and the Middle East.
“We are seeing immense traction from both domestic and international markets, indicating a promising future for the global transmission space,” said Reshu Madan, CEO, Global Products and Services, Sterlite Power. Our commitment to pioneering technology and delivering high-quality products has been key to our success. The repeat orders for 144-fiber count OPGW cables and large EPC contracts further reinforce our leadership in the power transmission sector.Sterlite Power’s Key Order Wins: Strengthening India’s Energy Backbone
The latest ₹2,250 crore order wins span multiple segments of Sterlite Power’s Global Products and Services (GPS) business, focusing on high-efficiency energy transmission solutions.
High-Performance Conductors & Optical Ground Wire (OPGW)
Sterlite Power has secured significant orders for high-performance conductors supporting green energy transmission projects across Rajasthan, Gujarat, Haryana, and Maharashtra. These projects are crucial in connecting 42 GW of renewable energy to India’s national grid, aligning with India’s target of achieving 500 GW of non-fossil fuel-based capacity by 2030, as outlined by MNRE.
Additionally, the company has received major OPGW orders from Power Grid Corporation of India (PGCIL) and multiple state utilities, enhancing grid reliability and enabling seamless data transmission across the power infrastructure.
Expansion in Power Cables: Strengthening Grid Connectivity
Sterlite Power continues to dominate the wire and cable market, winning contracts for Medium Voltage (MV), High Voltage (HV), and Extra High Voltage (EHV) cables. These orders are primarily for state utility projects, further expanding the company’s footprint in India’s rapidly evolving electricity distribution sector.
Specialized EPC Services: Driving Next-Gen Transmission Solutions
Sterlite Power’s Engineering, Procurement, and Construction (EPC) division has secured contracts from leading utilities, including a major PGCIL order for OPGW installation across a 1,900 km stretch. The company has also bagged key EPC contracts with Damodar Valley Corporation (DVC) and Gujarat Energy Transmission Corporation (GETCO), showcasing its ability to deliver end-to-end power transmission solutions.How Sterlite Power is Advancing India’s Green Energy Goals
India’s electricity demand is projected to double by 2040, and the transition to renewable energy requires robust transmission infrastructure. Government initiatives such as Green Energy Corridors (GECs), interstate transmission system strengthening, and digital grid modernization are all critical components of this transformation.
By deploying high-performance conductors and fiberized grids, Sterlite Power is directly contributing to:- Reducing transmission losses and improving energy efficiency.
- Enabling faster integration of solar and wind energy into the national grid.
- Enhancing grid resilience against climate-related disruptions.
Expanding Global Footprint: Sterlite Power’s Presence Beyond India
Sterlite Power has successfully positioned itself as a global leader in power transmission solutions, exporting high-performance conductors and OPGW cables to over 70 countries. The latest order wins further strengthen its presence in key international markets, including the Americas, the European Union, Africa, and the Middle East.
With a strong focus on cutting-edge energy transmission solutions, Sterlite Power is advancing its vision of a future-ready power grid that seamlessly integrates renewable energy while ensuring uninterrupted electricity supply across urban and rural regions.Industry Experts on Sterlite Power’s Market Positioning
According to CEA (Central Electricity Authority), India’s power transmission sector is witnessing one of the largest upgrades in history, with investments in smart grids, digital substations, and high-voltage DC transmission.
Industry analysts believe Sterlite Power’s latest ₹2,250 crore order wins position it as a key enabler of India’s power infrastructure transformation.
A senior energy consultant at IEEMA (Indian Electrical & Electronics Manufacturers’ Association) stated, “Sterlite Power’s continued growth in transmission infrastructure is a testament to the increasing demand for advanced grid solutions. With these new orders, the company is poised to play a major role in shaping India’s future energy landscape.”About Sterlite Power
Sterlite Power is a leading private sector power transmission infrastructure developer and global supplier of power products and services.
The company specializes in:- High-performance conductors & OPGW cables for efficient transmission.
- Extra-high voltage (EHV), high voltage (HV), and medium voltage (MV) cables.
- Specialized EPC turnkey solutions for grid expansion, uprating, and fiberization.
With four state-of-the-art manufacturing facilities and a strong innovation-driven approach, Sterlite Power is transforming power transmission across India and globally.
Final Thoughts
Sterlite Power’s record-breaking ₹2,250 crore order wins mark a significant milestone in India’s power sector. With a focus on green energy transmission, advanced power grid solutions, and global market expansion, the company is poised to play a critical role in India’s energy transition.
As demand for efficient, resilient, and sustainable power infrastructure grows, Sterlite Power continues to lead the charge, ensuring that India’s power grid is future-ready and capable of supporting the nation’s ambitious energy goals.At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
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Temple Searches Up 139%, Sweet Shops 35X as Mahakumbh 2025 Turns Justdial into a Pilgrim’s Search Engine
From spirituality to logistics, Mahakumbh 2025’s online impact is unprecedented. Travel agent searches jump 110%, hotels 5X.
Mahakumbh 2025 is not just India’s largest religious gathering. It is also reshaping digital consumer behavior, with millions of devotees turning to Justdial to find everything from temples and ghats to hotels, pandits, and puja essentials.
Latest search data from Justdial highlights a historic surge in demand for pilgrimage-related services. Searches for puja item dealers soared 89X, reflecting the growing need for religious supplies. Sweet shops saw a 35-fold increase, while pandit bookings spiked 31 times as devotees prepared for sacred rituals.The numbers reveal a massive shift in how pilgrims plan their journey. Compared to the first week of the festival, searches between January 22 and January 31 show a 139% rise for temples, 133% for petrol pumps, and 118% for ghats. The unprecedented scale of Mahakumbh 2025 is not just filling holy sites. It is driving millions to digital platforms for real-time information.
Searches for travel agents spiked 110%, indicating an urgent need for transportation assistance. Hotels and Kumbh Mela tents saw an 86% and 87% increase, respectively. This data underscores how India’s digital ecosystem is bridging the gap between spiritual devotion and modern convenience.Mahakumbh 2025 has transformed the hospitality and travel industry, driving extraordinary demand for accommodations, rental services, and tour guides. Hotels recorded a five-fold increase in bookings compared to December 2024. Dharamshalas and tourist guide services saw a 5X jump, showcasing the need for organized pilgrimage tours. Car rentals surged 97%, while ambulance services saw a four-fold rise, reflecting heightened concerns about emergency preparedness.
The reliance on digital platforms like Justdial for real-time service access highlights the changing face of religious tourism in India. Mahakumbh is traditionally an ancient Hindu gathering, yet its modern avatar is deeply intertwined with digital transformation. Pilgrims are now using search engines, mobile apps, and online bookings to enhance their experience.
ATMs and petrol pump searches doubled, ensuring smooth financial transactions and travel logistics. Ashram bookings increased 35%, showing a preference for spiritual accommodations. Chemists saw a 26% rise, reinforcing the importance of medical preparedness during large gatherings.With over 100 million pilgrims expected by the festival’s conclusion on February 26, digital platforms have become an essential part of the pilgrimage experience.
A Justdial spokesperson highlighted the impact of Mahakumbh 2025 on consumer behavior, stating that they are witnessing an extraordinary shift in how people access pilgrimage-related services. From booking hotels to finding pandits, Justdial is enabling devotees to seamlessly plan their spiritual journey. This year’s Mahakumbh is not just about faith. It is about how technology is enhancing religious experiences.Justdial is India’s leading local search engine, providing users with real-time access to businesses and services. It operates across desktop, mobile, and voice search platforms, offering an extensive database of businesses, hotels, travel agencies, and essential services.The company recently launched JD Mart, a B2B marketplace designed to help manufacturers, wholesalers, and retailers transition to digital commerce. Justdial also introduced JD Pay, a digital payments solution simplifying transactions for consumers and vendors.
With its ever-expanding platform, Justdial continues to play a vital role in connecting users to essential services, especially during large-scale events like Mahakumbh 2025.
Final Thoughts
Mahakumbh 2025 is not just a spiritual event. It is a testament to how technology is transforming India’s cultural experiences. With pilgrims relying on digital platforms for everything from accommodations to religious services, Justdial has become a crucial tool in shaping the modern pilgrimage experience.
As the festival reaches its final phase, search trends will continue to evolve, reinforcing how faith and technology are more interconnected than ever before.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.