Mumbai’s AI Transformation: Government, Industry, and Innovators Join Forces to Shape India’s AI Future at Asia’s Largest Tech Event
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Mumbai Tech Week 2025: How India’s Financial Capital is Emerging as Asia’s AI Powerhouse
Tech, Policy, and Industry Giants Converge for India’s AI Roadmap
Several global technology executives will share their perspectives on how AI is shaping business transformation, automation, and digital intelligence. Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, will discuss the rising adoption of AI-powered customer relationship management (CRM) platforms, while Sandhya Devanathan, Vice President of Meta India, will explore AI’s impact on social media, content personalization, and immersive experiences in the metaverse. Puneet Chandok, President of Microsoft India & South Asia, will provide insights into cloud-based AI advancements and enterprise automation trends.
Prittle Prattle News: Featuring You Virtuously
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PolyCycl’s Breakthrough in Chemical Recycling: A Game-Changer for India’s Plastic Crisis
New Technology Pioneers a Plastic-to-Plastic Circular Economy, Cutting Waste and Reducing Carbon Footprint
India is grappling with an escalating plastic waste crisis, generating over 10.2 million tonnes annually. With 40% of this waste classified as single-use plastic, traditional recycling methods fail to handle contaminated and flexible plastics, leading to pollution across landfills, drainage systems, and oceans.
PolyCycl, an emerging leader in circular economy technologies, has unveiled Generation VI, an indigenous chemical recycling technology that converts low-value plastics into high-quality, food-safe polymers, sustainable fuels, and renewable chemicals. This innovation eliminates the need for downcycling or landfill disposal, creating a true circular economy for plastics.
PolyCycl’s patented ContiFlow Cracker™ technology thermally transforms plastic waste into virgin-equivalent raw materials, enabling their reuse in FMCG, pharmaceutical, and high-performance packaging applications. With a lower capital cost and higher efficiency than similar chemical recycling technologies in Europe and the U.S., Generation VI represents a leap forward in India’s fight against plastic pollution.Breaking the Plastic Pollution Cycle: How PolyCycl’s Generation VI Works
– Pyrolysis-Based ContiFlow Cracker™: A fully-continuous thermo-chemical process that converts single-use and hard-to-recycle plastics into purified liquid hydrocarbons.
– PyOilClean™ Refining Technology: Removes contaminants such as halogens and heteroatoms, producing high-value, circular chemical feedstocks.
– Plastic-to-Plastic Recycling: Instead of downcycling, this process restores waste plastics to their original polymer form, making them suitable for food packaging, pharmaceutical containers, and high-performance materials.
Unlike mechanical recycling, which degrades plastics over time, chemical recycling ensures that every recycled polymer meets virgin-quality standards, maintaining strength, safety, and durability.
– Most plastic recycling today results in low-grade materials that can’t be reused for high-value applications,- says Amit Tandon, Founder & CEO of PolyCycl. – Our technology breaks plastics down to their molecular building blocks, allowing them to be reconstituted into new, high-performance materials.Scalability and Cost-Efficiency: A Breakthrough for India’s Plastic Waste Management
One of the biggest challenges in plastic waste recycling is scalability. PolyCycl’s technology solves this with a modular design, enabling processing capacities of 15 to 100 tons per day (TPD).✅ Lower Costs, Higher Returns: The capital cost is 50-75% lower than competitors such as BASF and Dow Chemical, making large-scale adoption feasible.
✅ Industry-Leading Conversion Rates: Yields 65-75% chemical feedstock recovery, ensuring minimal waste.
✅ Profitable & Sustainable: With a project EBITDA exceeding 50%, it combines economic viability with environmental impact.
India’s Extended Producer Responsibility (EPR) rules require brands to use 10% recycled content in flexible packaging and 30% in rigid plastics by 2025-26. PolyCycl’s technology is designed to help FMCG giants like Unilever, Nestlé, and Hindustan Unilever meet these requirements seamlessly.A Step Towards a Circular Economy in Plastic Waste Management
With three out of four FMCG products in India packaged in flexible plastics, the need for sustainable alternatives has never been greater.
– The plastic waste problem is complex and requires multiple solutions,- says Amit Tandon. – From better product design and stronger EPR policies to innovative recycling technologies, we need a multi-pronged approach. Our goal is to make chemical recycling mainstream and enable true circularity in plastics.-
By reducing reliance on fossil-based raw materials by up to 90% and cutting greenhouse gas emissions by 40%, PolyCycl’s Generation VI technology is poised to redefine India’s sustainability roadmap.At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Ink In Caps’ Snigdha Singh on Redefining Brand Strategy Across Continents
From Luxury to Technology: A Deep Dive into Experiential Marketing with Ink In Caps’ Co-Founder and Strategy Director
Brand strategy is no longer just about selling a product. It is about creating an experience that resonates. Over the past decade, marketing has evolved into an immersive space where brands must not only tell stories but also align with cultural shifts, consumer expectations, and technological advancements.
Few understand this transformation better than Snigdha Singh, Co-Founder and Strategy Director at Ink In Caps. With experience spanning India, Australia, and Europe, she has shaped the brand narratives of luxury, technology, and retail giants, blending storytelling with strategic innovation.
In an exclusive conversation with Prittle Prattle News, Singh shares insights on how global branding differs across markets, the future of experiential marketing, and the core principles behind crafting a brand’s true essence.
Brand Strategy Across India, Australia, and Europe: A Global Perspective
Brand positioning varies significantly across different markets, shaped by cultural influences, economic conditions, and technological adaptation. Singh has worked with Rod and Gunn in Australia, Fidenza Village and Artemest in Europe, and BMW India and ToneTag in India, developing hyper-localized strategies for each.
In Australia, sustainability is a dominant theme. While working with Rod and Gunn, Singh led the creation of a sustainable capsule collection, ensuring that every piece reflected the brand’s rugged yet refined identity.
In Europe, Singh combined luxury heritage and sustainability at Fidenza Village by launching SEEDS, a brand dedicated to ethical luxury retail. At Artemest, a marketplace for Italian craftsmanship, she integrated technology-driven storytelling to modernize traditional artistry. Her work with Fabiana Filippi further solidified her expertise in sustainable luxury branding.
In India, where digital transformation is at its peak, Singh has leveraged MarTech tools to amplify storytelling for brands like BMW India, Protean eGov Technologies, and ToneTag. She emphasizes that the Indian market thrives on blending cultural heritage with technological evolution, making brand positioning highly dynamic.Jio’s 5G Intelligent Village: A Campaign That Redefined Brand Engagement
One of Singh’s most innovative projects was Jio’s 5G Intelligent Village, presented at India Mobile Congress 2024. Jio needed to demonstrate its 5G advancements, including JioAirFiber and IoT solutions, in a way that felt real and relevant to consumers.
Rather than focusing on specifications, Singh and her team at Ink In Caps developed an interactive experience showcasing four key applications:
– Smart Agriculture – Demonstrating precision farming powered by 5G connectivity.
– Smart Healthcare – Bringing telemedicine to rural communities.
– Smart Education – Revolutionizing digital classrooms with immersive learning.
– Smart Panchayat – Enabling governance through real-time digital services.
By incorporating projection mapping, responsive graphics, and immersive storytelling, the campaign transformed complex technology into a human-centered narrative, leading to extensive audience engagement at the expo.How to Uncover a Brand’s True Essence: The Deductive Approach
For Singh, successful brand building is not about creating a narrative but about discovering an existing one. Her strategic framework, DEDUCE, ENGAGE, ENABLE, ensures that a brand remains authentic while connecting deeply with consumers.
She follows four essential steps:
– Observation – Studying brand history, consumer perception, and market positioning.
– Insight Extraction – Identifying the brand’s emotional anchor.
– Alignment – Merging insights with business goals and cultural relevance.
– Execution – Implementing a strategy that is visually, verbally, and experientially aligned.
Singh also applies contextual archetypes, emotional data mapping, and aspirational decoding, positioning brands in a way that resonates with audiences on both logical and emotional levels.The Future of Experiential Marketing: What Lies Ahead?
Consumer engagement is rapidly shifting, and Singh highlights five trends brands must adopt to stay ahead:
– Phygital Experiences – Integrating physical and digital interactions through AR and VR.
– Hyper-Personalization – Leveraging AI-driven insights for customized user experiences.
– Purpose-Driven Branding – Consumers prefer brands with authentic social impact.
– Community-Led Storytelling – Encouraging user-generated content and brand advocacy.
– Sustainable Innovation – Prioritizing eco-conscious strategies in both messaging and production.
Brands that embrace MarTech innovations, experiential storytelling, and ethical consumer engagement will lead the next wave of marketing success.Empowering Women in Brand Leadership
As the recipient of the Great Companies International Women Entrepreneur Award, Singh is committed to amplifying female leadership in brand strategy. She emphasizes that success is not about balance but about building a strong vision and team.
The industry must evolve from discussing work-life balance to leadership enablement, ensuring that women entrepreneurs receive platforms, investment opportunities, and mentorship to scale their businesses.
Final Thoughts: Where Branding is Headed Next
Singh continues to push boundaries at Ink In Caps, shaping the future of branding, experiential marketing, and digital engagement. As brands shift towards a data-driven, emotionally resonant approach, her work offers a roadmap for companies looking to build long-term consumer connections.At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Gensol EV Secures 30,000 Pre-Orders for EZIO and EZIBOT at Bharat Mobility Expo 2025
Showcasing revolutionary urban electric vehicles, Gensol EV earns overwhelming praise and redefines India’s EV landscape with its sustainable mobility solutions.
Gensol Electric Vehicles Pvt. Ltd. (GEVPL), a subsidiary of Gensol Engineering Limited (BSE: 542851, NSE: GENSOL), captivated audiences at the Bharat Mobility Global Expo 2025 with the unveiling of its micro urban EV, EZIO, and last-mile delivery EV, EZIBOT. The company announced 30,000 pre-orders for its innovative vehicles, reflecting the market’s enthusiasm and trust in Gensol’s cutting-edge solutions for urban mobility and fleet operations.
A New Era of Urban Mobility: The Revolutionary EZIO and EZIBOT
EZIO: Compact Urban Commuting Redefined
The EZIO is a 2-door, 2-seater electric vehicle designed to tackle the challenges of city commuting. Its innovative reverse trike design reduces weight, enhances stability, and optimizes energy efficiency, making it a game-changer for fleet operators and shared mobility platforms.Key Features of EZIO:
- Compact and Practical Design: The reverse trike structure improves maneuverability, solves parking challenges, and provides optimized rear storage, ideal for dense urban environments like Mumbai and Delhi.
- Exceptional Range and Charging Efficiency: A range of 200 km per charge, with 2-3 hours for a full charge, makes it a leader in its segment for energy efficiency.
- Affordable Operations: Running costs as low as ₹0.50-₹0.60 per km, offering fleet operators savings of up to 80% compared to petrol vehicles.
- Uncompromised Safety: A high-tensile steel space frame chassis ensures durability, supported by rigorous testing over 100,000 km under diverse conditions.
EZIBOT: Revolutionizing Last-Mile Delivery
The EZIBOT, a cargo and delivery-focused EV, addresses India’s growing logistics needs. Designed for last-mile delivery services in urban settings, it boasts efficiency, affordability, and an eco-friendly footprint, aligning with India’s push for sustainable logistics solutions.Leadership Vision: A Commitment to Sustainability and Innovation
At the unveiling, Anmol Singh Jaggi, Managing Director, Gensol Engineering Ltd., shared:
The Bharat Mobility Show provided the perfect platform to showcase EZIO, a vehicle designed to revolutionize urban commuting. At Gensol EV, our mission is to create purpose-driven mobility solutions that tackle real challenges, such as traffic congestion, rising pollution, and the need for affordable fleet operations. EZIO represents our commitment to delivering innovative products, Made in India, for the world.Pratik Gupta, CEO, Gensol EV, highlighted the enthusiastic market response:
With 30,000 pre-orders for EZIO and EZIBOT, we’re thrilled by the confidence the market has shown in our vision. As we gear up for production at our state-of-the-art facility in Chakan, Pune, and launch in key cities like Bangalore and Delhi, we aim to accelerate India’s transition to smarter, greener mobility solutions.
Engaging Audiences at Bharat Mobility Expo 2025
Gensol EV’s booth at the Bharat Mobility Global Expo featured interactive presentations and live demos, offering attendees a hands-on experience of EZIO’s cutting-edge features. Industry leaders, fleet operators, and media praised the vehicles’ purpose-driven design and Gensol’s vision for sustainable urban mobility.
About Gensol Engineering LimitedGensol Engineering Limited, established in 2012, is a leading player in the renewable energy sector, specializing in solar EPC (engineering, procurement, and construction) services and electric mobility solutions.
Key Highlights of Gensol’s Journey:
- Successfully executed 770 MW of diverse solar projects, including rooftop, ground-mount, and floating solar installations.
- Acquired Scorpius Trackers, a world-class single-axis solar tracking solution provider, in 2023.
- Established an EV manufacturing facility in Chakan, Pune, with a production capacity of 30,000 vehicles annually.
- Certified by Automotive Research Association of India (ARAI), Gensol’s EVs meet rigorous standards for quality, safety, and sustainability.
In addition to EV manufacturing, Gensol offers comprehensive EV leasing solutions, catering to public sector units (PSUs), multinational corporations, government bodies, and logistics providers.
Gensol is also contributing to Battery Energy Storage Systems (BESS) and the Green Hydrogen economy, driving India’s transition to a cleaner, more sustainable energy future.A Bold Step Toward Sustainable Mobility
The unveiling of EZIO and EZIBOT marks a new chapter in India’s electric mobility landscape. With production set to commence at its Pune facility and a clear focus on urban transportation and last-mile delivery, Gensol EV is poised to lead the way in making eco-friendly vehicles accessible to the masses.
For more updates, follow Gensol EV on:At Prittle Prattle News, “featuring you virtuously,” we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that matter. For additional insights and updates, visit Prittle Prattle News.
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Woodland Partners with The Quick Style to Inspire Adventure as a Way of Life
A collaboration curated by White Rivers Media brings together Woodland’s outdoor legacy and The Quick Style’s global dance brilliance, redefining adventure for Gen Z and Millennials.
Woodland, the global leader in adventure footwear and performance gear, has joined hands with the renowned dance troupe The Quick Style for a campaign that blends art, movement, and adventure. Curated by White Rivers Media, the campaign reimagines adventure as a lifestyle, appealing to younger generations who seek authenticity and cultural relevance.
This unique partnership reflects Woodland’s commitment to sustainability, innovation, and youthful exploration, while The Quick Style’s dynamic storytelling captures the spirit of freedom and movement.Campaign Highlights: A Unique Fusion of Movement and Outdoor Spirit
Inspiring a New Generation:
The campaign celebrates the shift toward adventure as a lifestyle, urging younger audiences to embrace exploration not just as an activity but as a way of expressing themselves.
Dynamic Synergy:
The campaign brings to life the connection between Woodland’s performance-driven gear and The Quick Style’s vibrant choreography, showing how adventure transcends physical spaces to become a state of mind.
Watch the campaign reel here: Woodland x The Quick Style Instagram Reel.
White Rivers Media’s Expertise:
Recognized for delivering culturally authentic campaigns, White Rivers Media bridges the gap between brand storytelling and youth culture. This collaboration demonstrates how art and adventure can coexist to inspire meaningful connections with audiences.
Inspiring a New Generation:
The campaign celebrates the shift toward adventure as a lifestyle, urging younger audiences to embrace exploration not just as an activity but as a way of expressing themselves.The Quick Style: Icons of Global Dance Culture
The Quick Style, founded in Norway, is renowned for its ability to blend storytelling and choreography with cultural elements. Known for working with international brands and artists like BTS and Jason Derulo, they bring a global appeal to Woodland’s campaign. Their ability to resonate with Gen Z and Millennials makes them the perfect partners to convey Woodland’s message of adventure and authenticity.Voices Behind the Collaboration
Nikita Malhotra Singh, Head of Digital Marketing at Woodland, shared her excitement about the campaign:
At Woodland, we’ve always combined style, performance, and sustainability to inspire adventure. This collaboration with The Quick Style allowed us to celebrate the philosophy of adventure as a lifestyle in a culturally meaningful way.
Adding his perspective, Mitesh Kothari, Co-founder and Chief Creative Officer of White Rivers Media, said:
Compelling brand stories emerge when cultural authenticity meets creative expression. The partnership between Woodland and The Quick Style celebrates movement, exploration, and the art of storytelling in a way that truly resonates with today’s youth.Why This Collaboration Matters
- Connecting with Younger Generations:
According to a McKinsey study, Gen Z and Millennials value authentic brand experiences that align with their personal values. Woodland’s partnership with The Quick Style taps into these preferences by showcasing adventure as a lifestyle movement. - Adventure with a Purpose:
Woodland’s campaign reflects its ethos of sustainability and exploration, using eco-conscious materials to create high-performance gear. The campaign highlights how adventure can be both exciting and responsible, aligning with Gen Z’s commitment to environmental sustainability. - White Rivers Media’s Strategic Impact:
With WRM’s ability to combine culture and commerce, this collaboration positions Woodland as a brand that values creativity, movement, and authentic connections, paving the way for impactful brand storytelling.
Adventure is Now a Lifestyle
The collaboration redefines adventure as more than just an outdoor activity. By combining Woodland’s durable, sustainable gear with The Quick Style’s vibrant artistry, the campaign delivers a global message:- Adventure is a mindset.
- Movement is freedom.
- Sustainability is the future.
Woodland is a pioneer in performance outdoor gear, specializing in eco-friendly footwear, apparel, and accessories that inspire exploration and adventure. With a focus on sustainability and rugged durability, Woodland empowers adventurers across the globe.
The Quick Style is a globally celebrated dance troupe, known for its innovative approach to storytelling through movement. From international performances to collaborations with major brands, they are cultural icons who redefine art and creativity
White Rivers Media is an award-winning digital marketing agency that specializes in creating culturally relevant campaigns. By aligning brands with youth culture, WRM delivers authentic and impactful stories that drive meaningful engagement.At Prittle Prattle News, featuring you virtuously, we bring you stories that celebrate creativity, culture, and collaboration. Led by Editor-in-Chief Smruti Bhalerao, we highlight impactful narratives that inspire change. Stay connected with us on LinkedIn, Instagram, and YouTube for more updates.
- Connecting with Younger Generations:
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Torrent Pharma’s Strategic Focus Powers Domestic Growth in Q3 FY25
Torrent Pharma reinforces its leadership in domestic formulations while focusing on operational efficiency and profitable growth across global markets, despite external challenges.
Torrent Pharmaceuticals (TRP) continues to strengthen its market position, achieving consistent growth in Q3 FY25, led by its robust domestic formulations (DF) business. The company navigated currency-related headwinds in Brazil and subdued activity in the US generics market, showcasing resilience through its strategic focus on profitable growth and market expansion.
Key Highlights of Q3 FY25 Performance
Adjusted PAT witnessed a significant 32% YoY growth, reaching ₹5 billion.
Domestic Formulations Driving Growth
Torrent Pharma reported an 11.7% YoY growth in DF revenue, reaching ₹15.8 billion, which accounted for 56% of total sales. The growth is attributed to:- Strategic addition of medical representatives (MRs) to enhance market penetration.
- Continued expansion in the consumer health segment, contributing to sustained leadership in branded generics.
Stable International Operations Amid Challenges
- Germany: Sales increased by 4.4% YoY to ₹2.8 billion, supported by incremental tender wins in the European Union.
- US Generics: Stable at ₹2.7 billion (USD 32 million), reflecting consistent performance despite limited approvals, a critical market regulated by the US FDA.
- LATAM: Revenue declined by 6.7% YoY to ₹2.9 billion due to a 17% depreciation in the Brazilian Real (BRL).
Profitability Highlights
- Gross margins improved by 160 basis points (bps) YoY to 76%, driven by a favorable product mix.
- EBITDA margins rose by 70 bps YoY to 32.5%, reflecting effective cost optimization despite increased employee costs.
- Adjusted PAT witnessed a significant 32% YoY growth, reaching ₹5 billion.
Nine-Month Performance Snapshot (9M FY25)
Torrent Pharma’s consistent operational performance is evident in its 9M FY25 results, with:- Revenue growth of 7.2% YoY to ₹85.6 billion.
- EBITDA growth of 11.8% YoY to ₹27.8 billion.
- PAT growth of 24.6% YoY to ₹14.3 billion.
Management Outlook: Strategic Focus for Q4 FY25
- Insulin Contract Manufacturing Operations (CMO): The delayed dispatch of insulin products will begin in January 2025, adding momentum to Q4 FY25 revenue.
- Brazil Market: Torrent Pharma is optimistic about 20 products under review with ANVISA, paving the way for future LATAM expansion.
- Germany: Expected high-single-digit growth in FY25, supported by recent tender wins.
Future Growth Drivers
Torrent Pharma is strategically positioned for growth, driven by:- Leadership in Domestic Formulations: Expanding reach through consumer health and medical representatives reinforces its top position in branded generics.
- Operational Efficiency: Sustained EBITDA margins highlight the company’s cost management expertise.
- Inorganic Opportunities: Torrent Pharma’s robust free cash flow (FCF) will reduce leverage and enable future acquisitions.
With a projected CAGR of 15% in revenue, 18% in EBITDA, and 28% in PAT over FY25-FY27, the company is on track for consistent and profitable growth.
Torrent Pharmaceuticals is a leading Indian company specializing in branded generics, with a strong presence in domestic formulations and key international markets like Germany, Brazil, and the US. With a commitment to innovation and operational excellence, Torrent Pharma continues to deliver high-quality healthcare solutions worldwide. At Prittle Prattle News, featuring you virtuously, we spotlight inspiring stories of innovation and resilience. Led by Editor-in-Chief Smruti Bhalerao, we are dedicated to delivering impactful narratives. Follow us on LinkedIn, Instagram, and YouTube.
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Tagbin’s ‘Swarnim Bharat’ Tableau: A Dazzling Fusion of Heritage and Innovation at Republic Day 2025
Blending cultural heritage with futuristic technology, Tagbin’s Swarnim Bharat: Virasat aur Vikas tableau takes Republic Day 2025 by storm, showcasing India’s creative economy and Vision 2047.
New Delhi, January 28, 2025: On the occasion of India’s 76th Republic Day, Tagbin, in collaboration with the Ministry of Culture, unveiled a spectacular tableau titled Swarnim Bharat: Virasat aur Vikas (Golden India: Heritage and Progress). This visionary display celebrated India’s creative economy, intertwining its rich cultural heritage with modern innovation to align with Prime Minister Narendra Modi’s mantra of Vikas bhi, Virasat bhi (Development along with Heritage).
The tableau was a centerpiece of the Republic Day parade, reflecting Vision 2047, India’s ambitious roadmap to emerge as a developed nation by its centenary of independence.Key Highlights of ‘Swarnim Bharat’
- Yazh and Potter’s Wheel: A Symbolic Start
The tableau began with the striking Yazh, an ancient Tamil string instrument, perched on a potter’s wheel. Together, they symbolized India’s timeless cultural legacy evolving into modern innovations. The Yazh represents India’s profound musical history, while the potter’s wheel embodies creativity’s transformative power. - Kinetic Kalpavriksha to Golden Bird
A stunning kinetic installation brought the Kalpavriksha (wish-fulfilling tree) to life as it transformed seamlessly into the Golden Bird (Sone Ki Chidiya). The Kalpavriksha symbolized India’s limitless potential, while the Golden Bird illustrated the rise of India’s creative economy to global prominence. - Digital Arches Celebrating Creative Diversity
Flanking the tableau, ten LED digital arches showcased India’s creative domains, including:- Performing Arts
- Cinema and Literature
- Visual Arts and Design
These dynamic displays offered an immersive glimpse into the diversity and dynamism of India’s cultural industries.
Technology and Innovation Take Center Stage
Tagbin’s innovations redefined cultural storytelling through:- Kinetic Kalpavriksha: A moving installation that captivated audiences with its precision and symbolism.
- LED Digital Displays: Cutting-edge screens showcased India’s creative brilliance with vibrant visuals.
These technologies illustrated the narrative of Heritage to Progress, seamlessly blending tradition with modernity.
Leadership Insight: Saurav Bhaik’s Vision
Reflecting on this historic tableau, Saurav Bhaik, Founder and CEO of Tagbin, shared:
At Tagbin, our mission is to craft experiences that bridge generation celebrating India’s cultural richness while integrating technology to inspire a brighter future. This tableau is a tribute to India’s creative brilliance, encouraging every Indian to cherish their heritage while shaping the nation’s future. Partnering with the Ministry of Culture to bring this vision to life fills us with immense pride.The Swarnim Bharat: Virasat aur Vikas tableau was more than a visual masterpiece; it was a call to action, urging citizens to:
- Take pride in India’s cultural heritage.
- Contribute to the nation’s creative economy.
- Reimagine progress through innovation and sustainability.
By intertwining tradition with cutting-edge technology, the tableau envisions a future where cultural heritage forms the foundation for economic empowerment and global leadership.
Tagbin is India’s leading innovator in tech-driven and immersive digital experiences, redefining how stories of culture, heritage, and progress are told. With a proven track record of pioneering solutions, Tagbin is transforming India’s cultural narrative on a global stage.At Prittle Prattle News, featuring you virtuously, we bring you inspiring stories that celebrate innovation and progress. Led by Editor-in-Chief Smruti Bhalerao, we are committed to sharing narratives that resonate globally. Stay connected with us on LinkedIn, Instagram, and YouTube.
- Yazh and Potter’s Wheel: A Symbolic Start
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Elever Disrupts Wealth Management with Quant-Driven PMS Solutions
With four customized schemes and a technology-first approach, Elever is set to address India’s growing demand for personalized portfolio management services.
Elever, one of India’s pioneering wealth-tech startups, has announced the launch of its advanced Portfolio Management Services (PMS) to deliver consistent, long-term returns. With ₹1,000 crore AUM targeted within two years, Elever employs cutting-edge factor investing, rule-based models, and machine learning algorithms to address the market gap left by traditional active fund management strategies.
The Growth of India’s PMS Market
India’s wealth management industry is experiencing exponential growth, as highlighted in a Deloitte report. Key findings include:- US$0.4 trillion unmet demand for wealth management services in FY24.
- PMS Assets Under Management (AUM) tripled from US$149 billion (FY17) to US$405 billion (FY24), fueled by rising awareness and strong post-COVID stock market performance.
This shift signals a growing preference for advanced, technology-driven solutions like Elever’s PMS to navigate today’s dynamic financial landscape.
Elever’s Game-Changing Approach
Unlike traditional fund managers, Elever uses:
- Rule-Based Investing: Removing human bias for consistent decision-making.
- Multi-Factor Models: Analyzing over 500 factors across 17 years of data for superior stock selection and risk management.
- Tactical Risk Rotation: Employing machine learning algorithms with 90% accuracy in predicting market signals for timely adjustments.
Our mission is to empower investors by combining data, technology, and transparency, said Karan Aggarwal, Co-founder and Chief Investment Officer of Elever.
Karan, a CFA charterholder, has over 15 years of experience, including managing USD 5 billion portfolios for global institutions. His expertise in factor investing ensures Elever stays ahead of the curve in delivering risk-adjusted returns.Specialized Offerings for Varied Needs
Elever’s PMS introduces four tailored schemes designed to cater to diverse investor profiles:- FactorAlpha PMS: Designed for consistent, all-weather performance.
- FactorAlpha SmallCap PMS: Tapping into the potential of emerging companies.
- FactorShields PMS: A low-risk strategy offering stability.
- FactorIncome PMS: Focused on generating steady, inflation-beating returns.
India’s Wealth-Tech Revolution
Portfolio management in India has gained momentum among HNIs, founders, and global investors, driven by economic growth and technological advancements. Platforms like Elever aim to provide adaptive portfolios that thrive across bull, bear, and consolidation phases.
India’s affluent investors seek transparency and systematic investing strategies, said Anshul Sharan, Co-founder and CEO of Elever. Our PMS is tailored to meet the needs of today’s sophisticated investors, delivering superior risk-adjusted returns.
The Road Ahead
With India’s target customer wealth projected to double to US$2.3 trillion by FY29, Elever is poised to become a leader in the PMS sector. Their tech-first approach positions them to attract HNIs, global investors, and entrepreneurs seeking sustainable growth opportunities.About Elever
Elever was founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R. With a mission to simplify wealth creation, Elever leverages data-driven strategies and machine learning to deliver superior returns.Closing Note
At Prittle Prattle News, featuring you virtuously, we bring you inspiring stories of innovation and growth. Led by Editor-in-Chief Smruti Bhalerao, our platform celebrates success stories that drive change. Follow us on LinkedIn, Instagram, and YouTube for more updates.