With 11,500 Retail Touchpoints and a Hyperlocal Strategy, Mila Beauté is Bringing Premium Beauty to Every Indian Consumer
Category: Business
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From 300 Cities to Every Corner of India: Mila Beauté’s ₹100 Cr Plan to Dominate the Beauty Market
India’s beauty revolution is moving beyond metro cities, and Mila Beauté is leading the way. The fast-growing Indian color cosmetics brand is executing an ambitious ₹100 Cr expansion strategy, taking its presence from 300 cities to every corner of the country. With 11,500 retail touchpoints, a distributor-led model, and a hyperlocal retail expansion strategy, Mila Beauté is set to reshape India’s beauty industry by making premium yet affordable cosmetics accessible to millions.
Beauty Without Boundaries: Expanding into High-Growth Markets
“Our goal has always been to create a brand that resonates with every Indian, no matter where they live. This ₹100 Cr expansion ensures that even in smaller towns, consumers have access to the same premium-quality products as those in metros. We believe in making beauty inclusive, accessible, and experiential. This move reinforces our commitment to delivering excellence in every retail space we enter.”
The Path to Becoming a Household Name in India
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Affordable Housing Redefined: India Shelter Reports 36% AUM Growth and 54% PAT Increase in Q3FY25
With 98% Digital Loan Processes and 265 Branches, India Shelter Sets New Industry Benchmarks
India Shelter Finance Corporation Limited, a leading name in affordable housing finance, has announced its financial results for Q3FY25. The company reported a remarkable 36 percent year-on-year growth in Assets Under Management (AUM), reaching ₹7,619 crore, and a 54 percent surge in Profit After Tax (PAT) to ₹96 crore.
This strong performance underscores the company’s mission to simplify housing loans for families across India. By leveraging digital transformation and expanding its physical network, India Shelter is redefining the housing finance landscape.
Rupinder Singh, Managing Director and CEO of India Shelter Finance Corporation, highlighted that the growth achieved reflects the company’s customer-focused strategies and its ability to adapt to the growing demand for affordable housing. He also emphasized the role of digital solutions and operational efficiency in driving these stellar results.India Shelter processes nearly all its loan applications digitally, with 98 percent completed through e-signatures, and 96 percent of its collections done online. Over three-fourths of customers are registered on the company’s app, which enables easy access to loan management and service requests.
In addition to its technological advancements, India Shelter has expanded its branch network by adding five new branches in Q3FY25, taking the total to 265 across 15 states. This expansion allows the company to provide affordable housing finance to underserved regions, bridging critical gaps in financial inclusion.The company’s financial strength was evident in its profitability metrics. Return on Assets (RoA) improved to 5.5 percent from 4.7 percent a year ago, while Return on Equity (RoE) rose to 15.1 percent, compared to 13.9 percent in Q3FY24. These metrics underscore the company’s ability to deliver value while maintaining operational excellence.
India Shelter also maintained strong asset quality, with Gross Stage 3 loans at just 1.2 percent of its portfolio, reflecting its effective risk management practices. Its liquidity position remains robust, with ₹1,752 crore available as of December 2024, ensuring financial stability even as it grows.The company disbursed ₹879 crore in loans during Q3FY25, a 29 percent year-on-year increase. This growth reaffirms India Shelter’s commitment to enabling financial inclusion and helping families across the country achieve their homeownership dreams.
India Shelter Finance Corporation, with its innovative solutions, nationwide reach, and customer-first approach, continues to lead the affordable housing finance sector. The company’s efforts to combine digital technology with physical presence make it a game-changer in transforming India’s housing finance ecosystem.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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DreamFolks Expands Beyond Lounges, Strengthens Global Network and Banking Partnerships in FY25
With 14.5% Revenue Growth and Strategic Expansion, India’s Leading Travel Aggregator is Reinventing Premium Travel Services
DreamFolks Services Limited, India’s largest travel and lifestyle services aggregator, has reported a 14.5% year-on-year (YoY) revenue growth in the first nine months of FY25. The company continues to strengthen its global presence, introduce new lifestyle services, and expand strategic partnerships with banks, travel-tech platforms, and enterprises, solidifying its leadership position in the industry.
The company’s banking partnerships have played a pivotal role in its growth, with several leading financial institutions onboarding DreamFolks after shifting from competitors. The strategic collaborations with MakeMyTrip and TBO underscore its commitment to integrating travel and fintech solutions into a seamless ecosystem. DreamFolks has also reinforced its dominance in credit and debit card-based lounge access, covering nearly 100% of domestic airport lounges in India. A Frost & Sullivan report states that DreamFolks holds over 90% market share in India’s lounge access segment through banking programs, making it an undisputed leader in this space.Beyond lounges, DreamFolks is evolving into a comprehensive travel and lifestyle service provider. The company has expanded into exclusive Meet & Assist programs at global airports, introduced baggage wrapping services, and launched food & beverage partnerships in malls, further diversifying its portfolio. The company is also tapping into visa concierge services, golf access, wellness packages, and highway dining options, positioning itself as a one-stop travel solutions provider. This diversification places DreamFolks in direct competition with global players such as Priority Pass (Collinson Group) and Plaza Premium Group, reinforcing its ambition to lead in premium travel services.
Expanding internationally, DreamFolks has added 16 new global airport lounges, extending its reach across 100+ countries. The company has further strengthened its presence with 18 new airport F&B outlets in the Middle East and established partnerships across 380+ airport terminals worldwide, providing travelers with enhanced premium experiences. Domestically, DreamFolks has increased its lounge footprint, launching new airport lounges at Ayodhya Airport and Goa Dabolim Airport, bringing its total count in India to 76 lounges.
Liberatha Kallat, Chairperson and Managing Director of DreamFolks, highlighted the company’s evolving strategy in the travel ecosystem. She emphasized that DreamFolks is no longer just a lounge aggregator but a comprehensive travel and lifestyle service provider, aiming to integrate luxury, convenience, and accessibility across multiple verticals.“Our vision extends beyond airport lounges. We are integrating premium lifestyle experiences, offering end-to-end solutions that enhance the travel journey. With strong partnerships and a growing global presence, DreamFolks is redefining how people experience travel and lifestyle services,” said Kallat.
Despite structural changes in spend-based access programs by banks, DreamFolks continues to outperform market trends. The revenue contribution from services beyond airport lounges has risen to 6.9% in 9MFY25, compared to 5.2% in 9MFY24, reflecting the company’s focus on diversification. With gross margins remaining within its 11-13% FY25 guidance, the company is well-positioned to navigate the evolving banking landscape and optimize customer experiences.Looking ahead, DreamFolks plans to further enhance its proprietary technology platform, ensuring seamless integration for financial institutions, travel platforms, and premium service providers. The company is also exploring additional lifestyle verticals, including luxury concierge services and high-end retail partnerships, as part of its broader strategy to redefine travel aggregation.
With a global footprint spanning 3,000+ touchpoints in over 100 countries, DreamFolks is setting new standards in the travel services industry. Its ability to continuously innovate, expand, and deliver premium experiences ensures that it remains a key player in India’s rapidly growing travel-tech sector.DreamFolks Services Limited is India’s leading travel and lifestyle services aggregator, offering lounge access, meet & assist services, airport transfers, duty-free benefits, wellness experiences, and more. The company partners with major banks, airlines, and corporate enterprises to enhance premium customer experiences. Listed on BSE (543591) and NSE (DREAMFOLKS) since September 2022, DreamFolks continues to expand its domestic and international network, solidifying its position as a market leader.
At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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After Years of High EMIs, Borrowers Finally Catch a Break as RBI Cuts Repo Rate: Will Banks Pass It On?
As the central bank lowers interest rates after five years, experts question whether the benefits will truly reach consumers and businesses.
In a move anticipated by financial markets, the Reserve Bank of India (RBI) slashed the repo rate by 25 basis points to 6.25%, marking the first rate cut in five years. While the decision has been welcomed across sectors, questions remain on whether banks will swiftly pass on the benefits to borrowers, how this move will impact liquidity, and if it signals a deeper rate-cut cycle ahead.
Industry leaders from real estate, banking, investment, and corporate lending have reacted with a mix of optimism and caution.
Homebuyers Get a Breather, but Will Banks Lower EMIs Quickly?
With rising interest rates weighing on homebuyers, the rate cut is expected to revive housing demand and improve affordability. However, real estate leaders caution that banks must ensure faster rate transmission to make a tangible difference.“The RBI’s repo rate reduction to 6.25% marks a pivotal moment for India’s real estate sector, opening up new avenues for growth,” said Ashish Kukreja, CEO of Homesfy & mymagnet.io. “This cut provides much-needed relief to homebuyers with lower EMIs, offering stability and increased confidence in real estate investments.”
Prashant Sharma, President, NAREDCO Maharashtra, added: “This rate cut will boost affordability and housing demand, but banks must ensure quick transmission for the benefits to reach homebuyers.”
Shraddha Kedia-Agarwal, Director, Transcon Developers, emphasized the impact on affordability: “This will encourage more buyers, particularly in the affordable and mid-income housing segments. We also expect a reduction in construction financing costs, helping developers keep prices in check.”
Luxury housing markets could also see a boost. Vikas Sutaria, Founder, Irah Lifespace, noted: “With lower EMIs, we expect increased demand in aspirational markets like Alibaug and Lonavala, particularly in the luxury and second-home segments.”
Nishant Deshmukh, Founder & Managing Partner, Sugee Group:
“The RBI’s repo rate cut after a prolonged pause is a much-needed breather for the real estate sector, particularly in the premium and mid-segment housing categories. The reduced interest rates will lower borrowing costs for homebuyers, thereby increasing demand. While this is a positive development, we urge financial institutions to expedite the transmission of this rate cut to ensure that the benefits reach the end-users seamlessly. The real estate market has been witnessing strong momentum, and this policy move will provide an added boost to the sector’s growth trajectory.”Samyak Jain, Director, Siddha Group:
“The real estate sector has been anticipating a rate cut, and this announcement by RBI is a step in the right direction. Lowering the repo rate makes home loans more attractive for buyers, especially first-time homebuyers who rely on financing. The impact of this move will be felt across all housing segments, with increased affordability and improved liquidity in the market. We expect this to accelerate decision-making for prospective buyers and further fuel the demand for housing.”Govind Krishnan Muthukumar, Managing Director & Co-Founder, Tridhaatu Realty:
“This rate cut is a relief for homebuyers and developers who have been navigating a high-interest rate environment. The impact of a lower repo rate will not only be seen in reduced home loan EMIs but also in enhanced consumer sentiment, encouraging more people to invest in real estate. Additionally, for developers, this could translate into lower project financing costs, which will help manage input costs effectively. We expect banks to pass on the benefits quickly to maximize the impact of this positive policy move.”Abhishek Jain, COO, Satellite Developers Private Limited (SDPL):
“The repo rate cut by 25 basis points is a welcome move that will benefit both homebuyers and developers. Reduced lending rates will encourage fence-sitters to take the plunge into homeownership, thereby increasing demand. At the same time, developers will gain from better financing terms, which will help in maintaining healthy cash flows and timely project execution. We anticipate this rate cut will have a cascading effect on the sector, leading to sustained momentum in residential sales.”Rohan Khatau, Director, CCI Projects:
“The RBI’s 25 bps rate cut is a welcome move, arriving at a pivotal moment when homebuyer confidence is on the rise and real estate investments are gaining momentum. By easing home loan EMIs, this decision will enhance affordability and encourage more aspiring homeowners to take the plunge. However, for the full benefit to reach consumers, we urge banks to expedite the transmission of rate cuts, as past hikes have not always been fully passed on. A stable and accommodative monetary policy will be key to sustaining this positive trajectory in the real estate sector.”Stock Market Sees Short-Term Gains, but Investors Remain Cautious
The initial stock market reaction was positive, with gains in banking, real estate, and auto stocks. However, financial experts caution that liquidity concerns could dampen long-term optimism.“Rate cuts usually favor equity markets, but liquidity remains a concern,” said Mahendra Kumar Jajoo, CIO, Fixed Income, Mirae Asset Investment Managers. “Bond yields are expected to ease, but global economic conditions will play a crucial role.”
Dhawal Dalal, President & CIO-Fixed Income, Edelweiss MF, added: “We expect markets to focus on global developments, particularly currency moves. Bond yields should remain range-bound, with every uptick offering a buying opportunity.”
Business Lending: A Mixed Bag as Liquidity Remains Tight
For businesses, the rate cut reduces borrowing costs, but some experts warn that liquidity concerns and geopolitical risks could limit the overall impact.Kishore Lodha, CFO, UGRO Capital, pointed out:
“The much-awaited rate cut eases interest rate pressure on the industry and provides relief to borrowers. However, liquidity has turned negative, which remains a cause for concern. The RBI is monitoring the situation closely, but inflation trends and geopolitical risks will determine future rate cuts.”Kuldeep Jain, Founder & CEO, Build Capital, believes this could improve early-stage real estate funding: “The rate cut will ease financing costs for developers and homebuyers, improving liquidity and supporting new projects.”
The Road Ahead: Will RBI Cut Rates Further?
While today’s decision marks a shift in monetary policy, experts are divided on whether more rate cuts will follow.Ranen Banerjee, Partner & Leader, Economic Advisory, PwC India, noted:
“This move provides monetary policy support to the economy, and combined with tax relief from the budget, it should boost demand. However, the RBI has kept its stance neutral, signaling that future cuts will depend on inflation and fiscal conditions.”Lakshmi Iyer, CEO-Investment & Strategy, Kotak Alternate Asset Managers, added:
“No change in stance implies a more shallow rate-cut cycle, keeping all options open. Bond yields are likely to remain stable, with every uptick offering a buying opportunity.”
The real test will be how quickly banks adjust lending rates, whether consumer spending picks up, and if India’s economy sees sustained growth following this long-awaited shift in policy.Economic Outlook: A Boost for Growth?
According to Ranen Banerjee, Partner and Leader, Economic Advisory, PwC India, “This rate cut, combined with fiscal stimulus from the Union Budget, should support consumption growth and push India’s GDP toward the upper end of the projected 6.3-6.8% range.”
Will There Be More Rate Cuts Ahead?
The RBI’s decision to maintain a neutral stance suggests that future rate cuts will depend on inflation trends, global markets, and policy decisions. Analysts anticipate that further reductions could follow later in 2025, especially if inflation remains under control.
The Bottom Line: A Step in the Right Direction, but Execution is Key
The repo rate cut is a welcome step, but its real impact depends on how swiftly banks and financial institutions pass on the benefits. Homebuyers, businesses, and investors now wait to see if this move sparks genuine growth—or remains just another policy decision on paper.At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
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IKS Health’s AI-Led Growth Surge: Record 16% Revenue Jump and 28% PAT Growth in Q3 FY25
With AI-driven automation and strategic expansion, IKS Health strengthens its position as a leader in care enablement and healthcare transformation.
With AI-driven automation and strategic expansion, IKS Health strengthens its position as a leader in care enablement and healthcare transformation.
India, February 5, 2025: IKS Health (NSE: IKS) has delivered a stellar Q3 FY25 performance, driven by its aggressive push into AI-powered automation and care enablement solutions. The company reported a 16% year-on-year (YoY) increase in revenue, alongside a 28% YoY jump in profit after tax (PAT), highlighting its ability to optimize healthcare workflows, reduce operational inefficiencies, and enhance patient care.
The healthcare automation market is expected to surpass $90 billion globally by 2027, and IKS Health is leading the charge in transforming clinical documentation, patient engagement, and revenue cycle management. With EBITDA margins crossing 30% for the first time, the company is now focused on scaling AI-driven efficiencies across physician groups, hospitals, and specialty care enterprises.Sachin K. Gupta, Founder & CEO, IKS Health, emphasized the company’s commitment to continuous AI innovation:
“Our rapid growth is a testament to the power of AI-driven healthcare transformation. We are not just optimizing workflows, we are fundamentally reshaping how healthcare enterprises function. Our Care Enablement Platform integrates AI, automation, and human expertise to deliver tangible financial and clinical outcomes.”
Expanding on financial performance, Nithya Balasubramanian, CFO, IKS Health, noted:
“With a sharp focus on operational efficiencies, we have significantly improved EBITDA margins while reducing finance costs. Our adjusted PAT has surged by 31%, reflecting our disciplined execution and commitment to long-term sustainability.AI-Powered Innovation and Strategic Expansion
IKS Health’s aggressive AI adoption is setting a new benchmark in healthcare automation. The recent launch of Scribble AI, an advanced natural language processing (NLP)-driven clinical documentation tool, is already delivering results for healthcare providers. By automating audio-to-text medical notes, reducing physician burnout, and ensuring HIPAA-compliant data security, the platform is helping clinicians focus on care delivery instead of paperwork.
Key AI-driven innovations include:- Automated real-time clinical documentation, cutting down time spent on administrative tasks.
- AI-powered revenue cycle management, enhancing claims accuracy and reimbursement rates.
- Patient engagement solutions, improving access and satisfaction scores for healthcare enterprises.
High-Profile Client Wins Strengthen Market Leadership
IKS Health’s growing list of marquee clients underscores its dominance in AI-enabled care enablement solutions. Palomar Health, Radiology Partners, and Western Washington Medical Group are among the latest physician enterprises leveraging IKS Health’s automation-first approach to enhance financial sustainability and operational efficiency.
By combining data analytics, AI-driven automation, and medical expertise, IKS Health is transforming how healthcare enterprises scale operations while maintaining high-quality patient care.
Industry Recognition and Market Momentum
IKS Health continues to receive industry-wide recognition, securing prestigious accolades that reinforce its market leadership. The company has been named Best in KLAS for Medical Transcription Services for the seventh consecutive year and was recognized as the Top-Ranked Provider for Clinical Documentation & Medical Coding by Black Book Market Surveys. Additionally, its acquisition of AQuity Solutions earned it the Healthcare/Life Sciences Deal of the Year (>100MM) at the M&A Advisor International Awards.Scaling for the Future: The Road Ahead
With a robust global presence across North America, Canada, Australia, and India, IKS Health is poised for continued growth and market dominance. The company is doubling down on investments in:- Expanding AI-powered automation for clinical and revenue cycle management.
- Deepening its presence in value-based care models.
- Strengthening partnerships with top healthcare enterprises and physician groups worldwide.
IKS Health’s stellar Q3 FY25 results reaffirm its ability to scale with precision, using AI and automation as key differentiators. With a focus on transforming healthcare enterprises through technology-driven care enablement, IKS Health is redefining the future of digital health innovation.
About IKS Health
IKS Health is a leading provider of AI-powered automation solutions for healthcare enterprises, specializing in clinical documentation, revenue cycle management, and patient engagement. Founded in 2006, IKS Health supports some of the largest physician groups, hospitals, and healthcare systems globally, helping them scale with AI-driven operational efficiencies.
The company was listed on the National Stock Exchange (NSE: IKS) and Bombay Stock Exchange (BSE: 544309) on December 19, 2024. With a global workforce of over 7,000 employees, IKS Health remains committed to advancing AI-powered healthcare transformation worldwide.Led by Prittle Prattle News, this coverage showcases the latest in AI-driven healthcare innovation. Stay updated by following Smruti Bhalerao on LinkedIn. For more insights, visit Prittle Prattle News or follow us on Instagram and YouTube.
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Spain Becomes Indegene’s New Innovation Hub as It Strengthens European Footprint
The expansion bolsters AI-powered life sciences solutions across Europe
Indegene, a digital-first life sciences commercialization company, has announced the launch of its new entity in Spain, reinforcing its European presence. This strategic expansion aims to enhance Indegene’s AI-driven solutions while deepening collaborations with global pharmaceutical and biotech companies to accelerate digital transformation in life sciences commercialization.
Spain, recognized for its growing R&D investments, world-class talent pool, and a thriving life sciences innovation ecosystem, will now serve as a critical delivery hub for Indegene’s medical affairs, data analytics, creative design, engineering, digital marketing, and customer experience capabilities. The company is actively expanding its workforce in Spain, strengthening its local expertise to better serve its Europe-based clients.
Manish Gupta, Chairman and CEO of Indegene, highlighted the significance of this move, stating, “Spain is fast emerging as a key hub for life sciences companies in Europe. With our new presence, we can co-innovate and collaborate even more closely with clients, helping them leverage AI and data science to modernize commercialization and accelerate business transformation.”Expanding Indegene’s European Footprint
With a strong presence across the UK, Germany, Ireland, and Switzerland, Indegene has been steadily growing in Europe. The launch of its Spain entity adds to its robust network of innovation centers dedicated to transforming medical content generation, omnichannel healthcare provider (HCP) engagement, and patient-centered solutions.
Further solidifying its leadership, Indegene has expanded through key acquisitions in Europe. Its acquisition of Trilogy Writing & Consulting GmbH enhanced its global capabilities in clinical, regulatory, safety, and medical content development. Additionally, its integration of DT Consulting, a UK-based healthcare consulting firm, further strengthened its ability to support digital transformation for global life sciences brands. These acquisitions, along with the new Spanish entity, reinforce Indegene’s commitment to AI-driven healthcare commercialization across Europe.AI-Powered Transformation in Life Sciences
Indegene is among the few global companies where medical doctors and data scientists collaborate to solve complex challenges in life sciences commercialization. More than 20% of its employees come from medical backgrounds, working alongside over 600 AI and data science experts to develop cutting-edge solutions that revolutionize the industry.
Indegene’s AI-led innovations include automated medical content generation, which streamlines regulatory and scientific communication for pharma brands. Its personalized omnichannel engagement solutions enable life sciences companies to create highly tailored HCP and patient experiences. Additionally, its next-gen data analytics tools provide valuable insights to optimize commercialization strategies for leading biopharma companies.
With over 5,000 employees worldwide and 18 offices spanning North America, Europe, and Asia, Indegene continues to push the boundaries of AI-powered life sciences commercialization.Led by Experts in AI & Life Sciences Innovation
Under the leadership of Manish Gupta, Chairman & CEO, Tarun Mathur, Chief Technology Officer, Gaurav Kapoor, EVP of Global Delivery, and Anirban Ghosh, SVP of Medical Affairs, Indegene has positioned itself as a pioneer in digital-first commercialization for pharmaceuticals, biotech, and medical device companies. With their combined expertise, Indegene is reshaping biopharma engagement strategies and setting new benchmarks in AI-driven healthcare solutions.
Indegene is a global leader in digital-first commercialization for pharmaceutical, biotech, and medical device companies. By combining deep healthcare expertise with AI, data science, and analytics, Indegene helps brands navigate the complex landscape of HCP engagement, medical affairs, and digital transformation.
With strategic hubs in the US, UK, Germany, Switzerland, and now Spain, Indegene is driving the future of AI-powered healthcare commercialization, ensuring that life sciences companies remain at the forefront of innovation.At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Basil Alliance secures investment to disrupt India’s Premium Liquor Market
Inflection Point Ventures backs Basil Alliance as it accelerates expansion, introducing global-quality alcoholic beverages customized for Indian consumers.
The Indian liquor market is undergoing a massive transformation, with evolving consumer preferences fueling a demand for premium, innovative, and globally inspired spirits. In response to this shift, Basil Alliance, a fast-growing new-age AlcoBev company, has secured an undisclosed investment from Inflection Point Ventures (IPV) to scale operations, expand its premium liquor portfolio, and strengthen its nationwide distribution network.
Founded by Vibhuti Dixit, Basil Alliance has quickly expanded across seven Indian states, introducing a mix of imported and homegrown liquor brands that cater to India’s increasingly discerning consumers. Its popular labels include Glenside D’Vine and Jacobson Wines, along with Sky Shots, a ready-to-drink (RTD) offering that’s seeing strong demand among young urban professionals.A Billion-Dollar Opportunity: India’s AlcoBev Market is Booming
India’s AlcoBev industry is currently valued at $52.5 billion, making it one of the largest liquor markets globally. Within this, the demand for imported liquor alone has surged to $1.3 billion, growing at 25% annually. With evolving consumer preferences and an increasing willingness to spend on premium, well-crafted beverages, brands like Basil Alliance are primed to capture significant market share.”The future of India’s alcohol industry is no longer just about consumption, it’s about experience, quality, and innovation,” said Vibhuti Dixit, Founder of Basil Alliance. “Consumers are looking beyond mass-produced liquor and embracing premium, craft-style options. Basil Alliance is committed to delivering exceptional, high-quality alcoholic beverages tailored to the Indian palate.Inflection Point Ventures Backs Basil Alliance’s Vision
Inflection Point Ventures (IPV) has been one of India’s most active angel investment platforms, having invested ₹800 crore across 210+ startups. The firm’s backing of Basil Alliance reflects a strong vote of confidence in the brand’s potential to emerge as a market leader.
“India’s AlcoBev landscape is evolving rapidly. Consumers are shifting towards premium and globally inspired liquor brands, and Basil Alliance is leading this transformation. We believe their approach to owning and controlling their entire brand portfolio gives them a strategic edge, and we’re excited to be a part of their journey,” said Ankur Mittal, Co-Founder of Inflection Point Ventures.What Sets Basil Alliance Apart?
Unlike many liquor brands that rely on third-party distributors, Basil Alliance directly owns and controls its entire portfolio, giving it a unique competitive advantage in quality control, branding, and consumer experience.- Expanding across high-growth states with strategic distribution partnerships.
- Introducing globally inspired brands like Glenside D’Vine and Jacobson Wines.
- Tapping into the rising demand for RTD beverages with its flagship product Sky Shots.
- Bridging the gap between traditional liquor and modern, premium craft spirits.
The Road Ahead: Scaling to Meet India’s Growing Demand
With this fresh investment, Basil Alliance is preparing for rapid expansion, entering new markets, strengthening its supply chain, and introducing additional premium liquor offerings.
We are witnessing a shift in India’s drinking culture, consumers are now prioritizing quality over quantity, and we want to be at the forefront of this transformation, added Dixit. “This investment allows us to bring world-class alcoholic beverages to Indian consumers, setting new benchmarks in taste and quality.”
For more updates on India’s AlcoBev industry, visit Prittle Prattle News.At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
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boAt Partners with Antara Senior Care to Introduce Smart Wearables for Senior Citizens
The collaboration will bring advanced health monitoring and safety technology to improve senior well-being in India.
India’s senior population is growing, and with it, the need for smart, accessible technology that enhances safety and health. boAt, one of India’s leading wearable and audio technology brands, has partnered with Antara Senior Care, a division of the Max Group, to develop smart wearables tailored for senior citizens.
This collaboration combines boAt’s experience in smart wearable technology with Antara’s expertise in elder care to design innovative solutions that support independent and active senior living.A New Era of Technology for Senior Wellness
Aging brings unique challenges, including health concerns, mobility limitations, and the need for emergency assistance. Many wearable devices focus on general fitness, but boAt and Antara are developing solutions specifically designed for seniors.
The upcoming smart devices will include:• Fall detection technology that alerts caregivers and emergency responders in real-time.
• Health tracking features to monitor heart rate, oxygen levels, sleep patterns, and daily activity, helping seniors and their families stay informed.
• Emergency SOS alerts and location tracking to ensure immediate help when needed.
• Advanced hearing solutions that provide better sound clarity and assist seniors with hearing impairments.
Commitment to Innovation in Senior Care
The partnership was formally signed by Sameer Mehta, Co-founder and CEO of boAt, and Ishaan Khanna, CEO of Antara Assisted Care Services. Both leaders emphasized the importance of technology in enhancing senior well-being.
Sameer Mehta shared that boAt is focused on creating products that go beyond entertainment and fitness, stating that technology should improve lives across all age groups.
Ishaan Khanna highlighted Antara’s mission to make senior living safer and more independent through innovation, ensuring that elderly individuals feel connected and supported.
Building a Future Where Seniors Stay Active and Independent
India’s aging population is growing rapidly, with over 138 million senior citizens recorded in the Census of India. As the country prepares for a demographic shift, the deWith this strategic alliance, boAt and Antara Senior Care aim to redefine the role of technology in elder care, ensuring that senior citizens in India have access to reliable, easy-to-use smart devices that empower them to live independently and securely.mand for senior-friendly technology is rising.About Antara Senior Care
Antara Senior Care is a senior living and assisted care brand under Max India, providing holistic solutions for elder care. Since launching in 2013, Antara has developed senior living residences, assisted care services, and medical support solutions across India.
About boAt
boAt is a leading consumer electronics brand specializing in audio technology, smart wearables, and lifestyle accessories. Founded in 2016, boAt has become one of India’s most popular brands in smart gadgets and technology-driven solutions.
For more updates on technology, healthcare, and lifestyle, visit Prittle Prattle News.At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.