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Category: Business

  • Union Budget 2025: Driving India’s Technological and Economic Growth

    From AI and wearable tech to real estate and healthcare, India’s Union Budget 2025 is poised to redefine innovation, inclusivity, and economic growth. Experts share their expectations for policies that will shape the nation’s future.

    As India prepares for the much-awaited Union Budget 2025, industries across the spectrum are setting their sights on transformative reforms that could redefine the nation’s economic and technological landscape. From AI innovation and wearable tech growth to digital healthcare education and real estate advancements, this year’s budget holds immense promise for sectors driving India’s progress. With a focus on sustainability, inclusivity, and global competitiveness, the 2025 Union Budget 2025 could pave the way for a future-ready India. Leading voices from key industries share their expectations for reforms that could unleash India’s full potential.

    Artificial Intelligence and Digital Infrastructure: Powering India’s Tech Future: Artificial Intelligence (AI) is at the heart of global innovation, and India is no exception. With the market projected to reach $17 billion by 2025, industry leaders believe AI deserves top priority in this year’s budget. Rajeev Singh, Managing Director of BenQ India and South Asia, emphasizes that targeted support through tax incentives, research grants, and public-private partnerships is essential to make AI research commercially viable. Singh also stresses the need to bridge the rural-urban digital divide by expanding digital infrastructure to underserved areas. “Shared infrastructure models and specialized AI hardware will democratize access and accelerate innovation across industries,” Singh shares. The government’s support for India’s first private semiconductor facility in Andhra Pradesh exemplifies the push for technological self-reliance. Singh hopes the Production Linked Incentive (PLI) scheme will be expanded to include critical technologies, boosting domestic manufacturing.

    Digital Healthcare Education: Skilling the Nation for Tomorrow: The Union Budget 2025 is expected to prioritize investments in digital healthcare education, a rapidly growing sector with the potential to modernize India’s workforce. Gerald Jaideep, CEO of Medvarsity, advocates for tax incentives and funding for digital learning infrastructure to bridge skill gaps in healthcare. Innovation in healthcare education, backed by public-private partnerships, is critical to building a future-ready workforce, Jaideep explains. With the increasing reliance on AI, telemedicine, and data analytics in healthcare, equipping professionals with digital skills is essential for global competitiveness.

    Mobile Manufacturing: Expanding Local Value Creation: The mobile manufacturing sector, a key pillar of the Make in India initiative, has witnessed remarkable growth under the PLI scheme. However, Ravi Kunwar, VP and CEO of HMD India and APAC, believes the sector must shift from assembly to innovation. “Expanding local value addition above 18% and strengthening domestic supply chains will further enhance India’s leadership in mobile manufacturing, Kunwar states. Kunwar calls for continued policy support to deepen manufacturing capabilities, reduce import dependency, and ensure sustainable growth.

    Wearable Technology: Incentivizing R&D and Adoption: With India emerging as a global leader in wearable technology, stakeholders expect the union budget 2025 to support R&D initiatives and reduce import duties on critical components. CP Khandelwal, CEO of PR Innovations and Brand Custodian of Amazfit India, highlights the need for tax benefits and measures promoting digital adoption and workforce skilling. “Innovation is the driving force behind wearable tech growth, and the union budget 2025 can position this industry as a key contributor to economic progress,” Khandelwal says.

    Empowering Women in Technology and AI Innovation: Srividya Kannan, Founder and CEO of Avaali Solutions, emphasizes the importance of inclusivity in building a competitive tech ecosystem. To remain a digital talent powerhouse, India must prioritize upskilling and increase women’s participation in technology, Kannan shares. She also calls for subsidies and tax incentives to support AI innovation, automation, and cybersecurity infrastructure.

    Real Estate Sector: Making Housing Affordable and Accessible: Affordable housing remains a critical need for India’s growing population. Navin Makhija, Managing Director of The Wadhwa Group, advocates for tax incentives for homebuyers and interest subsidies for developers to stimulate growth. Reviving the 80-IB tax benefit for affordable housing projects would align with the government’s vision of Housing for All, Makhija explains. These measures could not only boost housing demand but also empower developers to meet the growing need for affordable homes.
    Retail Investors and Tax Reforms: Strengthening Capital Markets: Tax reforms are at the top of the wishlist for retail investors. Shripal Shah, MD and CEO of Kotak Securities, hopes for reductions in capital gains tax and Securities Transaction Tax (STT) to improve market sentiment and attract foreign investment. Tax relief for smaller taxpayers could stimulate economic growth and benefit both the capital market and consumption-driven sectors, Shah notes.
    Conclusion: The Union Budget 2025 presents an opportunity for India to cement its position as a global economic and technological leader. By prioritizing AI, wearable technology, digital healthcare, and real estate reforms, the government can foster innovation, inclusivity, and sustainable growth.
    At Prittle Prattle News, where we take pride in “featuring you virtuously,” we continue to spotlight initiatives that drive progress and inspire change. Led by Editor-in-Chief Smruti Bhalerao, the platform celebrates stories that honor India’s rich heritage while paving the way for a brighter future. Visit Prittle Prattle and Prittle Prattle News for more updates on heritage, innovation, and community-driven efforts. Stay connected with us on LinkedIn, Twitter, Instagram, YouTube, and Facebook.

  • Budget 2025 Wishlist: Industry Leaders Highlight Key Reforms for Startups, Real Estate, and Hospitality

    From empowering startups to driving sustainable real estate and boosting hospitality, industry leaders urge the government to adopt bold measures in Budget 2025-26.

    Empowering Startups: A $10 Billion Opportunity for Innovation: India’s startup ecosystem, ranked as the world’s third-largest with over 1,40,803 startups as of 2024, is poised for exponential growth. However, challenges such as regulatory inefficiencies and funding hurdles persist.

    Single-Window Clearance and Regulatory Stability: Anirudh Damani, Managing Partner at Artha Venture Fund, emphasizes the need for a single-window clearance system for fund registrations. He states, Introducing stability in the regulatory framework will encourage more domestic and foreign capital inflow, making fund management more efficient.

    Strengthening SIDBI’s Role: The Small Industries Development Bank of India (SIDBI) has catalyzed startup growth through its Fund of Funds for Startups (FFS). However, Damani suggests enhancing SIDBI’s allocation by an additional ₹10,000 crores, complemented by a sovereign-backed $10 billion anchor fund. This would attract contributions from global sovereign wealth funds and create a pool of patient capital for startups.

    Real Estate: Building a Sustainable and Inclusive Future: The real estate sector, contributing over 6% of India’s GDP, seeks reforms to drive growth, affordability, and sustainability.

    Enhanced Housing Affordability – Budget 2025 : Prashant Sharma, President of NAREDCO, advocates increasing tax exemptions under Section 24(b) to ₹5 lakh. He highlights, This step will boost homeownership and encourage mid-income buyers, especially in Tier 2 and Tier 3 cities. Shraddha Kedia-Agarwal, Director of Transcon Developers, adds, GST rationalization and incentives for rental housing could attract institutional investments and benefit urban renters.

    Green Building Practices: Sustainability remains a top priority. Leaders like Kuldeep Jain from Build Capital propose tax rebates for eco-friendly building technologies, aligning with India’s Net Zero Emissions commitment.

    Streamlining Approvals: Many developers, including Samyak Jain from Siddha Group, stress the need for a single-window clearance system. This would minimize project delays and reduce costs, enabling faster deliveries.

    Hospitality: Unlocking Tourism’s Full Potential

    Infrastructure Status for Smaller Projects: The Federation of Hotel and Restaurant Associations of India (FHRAI) urges the government to lower the infrastructure status threshold for hotel projects from ₹200 crore to ₹10 crore. This would unlock funding for smaller projects in emerging tourism hubs. K. Syama Raju, President of FHRAI, explains, “The one-million population requirement excludes the vast majority of India’s cities, preventing tourism development in heritage and pilgrimage destinations.”

    Simplifying Licensing and Liquor Policies – Budget 2025: FHRAI calls for a simplified liquor licensing system, similar to the FSSAI model, to reduce compliance burdens.

    Additional Insights Across Industries – Budget 2025
    MedRabbits Healthcare: Amol Deshmukh, CEO of MedRabbits Healthcare, highlights the need to address India’s aging population through affordable home healthcare solutions. “The home healthcare market is projected to grow at a CAGR of 17.36%, reflecting the demand for patient-centric care.”
    Education and Skill Development: Rohan Rai, Co-Founder of Edupull, emphasizes bridging the gap for students in rural areas. Simplified access to learning tools and AI-enabled personalized education can transform India’s 58,000+ institutions into innovation hubs.
    Technology and Cybersecurity: Srinivas Shekar, CEO of Pantherun Technologies, discusses safeguarding startups from cyber threats. India’s $151 billion startup ecosystem thrives on trust. By offering robust cybersecurity solutions, we empower startups to focus on innovation without fear.
    Conclusion: A Vision for Inclusive Growth: Budget 2025: As India prepares for Budget 2025-26, the combined voices of industry leaders highlight the need for progressive policies across startups, real estate, and hospitality. Simplified frameworks, sustainability incentives, and inclusive growth strategies are critical to unlocking India’s potential as a $5 trillion economy.
    At Prittle Prattle News, “featuring you virtuously,” we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that matter. For additional insights and updates, visit Prittle Prattle News.

  • Mahindra BE 6 Powers Into BGMI: Limited-Time Rewards, Exclusive Events, and a Real BE 6 SUV Up for Grabs!

    From January 16th to February 15th, 2025, KRAFTON India and Mahindra bring electric mobility to gaming with exciting in-game events, exclusive items, and the chance to win the real BE 6 Electric Origin SUV.

    In a groundbreaking collaboration, KRAFTON India and Mahindra are bringing the cutting-edge Mahindra BE 6 Electric Origin SUV into the virtual battlegrounds of BATTLEGROUNDS MOBILE INDIA (BGMI). This collaboration promises to be a game-changer, offering players exclusive in-game items, thrilling contests, and a once-in-a-lifetime opportunity to win the real Mahindra BE 6.

    Running from January 16th to February 15th, 2025, the collaboration blends automotive innovation with immersive gameplay, setting a new standard for engaging cross-industry experiences.

    Claim Your Victory in Style With the BE 6: For one month only, players can level up their BGMI gameplay by driving the Mahindra BE 6, a futuristic SUV designed for performance and sustainability. Alongside the BE 6, players can unlock an exciting array of exclusive in-game items, including:

    • Quantum Flux Suit
    • Chrono Charge Suit
    • Volt Tracer Gun
    • Neon Drop BE 6 Parachute
    • Flashvault BE 6 Bag
    • SparkStrike Pan

    These themed rewards, available through the ‘Lucky Spin’ feature, reflect the high-performance spirit of the BE 6, making each game more adventurous and visually captivating.

    Special Event: The Mahindra BE 6 Exchange Centre: Adding to the excitement is the Mahindra BE 6 Exchange Centre, an in-game event where players can complete missions to collect Nitro Wheels (exchange tokens). These tokens can be redeemed for exclusive items like:

    • Protective Vanguard Suit
    • Mahindra Event Crate
    • Mahindra Space Gifts

    The Mahindra Event Crate offers additional chances to win premium collaboration items, ensuring every player can elevate their gameplay with Mahindra-themed gear.

    Take the BE 6 From the Battlegrounds to Reality: In an exciting twist, one lucky player will have the chance to win the real Mahindra BE 6 SUV, taking the collaboration beyond the virtual realm. To enter, players must: Collect Nitro Wheels by completing missions in the Mahindra BE 6 Exchange Centre. Create a 10-30 second video showcasing the Mahindra BE 6 in BGMI (using the in-game preview feature). Upload the video on YouTube or Instagram, tagging BGMI’s and Mahindra Electric’s official social media handles. Use the hashtags #BGMIxMahindra and #UnleashTheCharge to enter the contest.

    This partnership underscores Mahindra’s innovation in electric mobility and KRAFTON India’s commitment to creating next-level gaming experiences. Speaking about the collaboration, a spokesperson from Mahindra shared: The Mahindra BE 6 symbolizes the future of electric mobility. By partnering with BGMI, we aim to engage with a tech-savvy generation that values sustainability and innovation. This collaboration allows us to connect meaningfully with gaming enthusiasts and showcase the adventurous spirit of the BE 6. Similarly, KRAFTON India emphasized the importance of connecting industries: Gaming is about creating unforgettable experiences, and this collaboration with Mahindra enables us to bring a truly unique feature to our players—integrating cutting-edge automotive innovation into BGMI.

    The Mahindra BE 6 is part of Mahindra’s Electric Origin SUV lineup, which redefines mobility with a focus on performance, sustainability, and cutting-edge design. Known for their leadership in electric vehicles, Mahindra Electric aims to revolutionize the industry and drive sustainable innovation. Founded in 2007, KRAFTON, Inc. is a South Korea-based global leader in gaming, renowned for hit titles like PUBG and BGMI. With $170 million invested in Indian startups since 2021, KRAFTON is committed to fostering gaming, esports, and interactive entertainment ecosystems in the country.
    Stay updated on all things BGMI and Mahindra BE 6 by following their official social media handles:
    Conclusion: Where Gaming Meets Innovation: The collaboration between KRAFTON India and Mahindra sets a new benchmark for immersive cross-industry partnerships. By combining the thrill of BGMI gameplay with the innovation of the Mahindra BE 6 Electric Origin SUV, this initiative not only enhances player experiences but also showcases the future of electric mobility.
    At Prittle Prattle News, where we proudly feature you virtuously, we celebrate such collaborations that redefine industries and inspire change. Led by Editor-in-Chief Smruti Bhalerao, our platform is committed to delivering stories that inform and captivate. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more exciting updates.

  • From Rural Entrepreneurs to Deeptech Visionaries: National Startup Day 2025 Celebrates India’s Innovation Spectrum

    Exploring how India’s 1.6 lakh startups are redefining global innovation, empowering marginalized communities, and transforming industries with resilience and technology.

    National Startup Day, celebrated annually on January 16, is not just a tribute to India’s 1.6 lakh recognized startups but a reflection of how entrepreneurship is reshaping industries, solving global challenges, and empowering diverse communities across the nation.
    Introduced by Prime Minister Narendra Modi in 2022, National Startup Day highlights the immense potential of India’s entrepreneurial ecosystem, which has attracted over $151 billion in investments since 2016. With the Startup India Initiative, the country has cemented its position as the third-largest startup ecosystem globally, showcasing unparalleled growth across sectors like AI, healthcare, fintech, and education.
    This year, Prittle Prattle News brings you insights from industry leaders who share their vision for an inclusive, innovative, and globally competitive startup ecosystem.

    Empowering Marginalized Entrepreneurs: Inclusivity as the Cornerstone
    National Startup Day, while urban hubs like Bengaluru and Mumbai dominate the startup landscape, Prachi Kaushik, Founder and Director of Vyomini Social Enterprise, emphasized the untapped potential of rural entrepreneurs and women-led ventures:
    “India’s startup ecosystem thrives on inclusivity. Women-led self-help groups, rural innovators, and small-scale artisans hold immense potential but face challenges like limited market access and mentorship. Simplifying loan processes and fostering mentorship can unlock this potential, driving systemic change.” Vyomini Social Enterprise has been instrumental in empowering marginalized communities through skill development, equitable market access, and financial inclusivity, paving the way for a truly inclusive entrepreneurial ecosystem.

    The Role of Technology in Securing Innovation
    As India’s startups navigate a digital-first world, cybersecurity emerges as a critical need. Srinivas Shekar, CEO and Co-Founder of Pantherun Technologies, stressed the importance of protecting ideas:
    “Cyber threats are one of the biggest risks facing India’s startups. At Pantherun, we provide cutting-edge solutions to safeguard digital assets, allowing startups to focus on transforming industries and creating impact.” With 12 startups raising INR 29,070.57 Cr through IPOs in 2024, safeguarding intellectual property and digital trust has never been more important.

    Revolutionizing Education with AI
    National Startup Day, In the education sector, startups like Edupull are bridging gaps in accessibility and personalized learning. Rohan Rai, Co-Founder of Edupull, shared:
    “Students in rural areas have the talent to succeed but lack the mentorship and resources to achieve their potential. At Edupull, we’re reimagining education by leveraging AI to create personalized learning journeys that resonate with every learner’s needs.”
    Edupull’s innovative approach aligns with India’s push for inclusive education, ensuring students in underserved areas are not left behind.

    Healthcare Startups: Bridging Accessibility Gaps
    With India’s home healthcare market projected to grow at a CAGR of 17.36% from 2024 to 2032, startups like MedRabbits Healthcare are redefining patient-centric care. Amol Deshmukh, CEO and Founder, stated: “At MedRabbits, we integrate technology with compassionate care to create scalable solutions. Our vision is to ensure healthcare is not just accessible but affordable, especially for underserved communities.”

    Fostering Financial Inclusivity
    Hanuman Tripathi, Partner at Lead Angels, shared insights on the role of fintech startups:
    “Startups are redefining financial services, making them inclusive and efficient. At Lead Angels, we empower visionary founders by providing funding, market access, and organizational support. By creating sustainable solutions, we are building a thriving ecosystem where innovation meets impactful investment.”
    The fintech sector remains a key driver of India’s digital economy, with startups fostering financial inclusion and empowering underserved communities.
    Conclusion: Building a Collaborative Ecosystem
    As India celebrates National Startup Day 2025, the focus remains on fostering inclusive growth, technological innovation, and collaborative solutions to drive global competitiveness. At Prittle Prattle News, where we “feature you virtuously,” we salute the resilience and creativity of India’s startups as they shape the nation’s future.
    Led by Editor-in-Chief Smruti Bhalerao, our platform remains committed to showcasing stories of innovation and impact that inspire change. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more Prittle Prattle News inspiring stories.

  • France’s Classes Internationales 2025: A Transformative Opportunity for Indian Students in Higher Education

    Strengthening Indo-French collaboration, Classes Internationales opens doors for Indian students to excel in prestigious French universities with tailored preparation and holistic support.

    India, January 2025: The French Embassy in India and Campus France have officially announced the launch of the second edition of Classes Internationales, a pioneering initiative to connect Indian students with the prestigious French higher education system.
    First unveiled by French President Emmanuel Macron during his visit to Jaipur in January 2024, the initiative is part of an ambitious goal to welcome 30,000 Indian students to France by 2030. Classes Internationales offers Indian students a unique pathway into French-taught undergraduate programs by providing a year of immersive language training and academic preparation.
    This program not only bridges linguistic and cultural gaps but also strengthens the growing partnership between India and France, fostering educational ties and cultural exchange. H.E. Mr. Thierry Mathou, Ambassador of France to India, shared:
    “Classes Internationales represents a significant step toward building a future of collaboration and shared knowledge between India and France. This program provides Indian students with access to world-class education while promoting cultural understanding.”

    A Comprehensive Gateway to French Education
    The Classes Internationales program is uniquely tailored to help Indian students thrive in the French education system. Whether students are beginners in the French language or advanced learners, the program provides a structured foundation year to prepare them for over 200 French-taught academic programs.
    Key Highlights:
    World-Class Institutions: Over 30 prestigious universities and colleges, such as Sorbonne University and École Polytechnique, participate in the program, covering diverse disciplines like engineering, arts, design, and social sciences.
    Affordable Education: Public universities in France are globally recognized for their low tuition costs compared to other countries. Fees for Classes Internationales are capped to ensure accessibility for all students.
    Apprenticeship Opportunities: Many academic programs include an apprenticeship model, allowing students to split their time between study and professional training. Hiring companies often provide financial support, including stipends and tuition fee coverage.
    Comprehensive Support: Students are guided throughout their journey by Campus France and the France Alumni Network, which offers career assistance post-graduation.
    Eligibility and Application Deadlines:
    March 31, 2025: Deadline for students with no prior French language proficiency.
    May 15, 2025: Deadline for students proficient at the A2 level or higher.
    Applications can be submitted via the official Classes Internationales website. Admission is based on academic qualifications and motivation, with no entrance exam required.

    Connecting Through the Classes Internationales Education Fair
    To provide students with direct access to French institutions, the Classes Internationales Education Fair will be held online on February 8, 2025.
    What to Expect at the Fair:
    Interactive Sessions: Connect with representatives from over 30 French universities, such as University of Paris.
    Scholarship Guidance: Get detailed information on scholarships offered by institutions and the French government.
    Visa Assistance: Learn about visa processes for Indian students studying in France. Register for free at Choose France to unlock these opportunities

    A Growing Indo-French Partnership
    The Classes Internationales initiative symbolizes the deepening collaboration between India and France in the field of education. With over 10,000 Indian students currently studying in France, this number is set to triple by 2030, thanks to initiatives like this.
    France is renowned for its innovative education system, world-class institutions like Sciences Po, and its commitment to fostering global talent. The work-integrated apprenticeship model, in particular, allows students to gain hands-on experience while pursuing their degrees—a significant draw for Indian students seeking holistic learning opportunities.
    “The Classes Internationales program is not just about education; it’s about creating global citizens who can drive meaningful change,” said Campus France representatives.
    A Vision for the Future of Education
    By offering Indian students access to top-ranked universities, cultural integration programs, and professional training, Classes Internationales paves the way for a truly global education experience. France’s goal of hosting 30,000 Indian students by 2030 reflects its dedication to promoting diversity, inclusion, and academic excellence.
    At Prittle Prattle News, where we proudly “feature you virtuously,” we celebrate initiatives like Classes Internationales, which empower students to transcend boundaries and embrace global opportunities.
    Led by Editor-in-Chief Smruti Bhalerao, our platform remains dedicated to spotlighting transformative stories that inspire change and foster global collaboration. For more updates, follow Prittle Prattle News on LinkedIn, Twitter, Instagram, YouTube, and Facebook.

  • Absolut’s #UNLABEL #BORN COLOURLESS Campaign Sparks a Movement to Break Biases and Embrace True Individuality

    Challenging stereotypes and redefining inclusivity, Absolut joins forces with inspiring voices like Sunny Leone, Ankush Bahuguna, Navtej Singh Johar, and Deepa Malik to envision a world free of labels.

    Absolut, a brand synonymous with creativity and inclusivity, has unveiled its powerful new campaign, #UNLABEL #BORN COLOURLESS, which aims to break down societal biases and celebrate individuality. As an evolution of its 2018 Born Colourless campaign, this latest initiative is a bold call for a world free of labels, stereotypes, and prejudices.
    In a society where people are often boxed in by assumptions based on gender, race, age, or profession, Absolut dares to challenge these norms. The campaign celebrates the idea that we are all #BornColourless, devoid of labels at birth, and seeks to inspire a more open, inclusive, and judgment-free world.
    The #UNLABEL #BORN COLOURLESS campaign is brought to life through four impactful short films, featuring inspiring personalities who share their stories of overcoming societal judgments. These narratives showcase how labels often fail to define the complexity and richness of human identities.

    The Campaign’s Stories: Real People, Real Change
    1. Ankush Bahuguna: Redefining Masculinity Through Makeup
    Ankush, a popular content creator and Instagram influencer, breaks gender stereotypes by embracing his passion for makeup—a craft often unfairly labeled as “only for women.” His story encourages people to pursue their interests boldly, regardless of societal expectations.
    2. Sunny Leone: Beyond the ‘Item Girl’ Label
    Often reduced to the stereotype of an “item girl,” Sunny Leone redefines herself as a successful entrepreneur, philanthropist, and mother. Her journey is a powerful testament to embracing multifaceted identities and shattering preconceived notions.
    3. Navtej Singh Johar: Challenging Masculine Norms
    Celebrated Bharatanatyam dancer and LGBTQIA+ activist, Navtej defies conventional ideas of masculinity. His story is a bold reminder that breaking free from traditional labels can pave the way for deeper self-expression.
    4. Deepa Malik: Rising Beyond Physical Barriers As India’s first Paralympic medalist, Deepa Malik’s journey exemplifies resilience. She proves that physical limitations do not define one’s capabilities, and her story inspires individuals to overcome any obstacle in their path.

    Fostering Inclusivity Through Dialogue
    Commenting on the campaign, Pulkith Modi, General Manager – Marketing, International Brands at Pernod Ricard India, shared:
    “We live in a world where individuals are often defined by labels—be it gender, race, or societal roles. Absolut’s #UNLABEL #BORN COLOURLESS campaign seeks to inspire a shift towards inclusivity and individuality. By collaborating with such incredible voices, we aim to encourage everyone to embrace their true selves and move beyond stereotypes.”
    Through this campaign, Absolut invites people to question their assumptions and recognize the unique stories and identities of those around them.

    Absolut’s Legacy of Creativity and Inclusivity
    Since its founding in 1879, Absolut has championed the values of creativity, self-expression, and inclusivity. The brand is celebrated for pushing boundaries with campaigns that inspire social progression and spark meaningful conversations.
    Over its 140-year history, Absolut has:
    Partnered with LGBTQIA+ causes and advocated for equal rights.
    Worked with world-renowned artists like Andy Warhol to use art as a medium for change.
    Used bold campaigns to challenge gender norms, stereotypes, and cultural biases. Through #UNLABEL #BORN COLOURLESS, Absolut continues its mission to build a more open, diverse, and vibrant world, inspiring people to embrace their true selves and celebrate differences

    Why #UNLABEL Matters in 2025
    In today’s interconnected world, conversations about diversity and inclusion are more important than ever. Campaigns like Absolut’s #UNLABEL #BORN COLOURLESS play a vital role in fostering empathy, breaking prejudices, and inspiring meaningful action. By amplifying stories from inspiring individuals like Sunny Leone, Deepa Malik, Navtej Singh Johar, and Ankush Bahuguna, Absolut challenges everyone to rethink their assumptions and embrace a bias-free perspective
    Conclusion: Celebrating Individuality, One Story at a Time
    With the launch of #UNLABEL #BORN COLOURLESS, Absolut has not only raised the bar for brand campaigns but also created a platform for real social change. By encouraging individuals to look beyond labels and biases, Absolut is fostering a world where diversity is celebrated and individuality thrives.
    At Prittle Prattle News, where we proudly “feature you virtuously,” we celebrate Absolut’s dedication to building a better, more inclusive society. Together, we envision a future that celebrates every individual’s unique identity, free from judgment.
    Led by Editor-in-Chief Smruti Bhalerao, our platform is committed to spotlighting stories and campaigns that inspire change across the globe. Stay connected with us for more updates on Absolut’s campaigns and global stories. Follow Prittle Prattle News on LinkedIn, Twitter, Instagram, YouTube, and Facebook.

  • Footprints and Motherhood Hospitals Collaborate to Create a Holistic Ecosystem for Child Development and Family Wellness

    By combining expertise in early education and pediatric healthcare, Footprints and Motherhood Hospitals aim to transform family support systems across India.

    New Delhi, January 15, 2025: Footprints, a leading preschool and daycare chain in India, has joined hands with Motherhood Hospitals, a prominent provider of women’s and children’s healthcare services. This partnership introduces a holistic ecosystem designed to address the critical needs of parents and young children, focusing on education and wellness.
    The collaboration seeks to provide integrated services that enhance child development and family well-being. By combining Footprints’ excellence in early education with Motherhood Hospitals’ expertise in pediatric care, the initiative supports parents through a mix of healthcare services, educational programs, and community engagement activities. This partnership is set to roll out initiatives in major cities, including Bengaluru, Chennai, Pune, Gurgaon, Noida, Jaipur, Indore, and Kolkata—all of which are key operational hubs for both brands.

    Key Features of the Collaboration
    The partnership will introduce a range of services and activities aimed at fostering family wellness:
    Health Check-Up Vouchers: Footprints parents will receive complimentary health check-up vouchers redeemable at Motherhood Hospitals.
    Program Fee Waivers: Parents associated with Motherhood Hospitals will be eligible for fee discounts at Footprints centers.
    Community Events: Both brands will co-host pediatric camps, sponsorship programs, and virtual parenting webinars to engage with families and provide expert guidance.
    Co-Branded Resources: Activity books, parenting kits, and “Child-on-Board” car signs will be distributed as practical tools to add value to families while boosting brand visibility.
    Digital and On-Site Promotions: Standee placements at Footprints centers and video promotions at Motherhood Hospital premises will reinforce the partnership’s presence across platforms.

    Voices from Industry Leaders
    Raj Singhal, Co-founder and CEO of Footprints, spoke about the initiative: “Partnering with Motherhood Hospitals is a meaningful step toward creating a platform that addresses both education and wellness. By combining our strengths, we aim to provide families with a holistic approach to nurturing their children’s development and health. This partnership reflects our commitment to enriching lives and supporting modern parenting challenges.”

    Why It Matters for Parents
    The collaboration brings substantial benefits to families, particularly parents juggling professional responsibilities while raising young children. With integrated services, this initiative addresses key challenges faced by today’s families:
    Access to comprehensive child development programs and pediatric healthcare under one umbrella.
    Cost-effective solutions, including free health vouchers and fee waivers.
    Regular community engagement through events, webinars, and parenting resources.
    These initiatives create an ecosystem where parents can rely on expert support for both education and wellness, making it easier to meet the demands of modern parenting.

    Case Study: Building Community Engagement
    As part of the rollout, cities like Bengaluru and Pune have seen enthusiastic participation from parents. Joint events like pediatric health camps have attracted families seeking both educational insights and healthcare advice. Footprints parents who accessed Motherhood’s facilities reported greater convenience, while Motherhood parents exploring Footprints centers praised the high-quality educational programs. Both brands have also leveraged digital platforms to connect with parents. Joint blogs and co-authored articles featuring expert tips on parenting and child health have gained popularity among audiences.

    Cross-Promotional Value for Both Brands
    In addition to benefiting parents, the partnership serves as a valuable cross-promotional opportunity for both organizations:
    Digital channels like Footprints’ website and Motherhood Hospitals’ website now feature co-branded resources.
    Parenting tips and expert advice are being shared via Instagram and LinkedIn, increasing the brands’ digital reach. On-site promotions, such as standees at Footprints centers and ads at Motherhood Hospitals, ensure visibility among target audiences.
    Conclusion
    The partnership between Footprints and Motherhood Hospitals represents a groundbreaking initiative in the field of child development and family wellness. By addressing education and healthcare needs through an integrated approach, the collaboration empowers parents to nurture their children’s growth with ease and confidence.
    At Prittle Prattle News, where we are committed to “featuring you virtuously,” we take pride in highlighting collaborations that inspire change and benefit communities. Led by its Editor-in-Chief, Smruti Bhalerao, the publication continues to bring forth storylines that celebrate innovation and growth across industries. Follow us on LinkedIn, Twitter, Instagram, YouTube, and Facebook for more updates. Visit us at Prittle Prattle News for inspiring stories and exclusive insights into education, healthcare, and family wellness

  • Rs. 10 Lakh Crore Infrastructure Push: Homesfy Founder Ashish Kukreja Advocates Green Cities and Tier-2 Growth

    With sustainable urban planning and decentralization, Ashish Kukreja envisions a future where Tier-2 cities emerge as economic and green powerhouses.

    As India embarks on its ambitious $1.4 trillion infrastructure journey, questions around sustainability and equitable urban development take center stage. Ashish Kukreja, Founder and CEO of Homesfy, highlighted the critical role of green infrastructure and decentralized growth in shaping India’s cities of tomorrow during the latest episode of the “What India Needs!” podcast hosted by Shutapa Paul.
    India’s rapid urbanization has left its metros gasping for breath. Green cover in cities like Mumbai and Delhi has plummeted to a meager 3%, compared to 30% in cities like London. This is not just an aesthetic loss but a public health crisis, with urban pollution cutting life expectancy by five years in some areas.
    Kukreja emphasized, “Infrastructure accounts for nearly 25% of global carbon emissions. Without sustainable planning, we risk repeating the mistakes of developed nations. This is why green spaces, public areas, and policy frameworks must take precedence as we move forward.”
    The government’s allocation of ₹10 lakh crore to infrastructure in the Union Budget 2023-24 reflects its commitment to the sector, but experts like Kukreja and Paul stress the need for public-private partnerships, advanced technologies, and stringent accountability for developers to ensure a resilient and green future.

    Tier-2 Cities: The Next Frontier for Growth
    While metros dominate India’s economic landscape, Kukreja believes the future lies in empowering Tier-2 cities like Indore and Surat to emerge as sustainable economic hubs.
    “The first phase of growth is always centered around the top 7-10 cities like Mumbai, Delhi, and Bengaluru,” said Kukreja. “But now, we must focus on creating thriving ecosystems in smaller cities that balance economic opportunities with environmental sustainability.” He noted that cities like Surat and Indore are already leading the way by adopting green practices and improving urban infrastructure. Kukreja envisions Homesfy expanding its footprint into Tier-2 markets to tap into emerging opportunities in the real estate sector.

    The Need for Green Spaces
    Urban India’s green cover remains alarmingly low. Kukreja explained, “A city with minimal green cover is not just inconvenient,it’s unliveable.” While initiatives like the Smart Cities Mission are steps in the right direction, achieving even modest targets of 8-9% green coverage will require significant efforts from both the public and private sectors.
    Public advocacy and accountability will play crucial roles. “As citizens, we must demand better urban planning. Green spaces, public parks, and sustainable construction need to become non-negotiable aspects of infrastructure development,” Kukreja added.

    Infrastructure With Intent
    Sustainable infrastructure is more than just a buzzword for Kukreja,it’s a necessity. He stressed the importance of planning for future generations, pointing out that infrastructure must account for housing, education, and quality of life for decades to come. “Building infrastructure is not just about constructing roads and buildings,” he explained. “It’s about intent,policies must focus on continuity, execution, and the well-being of citizens.” Kukreja further highlighted the role of green building technologies and renewable energy in reducing India’s infrastructure-related carbon emissions by up to 35% by 2030.

    Voices from the Podcast
    The discussion on the “What India Needs!” podcast brought attention to the urgent need for sustainable urban planning. Host Shutapa Paul shared, “As citizens, we have a responsibility to demand better public spaces and sustainable urban designs. Infrastructure is not just about what the government provides,it’s also about what we, as a community, insist on.” Kukreja echoed these sentiments, saying, “India’s ability to integrate green technologies and policies into its infrastructure plans can set a global benchmark. We have the opportunity to build cities that are not just functional but also environmentally conscious.”

    About the Podcast
    “What India Needs!” is a thought-provoking podcast hosted by Shutapa Paul, a media entrepreneur, author, and award-winning commentator. The podcast delves into topics like urban development, policy innovation, and sustainability, offering insights from leaders and experts like Ashish Kukreja. To watch the full episode with Ashish Kukreja, visit YouTube or listen on Spotify.

    About Ashish Kukreja Ashish Kukreja is the Founder and CEO of Homesfy and MyMagnet.io, two platforms transforming India’s real estate sector. With over 17 years of experience in real estate and finance, Ashish has redefined the home-buying process by making transactions trustworthy and hassle-free. Under his leadership, Homesfy partners with top developers like Lodha, Godrej, Prestige, and Mahindra to simplify real estate sales.
    Conclusion
    India’s ambitious ₹10 lakh crore infrastructure push presents both opportunities and challenges. As Ashish Kukreja and Shutapa Paul emphasized, the integration of sustainable urban planning, green technologies, and community advocacy will determine the success of this transformative journey. By decentralizing growth and empowering Tier-2 cities, India can create resilient, green urban spaces for generations to come.
    At Prittle Prattle News, where we take pride in “featuring you virtuously,” we continue to spotlight impactful initiatives shaping India’s future. Led by its Editor-in-Chief, Smruti Bhalerao, the publication highlights stories that inspire progress and innovation.
    Follow us on LinkedIn, Twitter, Instagram, YouTube, and Facebook for more updates. Visit Prittle Prattle News for insightful stories about sustainability, infrastructure, and development.

  • Assam Governor Inaugurates Hans Renal Care Centre to Provide Free Dialysis Services in Guwahati

    A collaboration between The Hans Foundation and Indian Red Cross Society aims to bridge the healthcare gap for marginalized communities in Assam.

    In a transformative step for healthcare access in Assam, the Hans Foundation (THF) and the Indian Red Cross Society (IRCS), Assam State Branch, inaugurated the Hans Renal Care Centre at the Red Cross Hospital in Chandmari, Guwahati. This state-of-the-art dialysis unit is dedicated to providing free, high-quality renal care for patients in need, particularly from economically disadvantaged communities.
    The centre was inaugurated by Assam Governor Shri Lakshman Prasad Acharya, who also serves as the President of the IRCS, Assam State Branch. The event was graced by notable dignitaries, including A K Absar Hazarika, Chairman of IRCS Assam State Branch, Sandeep J Kapur, CEO of The Hans Foundation, Padmashree Ajoy Kumar Dutta, Vijay Jamwal, Senior Director of The Hans Foundation, and others. The Hans Renal Care Centre is poised to serve as a lifeline for patients grappling with chronic kidney disease (CKD) in Assam, a region where access to affordable dialysis services has been limited.

    Bridging the Gap in Renal Care
    Equipped with cutting-edge dialysis technology, the Hans Renal Care Centre aims to address the growing healthcare burden posed by CKD. According to reports, Assam has seen a significant rise in kidney-related ailments, with marginalized communities bearing the brunt of inadequate healthcare infrastructure.
    Sandeep J Kapur, CEO of The Hans Foundation, emphasized the importance of this initiative:
    “Our mission is to ensure that every individual, regardless of their socioeconomic background, has access to life-saving healthcare. The Hans Renal Care Centre is a testament to our commitment to empowering communities, fostering hope, and improving access to essential medical services.”

    A Testament to Collaboration
    The Hans Renal Care Centre is the result of a strategic partnership between The Hans Foundation and the IRCS, Assam State Branch. Speaking at the inauguration, Deba Prasad Sarma, General Secretary of IRCS, Assam State Branch, remarked:
    “This partnership marks a significant milestone in improving healthcare delivery in Assam. The new dialysis unit at Red Cross Hospital will not only provide critical care but also serve as a beacon of compassion and service to humanity.”

    Physiotherapy Centre Launched at the Same Location
    Alongside the Hans Renal Care Centre, the event also saw the inauguration of the Red Cross Physiotherapy Centre, which offers comprehensive rehabilitation services for individuals with physical disabilities, chronic conditions, and injuries. Equipped with state-of-the-art technology and staffed by experienced physiotherapists, the centre focuses on enhancing mobility and improving the quality of life for its patients.
    A K Absar Hazarika, Chairman of IRCS, Assam State Branch, shared his thoughts on this development: “The launch of the Red Cross Physiotherapy Centre reaffirms our commitment to holistic healthcare. By addressing mobility challenges and empowering individuals to lead healthier lives, we are making a meaningful difference in the lives of those who need it most.”

    Impact of Chronic Kidney Disease in Assam
    The prevalence of CKD is a pressing concern in Assam. Limited access to affordable dialysis services has made it challenging for patients, especially in rural and underserved areas, to receive timely treatment. The Hans Renal Care Centre seeks to bridge this gap by providing free dialysis services, ensuring no one is denied critical care due to financial constraints. Kapur noted that CKD requires long-term treatment and continuous support, both of which are now accessible to vulnerable populations through this initiative.

    The Hans Foundation’s Broader Vision
    The Hans Foundation has been a driving force in India’s social development, with impactful initiatives in healthcare, education, and livelihoods. Over the past 15 years, the organization has partnered with 12 state governments and over 400 grassroots organizations, positively impacting 37 million people across 22 states.
    In Assam alone, The Hans Foundation’s initiatives include:
    Hans Mobile Medical Units for remote healthcare delivery.
    Hans Health & Wellness Centres for primary care services.
    Hans Jeevika for improving livelihoods.
    Hans Uttam Xikhya Project for advancing education.

    About the Indian Red Cross Society, Assam State Branch
    Established in 1920, the Indian Red Cross Society has been a cornerstone of healthcare and humanitarian efforts in India. The Assam State Branch operates 36 district branches and engages over 5,000 volunteers to address community health needs. The Red Cross Hospital in Chandmari, established in 1965, has long served as a critical healthcare provider, offering services like pediatrics, maternity care, and community medicine. The branch is also home to the region’s oldest Nursing Training Centre, which has trained healthcare professionals since 1956 through its Auxiliary Nursing and Midwifery (ANM) courses.
    Conclusion
    The inauguration of the Hans Renal Care Centre at the Red Cross Hospital in Guwahati marks a significant milestone in improving healthcare access for Assam’s underserved communities. With its focus on free dialysis services, this initiative exemplifies the power of collaboration in addressing critical health challenges.
    At Prittle Prattle News, where we take pride in “featuring you virtuously,” we continue to highlight initiatives that inspire change and empower communities. Led by its Editor-in-Chief, Smruti Bhalerao, the publication celebrates stories of resilience, innovation, and impact across sectors.
    Follow us on LinkedIn, Twitter, Instagram, YouTube, and Facebook for more updates. Visit Prittle Prattle News for inspiring stories about healthcare, social impact, and community initiatives.

  • Inflection Point Ventures Achieves 2.2X Exit from Parablu, Setting a Benchmark in Data Security Innovation

    With a 36-month journey delivering 2.2X MoM and 30%+ IRR, Inflection Point Ventures proves its expertise in identifying and scaling visionary startups like Parablu.

    Delhi, January 16, 2025: In a landmark achievement, Inflection Point Ventures (IPV), India’s leading angel investing platform, announced its successful exit from Parablu. This milestone delivered an impressive 2.2X MoM return for IPV investors within just 36 months, alongside a 30%+ IRR. This exit further highlights IPV’s commitment to backing future-ready startups in industries poised for global impact, such as data resilience and cybersecurity. With this exit, IPV adds to its record of 47 successful exits across a portfolio of 210+ startups, supported by INR 810 Cr investments to date.

    The Parablu Story: From a Visionary Startup to Global Recognition
    Founded in Bangalore, Parablu specializes in enterprise data management and cloud-ready data protection. Its solutions safeguard critical data from ransomware, service disruptions, and deletion risks, addressing the growing need for data resilience in a cloud-first world.
    Recognizing Parablu’s potential, IPV invested in the startup in 2021, providing both capital and strategic guidance. Over the next three years, Parablu scaled rapidly, emerging as a trusted partner for enterprises worldwide.
    Acquisition by CrashPlan
    In a strategic move, CrashPlan, a global leader in data security and resilience, acquired Parablu to bolster its offerings and expand its reach in the enterprise market.
    Anand Prahlad, CEO of Parablu (now CTO at CrashPlan), reflected on this transformative partnership:
    Inflection Point Ventures has been a key partner in our journey, offering not only funding but also strategic support that helped us scale effectively. With CrashPlan, we are excited to continue delivering unparalleled data resilience to enterprises worldwide.

    IPV’s Vision: Empowering Startups for Global Impact
    Inflection Point Ventures is redefining India’s startup ecosystem by combining monetary investment with strategic mentorship. With over 23,500 CXOs, HNIs, and professionals as active members, IPV facilitates transformative growth by connecting visionary founders with forward-thinking investors.
    Notable Achievements:
    47 successful exits, including names like CureFit and Licious.
    Launch of Physis Capital, a $50M Category II VC Fund, designed to support Pre-Series A to Series B startups.
    Strategic focus on sectors such as data security, healthcare, fintech, and AI-driven solutions.
    Ankur Mittal, Co-Founder of IPV, emphasized the platform’s mission to enable sustainable innovation:
    Our exit from Parablu is a testament to our strategy of backing startups with visionary founders and disruptive technologies. By combining resources and mentorship, IPV aims to empower businesses that not only scale profitably but also create a positive impact on the economy.

    Key Takeaways from Parablu’s Exit
    High-Value Returns: Parablu delivered a 2.2X MoM return within 36 months, showcasing IPV’s ability to identify and scale high-growth startups.
    Strategic Investments: IPV’s foresight in backing future-ready technologies like data resilience aligns with global trends in cybersecurity.
    Global Partnerships: The acquisition by CrashPlan highlights India’s growing influence in the global tech ecosystem. Ecosystem Growth: IPV’s investments inspire confidence in the Indian startup ecosystem, driving innovation and economic progress.

    About Inflection Point Ventures (IPV)
    Inflection Point Ventures is one of India’s largest angel investing platforms, bringing together over 23,500 investors to back innovative startups. IPV is focused on combining capital with mentorship, enabling entrepreneurs to scale effectively while driving societal impact. In addition, Physis Capital, IPV’s $50M Category II VC fund, continues to support growth-stage startups, empowering businesses across fintech, healthcare, enterprise tech, and AI solutions.

    About Parablu
    Inflection Point Ventures, Parablu is a Bangalore-based enterprise data protection company, specializing in cloud-ready resilience solutions. By addressing critical data challenges, such as ransomware and deletion risks, Parablu empowers businesses to transition seamlessly into cloud-first infrastructures while safeguarding their most valuable digital assets.
    Conclusion: Celebrating Visionary Startups and Strategic Growth
    Inflection Point Ventures’ exit from Parablu exemplifies its mission to empower visionary founders and support disruptive technologies. By bridging the gap between innovative startups and forward-thinking investors, IPV is helping India carve out a significant role in the global tech ecosystem.
    At Prittle Prattle News, where we strive to feature you virtuously, we applaud milestones like these that inspire innovation and drive economic growth.
    Led by Editor-in-Chief Smruti Bhalerao, our publication remains committed to spotlighting the most impactful stories from the business and startup world.
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