Announcing the launch of HMD 130 Music and HMD 150 Music, the brand brings budget-friendly entertainment, built-in UPI, and 36-day standby battery into the spotlight while strengthening its IPL innings.
Category: Economy
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HMD Doubles Down on Indian Roots with Music-First Feature Phones and Rajasthan Royals Partnership
Text to Speech, Built In
Rajasthan Royals and HMD, Cricket as a Cultural Anchor
Affordability Without Compromise
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Odisha Grounds and Inaugurates 14 Industrial Projects Worth ₹5,770 Crore Across Three Districts, Creating Over 37,000 Jobs
Within 60 days of the Utkarsh Odisha Conclave 2025, the state operationalises investment commitments through a cluster-led industrial push in Haldiapada, Khordha, and Kalibeti.
The Government of Odisha today demonstrated a rare policy-to-project momentum as it inaugurated and laid the foundation stone for 14 industrial projects across sectors. The total investment across these projects is valued at ₹5,770 crore, with the potential to generate over 37,030 employment opportunities.
The announcement was led by Hon’ble Chief Minister Mohan Charan Majhi, with site events conducted in Haldiapada, Khordha, and Kalibeti. The projects include seven inaugurations of completed units and seven groundbreakings for new facilities.
This rollout follows within just two months of the Utkarsh Odisha – Make in Odisha Conclave 2025, highlighting the state’s capacity to convert investment intentions into operational infrastructure.Apparel Sector Leads in Employment Generation
Among the projects grounded, the apparel and textile sector accounted for the highest job potential. Trimetro Garments India Pvt. Ltd. (part of the EPIC Group) committed ₹377 crore to a new unit at the Khordha Textile Park, generating 7,550 jobs. Pooja International added a ₹55 crore project linked to 5,300 jobs.Other contributors included Golden Seams Industries (₹50 crore, 2,850 jobs), Meenu Creation LLP, B L International, and Sonu Exim Pvt. Ltd.. These companies are aligned with the state’s long-term apparel cluster strategy focused on skilled job creation.Global Food and Beverage Brands Now Operational in Odisha
Two high-value units were formally inaugurated. Nestlé India Ltd. will build a ₹894 crore mega food processing plant projected to create 2,025 jobs. The facility is designed to supply domestic and export markets. Varun Beverages Ltd. launched a ₹624 crore unit with a target of 1,305 direct jobs. Both companies are expected to bring global standards in quality, compliance, and automation to Odisha’s growing food manufacturing sector.
A third project by Bhuvaneshwari Foods and Beverages Pvt. Ltd. added another ₹800 crore to the investment tally, backed by 1,150 jobs in processing and logistics.Capital Goods and Refractories Round Out the Portfolio
Jupiter Tatravagonka Railwheel Factory Private Limited committed ₹2,000 crore to build a modern railwheel facility projected to generate over 3,600 jobs. The project strengthens Odisha’s profile in railway components and heavy engineering.
Shalimar Glass Works, Polimiroir India, and IFGL Refractories Ltd. added diversity through manufacturing units in packaging, polishing, and refractories.Location-Led Development Strategy
The events were held at three separate locations to reflect the spread of industrial activity. At Haldiapada, 11 of the 14 projects were formally launched. The Chief Minister then proceeded to Khordha One Industrial Estate, where he performed the foundation stone ceremony for the Nestlé plant and inaugurated Varun Beverages’ new unit.
At Kalibeti’s Khordha Textile Park, the state launched both Trimetro’s new factory and a foundational infrastructure project for workers’ hostels to support housing within the apparel cluster.Policy in Action, Not Just in Paper
Speaking on the occasion, the Chief Minister said, “These projects are not symbolic. They are active steps in our journey to a Samrudh Odisha. They represent jobs for our youth, infrastructure for our industries, and proof that our government is built for delivery.”
Industry and Skill Development Minister Shri Sampad Chandra Swain added, “We are not only attracting investment. We are making sure it reaches the ground quickly. These units reflect strong partnerships, robust skilling pipelines, and public systems that are working.”Recap of Impact
- Projects launched: 14
- Type: 7 groundbreakings and 7 inaugurations
- Investment total: ₹5,770 crore
- Jobs committed: Over 37,030
- Lead sectors: Apparel and textiles, food processing, capital goods, packaging
- Lead locations: Haldiapada, Khordha, Kalibeti
For Prittle Prattle News, this is not just a development round-up. It is a sharp example of what government coordination with industry can produce when execution is prioritised alongside policy. Odisha’s progress is no longer a vision document. It is a working site.
At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
- Projects launched: 14
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Anxiety, Awareness, and a $13 Billion Cost: Report by Primus Partners Reveals How India’s Youth Are Paying the Emotional Price of Climate Change
Nearly half of Indian youth aged 15 to 24 report mental distress from climate change, yet only one in three knows where to seek help. Experts say this is a critical policy failure waiting to escalate
Climate change is no longer a conversation about distant disasters or polar ice. In India, it is a lived, daily experience for the country’s most emotionally vulnerable generation. A new report by consulting firm Primus Partners has revealed the staggering mental health burden climate stress places on youth aged fifteen to twenty four. The study estimates that anxiety, stress, and emotional burnout triggered by climate uncertainty is costing the Indian economy up to thirteen point seven billion US dollars every year, equivalent to zero point three five percent of the country’s current gross domestic product.
The findings, published in a nationwide research paper titled “The Cost of Climate Change: Young Voices in a Warming World,” offer a rare look at how environmental trauma is shifting from physical health to the psychological sphere, with young minds bearing the brunt.Youth are aware, but unsupported
According to the report, over forty six percent of respondents in this age group confirmed experiencing mental health concerns such as anxiety, hopelessness, or sleep disruption directly linked to climate-related events. Alarmingly, only thirty three percent of them were aware of available support services. The remaining two thirds are left to manage these symptoms alone, even as weather extremes, seasonal unpredictability, and social uncertainty increase.
Among younger adolescents aged fifteen to eighteen, fifty six percent expressed awareness of climate anxiety. In the nineteen to twenty four bracket, that number rose to sixty percent. The intensity of the experience is also gendered. According to the report, more young women reported being emotionally affected by climate shifts than men, suggesting that future policy must be designed through a gender-sensitive lens.Mental health is not just a personal loss
What makes this study different is that it does not treat mental health as an isolated health indicator. It links it to economic loss, educational disruption, and labour productivity decline. Primus Partners estimates that the cumulative effect of climate-linked mental stress on the fifteen to twenty four age group could result in an annual economic drain of nearly thirteen point seven billion US dollars. This figure is part of a broader projected six percent national GDP reduction that the World Health Organization and allied public health groups associate with untreated health burdens tied to environmental factors.
A 2020 Royal College of Psychiatrists study in the United Kingdom had also found that sixty percent of child and adolescent psychiatrists working in the public sector had encountered patients distressed by ecological grief, climate worry, or environmental trauma. The current findings mirror that global trend but place a sharper lens on India’s youth population, which remains under-researched and underserved in mental health planning.Urgent calls for national policy integration
Experts are now urging the government to integrate climate-linked mental health strategies into existing public health structures. Dr Naveen Kumar, Head of Community Psychiatry at NIMHANS, says there is a strong case for embedding emotional wellness into climate resilience planning.
This includes:
Expanding climate education in schools, particularly focusing on emotional literacy and self-regulation
Providing specialised training to school counsellors to address eco-anxiety
– Developing formal referral pathways for students exhibiting climate-induced distress
Dr Kumar emphasised the need for disaster response strategies to include age-appropriate psychological support, especially in states prone to floods, droughts, or extreme heat.Tele-mental health, outreach and rural gaps
The report also recommends expanding Tele-MANAS, India’s government-led tele-mental health programme, to ensure that climate-related stress can be addressed in rural or low-access areas. Community Health Officers, Accredited Social Health Activists, and Auxiliary Nurse Midwives must be made part of the outreach model. Without proactive awareness, even the most comprehensive support networks risk being underutilised.
Vivek Tandon, Vice President of the Health Practice at Primus Partners, highlighted the need to apply a gender lens to all future research in this domain. With more females reporting distress in this study, policy tools must consider how caregiving burdens, social expectation, and access inequities shape female experience of climate trauma.A policy blind spot waiting to widen
Nilaya Varma, Co-Founder and CEO of Primus Partners, sees this study as a long-overdue bridge between climate policy and mental health strategy. “The findings highlight the urgent need for integrating mental health considerations into national climate resilience planning,” he said. “Young people are both the most affected and the least protected. By embedding psychological support into education, awareness, and climate readiness, we can avoid long-term socio-economic losses that will be far harder to reverse later.”
The report serves not only as an assessment of risk but as a framework for action. According to Prof Dr Sanjay Zodpey, President of the Public Health Foundation of India, climate trauma must now be considered a legitimate health determinant across public health, urban planning, and child development policy.
India has one of the youngest populations in the world. Without mental health infrastructure that acknowledges climate fear, the demographic dividend may quietly slip into a generational breakdown. The message from this report is clear. Climate is not just destroying biodiversity. It is damaging belief systems. And unless India protects its young minds now, it may pay for that oversight in both compassion and capital.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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IREDA Posts 27% Surge in Loan Sanctions, Loan Book Crosses ₹76,000 Crore in FY 2024-25
Backed by strong governance and investor transparency, IREDA expands its clean energy financing footprint across India
In a landmark financial performance that reaffirms its leadership in India’s renewable energy sector, the Indian Renewable Energy Development Agency Limited (IREDA) has reported a 27% increase in loan sanctions, totaling ₹47,453 crore for the fiscal year ending March 31, 2025. The loan book grew by a solid 28%, reaching ₹76,250 crore, marking another step in IREDA’s support for India’s clean energy transition.
This steady rise reflects IREDA’s commitment to renewable energy financing and transparency, aligning with the Ministry of New & Renewable Energy’s (MNRE) mission to accelerate sustainable energy deployment across the country.
According to provisional figures, disbursements rose by 20% from the previous year, amounting to ₹30,168 crore as compared to ₹25,089 crore in FY 2023-24. The increase not only signals the strong demand for green finance but also indicates investor trust in IREDA’s governance model.Shri Pradip Kumar Das, Chairman and Managing Director of IREDA, emphasized the agency’s commitment to good governance: “Announcing IREDA’s annual performance on the last day of the financial year underscores our strong commitment to the highest standards of corporate governance and transparency with our investors. IREDA’s consistent growth in loan sanctions, disbursements, and loan book reflects our strong dedication to financing renewable energy projects.”
IREDA is a Government of India enterprise under the administrative control of the Ministry of New and Renewable Energy (MNRE), and is instrumental in supporting projects in sectors including solar energy, wind energy, biomass, small hydro, and energy efficiency.“I sincerely thank Hon’ble Union Minister; Hon’ble Union Minister of State, MNRE; MNRE Secretary; our Board of Directors; Regulators; and officials of MNRE and other ministries for their unwavering support,” Shri Das added. “I appreciate the dedication and relentless efforts of the Team IREDA, whose commitment drives our success.”
IREDA, headquartered in New Delhi, has played a crucial role in shaping India’s green economy by enabling access to affordable financing for clean energy developers and investors. The agency’s efforts align with India’s broader target of achieving 500 GW of non-fossil fuel capacity by 2030.As a Public Sector Undertaking (PSU), IREDA also serves as a registered Non-Banking Financial Company (NBFC) and a Green Financing Institution, creating sustainable finance frameworks in line with global ESG norms.
IREDA’s recent performance will contribute significantly toward the realization of India’s updated Nationally Determined Contributions (NDCs), which aim to cut emission intensity and increase non-fossil energy usage in alignment with the Paris Agreement.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Atmosphere Realty Redeems ₹217.9 Cr NCDs Early, Backed by Marubeni and Atmosphere O2 Sales
Wadhwa, Man Infra, and Chandak JV repaid its 10-year debentures 5 years early, as strong internal accruals from Mumbai’s Atmosphere O2 drive liquidity.
In a strategic financial milestone, Atmosphere Realty Private Limited (ARPL), a joint venture between The Wadhwa Group (50%), Man Infraconstruction Ltd. (30%), and Chandak Group (20%), has redeemed its secured Non-Convertible Debentures (NCDs) amounting to ₹217.9 crore well ahead of schedule.
The redemption was executed on 24 March 2025, nearly five years before the original maturity of 9 December 2030. ARPL had issued 2,179 NCDs at a face value of ₹10 lakh each on 9 December 2020. The debentures were acquired in full by Marubeni Corporation, a diversified Japanese conglomerate with a footprint across 65+ countries and sectors including energy, infrastructure, and food.This early repayment was made possible through strong internal accruals and sustained sales momentum from the group’s flagship project, Atmosphere O2, a premium gated residential enclave in Nahur, Mulund West, Mumbai. The project has drawn high interest from homebuyers seeking quality housing with thoughtful urban planning and top-tier amenities.
A spokesperson from ARPL shared, “This early redemption reflects the financial health and delivery capabilities of Atmosphere Realty. Our strong customer response at Atmosphere O2 enabled us to close the debenture obligations well ahead of time. We value our partnership with Marubeni and look forward to collaborating on future development opportunities.”The NCD redemption also signifies a smooth exit for Marubeni Corporation, reinforcing its trust in Indian real estate ventures with strong governance, execution credibility, and clean financial exits. The company has previously participated in global infrastructure and development projects, and ARPL’s early payoff marks one of its successful engagements in the Indian residential real estate market.
The development sends a broader signal to institutional investors looking for long-term partnerships in India’s urban residential sector, particularly in Mumbai’s premium corridors. It also highlights a maturing real estate financing ecosystem where developer-JV models, backed by international partners, are delivering structured, time-bound exits.
With this successful transaction, ARPL and Marubeni are expected to explore future opportunities together, leveraging each other’s capabilities across finance, development, and operations.
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Editor: Smruti Bhalerao , Channel: @prittleprattlenewsAt Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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MSDE and UP Government Join Hands to Advance Skill Development, Launch ₹60,000 Cr ITI Upgrade Plan
Over 24.7 lakh trained under PMKVY as MSDE and Uttar Pradesh align efforts to modernise ITIs and expand future-ready programs in AI, EV and solar.
In a major push to accelerate skill development initiatives, Shri Jayant Chaudhary, Hon’ble Minister of Skill Development & Entrepreneurship (I/C) and Minister of State, Ministry of Education, met today with Shri Kapil Dev Agrawal, Hon’ble Minister of State (Independent Charge) for Vocational Education and Skill Development, Government of Uttar Pradesh, at Kaushal Bhawan, New Delhi. The high-level meeting, attended by senior officials from the Ministry of Skill Development and Entrepreneurship (MSDE) and the Uttar Pradesh government, focused on enhancing Centre-State collaboration for seamless execution of key skilling programs, including Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Apprenticeship Promotion Scheme (NAPS), PM Vishwakarma, and the Swavalambini Women Entrepreneurship Programme.
The Principal Secretary, Skill Development, Government of Uttar Pradesh, presented an overview of the state’s achievements in skilling and highlighted areas where additional support from the Centre could drive greater impact. Uttar Pradesh has trained over 24.73 lakh candidates under PMKVY to date. Under the latest PMKVY 4.0 initiative, more than 93,000 individuals have enrolled in futuristic job roles, including Drone Service Technician, AI – Machine Learning Engineer, Electric Vehicle Service Technician, and Solar PV Installer (Electrical), among others.
Furthering the government’s commitment to empowering traditional artisans, 405 training centres under PM Vishwakarma have successfully trained nearly 1.08 lakh craftspeople across Uttar Pradesh. To boost entrepreneurship, the state has also conducted 450+ Entrepreneurship Awareness Programs and 145 Entrepreneurship Development Programs, equipping aspiring entrepreneurs with essential business skills and financial literacy.A key highlight of the meeting was the discussion on the National ITI Upgradation Scheme, a transformative initiative that aims to modernize 1,000 ITIs across India under a hub-and-spoke model. The scheme, with a total outlay of ₹60,000 crore over five years, will be financed through ₹30,000 crore from the Central Government, ₹20,000 crore from State Governments, and ₹10,000 crore from industry partnerships. This initiative will elevate ITIs into world-class skill development centers, ensuring high employability for youth and a steady pipeline of skilled talent for industries. With 3,258 ITIs spread across 75 districts, Uttar Pradesh is set to play a pivotal role in this ambitious transformation.
Emphasizing the importance of industry collaboration, Shri Jayant Chaudhary stressed the need for industry-driven curriculum development, hands-on training methodologies, and real-time skilling aligned with market demands. He further highlighted the integration of vocational education with mainstream education as envisioned in the National Education Policy (NEP) 2020 and called for greater AI-driven course offerings to prepare youth for the evolving digital economy.Both Ministers reaffirmed their commitment to strengthening Centre-State synergy in skill development, with a shared vision of making Uttar Pradesh a leading hub for skilled workforce development. The discussions concluded on a positive note, with a roadmap for enhanced coordination between the Central and State Governments to drive India’s skilling agenda forward in alignment with national priorities and global industry demands.
At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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India’s Green Lender Moves First: IREDA Raises ₹910 Cr via Tier-II Bonds to Power India’s ₹1.5 Lakh Cr Renewable Energy Credit Pipeline
With a 10-year tenure and 7.74% annual coupon, IREDA’s Tier-II raise enhances its capital adequacy, enabling higher clean energy lending and improved CRAR, critical as India races toward its 2030 renewable targets.
In a strategic capital move with sector-wide implications, the Indian Renewable Energy Development Agency Limited (IREDA) has raised ₹910.37 crore through the issuance of Privately Placed Subordinated Tier-II Bonds. With a 10-year tenor and a coupon rate of 7.74%, the raise will directly contribute to boosting the institution’s Net Worth and Capital to Risk-Weighted Assets Ratio (CRAR), thereby expanding its lending capacity across India’s rapidly growing green energy sector.
IREDA’s Tier-II raise comes at a time when India is targeting 500 GW of non-fossil fuel energy capacity by 2030, and green financing infrastructure is under pressure to scale alongside demand. With over ₹1.5 lakh crore worth of renewable projects in the pipeline, credit access and capital adequacy are emerging as central challenges. Strengthening Tier-II capital allows IREDA to maintain fiscal resilience while enabling larger disbursement volumes across solar, wind, biomass, small hydro, and emerging segments like green hydrogen and battery storage.
According to RBI guidelines, Tier-II capital forms part of regulatory capital required to meet prudential norms and acts as a buffer during financial stress, thereby allowing NBFCs like IREDA to raise long-term funds without equity dilution. This specific issuance aligns with Basel III norms and comes amid a climate of heightened investor interest in sustainable and ESG-linked financial instruments.Speaking on the development, Shri Pradip Kumar Das, Chairman and Managing Director of IREDA, said: “The successful raising of Tier-II capital reflects investors’ strong confidence in IREDA’s financial strength and strategic vision. This will further empower us to accelerate green energy financing, aligning with the Government of India’s target to achieve 500 GW of non-fossil fuel-based energy capacity by 2030.”
IREDA, a Mini Ratna (Category-I) Government of India enterprise under the Ministry of New and Renewable Energy (MNRE), plays a pivotal role as India’s premier green lender, having financed more than ₹1.5 lakh crore in renewable projects across sectors and geographies. The agency is critical to ensuring that the transition to clean energy is not only policy-driven but also capital-enabled.The Tier-II capital raise follows IREDA’s earlier issuance of green bonds, participation in sovereign green bond structures, and lending to state discoms, independent power producers, and industrial solar users. With CRAR enhancement, the agency is better positioned to meet increasing credit demand from both public and private sector developers.
India’s transition to clean energy is capital-intensive. It will require an estimated $250 billion in financing by 2030 to meet current commitments under the Paris Agreement and to fund growth in solar parks, offshore wind, floating solar, and decentralised renewable solutions. Institutions like IREDA, with enhanced Tier-II buffers, are now critical in bridging the finance gap.The bond issue also reaffirms growing investor appetite for green debt instruments, which are becoming a preferred asset class for institutional and ESG-focused investors. With India expected to become the third-largest solar market globally, scalable green lenders are essential.
As the nation accelerates toward its renewable future, IREDA’s capital discipline and strategic positioning as a dedicated non-banking financial institution are cementing its role not just as a lender, but as a climate finance enabler for one of the world’s largest energy transitions.
Prittle Prattle News, featuring you virtuously, continues to spotlight finance-first sustainability moves shaping India’s energy future at the intersection of capital, climate, and clean technology.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Lighthouse PropTech Secures $2.5M Funding at $13.5M Valuation from Turbostart and Dabur Family Office
As India’s luxury real estate segment accelerates toward $100B by 2030, Lighthouse PropTech is targeting the top end of the market with an AI-powered digital platform, backed by Turbostart, the Dabur Family Office, and a wave of new family office investors betting on premium PropTech.
Lighthouse PropTech, a next-gen digital real estate platform focused on high-end housing transactions, has raised $2.5 million in a funding round led by Turbostart with participation from the Dabur Family Office and other high-net-worth family offices. The round values the company at $13.5 million, establishing Lighthouse as one of the few Indian PropTech startups focused exclusively on the HNI and UHNI luxury segment.
India’s luxury real estate sector is undergoing explosive growth, with market value expected to surpass $100 billion by 2030, growing at a CAGR of over 21 percent. High-end and ultra-luxury housing now account for more than 20 percent of total residential sales in top metros, a figure that has doubled in the last five years. This demand is being driven by increased private wealth, post-pandemic lifestyle upgrades, digital-first buying preferences, and the entry of institutional capital into real estate.In this environment, Lighthouse PropTech is building a technology stack designed specifically for premium real estate investors. The platform leverages artificial intelligence to facilitate personalised recommendations, digital onboarding, portfolio advisory, and transaction management for India’s top-tier real estate buyers.
“Luxury real estate is evolving rapidly, and the demand for seamless, tech-powered portfolio management has never been higher. Partnering with Turbostart gives us more than capital, it brings a high-impact ecosystem of strategic expertise, industry connections, and deep technology enablement,” said Sumesh Mishra, Co-founder and CEO of Lighthouse PropTech. “This partnership will accelerate our mission to redefine how HNIs and UHNIs buy, sell, and manage real estate in a market set to double in value over the next five years.”
Ganesh Raju, Founder of Turbostart Global, added, “India’s luxury real estate boom is being shaped by PropTech innovation, and the numbers tell the story. Premium home sales have doubled, AI-driven transactions are becoming mainstream, and institutional capital is chasing experience-first platforms. Lighthouse PropTech is perfectly positioned to ride this wave.”The founding team, comprised of Sumesh Mishra and Murtuza Bootwala, brings over 40 years of combined experience in real estate, wealth advisory, and technology. Their domain fluency and network access have helped Lighthouse secure listings in India’s top-tier micro-markets, including South Mumbai, Delhi Lutyens Zone, and prime Bengaluru and Hyderabad enclaves.
The platform is currently in closed beta with select HNI clients and is expected to launch publicly later this year with a suite of features tailored to high-value real estate investors, including predictive market intelligence, white-glove transaction support, and regulatory advisory.According to Statista, India’s PropTech industry has attracted over $1.5 billion in investment and is growing at 15–20 percent annually, yet most platforms focus on mid-market or affordable housing. Lighthouse is filling a white space: digital infrastructure for India’s most discerning property buyersThe inclusion of family offices like Dabur signals increasing interest in premium PropTech as a new asset class within private portfolios. As legacy wealth transitions into tech-enabled family structures, the demand for curated, digitised, and data-rich property experiences is expected to grow exponentially.
Prittle Prattle News, featuring you virtuously, continues to spotlight startups building intelligent solutions at the intersection of luxury, technology, and capital transformation.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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SuperYou, Aquatein, Yoga Bar, Taali, and The Whole Truth: 5 Indian Brands Building the ₹53,500 Cr Protein Snack Economy
With global protein snack sales projected to cross ₹8.3 lakh crore by 2032, India’s homegrown brands are tapping into ingredient innovation, lifestyle shifts, and digital distribution to claim the space.
In a country once dominated by fried snacks and sugar-laced treats, the modern Indian consumer is now seeking protein with purpose. Be it for post-workout recovery, midday energy, or guilt-free late-night munching, the demand for convenient, functional, and clean-label protein snacks is on the rise. The shift is not cosmetic, it’s cultural, nutritional, and economic.
The Indian healthy snacks market is projected to reach nearly ₹53,500 crore by 2030, growing at a CAGR of 7.6% from 2024. Globally, the protein snack segment is expected to double to over ₹8.3 lakh crore by 2032. This is being driven by fitness culture, ingredient consciousness, urban time poverty, and an increasing number of consumers replacing meals with portable, nutrient-dense options.
And India isn’t missing the moment. These five homegrown brands are proving that high-protein snacks no longer have to compromise on taste, convenience, or transparency.SuperYou
Founded by actor Ranveer Singh, SuperYou has stepped into the protein space with a fresh, pop-culture-forward appeal. Its range of protein wafers in flavours like chocolate, peanut butter, and cheese caters to a wide demographic looking for indulgent taste without the guilt. With 10g protein per bar and low sugar, it merges functionality with snack-time pleasure, a combination rarely cracked at scale.Yoga Bar
One of India’s most recognisable health food startups, Yoga Bar offers protein bars, muesli, oats, and cereals. Acquired by ITC in 2023, the brand has stayed true to its mission of clean nutrition with no artificial preservatives or sugar. Their protein bars, containing up to 20g plant protein, are popular with urban professionals and gym-goers looking for honest snacking.Aquatein
India’s first protein-infused water, Aquatein flips the protein delivery format entirely. Each 500ml bottle delivers 10g of protein with zero lactose, zero sugar, and only 60 calories. It targets a newer segment of wellness consumers looking for hydration and protein in one go, especially post-exercise. In a market crowded with powders and bars, Aquatein stands out for form factor, simplicity, and scalability.The Whole Truth
This Mumbai-based startup has become a poster child for the clean-label movement. The Whole Truth is famous for disclosing every single ingredient on the front of the pack, no hidden sugars, no maltitol, and no jargon. Its protein bars feature dates, whey, and nuts, that’s it. Backed by Matrix Partners India, the brand is turning honesty into a national snacking habit, one bar at a time.Taali
Rooted in Indian tradition, Taali has reimagined makhana (fox nuts) into a modern protein snack. Offering roasted, flavoured, high-protein variants with zero trans fats, Taali is capitalising on India’s growing love for indigenous superfoods like millets and lotus seeds. As global nutrition trends turn eastward, Taali positions itself as the crunchy, clean, and culturally rooted choice.Why These Brands Matter
The snacking revolution in India is no longer driven by taste alone. It’s about trust, transparency, and functional value. These five brands reflect what new India wants: food that works for the body, not against it.
They also represent a deeper evolution, where startups align with trends like clean-label packaging, high protein density, plant-based alternatives, gut health, and front-of-pack nutritional disclosures as per FSSAI recommendations.
Supported by platforms like Quick Commerce, ONDC, and direct-to-consumer fulfilment, their visibility is only rising. Whether it’s Zepto, Blinkit, or BigBasket, India’s protein snacks are now a tap away.
As the Indian consumer moves from samosas to SuperYou, and from namkeen to The Whole Truth, one thing is clear: protein has left the gym shelf and entered the living room.
Prittle Prattle News, featuring you virtuously, will continue to bring stories that go beyond product roundups to spotlight what’s powering India’s new-age nutrition economy.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.