Dr Faruk G Patel, Chairman and Managing Director, KP Group, and Sunil Gupta, CEO, Delhi Capitals, highlight fan engagement, brand visibility, and sustainability messaging through the association
Category: Sports
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KP Group leverages cricket platform to amplify renewable energy messaging with Delhi Capitals
New Delhi, April 1, 2026: KP Group has announced its association with Delhi Capitals as an Associate Sponsor for the 2026 T20 season, marking a move to strengthen its national presence through cricket.
KP Group operates across renewable energy segments such as solar, wind, hybrid power, and green hydrogen, and the association reflects its focus on expanding outreach while promoting awareness around clean energy.
Sunil Gupta, CEO, Delhi Capitals, said the partnership builds on an existing relationship and will continue to focus on integrated engagement initiatives and shared values around innovation and sustainability.
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Pinkathon Hosts 5,000 Women With 100 Km Relay and Timed Races
Milind Soman, Founder, Pinkathon, Ankita Konwar, Founder, Invincible Women, and Dr. Keyur Parekh, President BU Biologics and Strategy Head, Zydus Lifesciences, address participation and preventive health messaging
Hyderabad, February 15, 2026: More than 5,000 women gathered at People’s Plaza, Necklace Road, for the latest edition of Zydus Pinkathon, participating across timed and ultra distance categories.
Races included the Raghu Vamsi 3 km, Lifelong 5 km and 10 km runs, alongside 50 km, 75 km, 100 km and a 100 km relay under the Invincible Women platform. The field comprised first time runners, working professionals, senior citizens and experienced endurance athletes.In the timed categories, Amala Kalapala won the 3 km in 19:10. Mounika Kalapala secured first place in the 5 km with 27:32. Vadde Navya finished first in the 10 km with a timing of 49:59.
Milind Soman, Founder, Pinkathon, said, “What stands out in Hyderabad is the comfort with which women are choosing to participate. Whether running in sportswear or traditional attire, the decision to show up and prioritise health is what truly matters. Seeing thousands gather at sunrise, many for their first organised run, reflects how participation is becoming more normalised across communities.”The event continued its preventive health messaging with Title Partner Zydus Lifesciences through the Easiest Exam campaign, which promotes a three minute self breast examination as a regular health practice.
Ankita Konwar, Founder, Invincible Women, said, “Each year we see greater consistency. Women are not just participating once; they’re returning, increasing distances, and setting new personal benchmarks. The ultra categories in particular reflect how endurance running is steadily becoming part of the larger fitness conversation.”Dr. Keyur Parekh, President BU Biologics and Strategy Head, Zydus Lifesciences, said, “Our continued association with Zydus Pinkathon reflects our belief that preventive healthcare conversations must extend beyond clinics and hospitals. Zydus is committed to women’s health and the Easiest Exam campaign is dedicated to raising breast cancer awareness while promoting early detection. When thousands of women engage in a shared fitness platform, it creates meaningful opportunities to build awareness around long term well being.”
The event was supported by the Government of Telangana along with Lotus Herbals, Raghuvamsi, Lifelong, Sirona, Park Hyatt, Fujifilm, SAI, FIT India, Bisleri, Zivame, 3TENX, Inc.5, Akshay Kalpa, Milld, Big FM and Enthusionz. The event was executed by Smiling Tiger Experiences LLP.
The nationwide season will continue with Delhi on March 8 followed by Pune on April 5.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Youth travel brand enters cricket merchandising as Skybags ties up with Chennai Super Kings for 2026 season
Atul Jain of VIP Industries and KS Viswanathan of Chennai Super Kings say the partnership brings licensed luggage and backpacks closer to fans across India
Chennai, India, 10 February 2026: A new merchandising partnership in Indian cricket will see Skybags step into the sports space as the Official Luggage Partner of the Chennai Super Kings for the 2026 season, with the launch of a licensed range of luggage and backpacks designed for both the team and its supporters.
The association marks Skybags’ first foray into sports partnerships, anchored around cricket, and introduces a co branded product line aligned with the visual identity of the Chennai Super Kings. The range includes travel luggage and backpacks developed to combine team branding with everyday functionality, aimed at consumers who travel frequently and follow the sport closely.The partnership also reflects a broader outreach strategy by VIP Industries Limited, the parent company of Skybags, to connect with younger consumers through high engagement platforms and sporting culture. Under the agreement, Skybags will be integrated into fan engagement initiatives through the 2026 season, while the co branded merchandise will continue to be retailed across India beyond the end of the cricket league.
The Skybags and Chennai Super Kings collection will be available through more than 500 retail outlets nationwide, major ecommerce platforms, and official digital channels including the CSK website, CSK app, and the Skybags online store. Consumer pricing for the range begins at INR 4,590 for luggage and INR 1,999 for backpacks.Commenting on the partnership, Atul Jain, Managing Director and Chief Executive Officer of VIP Industries Limited, said cricket occupies a unique place in India’s cultural landscape and that Chennai Super Kings represents consistency and excellence within the sport. He said the association aligns with Skybags’ focus on engaging young, aspirational consumers through platforms they are deeply invested in, and described the partnership as the first step in a wider sports engagement strategy for the brand.
KS Viswanathan, Managing Director of Chennai Super Kings, said the franchise welcomed Skybags as its Official Luggage Partner and noted that the collaboration adds a new dimension to fan engagement. He said licensed luggage and backpack products provide supporters with another way to connect with the team while extending the CSK brand into everyday use.Skybags views the association as part of its longer term involvement in India’s sporting ecosystem, at a time when corporate participation, infrastructure development, and global exposure are contributing to the country’s growth as a sporting market. The brand continues to expand its portfolio across luggage, backpacks, and travel accessories, with an emphasis on design, functionality, and accessibility for Indian consumers.
At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Distance running focus sharpens at Cognizant New Delhi Marathon 2026 with ASICS involvement
Rajat Khurana, Managing Director, ASICS India and South Asia, and Nagaraj Adiga, CMD, NEB Sports Entertainment, discuss runner preparation, equipment choices, and experience design at the 2026 edition
Mumbai, 10 February 2026: The Cognizant New Delhi Marathon 2026 will see continued emphasis on runner preparation, equipment, and on ground experience through the ongoing involvement of ASICS, which enters the third year of its association with the event.
The sportswear brand will support the marathon in its capacity as Official Sports Goods Partner, with a focus on footwear and apparel designed for distance running conditions. The association coincides with growing participation levels and increasing attention among runners towards training consistency, injury management, and recovery.For the 2026 edition, ASICS has identified the GEL CUMULUS 28 as the primary running shoe linked to the event. Positioned for everyday training and race use, the model incorporates cushioning and stability features intended to support longer mileage and varied running paces. The shoe includes FF BLAST MAX cushioning, PureGEL heel technology for impact absorption, a breathable engineered mesh upper, and a FLUIDRIDE outsole to aid transition and grip. It is designed for neutral runners seeking a balanced ride across training cycles.
In parallel, ASICS will also support runners with a race day apparel line aligned to warm weather and high effort conditions. The range includes garments featuring ACTIBREEZE technology, ROAD 2 IN 1 5IN shorts, NAGINO Run adjustable tights, and performance accessories such as caps and socks, aimed at airflow management and comfort during extended activity.
Commenting on the partnership, Rajat Khurana, Managing Director, ASICS India and South Asia, said the New Delhi Marathon reflects changes in how Indian runners approach the sport, with greater awareness around consistency, injury prevention, and overall wellbeing. He said the continued association allows the brand to remain engaged with runners through equipment design, retail presence, and community oriented programmes linked to training and recovery.Nagaraj Adiga, CMD at NEB Sports Entertainment Pvt Ltd, said the objective of the marathon has been to build a professionally managed and inclusive running event across participant categories. He said collaboration with ASICS for the 2026 edition supports this objective by giving runners access to performance oriented products and knowledge resources that aid preparation and race day execution.
Beyond the event itself, ASICS plans to run supporting initiatives connected to the marathon, including community runs, training support activities, recovery focused interactions, and digital engagement formats. These initiatives are intended to extend runner interaction beyond race day and align preparation with longer term participation in the sport.
The GEL CUMULUS 28 is available across ASICS exclusive brand stores, select multi brand retail outlets, and online platforms in India.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Goa Street Race Set to Decide Title Charge for Hyderabad Black Birds, Says Naga Chaitanya
Hyderabad Black Birds owner Naga Chaitanya reflects on the one-point gap in team standings, the challenges of the Goa street circuit at Manohar International Airport, and the role of Jon Lancaster, Gabriela Jílková and Mohamed Ryan ahead of the Indian Racing Festival weekend.
As the Indian Racing Festival prepares for its first-ever street race at Manohar International Airport in Goa on February 14 and 15, 2026, the spotlight is firmly on Hyderabad Black Birds and their owner, Naga Chaitanya. With the championship battle tightening, the Goa round is shaping up to be a defining moment in the season.
Following a competitive Round 3 at Kari Motor Speedway, Hyderabad Black Birds are placed second in the team standings with 81 points, just one point behind leaders Speed Demons Delhi. The narrow margin has raised the stakes ahead of the transition from traditional circuits to a high-pressure street race format.Commenting on the importance of the Goa race, Naga Chaitanya said that street circuits demand a different level of precision and focus. He noted that unlike conventional tracks with run-off areas, the Goa circuit leaves little room for error, making composure and consistency critical through all 12 corners.
At the centre of the team’s challenge is experienced British racer Jon Lancaster. Chaitanya said Lancaster’s international racing background provides stability under pressure, particularly in conditions where every lap and every second can influence the championship outcome.The team is also banking on the analytical strength of Gabriela Jílková, known for her work in GT racing and Formula E development programmes. Chaitanya commented that her discipline and consistency are well suited to the demands of a narrow and technical street circuit.
Completing the line-up is Indian racer Mohamed Ryan, a former vice-champion who represents the team’s focus on nurturing domestic talent. Chaitanya said Ryan’s familiarity with local conditions and competitive mindset make him a key contributor as the team pushes for the top spot.Reflecting on the broader significance of street racing in India, Chaitanya said leading the Hyderabad Black Birds at this stage of the season aligns with his long-standing aim of supporting motorsport growth in the country. He added that formats such as street racing not only test drivers at the highest level but also help create platforms for young Indian talent to gain exposure and inspire future racers.
The Goa Street Race now stands as a potential turning point, not only for the Hyderabad Black Birds’ title ambitions, but also for the evolution of professional motorsport in India.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Wildlife protection takes centre stage as Tata Steel Kapilash Half Marathon returns to Dhenkanal
The third edition draws over 5,500 runners, marks Amar Shaheed Baji Rout’s birth centenary, and awards ₹9.46 lakh in prize money
Dhenkanal, January 10, 2026: The third edition of the Tata Steel Kapilash Half Marathon was organised at Kapilash, Dhenkanal, bringing wildlife conservation into focus as over 5,500 runners participated from 14 states across the country. Held in association with the District Administration, Dhenkanal and the Odisha Athletic Association, the event took place in the buffer zone of the Kapilash Wildlife Sanctuary under the theme “Run to Protect Wildlife”.
The half marathon was flagged off by Shri Krushna Chandra Patra, Hon’ble Minister of Food Supplies and Consumer Welfare and Science and Technology Departments, Government of Odisha, along with Shri Suryabanshi Suraj, Hon’ble Minister of Higher Education, Sports and Youth Services and Odia Language Literature and Culture Departments, Government of Odisha. Addressing the gathering, Shri Krushna Chandra Patra emphasised the need for collective responsibility in protecting biodiversity, with particular reference to elephant conservation. He appreciated the district administration and Tata Steel for extending the scope of the event beyond physical fitness.Shri Suryabanshi Suraj highlighted the role of such initiatives in encouraging a healthy lifestyle and instilling a sense of responsibility among the youth. He noted that large scale participation reflects growing public awareness around fitness and environmental causes.
The event witnessed international participation for the first time, with Ms Elina Tarasova from St Petersburg, Russia joining the run. Several public representatives were present, including Shri Bibhuti Bhusan Pradhan, Hon’ble MLA, Parjang, Smt Simarani Nayak, Hon’ble MLA, Hindol, Shri Satrughan Jena, Hon’ble MLA, Kamakyanagar, and Shri Pratap Chandra Pradhan, Hon’ble MLA, Angul.Senior officials in attendance included Mr Ashish Ishwar Patil, IAS, Collector and District Magistrate, Dhenkanal, Mr Abhinav Sonkar, Superintendent of Police, Dhenkanal, Mr Sumit Kumar Kar, Divisional Forest Officer, Dhenkanal, Mr D B Sundara Ramam, Vice President Corporate Services, Tata Steel, Mr Sudhir Kumar Mehta, Vice President Operations, Tata Steel Meramandali, and Mr Sandeep Dhir, CEO, Tata Steel Technical Services Limited.
Congratulating the participants and winners, Mr D B Sundara Ramam said that wildlife protection is a responsibility owed to future generations and that the half marathon has evolved into a movement beyond fitness. He also noted that the 2026 edition marked the birth centenary of Amar Shaheed Baji Rout, India’s youngest freedom fighter, with the event paying homage to his courage and sacrifice.In the competitive categories, Panchanan Bera from West Bengal won the men’s 21 kilometre race, while Bharti Nain from Haryana secured the women’s 21 kilometre title. A total prize money of ₹9.46 lakh was awarded across categories.
Mr Sudhir Kumar Mehta stated that the Kapilash Half Marathon reinforces the importance of community driven action in protecting natural ecosystems and noted that the event has been organised for three consecutive years in partnership with the district administration.The race route was certified by the Association of International Marathons and Distance Races and incorporated international standard timing and tracking systems, including radio frequency chips, split timing mats, and monitoring cameras. Multiple industry partners and regional organisations supported the event, while students from the Indian Institute of Mass Communication, Dhenkanal assisted with digital amplification across social media platforms.
At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.