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  • Not-for-Profit Public Limited Company, National Skill Development Corporation (NSDC), Recognized for Excellence with Great Place to Work Certification

    Fostering Skilling Innovation and Inclusivity in India’s Workforce

    The National Skill Development Corporation (NSDC), India’s not-for-profit public limited company, has been awarded the Great Place to Work® Certification for the second consecutive year. This recognition highlights NSDC’s exemplary commitment to building a workplace culture centered on inclusion, innovation, and employee satisfaction. Operating under the Ministry of Skill Development and Entrepreneurship (MSDE), NSDC is a leader in India’s skilling and employment ecosystem, bridging gaps in vocational training while fostering a positive and productive workplace for its employees. Ved Mani Tiwari, CEO of NSDC and Managing Director of NSDC International, said:
    “This recognition reflects our values of integrity, inclusion, innovation, and impact. At NSDC, we strive to empower employees just as much as we empower India’s youth through our skilling initiatives.”

    NSDC vs other companies: Who Else is Leading in Workforce Development?
    National Skill Development Corporation (NSDC) is a pioneer in India’s skilling ecosystem, but it isn’t the only organization contributing to workforce development. Let’s look at some of its notable competitors and peers in the skilling and training industry:
    1. Skill Development Companies
    Tata STRIVE: Part of the Tata Group, this initiative focuses on empowering youth from marginalized communities through skilling and employability programs.
    IL&FS Skills Development Corporation: A leading player in vocational training, offering programs aligned with industry needs and global standards.
    Centum Learning: Known for its corporate training and skilling solutions, Centum has partnered with governments, corporates, and NGOs across India.

    2. International Initiatives in Workforce Development
    Generation.org: A global non-profit that supports skilling and employment in more than 16 countries, including India.
    GIZ India: A German government initiative supporting vocational training programs in India through public-private partnerships.
    Udemy and Coursera: These platforms are empowering professionals with online skilling solutions, helping India’s workforce adapt to the demands of a digital economy.

    What Makes National Skill Development Corporation NSDC Stand Out as a Great Place to Work?
    The Great Place to Work® Certification recognizes organizations that build exceptional workplace environments. NSDC’s distinction comes from its unique ability to integrate workplace excellence with its skilling mission.
    How National Skill Development Corporation NSDC Leads in Workplace Culture:
    Diversity and Inclusion: National Skill Development Corporation (NSDC) supports employees from varied backgrounds, ensuring inclusivity in gender, location (urban and rural), and experience levels.
    Focus on Professional Growth: Leadership workshops, training programs, and exposure to futuristic skilling models provide employees with growth opportunities.
    Transparency and Collaboration: With an open communication system, employees feel valued and aligned with NSDC’s broader goals.

    NSDC’s Role in Transforming India’s Workforce
    As the backbone of the Skill India Mission, National Skill Development Corporation (NSDC) has achieved several milestones:
    • 40.19 Million Individuals Trained: Across urban and rural India, NSDC has helped youth build skills for a better future.
    • 9.4 Million Job Placements: From vocational training to actual employment, NSDC’s work bridges the gap between education and careers.
    • Skill India Digital Hub (SIDH): This digital platform integrates training, employment, and entrepreneurship opportunities.
    • 18 Million Women Beneficiaries: By focusing on gender inclusivity, NSDC helps women access better skilling opportunities and jobs.
    The National Skill Development Corporation (NSDC) is a not-for-profit public limited company under the Ministry of Skill Development and Entrepreneurship (MSDE). As the principal implementation partner of the Skill India Mission, NSDC focuses on empowering India’s youth through skilling and employment opportunities.
    This article is brought to you by Prittle Prattle News. At Prittle Prattle News, we proudly feature organizations like NSDC that drive innovation in workplace culture and workforce development.
    Led by Editor-in-Chief, Smruti Bhalerao, our platform is dedicated to delivering inspiring stories that captivate and inform. Follow us on LinkedIn, Twitter, Instagram, YouTube, and Facebook.

  • Union Budget 2025: Driving India’s Technological and Economic Growth

    From AI and wearable tech to real estate and healthcare, India’s Union Budget 2025 is poised to redefine innovation, inclusivity, and economic growth. Experts share their expectations for policies that will shape the nation’s future.

    As India prepares for the much-awaited Union Budget 2025, industries across the spectrum are setting their sights on transformative reforms that could redefine the nation’s economic and technological landscape. From AI innovation and wearable tech growth to digital healthcare education and real estate advancements, this year’s budget holds immense promise for sectors driving India’s progress. With a focus on sustainability, inclusivity, and global competitiveness, the 2025 Union Budget 2025 could pave the way for a future-ready India. Leading voices from key industries share their expectations for reforms that could unleash India’s full potential.

    Artificial Intelligence and Digital Infrastructure: Powering India’s Tech Future: Artificial Intelligence (AI) is at the heart of global innovation, and India is no exception. With the market projected to reach $17 billion by 2025, industry leaders believe AI deserves top priority in this year’s budget. Rajeev Singh, Managing Director of BenQ India and South Asia, emphasizes that targeted support through tax incentives, research grants, and public-private partnerships is essential to make AI research commercially viable. Singh also stresses the need to bridge the rural-urban digital divide by expanding digital infrastructure to underserved areas. “Shared infrastructure models and specialized AI hardware will democratize access and accelerate innovation across industries,” Singh shares. The government’s support for India’s first private semiconductor facility in Andhra Pradesh exemplifies the push for technological self-reliance. Singh hopes the Production Linked Incentive (PLI) scheme will be expanded to include critical technologies, boosting domestic manufacturing.

    Digital Healthcare Education: Skilling the Nation for Tomorrow: The Union Budget 2025 is expected to prioritize investments in digital healthcare education, a rapidly growing sector with the potential to modernize India’s workforce. Gerald Jaideep, CEO of Medvarsity, advocates for tax incentives and funding for digital learning infrastructure to bridge skill gaps in healthcare. Innovation in healthcare education, backed by public-private partnerships, is critical to building a future-ready workforce, Jaideep explains. With the increasing reliance on AI, telemedicine, and data analytics in healthcare, equipping professionals with digital skills is essential for global competitiveness.

    Mobile Manufacturing: Expanding Local Value Creation: The mobile manufacturing sector, a key pillar of the Make in India initiative, has witnessed remarkable growth under the PLI scheme. However, Ravi Kunwar, VP and CEO of HMD India and APAC, believes the sector must shift from assembly to innovation. “Expanding local value addition above 18% and strengthening domestic supply chains will further enhance India’s leadership in mobile manufacturing, Kunwar states. Kunwar calls for continued policy support to deepen manufacturing capabilities, reduce import dependency, and ensure sustainable growth.

    Wearable Technology: Incentivizing R&D and Adoption: With India emerging as a global leader in wearable technology, stakeholders expect the union budget 2025 to support R&D initiatives and reduce import duties on critical components. CP Khandelwal, CEO of PR Innovations and Brand Custodian of Amazfit India, highlights the need for tax benefits and measures promoting digital adoption and workforce skilling. “Innovation is the driving force behind wearable tech growth, and the union budget 2025 can position this industry as a key contributor to economic progress,” Khandelwal says.

    Empowering Women in Technology and AI Innovation: Srividya Kannan, Founder and CEO of Avaali Solutions, emphasizes the importance of inclusivity in building a competitive tech ecosystem. To remain a digital talent powerhouse, India must prioritize upskilling and increase women’s participation in technology, Kannan shares. She also calls for subsidies and tax incentives to support AI innovation, automation, and cybersecurity infrastructure.

    Real Estate Sector: Making Housing Affordable and Accessible: Affordable housing remains a critical need for India’s growing population. Navin Makhija, Managing Director of The Wadhwa Group, advocates for tax incentives for homebuyers and interest subsidies for developers to stimulate growth. Reviving the 80-IB tax benefit for affordable housing projects would align with the government’s vision of Housing for All, Makhija explains. These measures could not only boost housing demand but also empower developers to meet the growing need for affordable homes.
    Retail Investors and Tax Reforms: Strengthening Capital Markets: Tax reforms are at the top of the wishlist for retail investors. Shripal Shah, MD and CEO of Kotak Securities, hopes for reductions in capital gains tax and Securities Transaction Tax (STT) to improve market sentiment and attract foreign investment. Tax relief for smaller taxpayers could stimulate economic growth and benefit both the capital market and consumption-driven sectors, Shah notes.
    Conclusion: The Union Budget 2025 presents an opportunity for India to cement its position as a global economic and technological leader. By prioritizing AI, wearable technology, digital healthcare, and real estate reforms, the government can foster innovation, inclusivity, and sustainable growth.
    At Prittle Prattle News, where we take pride in “featuring you virtuously,” we continue to spotlight initiatives that drive progress and inspire change. Led by Editor-in-Chief Smruti Bhalerao, the platform celebrates stories that honor India’s rich heritage while paving the way for a brighter future. Visit Prittle Prattle and Prittle Prattle News for more updates on heritage, innovation, and community-driven efforts. Stay connected with us on LinkedIn, Twitter, Instagram, YouTube, and Facebook.

  • Budget 2025 Wishlist: Industry Leaders Highlight Key Reforms for Startups, Real Estate, and Hospitality

    From empowering startups to driving sustainable real estate and boosting hospitality, industry leaders urge the government to adopt bold measures in Budget 2025-26.

    Empowering Startups: A $10 Billion Opportunity for Innovation: India’s startup ecosystem, ranked as the world’s third-largest with over 1,40,803 startups as of 2024, is poised for exponential growth. However, challenges such as regulatory inefficiencies and funding hurdles persist.

    Single-Window Clearance and Regulatory Stability: Anirudh Damani, Managing Partner at Artha Venture Fund, emphasizes the need for a single-window clearance system for fund registrations. He states, Introducing stability in the regulatory framework will encourage more domestic and foreign capital inflow, making fund management more efficient.

    Strengthening SIDBI’s Role: The Small Industries Development Bank of India (SIDBI) has catalyzed startup growth through its Fund of Funds for Startups (FFS). However, Damani suggests enhancing SIDBI’s allocation by an additional ₹10,000 crores, complemented by a sovereign-backed $10 billion anchor fund. This would attract contributions from global sovereign wealth funds and create a pool of patient capital for startups.

    Real Estate: Building a Sustainable and Inclusive Future: The real estate sector, contributing over 6% of India’s GDP, seeks reforms to drive growth, affordability, and sustainability.

    Enhanced Housing Affordability – Budget 2025 : Prashant Sharma, President of NAREDCO, advocates increasing tax exemptions under Section 24(b) to ₹5 lakh. He highlights, This step will boost homeownership and encourage mid-income buyers, especially in Tier 2 and Tier 3 cities. Shraddha Kedia-Agarwal, Director of Transcon Developers, adds, GST rationalization and incentives for rental housing could attract institutional investments and benefit urban renters.

    Green Building Practices: Sustainability remains a top priority. Leaders like Kuldeep Jain from Build Capital propose tax rebates for eco-friendly building technologies, aligning with India’s Net Zero Emissions commitment.

    Streamlining Approvals: Many developers, including Samyak Jain from Siddha Group, stress the need for a single-window clearance system. This would minimize project delays and reduce costs, enabling faster deliveries.

    Hospitality: Unlocking Tourism’s Full Potential

    Infrastructure Status for Smaller Projects: The Federation of Hotel and Restaurant Associations of India (FHRAI) urges the government to lower the infrastructure status threshold for hotel projects from ₹200 crore to ₹10 crore. This would unlock funding for smaller projects in emerging tourism hubs. K. Syama Raju, President of FHRAI, explains, “The one-million population requirement excludes the vast majority of India’s cities, preventing tourism development in heritage and pilgrimage destinations.”

    Simplifying Licensing and Liquor Policies – Budget 2025: FHRAI calls for a simplified liquor licensing system, similar to the FSSAI model, to reduce compliance burdens.

    Additional Insights Across Industries – Budget 2025
    MedRabbits Healthcare: Amol Deshmukh, CEO of MedRabbits Healthcare, highlights the need to address India’s aging population through affordable home healthcare solutions. “The home healthcare market is projected to grow at a CAGR of 17.36%, reflecting the demand for patient-centric care.”
    Education and Skill Development: Rohan Rai, Co-Founder of Edupull, emphasizes bridging the gap for students in rural areas. Simplified access to learning tools and AI-enabled personalized education can transform India’s 58,000+ institutions into innovation hubs.
    Technology and Cybersecurity: Srinivas Shekar, CEO of Pantherun Technologies, discusses safeguarding startups from cyber threats. India’s $151 billion startup ecosystem thrives on trust. By offering robust cybersecurity solutions, we empower startups to focus on innovation without fear.
    Conclusion: A Vision for Inclusive Growth: Budget 2025: As India prepares for Budget 2025-26, the combined voices of industry leaders highlight the need for progressive policies across startups, real estate, and hospitality. Simplified frameworks, sustainability incentives, and inclusive growth strategies are critical to unlocking India’s potential as a $5 trillion economy.
    At Prittle Prattle News, “featuring you virtuously,” we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that matter. For additional insights and updates, visit Prittle Prattle News.

  • Twiddles by Yuvraj Singh: The Ultimate Choice for Guilt-Free, Nutritious Snacking

    Co-created with Alfinity Studios, Twiddles blends indulgence with nutrition, offering India’s first walnut-based spread and more, setting new benchmarks for healthy snacks.

    Snacking just got smarter. With the launch of Twiddles, legendary cricketer Yuvraj Singh takes a bold step into the world of guilt-free indulgence. Co-created with Alfinity Studios, a venture studio known for collaborating with celebrities to create cutting-edge consumer brands, Twiddles is a game-changer in the realm of health-focused snacking.

    Twiddles isn’t just another snack brand; it’s a reflection of Yuvraj Singh’s commitment to promoting healthy lifestyles for adults and kids alike. Designed for those who seek delicious yet nutritious alternatives, Twiddles redefines snacking with premium-quality ingredients and a conscious approach to taste and health.

    Crafting Healthy Indulgence

    Twiddles’ products stand out for their unique formulations that prioritize nutrition without compromising on taste. The brand incorporates cashews, almonds, roasted seeds, and natural sweeteners like jaggery, figs, honey, and dates to ensure every bite is packed with goodness. Rejecting palm oil, Twiddles opts for healthier alternatives like sunflower oil and ghee, boosting both flavor and sustainability.

    Yuvraj Singh, Co-founder and investor of Twiddles, shared his passion for mindful living:As an athlete, I’ve always valued balanced nutrition and healthy eating habits. Twiddles was born out of my desire to create snacks that are indulgent yet healthy. Our mission is to bridge the gap between taste and nutrition, offering guilt-free indulgence for everyone. By partnering with Alfinity Studios, we’ve brought this vision to life, crafting top-quality products that set a new standard for healthy snacking.

    Delicious Offerings with a Purpose

    At the heart of Twiddles lies its signature lineup of spreads and bites, made to satisfy cravings while supporting a balanced diet. With over 50% nuts and seeds, these products deliver both nutrition and indulgence.

    Spreads: Featuring standout flavors like Almond Silk, Walnut Brownie, and Orange Noir, Twiddles’ spreads cater to diverse palates. The brand also takes pride in launching India’s first walnut-based spread, the Walnut Brownie Spread, a customer favorite.

    Bites: Twiddles’ naturally sweetened bites include delicious options like Almond Crumble and Nuts & Dates, combining wholesome ingredients with indulgent flavors.

    The upcoming launch of Peanut Butter further expands Twiddles’ offerings, staying true to its ethos of creating sustainable, guilt-free snacking options.

    Partnering Innovation with Sustainability

    Twiddles’ journey is a testament to the power of collaboration. Rishi Dewan, Co-founder of Alfinity Studios, highlighted the brand’s vision:

    Twiddles combines indulgence with conscious choices. Partnering with Yuvraj Singh has been an incredible journey, and the initial response to our products has been very encouraging. We’re constantly exploring untapped opportunities in the market, identifying white spaces for innovation, and aiming to set new benchmarks in health and wellness.

    Alfinity Studios, known for its expertise in crafting innovative consumer brands, brings its strategic know-how to Twiddles, ensuring the brand’s sustainability and consumer-first approach remain at the forefront.

    Expanding Horizons: Online and Global Reach

    Twiddles’ products are available on their official website as well as leading platforms like Amazon and Blinkit. With plans to expand offline and enter global markets, Twiddles is set to become a household name in healthy snacking.

    Consumers can look forward to the upcoming Peanut Butter launch, which promises to offer the same premium quality and indulgence as Twiddles’ current lineup.

    Yuvraj Singh: Bridging Sports and Wellness
    Yuvraj Singh has long been a symbol of resilience and determination. With Twiddles, he extends his legacy beyond cricket, inspiring people to make mindful choices in their daily lives.
    Twiddles reflects Singh’s passion for wellness, aligning with his personal journey of maintaining a healthy lifestyle and his dedication to spreading awareness about the importance of nutrition and mindful eating.
    Conclusion: Healthy Snacking, Redefined
    With Twiddles, Yuvraj Singh and Alfinity Studios have set a new benchmark in the healthy snack industry, delivering products that balance nutrition, indulgence, and sustainability. As India increasingly seeks health-conscious alternatives, Twiddles’ commitment to quality and innovation positions it as a leader in redefining snacking habits.
    At Prittle Prattle News, where we proudly “feature you virtuously,” we celebrate the stories of visionaries like Yuvraj Singh, whose ventures inspire positive change. Led by Editor-in-Chief Smruti Bhalerao, our platform remains committed to highlighting narratives that shape industries and create lasting impact.Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that inspire and inform.

  • Mahindra BE 6 Powers Into BGMI: Limited-Time Rewards, Exclusive Events, and a Real BE 6 SUV Up for Grabs!

    From January 16th to February 15th, 2025, KRAFTON India and Mahindra bring electric mobility to gaming with exciting in-game events, exclusive items, and the chance to win the real BE 6 Electric Origin SUV.

    In a groundbreaking collaboration, KRAFTON India and Mahindra are bringing the cutting-edge Mahindra BE 6 Electric Origin SUV into the virtual battlegrounds of BATTLEGROUNDS MOBILE INDIA (BGMI). This collaboration promises to be a game-changer, offering players exclusive in-game items, thrilling contests, and a once-in-a-lifetime opportunity to win the real Mahindra BE 6.

    Running from January 16th to February 15th, 2025, the collaboration blends automotive innovation with immersive gameplay, setting a new standard for engaging cross-industry experiences.

    Claim Your Victory in Style With the BE 6: For one month only, players can level up their BGMI gameplay by driving the Mahindra BE 6, a futuristic SUV designed for performance and sustainability. Alongside the BE 6, players can unlock an exciting array of exclusive in-game items, including:

    • Quantum Flux Suit
    • Chrono Charge Suit
    • Volt Tracer Gun
    • Neon Drop BE 6 Parachute
    • Flashvault BE 6 Bag
    • SparkStrike Pan

    These themed rewards, available through the ‘Lucky Spin’ feature, reflect the high-performance spirit of the BE 6, making each game more adventurous and visually captivating.

    Special Event: The Mahindra BE 6 Exchange Centre: Adding to the excitement is the Mahindra BE 6 Exchange Centre, an in-game event where players can complete missions to collect Nitro Wheels (exchange tokens). These tokens can be redeemed for exclusive items like:

    • Protective Vanguard Suit
    • Mahindra Event Crate
    • Mahindra Space Gifts

    The Mahindra Event Crate offers additional chances to win premium collaboration items, ensuring every player can elevate their gameplay with Mahindra-themed gear.

    Take the BE 6 From the Battlegrounds to Reality: In an exciting twist, one lucky player will have the chance to win the real Mahindra BE 6 SUV, taking the collaboration beyond the virtual realm. To enter, players must: Collect Nitro Wheels by completing missions in the Mahindra BE 6 Exchange Centre. Create a 10-30 second video showcasing the Mahindra BE 6 in BGMI (using the in-game preview feature). Upload the video on YouTube or Instagram, tagging BGMI’s and Mahindra Electric’s official social media handles. Use the hashtags #BGMIxMahindra and #UnleashTheCharge to enter the contest.

    This partnership underscores Mahindra’s innovation in electric mobility and KRAFTON India’s commitment to creating next-level gaming experiences. Speaking about the collaboration, a spokesperson from Mahindra shared: The Mahindra BE 6 symbolizes the future of electric mobility. By partnering with BGMI, we aim to engage with a tech-savvy generation that values sustainability and innovation. This collaboration allows us to connect meaningfully with gaming enthusiasts and showcase the adventurous spirit of the BE 6. Similarly, KRAFTON India emphasized the importance of connecting industries: Gaming is about creating unforgettable experiences, and this collaboration with Mahindra enables us to bring a truly unique feature to our players—integrating cutting-edge automotive innovation into BGMI.

    The Mahindra BE 6 is part of Mahindra’s Electric Origin SUV lineup, which redefines mobility with a focus on performance, sustainability, and cutting-edge design. Known for their leadership in electric vehicles, Mahindra Electric aims to revolutionize the industry and drive sustainable innovation. Founded in 2007, KRAFTON, Inc. is a South Korea-based global leader in gaming, renowned for hit titles like PUBG and BGMI. With $170 million invested in Indian startups since 2021, KRAFTON is committed to fostering gaming, esports, and interactive entertainment ecosystems in the country.
    Stay updated on all things BGMI and Mahindra BE 6 by following their official social media handles:
    Conclusion: Where Gaming Meets Innovation: The collaboration between KRAFTON India and Mahindra sets a new benchmark for immersive cross-industry partnerships. By combining the thrill of BGMI gameplay with the innovation of the Mahindra BE 6 Electric Origin SUV, this initiative not only enhances player experiences but also showcases the future of electric mobility.
    At Prittle Prattle News, where we proudly feature you virtuously, we celebrate such collaborations that redefine industries and inspire change. Led by Editor-in-Chief Smruti Bhalerao, our platform is committed to delivering stories that inform and captivate. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more exciting updates.

  • From Rural Entrepreneurs to Deeptech Visionaries: National Startup Day 2025 Celebrates India’s Innovation Spectrum

    Exploring how India’s 1.6 lakh startups are redefining global innovation, empowering marginalized communities, and transforming industries with resilience and technology.

    National Startup Day, celebrated annually on January 16, is not just a tribute to India’s 1.6 lakh recognized startups but a reflection of how entrepreneurship is reshaping industries, solving global challenges, and empowering diverse communities across the nation.
    Introduced by Prime Minister Narendra Modi in 2022, National Startup Day highlights the immense potential of India’s entrepreneurial ecosystem, which has attracted over $151 billion in investments since 2016. With the Startup India Initiative, the country has cemented its position as the third-largest startup ecosystem globally, showcasing unparalleled growth across sectors like AI, healthcare, fintech, and education.
    This year, Prittle Prattle News brings you insights from industry leaders who share their vision for an inclusive, innovative, and globally competitive startup ecosystem.

    Empowering Marginalized Entrepreneurs: Inclusivity as the Cornerstone
    National Startup Day, while urban hubs like Bengaluru and Mumbai dominate the startup landscape, Prachi Kaushik, Founder and Director of Vyomini Social Enterprise, emphasized the untapped potential of rural entrepreneurs and women-led ventures:
    “India’s startup ecosystem thrives on inclusivity. Women-led self-help groups, rural innovators, and small-scale artisans hold immense potential but face challenges like limited market access and mentorship. Simplifying loan processes and fostering mentorship can unlock this potential, driving systemic change.” Vyomini Social Enterprise has been instrumental in empowering marginalized communities through skill development, equitable market access, and financial inclusivity, paving the way for a truly inclusive entrepreneurial ecosystem.

    The Role of Technology in Securing Innovation
    As India’s startups navigate a digital-first world, cybersecurity emerges as a critical need. Srinivas Shekar, CEO and Co-Founder of Pantherun Technologies, stressed the importance of protecting ideas:
    “Cyber threats are one of the biggest risks facing India’s startups. At Pantherun, we provide cutting-edge solutions to safeguard digital assets, allowing startups to focus on transforming industries and creating impact.” With 12 startups raising INR 29,070.57 Cr through IPOs in 2024, safeguarding intellectual property and digital trust has never been more important.

    Revolutionizing Education with AI
    National Startup Day, In the education sector, startups like Edupull are bridging gaps in accessibility and personalized learning. Rohan Rai, Co-Founder of Edupull, shared:
    “Students in rural areas have the talent to succeed but lack the mentorship and resources to achieve their potential. At Edupull, we’re reimagining education by leveraging AI to create personalized learning journeys that resonate with every learner’s needs.”
    Edupull’s innovative approach aligns with India’s push for inclusive education, ensuring students in underserved areas are not left behind.

    Healthcare Startups: Bridging Accessibility Gaps
    With India’s home healthcare market projected to grow at a CAGR of 17.36% from 2024 to 2032, startups like MedRabbits Healthcare are redefining patient-centric care. Amol Deshmukh, CEO and Founder, stated: “At MedRabbits, we integrate technology with compassionate care to create scalable solutions. Our vision is to ensure healthcare is not just accessible but affordable, especially for underserved communities.”

    Fostering Financial Inclusivity
    Hanuman Tripathi, Partner at Lead Angels, shared insights on the role of fintech startups:
    “Startups are redefining financial services, making them inclusive and efficient. At Lead Angels, we empower visionary founders by providing funding, market access, and organizational support. By creating sustainable solutions, we are building a thriving ecosystem where innovation meets impactful investment.”
    The fintech sector remains a key driver of India’s digital economy, with startups fostering financial inclusion and empowering underserved communities.
    Conclusion: Building a Collaborative Ecosystem
    As India celebrates National Startup Day 2025, the focus remains on fostering inclusive growth, technological innovation, and collaborative solutions to drive global competitiveness. At Prittle Prattle News, where we “feature you virtuously,” we salute the resilience and creativity of India’s startups as they shape the nation’s future.
    Led by Editor-in-Chief Smruti Bhalerao, our platform remains committed to showcasing stories of innovation and impact that inspire change. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more Prittle Prattle News inspiring stories.

  • France’s Classes Internationales 2025: A Transformative Opportunity for Indian Students in Higher Education

    Strengthening Indo-French collaboration, Classes Internationales opens doors for Indian students to excel in prestigious French universities with tailored preparation and holistic support.

    India, January 2025: The French Embassy in India and Campus France have officially announced the launch of the second edition of Classes Internationales, a pioneering initiative to connect Indian students with the prestigious French higher education system.
    First unveiled by French President Emmanuel Macron during his visit to Jaipur in January 2024, the initiative is part of an ambitious goal to welcome 30,000 Indian students to France by 2030. Classes Internationales offers Indian students a unique pathway into French-taught undergraduate programs by providing a year of immersive language training and academic preparation.
    This program not only bridges linguistic and cultural gaps but also strengthens the growing partnership between India and France, fostering educational ties and cultural exchange. H.E. Mr. Thierry Mathou, Ambassador of France to India, shared:
    “Classes Internationales represents a significant step toward building a future of collaboration and shared knowledge between India and France. This program provides Indian students with access to world-class education while promoting cultural understanding.”

    A Comprehensive Gateway to French Education
    The Classes Internationales program is uniquely tailored to help Indian students thrive in the French education system. Whether students are beginners in the French language or advanced learners, the program provides a structured foundation year to prepare them for over 200 French-taught academic programs.
    Key Highlights:
    World-Class Institutions: Over 30 prestigious universities and colleges, such as Sorbonne University and École Polytechnique, participate in the program, covering diverse disciplines like engineering, arts, design, and social sciences.
    Affordable Education: Public universities in France are globally recognized for their low tuition costs compared to other countries. Fees for Classes Internationales are capped to ensure accessibility for all students.
    Apprenticeship Opportunities: Many academic programs include an apprenticeship model, allowing students to split their time between study and professional training. Hiring companies often provide financial support, including stipends and tuition fee coverage.
    Comprehensive Support: Students are guided throughout their journey by Campus France and the France Alumni Network, which offers career assistance post-graduation.
    Eligibility and Application Deadlines:
    March 31, 2025: Deadline for students with no prior French language proficiency.
    May 15, 2025: Deadline for students proficient at the A2 level or higher.
    Applications can be submitted via the official Classes Internationales website. Admission is based on academic qualifications and motivation, with no entrance exam required.

    Connecting Through the Classes Internationales Education Fair
    To provide students with direct access to French institutions, the Classes Internationales Education Fair will be held online on February 8, 2025.
    What to Expect at the Fair:
    Interactive Sessions: Connect with representatives from over 30 French universities, such as University of Paris.
    Scholarship Guidance: Get detailed information on scholarships offered by institutions and the French government.
    Visa Assistance: Learn about visa processes for Indian students studying in France. Register for free at Choose France to unlock these opportunities

    A Growing Indo-French Partnership
    The Classes Internationales initiative symbolizes the deepening collaboration between India and France in the field of education. With over 10,000 Indian students currently studying in France, this number is set to triple by 2030, thanks to initiatives like this.
    France is renowned for its innovative education system, world-class institutions like Sciences Po, and its commitment to fostering global talent. The work-integrated apprenticeship model, in particular, allows students to gain hands-on experience while pursuing their degrees—a significant draw for Indian students seeking holistic learning opportunities.
    “The Classes Internationales program is not just about education; it’s about creating global citizens who can drive meaningful change,” said Campus France representatives.
    A Vision for the Future of Education
    By offering Indian students access to top-ranked universities, cultural integration programs, and professional training, Classes Internationales paves the way for a truly global education experience. France’s goal of hosting 30,000 Indian students by 2030 reflects its dedication to promoting diversity, inclusion, and academic excellence.
    At Prittle Prattle News, where we proudly “feature you virtuously,” we celebrate initiatives like Classes Internationales, which empower students to transcend boundaries and embrace global opportunities.
    Led by Editor-in-Chief Smruti Bhalerao, our platform remains dedicated to spotlighting transformative stories that inspire change and foster global collaboration. For more updates, follow Prittle Prattle News on LinkedIn, Twitter, Instagram, YouTube, and Facebook.

  • Calcutta Heritage Collective Launches Chaitanya Library Restoration Initiative with a Fusion of Art, Music, and Heritage

    An ambitious restoration project by the Calcutta Heritage Collective aims to revive the 135-year-old Chaitanya Library while celebrating Kolkata’s rich cultural legacy.

    Kolkata, January 13, 2025: The Calcutta Heritage Collective, a voluntary citizens’ movement for restoring and reusing Kolkata’s built heritage, has announced the launch of its Chaitanya Library Restoration Initiative. The project began with an inspiring evening of art and music held on January 12 at the Hyatt Regency Kolkata. This initiative aims to restore the iconic 135-year-old Chaitanya Library, a historical treasure that has served as a sanctuary for intellectual growth since its establishment in 1889. The library, founded by luminaries like Rabindranath Tagore, Gaur Hari Sen, and Kunj Behari Datta, houses over 150,000 rare books and journals, including invaluable works on Indian history, philosophy, and culture. However, years of neglect have left the library in dire need of structural restoration and digitization. The initiative aims to preserve this cultural treasure for future generations while making it accessible to a global audience.

    A Holistic Restoration Plan
    Calcutta Heritage Collective the restoration project will encompass multiple dimensions:
    Structural Restoration: Under the guidance of conservation architect Ayan Sen, the library’s building will be restored with provisions for adaptive reuse to ensure sustainability.
    Conservation of Rare Collections: Over 150,000 books and 25,000 journals will be cataloged, digitized, and preserved.
    Global Accessibility: Digitization efforts will make the library’s vast collection accessible worldwide.
    This comprehensive approach seeks not only to revive the library’s physical structure but also to reignite Kolkata’s rich legacy of intellectual and cultural brilliance.

    An Evening of Music and Art
    Calcutta Heritage Collective, the launch event was a celebration of Kolkata’s artistic spirit. The evening featured a live concert by renowned percussionist and cause ambassador Bickram Ghosh, who previewed his upcoming album, Rhythmscape 2.0. Ghosh was joined by acclaimed artists like Pt. S. Sekhar, Abhishek Mallick (electric sitar), Pulak Sarkar (keyboard), Nirmalya Roy (vocals), and Satyajit Mukherjee (drums). Together, they created a spellbinding musical experience that celebrated the fusion of classical and contemporary sounds.
    Simultaneously, legendary artist Shuvaprasanna, celebrated for his artistic contributions to Kolkata, created a live painting during the performance. Speaking about his participation, Shuvaprasanna said: “I was honored to be part of Chaitanya, an exclusive evening by the Calcutta Heritage Collective. This priceless library, housing over a lakh books, deserves preservation. While such restoration efforts merit government attention, the CHC’s commitment is both inspiring and commendable.”
    The event also featured the unveiling of the Chaitanya Heritage Baithakkhana, a space designed to capture the essence of the library’s history and the meaning of Chaitanya—awakening and knowledge.

    Voices from the Movement
    Bickram Ghosh, who has been deeply involved in the cause, said:
    “I am passionate about preserving Kolkata’s heritage. Performing at this event and contributing to the legacy of the Chaitanya Library was an honor. I invite everyone to support this noble initiative and celebrate the city’s rich cultural history.”
    Mukul Agarwal, Founder Trustee of the Calcutta Heritage Collective, remarked: “The Chaitanya Library is more than a building—it is a symbol of Kolkata’s intellectual and cultural legacy. Our mission is to restore it to its former glory and establish it as a hub for education and inspiration for generations to come.” This ambitious effort is led by a team of trustees, including Gaurav Gupta, Munish Jhajharia, Dr. Rupali Basu, and Sangeeta Dudhoria, who are united in their vision to preserve the city’s heritage while fostering a renewed spirit of community engagement.

    Why the Chaitanya Library Matters
    The Chaitanya Library, established in 1889, is one of Kolkata’s oldest intellectual landmarks. Its rare collection of books and journals provides a window into India’s cultural and intellectual past, but decades of neglect have put its survival at risk. By restoring the library, the Calcutta Heritage Collective not only preserves a historical treasure but also ensures that Kolkata’s legacy as a center of knowledge and learning lives on. The initiative also emphasizes adaptive reuse, making the library sustainable in the long term. Efforts to digitize the collection will further enhance its reach, providing scholars and history enthusiasts worldwide with access to its invaluable resources
    Conclusion
    Calcutta Heritage Collective, the Chaitanya Library Restoration Initiative by the Calcutta Heritage Collective is more than a preservation effort—it is a call to action for all who value Kolkata’s cultural soul. Through the restoration of the 135-year-old library, the movement aims to safeguard a legacy of knowledge while inspiring a renewed sense of community pride and engagement.
    At Prittle Prattle News, where we take pride in “featuring you virtuously,” we continue to spotlight initiatives that protect heritage and foster meaningful change. Led by its Editor-in-Chief, Smruti Bhalerao, the publication celebrates stories that honor history while paving the way for a brighter future. Follow us on LinkedIn, Twitter, Instagram, YouTube, and Facebook for more updates. Visit Prittle Prattle News for inspiring stories about heritage, culture, and community efforts

  • Absolut’s #UNLABEL #BORN COLOURLESS Campaign Sparks a Movement to Break Biases and Embrace True Individuality

    Challenging stereotypes and redefining inclusivity, Absolut joins forces with inspiring voices like Sunny Leone, Ankush Bahuguna, Navtej Singh Johar, and Deepa Malik to envision a world free of labels.

    Absolut, a brand synonymous with creativity and inclusivity, has unveiled its powerful new campaign, #UNLABEL #BORN COLOURLESS, which aims to break down societal biases and celebrate individuality. As an evolution of its 2018 Born Colourless campaign, this latest initiative is a bold call for a world free of labels, stereotypes, and prejudices.
    In a society where people are often boxed in by assumptions based on gender, race, age, or profession, Absolut dares to challenge these norms. The campaign celebrates the idea that we are all #BornColourless, devoid of labels at birth, and seeks to inspire a more open, inclusive, and judgment-free world.
    The #UNLABEL #BORN COLOURLESS campaign is brought to life through four impactful short films, featuring inspiring personalities who share their stories of overcoming societal judgments. These narratives showcase how labels often fail to define the complexity and richness of human identities.

    The Campaign’s Stories: Real People, Real Change
    1. Ankush Bahuguna: Redefining Masculinity Through Makeup
    Ankush, a popular content creator and Instagram influencer, breaks gender stereotypes by embracing his passion for makeup—a craft often unfairly labeled as “only for women.” His story encourages people to pursue their interests boldly, regardless of societal expectations.
    2. Sunny Leone: Beyond the ‘Item Girl’ Label
    Often reduced to the stereotype of an “item girl,” Sunny Leone redefines herself as a successful entrepreneur, philanthropist, and mother. Her journey is a powerful testament to embracing multifaceted identities and shattering preconceived notions.
    3. Navtej Singh Johar: Challenging Masculine Norms
    Celebrated Bharatanatyam dancer and LGBTQIA+ activist, Navtej defies conventional ideas of masculinity. His story is a bold reminder that breaking free from traditional labels can pave the way for deeper self-expression.
    4. Deepa Malik: Rising Beyond Physical Barriers As India’s first Paralympic medalist, Deepa Malik’s journey exemplifies resilience. She proves that physical limitations do not define one’s capabilities, and her story inspires individuals to overcome any obstacle in their path.

    Fostering Inclusivity Through Dialogue
    Commenting on the campaign, Pulkith Modi, General Manager – Marketing, International Brands at Pernod Ricard India, shared:
    “We live in a world where individuals are often defined by labels—be it gender, race, or societal roles. Absolut’s #UNLABEL #BORN COLOURLESS campaign seeks to inspire a shift towards inclusivity and individuality. By collaborating with such incredible voices, we aim to encourage everyone to embrace their true selves and move beyond stereotypes.”
    Through this campaign, Absolut invites people to question their assumptions and recognize the unique stories and identities of those around them.

    Absolut’s Legacy of Creativity and Inclusivity
    Since its founding in 1879, Absolut has championed the values of creativity, self-expression, and inclusivity. The brand is celebrated for pushing boundaries with campaigns that inspire social progression and spark meaningful conversations.
    Over its 140-year history, Absolut has:
    Partnered with LGBTQIA+ causes and advocated for equal rights.
    Worked with world-renowned artists like Andy Warhol to use art as a medium for change.
    Used bold campaigns to challenge gender norms, stereotypes, and cultural biases. Through #UNLABEL #BORN COLOURLESS, Absolut continues its mission to build a more open, diverse, and vibrant world, inspiring people to embrace their true selves and celebrate differences

    Why #UNLABEL Matters in 2025
    In today’s interconnected world, conversations about diversity and inclusion are more important than ever. Campaigns like Absolut’s #UNLABEL #BORN COLOURLESS play a vital role in fostering empathy, breaking prejudices, and inspiring meaningful action. By amplifying stories from inspiring individuals like Sunny Leone, Deepa Malik, Navtej Singh Johar, and Ankush Bahuguna, Absolut challenges everyone to rethink their assumptions and embrace a bias-free perspective
    Conclusion: Celebrating Individuality, One Story at a Time
    With the launch of #UNLABEL #BORN COLOURLESS, Absolut has not only raised the bar for brand campaigns but also created a platform for real social change. By encouraging individuals to look beyond labels and biases, Absolut is fostering a world where diversity is celebrated and individuality thrives.
    At Prittle Prattle News, where we proudly “feature you virtuously,” we celebrate Absolut’s dedication to building a better, more inclusive society. Together, we envision a future that celebrates every individual’s unique identity, free from judgment.
    Led by Editor-in-Chief Smruti Bhalerao, our platform is committed to spotlighting stories and campaigns that inspire change across the globe. Stay connected with us for more updates on Absolut’s campaigns and global stories. Follow Prittle Prattle News on LinkedIn, Twitter, Instagram, YouTube, and Facebook.