Rajkummar Rao joins forces with MR.DIY to launch a nationwide campaign showcasing the brand’s unmatched variety, budget-friendly offerings, and commitment to accessible, joyful shopping for every Indian household. brand ambassador with bold new campaign: Milega Kya, Mat Pooch – MR.DIY Has Sabkuch
MR.DIY, Asia’s largest home improvement and lifestyle retail chain, has announced the onboarding of celebrated actor Rajkummar Rao as its official brand ambassador. The partnership marks a new era for the brand, launching with an energetic national campaign titled Milega Kya, Mat Pooch – MR.DIY Has Sabkuch.
Everyday wonder meets everyday value
With a footprint in over 110 Indian cities and over 330 stores nationwide, MR.DIY is rapidly becoming the go-to retail destination for families seeking affordability, variety, and convenience. The brand currently operates more than 2 million square feet of retail space and has outlined an ambitious plan to scale this to 5 million square feet in the next five years.
Offering over 15,000 products across 10 essential categories, ranging from home decor and household items to fashion accessories and festive décor, MR.DIY combines affordability with delight. Prices begin as low as INR 19, making smart and stylish purchases accessible to every Indian household.
A campaign that celebrates discovery
In the debut campaign film, Rajkummar Rao plays a witty, relatable reporter navigating the aisles of MR.DIY. Through humour and heartfelt moments, the film captures the excitement of finding unexpected yet useful items, showcasing how MR.DIY delivers variety and affordability in equal measure.
The campaign slogan, Milega Kya, Mat Pooch – MR.DIY Has Sabkuch, encapsulates the brand’s commitment to offering more, more value, more joy, and more reasons to return. It positions MR.DIY as a place of everyday surprises where necessity meets indulgence.
Brand synergy: Value meets relatability
“This is a proud and defining moment for MR.DIY India,” shared a senior spokesperson for the company. “Rajkummar Rao embodies everything our brand stands for, authenticity, versatility, and an emotional bond with the everyday Indian consumer. His personality mirrors the MR.DIY promise: genuine value, thoughtful variety, and joyful discovery.”
Rajkummar Rao expressed equal enthusiasm: “I’m genuinely thrilled to be associated with MR.DIY because this is one of the favourite shopping destinations for me and my family. From the moment I stepped into their store, I felt like a kid in a wonderland, surrounded by smart, joyful, and surprisingly useful finds at every turn. The campaign line, ‘Milega Kya, Mat Pooch’, beautifully captures that feeling of joyful discovery, the kind that makes you smile because you found something you didn’t even know you were looking for.”
A retail movement in motio
Since entering the Indian market, MR.DIY has touched over 30 million households. With a firm eye on South India for its next growth phase, the campaign will span across digital platforms, radio, influencer activations, and on-ground experiential formats.
This collaboration with Rajkummar Rao strengthens MR.DIY’s position as not just a retailer, but as a vibrant part of India’s modern consumer experience. From kitchen needs to tech accessories, and festive moments to daily hacks, MR.DIY continues to deliver on its promise: Always Low Prices, Always Something New.
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