Tag: automatic watches long term value perception

Rohit Chugani, Managing Director of Ramesh Watch Company, and Hiren Morbia, Founder of Sanskruti Time Group, said the addition of Britime London reflects a growing emphasis on mechanical automatic watches within the premium retail segment.

Hyderabad, February 7, 2026: The inclusion of Britime London in the retail portfolio of Ramesh Watch Company points to a broader shift underway in Hyderabad’s premium watch market, where demand is steadily moving toward mechanical automatic timepieces over fashion led quartz offerings.
Ramesh Watch Company, a legacy watch retailer with operations dating back to 1948, has been selectively expanding its premium assortment in response to evolving consumer preferences. According to Managing Director Rohit Chugani, customers are increasingly seeking watches that combine long term value, mechanical integrity, and contemporary design, prompting the retailer to deepen its focus on automatic movements and internationally benchmarked brands.

Britime London, a British automatic watch brand developed under Sanskruti Time Group, aligns with this direction through its emphasis on in house automatic movements, surgical grade stainless steel cases, and sapphire crystal protection. The brand’s design language draws from contemporary British aesthetics while prioritising durability and precision, attributes that resonate with experienced watch buyers.
Hiren Morbia, Founder of Sanskruti Time Group, said the decision to work with Ramesh Watch Company reflects a shared approach to brand curation and customer education. He noted that mechanical watches are increasingly being viewed as enduring purchases rather than seasonal accessories, particularly among urban consumers with an appreciation for craftsmanship and authenticity.

The collaboration also highlights how established regional retailers are playing a central role in shaping local luxury consumption. With over ten stores across Hyderabad, Ramesh Watch Company offers both product consultation and after sales support, factors that continue to influence purchase decisions in the premium segment.
The Britime London collection is currently available at the Jubilee Hills store as well as other Ramesh Watch Company locations across the city, marking a calibrated expansion approach that prioritises brand positioning and customer experience over rapid scale.

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