Tag: ChanaJor OTT content expansion strategy 2026 PP News

Pratap Jain, Chief Executive Officer, ChanaJor OTT, India, says the romantic thriller reflects modern relationships through unconventional reverse storytelling

ChanaJor OTT has introduced the Hindi version of EVOL A Love Story in Reverse, expanding the film’s reach to a wider digital audience. Originally produced in Telugu, the film is now available in Hindi for the first time.
Written and directed by Ram Yogi Velagapudi, the romantic thriller stars Jenifer Emmanuel as Nidhi, Shivakumar Ramachandravarapu as Prabhu, and Surya Srinivas as Rishi. The film presents its narrative in reverse order, exploring themes of love, marriage and consent through an unconventional storytelling format.

The story centres on Nidhi, who finds herself emotionally torn between her husband Rishi and Prabhu. A defining decision alters the course of their relationships, prompting questions around trust, sacrifice and personal choice.
Director Ram Yogi Velagapudi has described the film as a layered examination of complex human emotions, loyalty and moral conflict presented through reverse narrative structure.

Pratap Jain, Chief Executive Officer, ChanaJor OTT, India, said, “EVOL represents the kind of storytelling that challenges traditional romance narratives. It reflects contemporary relationships with honesty and nuance, and we are pleased to present its first Hindi digital release exclusively on ChanaJor OTT.”
Positioned as a romantic thriller rather than a conventional love story, EVOL A Love Story in Reverse aligns with the platform’s focus on differentiated narrative formats.
The Hindi version of the film is currently streaming on ChanaJor OTT.

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