Tag: cloud kitchen infrastructure scaling PP News

Ankur Sharma of Rebel Foods and Masoud Mohamed of Easybites say the collaboration is enabling multi city scaling from Bengaluru and Hyderabad into markets such as Chennai.

Mumbai, February 5, 2026: A cloud kitchen led growth strategy is being deployed to support the expansion of Easybites, as the brand begins scaling across key Indian cities through Rebel Launcher, the brand growth platform of Rebel Foods.
As part of the collaboration, Easybites is currently operating out of ten Rebel Foods cloud kitchens across Bengaluru and Hyderabad. The brand plans to expand into additional cities, including Chennai, while increasing its presence across multiple neighbourhoods within each market.

Easybites has built consumer traction through a focused menu centred on fried chicken, burgers, and wraps, designed specifically for delivery led consumption. Through Rebel Launcher, the brand is able to enter new markets faster, serve wider catchment areas from the outset, and refine performance using data driven insights while maintaining consistency and quality.
Ankur Sharma, Co founder at Rebel Foods, said that Rebel Launcher has been designed to create a collaborative growth ecosystem for restaurant brands. He said the platform enables partners such as Easybites to scale efficiently across geographies by leveraging Rebel Foods’ infrastructure, technology, and operational expertise.

Masoud Mohamed, Chief Executive Officer of Easybites, said the platform has supported the brand’s rapid expansion across southern markets. He added that launching through Rebel Launcher allows Easybites to understand each market more deeply while reaching multiple locations within a city from the first day of operations, describing the partnership as a long term strategic alliance.
Rebel Launcher is structured to help partner brands expand with lower capital expenditure, shorter go to market timelines, and access to a shared cloud kitchen network, supply chain, and technology led operating systems. This allows brands to focus on food development and brand building, while infrastructure management and scalability are handled centrally.

The Easybites collaboration adds to Rebel Launcher’s growing portfolio of partner brands across cuisines and formats. The platform currently supports brands including Natural’s Ice Cream, ITC, Taco Bell, WOW! Momo, Biryani Blues, SMOOR, Parsi Dairy Farms, Daryaganj, Harley’s Fine Baking, The Gourmet Baklava, Chaipoint, Anand Sweets and Savouries, and Go Zero, among others.
Through these partnerships, Rebel Launcher continues to position itself as a growth platform for restaurant brands seeking rapid, multi city expansion within India’s evolving food delivery ecosystem.

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