Tag: corporate responsibility campaign led by Casio and NGOs

With over 200 volunteers participating in the mega beach clean-up drive, Casio India, Allied Waste Solutions, SHEOWS, and Change Is Us spotlight corporate-community action for environmental awareness and sustainable waste management in Mumbai.

In a focused move to drive citizen-led sustainability, Casio India Co. Pvt. Ltd. joined hands with leading non-profits and environmental organisations to conduct a large-scale beach clean-up at Girgaum Chowpatty. Organised under the ‘Recycle Responsibly’ initiative, the event brought together more than 200 volunteers and led to the collection of over 1,250 kilograms of plastic and non-biodegradable waste.
The event was held in partnership with SHEOWS, Allied Waste Solutions, Onika Social Welfare Foundation, and Change Is Us. The collective aim was to reinforce the importance of recycling, proper waste segregation, and the urgency of restoring coastal ecosystems. Volunteers from Casio India, along with teams from Allied Waste Solutions and Change Is Us, joined hands to sweep clean a large portion of one of Mumbai’s busiest beachfronts.

Casio India’s involvement highlights its broader environmental commitment, rooted in corporate social responsibility and global sustainability goals. The ‘Recycle Responsibly’ initiative, part of this larger vision, calls on citizens and institutions alike to rethink their waste disposal habits and adopt practical, long-term practices that support ecological restoration.
Speaking on the effort, Akira Watanabe, Director at Casio India, expressed that sustainability is a principle the company takes seriously, not just in its products, but in its social actions. The beach clean-up was a reminder that tangible environmental impact begins with small but consistent actions. His emphasis was on community collaboration as a pathway to transformation.

Legal Head at Casio India, Gurmeet Singh, reiterated that Mumbai’s beaches are not just public spaces but living ecosystems. The beach clean-up was more than an event , it was a demonstration of environmental accountability. His statement pointed to the long-term cultural change that Casio India hopes to spark, where every citizen plays a part in reducing waste and protecting biodiversity.
Representing Allied Waste Solutions, Director and Co-founder Nitesh Tiwari said that initiatives such as these build on the belief that environmental responsibility must be a collective effort. Partnering with Casio India, according to him, was an opportunity to move from conversation to on-ground action.

From Change Is Us, Co-Founder Shubbh Mehta said that the campaign stands for more than just one clean-up. It is designed to push behavioural change and remind urban residents that environmental stewardship is a daily responsibility. The event at Girgaum was an opportunity to engage directly with people and inspire a change in mindset.
The drive also saw participation from student volunteers, local residents, and representatives from other civic networks, making it not just a clean-up but a micro-movement. The collected waste was sorted and handed over to authorised recyclers, ensuring that disposal was managed sustainably.

Casio India intends to continue with similar efforts across other parts of the country under the ‘Recycle Responsibly’ banner, encouraging civic and institutional partnerships that enable cleaner public spaces and healthier ecosystems. With a focus on waste awareness, recycling education, and active clean-up missions, the initiative aims to become a replicable model for urban sustainability.
Casio’s legacy of innovation includes not only its products but also its community-led CSR philosophy. The company’s long-standing commitment to sustainability has seen it take up projects across education and environment, bringing both technology and purpose into everyday lives. Through this latest initiative, Casio India hopes to amplify awareness and inspire wider adoption of responsible recycling practices.
The clean-up at Girgaum Chowpatty may be over, but the campaign’s message continues , cleaner coasts begin with community action, and responsible consumption must become second nature to India’s urban citizens.

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