Tag: Each tag contains 6 to 8 trending words

Better Nutrition introduces an X-Ray Fluorescence based verification model that measures nutrients and screens heavy metals across every food batch in under 100 seconds.

Soil to food nutrition in India has moved toward measurable scientific accountability with Better Nutrition introducing an advanced nutrient verification system based on X-Ray Fluorescence technology. The New Delhi based biofortified food brand has integrated the XRF Analyzer into its production process to enable real time measurement of nutrients and detection of heavy metals across every batch of food produced.
Better Nutrition is currently the only private organization in India using XRF technology for routine food verification and is among a small number globally to apply the system at scale. The approach creates a closed loop soil to food verification process, ensuring that nutritional content is tracked, measured, and confirmed rather than assumed.

The XRF Analyzer produces a detailed nutrient scorecard in under 100 seconds. Each test measures more than 20 essential nutrients, including iron, zinc, calcium, magnesium, manganese, and boron. At the same time, the system checks for the presence of over 10 harmful heavy metals such as lead, cadmium, and mercury, allowing nutrient validation and safety screening to happen together.
According to Better Nutrition, almost every batch of food is tested using this method before reaching consumers. This batch level testing differs from conventional food quality checks that typically rely on limited sampling or standard nutritional averages.

Prateek Rastogi, Co founder of Better Nutrition, said that the technology allows the company to measure nutrient levels with precision while ensuring food safety. He stated that Better Nutrition is the only private organization in India currently using this capability and added that verified batch results will be shared with consumers to improve transparency and trust.
Most packaged food products depend on nutrient values calculated during formulation or based on regulatory benchmarks. In contrast, Better Nutrition’s system confirms the actual nutrient content present in each production batch, shifting nutrition from a stated claim to a measured outcome.

Aishwarya Bhatnagar, Co founder of Better Nutrition, said the company has built India’s first system that can both increase nutrient levels in staple foods and validate them through scientific testing. She noted that nutrition is now treated as a measurable parameter rather than an assumption, establishing a new reference point for everyday food.
The system also addresses India’s ongoing issue of hidden hunger, where micronutrient deficiencies persist despite adequate food intake. By enabling regular staples to contribute meaningfully to daily nutrient requirements, the approach reduces dependence on artificial fortification and supplements.

Better Nutrition’s soil to food model focuses on improving nutrient availability during cultivation and production rather than adding nutrients at the final stage. The XRF Analyzer enables visibility into how nutrients are retained from soil conditions through processing, allowing continuous assessment and correction.
As food safety, transparency, and nutrition remain key public concerns in India, the use of real time nutrient and heavy metal verification introduces a higher level of accountability into food production. The application of XRF technology in everyday food moves scientific testing closer to consumers rather than keeping it confined to research settings.

With the system now in active use, Better Nutrition plans to rely on verified data to inform consumers about nutrient content, reinforcing an evidence based approach to nutrition. The development places measurable science at the center of everyday food choices at a time when nutritional reliability is increasingly under scrutiny.

At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.