Tag: experiential marketing malls India PP News

Running from January 30 to February 14, the campaign features handwritten letter experiences, live entertainment, shopping led dining rewards, and a couple staycation prize at The Leela Bhartiya City Bengaluru.

Bengaluru, January 30, 2026: This Valentine’s season, Bhartiya Mall of Bengaluru has introduced a city wide celebration designed around shared experiences, personal expression, and meaningful time spent together. The Valentine’s Day campaign runs from January 30 to February 14, 2026, offering visitors a mix of interactive activities, curated moments, and shopping linked rewards.
At the heart of the campaign is the “Letter To The One I Love” experience, which encourages couples to step away from digital expressions and write handwritten notes to each other. Visitors are invited to pen personal messages, with selected entries receiving exclusive gift vouchers. The initiative aims to bring focus back to thoughtful communication and emotional connection during the Valentine’s period.

The mall has also set up a Valentine’s Day photo booth with romantic backdrops and décor, creating a dedicated space for couples, families, and friends to capture moments together. Adding to the atmosphere are live entertainment performances and caricature sessions, offering personalised keepsakes that combine creativity with light hearted engagement.
Shoppers spending ₹4,999 or more during the campaign period are eligible to win dine in vouchers at several premium restaurants across the city. These include The Leela Bhartiya City Bengaluru, Punjab Grill, Salt, The Groot, Geist, Toscano, Barbeque Nation, YouMee, Manbhavan, Starbucks, and Si Nonna’s, extending the Valentine’s experience beyond the mall visit.

The celebrations conclude with a grand reward, where one lucky couple will win a staycation for two at The Leela Bhartiya City Bengaluru, along with a dining experience at the property and a special surprise gift.
Through a combination of experiential installations, entertainment, and rewards, the Valentine’s campaign positions the mall as a destination for those looking to spend the season with intention, presence, and shared moments rather than fleeting gestures.

At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.