Tag: India renewable energy companies marketing through cricket sponsorship News

Dr Faruk G Patel, Chairman and Managing Director, KP Group, and Sunil Gupta, CEO, Delhi Capitals, highlight fan engagement, brand visibility, and sustainability messaging through the association

New Delhi, April 1, 2026: KP Group has announced its association with Delhi Capitals as an Associate Sponsor for the 2026 T20 season, marking a move to strengthen its national presence through cricket.
The partnership will see KP Group featured across team platforms, including on ground branding, match day integrations, and digital engagement initiatives throughout the season. The collaboration will also include co branded content and fan engagement activities aligned with league guidelines.

KP Group operates across renewable energy segments such as solar, wind, hybrid power, and green hydrogen, and the association reflects its focus on expanding outreach while promoting awareness around clean energy.
Dr Faruk G Patel, Chairman and Managing Director, KP Group, said, “Cricket in India offers a platform that connects with millions of people. This association allows us to engage with a wider audience while highlighting our commitment to sustainable energy.”

Sunil Gupta, CEO, Delhi Capitals, said the partnership builds on an existing relationship and will continue to focus on integrated engagement initiatives and shared values around innovation and sustainability.
The T20 league continues to offer brands access to a large and diverse audience, making it a key platform for visibility and engagement across markets.
Through this association, KP Group aims to connect its sustainability focus with a broader audience while strengthening its presence in the national landscape.

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