Tag: Indian CEO diversification trends PwC Global CEO Survey Sanjeev Krishan

 PwC introduces a new domain-based framework to help Indian enterprises unlock cross-sector growth potential by 2035, redefining how businesses scale across human and industrial needs.

A new report by PwC India, titled Navigating the Value Shift (accessible at pwc.in/value-shift-report), estimates that Indian businesses could unlock as much as USD 9.82 trillion in gross value added (GVA) by 2035 by realigning strategies around emerging “growth domains”—markets built around fundamental human and industrial needs that transcend traditional sectors.
These domains, according to PwC, represent interconnected ecosystems where companies across different industries can collaborate to deliver value at scale. Unlike traditional sector-led models, domain-based strategies foster new forms of value creation by bridging digital innovation, demographic transitions, and resource sustainability.

Sanjeev Krishan, Chairperson of PwC in India and a key voice in corporate strategy and policy innovation, noted, “In our 28th Annual Global CEO Survey: India perspective, 40% of Indian CEOs said they had entered at least one new sector in the past five years. Half of them now generate up to 20% of their revenue from those expansions. To sustain momentum, businesses must adopt domain-centric models that reimagine capabilities and accelerate long-term growth.”
The report highlights nine domains, including key value generators like the ‘Make’ domain—representing manufacturing and industrial production—which alone is expected to expand from USD 945 billion in 2023 to USD 2.7 trillion in GVA by 2035. Another pivotal domain, ‘Build’, reimagines the real estate and infrastructure value chain by integrating building technologies, data solutions, and sustainable construction models.

Arnab Basu, Partner and Clients & Industries Leader at PwC India, emphasized the shift towards intentional transformation. “India’s growth ambition hinges on its ability to innovate beyond sectors. Businesses are showing bold reinvention through digital pivots, clean energy, and mobility—but scaling them needs insight-driven domain entry strategies.”
The PwC framework proposes glidepaths and guardrails—strategic enablers and risk mitigators—for organisations exploring domain diversification. These tools include ecosystem mapping, foresight modelling, capability gap bridging, and dynamic domain-entry/exit playbooks.

Raghav Narsalay, Partner and Leader – Research and Insights Hub, PwC India, added, “Businesses are constantly questioning where to play and how to scale. Our model gives them clarity and confidence to identify anchor tenants in each domain and then quantify opportunity using Input-Output analysis.”
To estimate domain sizes and their GVA impact, PwC utilised the IIASA database’s SSP2 forecasts, adjusting for inflation using IMF and RBI GDP deflators. The firm also employed ISIC sectoral mapping to allocate anchor tenants across domains using weighted relational matrices.
With India aiming for a USD 30 trillion economy by 2047, domain-led transformation could power the next leap in economic development. The framework provides Indian enterprises with the structure to navigate ambiguity, make intentional bets, and align with national innovation priorities.

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