Tag: Lifestyle driven residential demand India

Kamlesh Thakur, Co-Founder and Managing Director, Srishti Group, outlines the limited-period festive offering across Craft De Srishti in Nahur and Srishti Oasis in Bhandup

Mumbai, 13 February 2026: Valentine’s season has become a strategic window for residential developers to align emotional positioning with purchase intent. Srishti Group has introduced a limited-period “Commitment Benefit” across its residential developments, targeting buyers exploring 1, 2 and 3 Bed homes in Mumbai’s central suburbs.
The festive offering is applicable to Craft De Srishti in Nahur and Srishti Oasis in Bhandup. The campaign combines financial incentives including Zero GST, No Floor Rise charges, spot discounts and a Go-Flexi pay plan structure. Prices for the residences begin at ₹96 lakh onwards.

The initiative is positioned around the concept of long-term commitment, linking homeownership with stability and shared financial planning. The projects feature sun deck residences designed to enhance natural light and ventilation, alongside contemporary layouts and curated amenities.
Kamlesh Thakur, Co-Founder and Managing Director, Srishti Group, said the campaign reflects the evolving perception of homeownership as a long-term partnership rather than a short-term transaction. He noted that festive windows such as Valentine’s provide an opportunity to combine emotional milestones with structured financial planning.

The developer highlighted growing participation from young couples opting for joint home purchases, driven by combined loan eligibility, shared financial responsibility and long-term asset creation. Improved infrastructure connectivity in the eastern suburbs, including the Goregaon Mulund Link Road corridor, has also widened location preference among buyers seeking better east west connectivity.
Craft De Srishti in Nahur and Srishti Oasis in Bhandup are positioned to cater to end users prioritising accessibility, layout efficiency and amenity integration within established residential neighbourhoods. The campaign will remain valid for a limited festive window.

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