Tag: Lifestyle event marketing case study Gurugram

Nitin Bir, Vice President Retail Leasing, Brookfield Properties, says curated destination led events are central to building long term community engagement at Worldmark Gurugram

Brookfield Properties hosted the second edition of Motorfest at Worldmark Gurugram, turning the mixed use development into a high energy destination for automobile enthusiasts and lifestyle audiences across Delhi NCR. Held over the weekend, the event combined motorsports action with interactive and leisure led experiences, drawing strong visitor turnout over two days.
The programme featured a wide range of vintage, classic, and high performance vehicles, including models such as the Ford Galaxie 1966, Ferrari Roma, Mustang Convertible, Porsche 911, and the Citroen Roadster 1919. In addition to the car displays, visitors engaged with automobile merchandise zones and after party experiences, sustaining activity across the venue throughout the event.

Motorfest 2.0 formed part of Brookfield Properties’ broader placemaking strategy, which focuses on positioning its developments as community oriented destinations rather than purely commercial spaces. Live drifting performances, supercar showcases, racing simulators, go karting, RC car racing, and interactive zones were curated to offer a multi layered experience catering to varied age groups.
Building on the response to its inaugural edition, the second edition further strengthened Worldmark Gurugram’s positioning as a motorsports and lifestyle hub. The event saw participation from prominent names within the motorsports and creator ecosystem, including three time national racing champion Justin Singh, rally driver Gaurav Gill, automotive creators Pratap and Ahori popularly known as The 4X4 Couple, Ritika Jatin Ahuja, and travel content creator The Turban Traveller.

Commenting on the event, Nitin Bir, Vice President Retail Leasing at Brookfield Properties, said the company views its destinations as platforms for shared community experiences. He noted that Motorfest reflects Brookfield Properties’ approach of using curated programming to deepen engagement and strengthen Worldmark Gurugram’s identity as a lifestyle and culture driven destination.
With the successful conclusion of Motorfest 2.0, Brookfield Properties continues to reinforce its focus on destination led programming, positioning Worldmark Gurugram as a preferred venue for large scale lifestyle, culture, and entertainment events in the region.

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