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Vikas Gupta of Bybit said the India focused campaign turns cricket participation into a shared digital experience, with the company expecting a 30 to 40 percent uplift in referrals as users earn points that can be converted into crypto rewards.

Bybit has launched a cricket themed referral game in India, linking the country’s strong connection with the sport to a reward based digital campaign aimed at user acquisition and engagement.
The campaign is part of Bybit’s localisation strategy in India and is designed to attract new users while increasing participation on the platform. The company said the format builds on cricket’s wide cultural reach and its role in shaping how people interact and engage in digital spaces.

At the centre of the campaign is a simple game mechanic where users catch a falling cricket ball to earn reward points. Those points can then be converted into free crypto rewards. The campaign also includes a referral layer that allows users to invite friends to the platform and unlock additional rewards, turning the experience into a social activity rather than a solo interaction.
Bybit said the campaign reflects a broader move toward digital experiences that are more closely aligned with local interests and behaviour. With the current cricket season driving high levels of attention, the company expects the initiative to deliver a 30 to 40 percent uplift in referrals.

Vikas Gupta said, “India is a key market for Bybit, and the focus has always been on creating experiences that feel relevant and engaging for users. Cricket is an emotion that connects millions, and bringing that energy into a digital experience allows users to interact, compete, and share rewards in a way that feels natural. The idea is to move beyond traditional engagement and create moments that users can enjoy and share with their communities.”
The campaign positions cricket not only as a cultural touchpoint, but also as a format for driving interactive participation in crypto platforms through familiar and accessible digital behaviour.

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