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  • A Short Film Explores the Emotional Cost of Artistic Pursuit Through Pony Verma’s SUR

    Directed by Abhay Chopra, SUR follows a struggling singer in Mumbai as he confronts family pressure, livelihood realities, and the pull of artistic identity.

    Mumbai, India: Stories of artists are often told through moments of recognition and applause. A new short film shifts attention instead to the quieter emotional terrain that exists long before success or acceptance arrives.
    SUR, presented by Pony Verma, is an intimate portrayal of an artist whose relationship with music is rooted not in ambition, but in survival. The film is produced by Mango Curry Films Private Limited in association with Kings of Bollywood and WonKru. It is directed by Abhay Chopra and produced by Shamshad Khan, Nilesh Nanaware, and Shivam Gupta.

    Set within the everyday realities of Mumbai’s chawls and local trains, the narrative follows Sandeep, a struggling singer navigating the tension between personal calling and social expectation. He lives with his father, once a committed painter, now partially blind and weighed down by years of unfulfilled promise. Their shared household becomes a space where artistic aspiration and economic anxiety collide.
    As pressure mounts for Sandeep to abandon music and focus on earning a stable income, the emotional strain between father and son deepens. His father’s frustration culminates in forbidding him from practising music and selling his harmonium, an act that leaves Sandeep isolated and questioning his worth. The film unfolds through restraint rather than confrontation, examining dignity, endurance, and the fragile moments that keep creativity alive.

    The performances by Dibyendu Bhattacharya and Roshann Rajesh Chauhan are marked by realism and emotional control, reflecting lives shaped by compromise and unspoken disappointment. SUR avoids romanticising artistic struggle, instead asking whether creative expression can ever truly be separated from identity.
    Speaking about her association with the film, Pony Verma said the story resonated with her personal experiences in the creative world. She shared that the film reflects the discipline, vulnerability, and emotional honesty that exist beyond performance, and mirrors the journeys of many artists who remain committed to their craft without certainty of recognition.

    Director Abhay Chopra described the film as emerging from lived spaces such as Mumbai’s local trains, crowded homes, and repeated auditions that rarely offer closure. He said the story is not about success, but about endurance, and about how a single moment of validation can sustain an artist through years of struggle.
    At its core, SUR presents two artists separated by time but bound by shared disappointment. In its closing moments, the film leaves behind a simple truth that art does not disappear. It waits, carried quietly, until it is allowed to be heard.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Balaji Telefilms puts Mohammed Nagman Lateef in charge of talent arm Hoonur

    Mohammed Nagman Lateef, Head of Hoonur, says the Balaji Telefilms Digital unit will focus on focused artist representation across television and streaming platforms

    Mumbai, 6 February 2026: Balaji Telefilms has placed Mohammed Nagman Lateef in charge of Hoonur, its newly created talent management arm under the Balaji Telefilms Digital division, marking a formal entry into structured talent representation across television and digital platforms.
    Hoonur has been set up to address the growing need for dedicated talent management in a platform driven entertainment environment, where content opportunities, brand alignment, and audience engagement increasingly intersect. The unit is intended to provide artists with consistent representation, career continuity, and access to opportunities across Balaji Telefilms’ content and digital network.

    Mohammed Nagman Lateef brings over 11 years of experience in talent and entertainment management. Prior to joining Balaji Telefilms, he founded and led Iconic Entertainment, where he worked closely with actors across television and digital formats, focusing on role selection, career planning, and long term positioning.
    Commenting on the launch, Ekta Kapoor, Joint Managing Director of Balaji Telefilms, said the company has always believed that artists grow best when supported by the right environment. She said Hoonur has been conceived as a space where talent receives focused attention, guidance, and opportunities aligned with individual strengths rather than short term assignments.

    Hoonur currently represents a growing roster of artists working across television and digital platforms. The portfolio includes Madalsa Sharma, Sahil Uppal, Rohit Chandel, Simba Nagpal, Tejasswi Prakash, and Shubhangi Atre, among others.
    Several artists managed by Hoonur are also part of “The 50”, an upcoming reality television format. Talent from the Hoonur roster featured on the show includes Urvashi Dholakia, Ridhi Dogra, Shiv Thakre, and Shiny Doshi.

    Nitin Burman, Chief Revenue Officer at Balaji Telefilms, said the entertainment industry is seeing closer integration between content, platforms, and brands, with talent at the centre of that ecosystem. He said Hoonur allows the company to manage these relationships in a more cohesive manner, strengthening how partnerships are built and how audiences are engaged across formats.
    With Hoonur, Balaji Telefilms continues to expand its digital footprint while adding a dedicated layer of talent management to its entertainment operations.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A Malayalam action spectacle goes global as Shemaroo Entertainment joins hands with Reel World Entertainment

    Nishith Varshneya of Shemaroo Entertainment and producer Shihan Shoukath discuss the worldwide distribution of Chatha Pacha The Ring of Rowdies

    Mumbai, January 2026: A large-scale Malayalam action entertainer is set for a global theatrical rollout as Shemaroo Entertainment partners with Reel World Entertainment for the worldwide distribution of Chatha Pacha The Ring of Rowdies. The film, produced by Shihan Shoukath, is scheduled for a theatrical release on 22 January 2026 across India and international markets.
    The partnership marks Shemaroo Entertainment’s continued expansion into large-format regional cinema, with a focus on stories designed to travel beyond linguistic boundaries. Chatha Pacha The Ring of Rowdies positions itself as a first-of-its-kind Malayalam film that blends sports entertainment with mainstream storytelling, drawing inspiration from professional wrestling formats while remaining rooted in emotional narrative.

    Commenting on the collaboration, Nishith Varshneya, Head of International Business and India Digital Syndication at Shemaroo Entertainment, said the film stood out for its scale and ambition. He noted that the project combines mass appeal with strong emotional undercurrents, making it suitable for audiences both within India and overseas. According to him, the partnership aligns with Shemaroo’s focus on presenting stories with universal resonance while remaining audience-first.
    Producer Shihan Shoukath described the film as a passion project aimed at pushing the boundaries of Malayalam cinema. He said the intent was to create a sports-entertainment spectacle without compromising on storytelling depth. Partnering with Shemaroo Entertainment, he added, provides the film with the scale, distribution strength, and confidence required to reach viewers across diverse markets and cultures.

    Directed by Adhvaith Nayar, the film follows a group of ex-convicts who come together to form an underground wrestling club. Set against the backdrop of Fort Kochi, the narrative explores intense rivalries, public attention, and confrontations with the law, while charting a deeper journey of identity, loyalty, and redemption. The wrestling ring functions as a metaphorical arena where themes of survival, pride, and second chances intersect.
    Adding to the film’s cross-market appeal is its music, composed by Shankar Ehsaan Loy, marking the trio’s first Malayalam project. The ensemble cast includes Mammootty in a special role, alongside Vishakh Nair, Arjun Ashokan, Ishan Shoukath, Roshan Mathew, and Carmen Mathew.

    With its blend of sports spectacle, ensemble performances, and emotional storytelling, Chatha Pacha The Ring of Rowdies represents a new direction in mainstream Malayalam cinema and signals growing confidence in regional films finding audiences on a global stage.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Mumbaikars Gather at 5 AM for Sugee Group’s Diwali Pahaat Featuring Padmashri Suresh Wadkar and Over 50 Artists

    Over 50 performers joined in a soulful morning of music, devotion, and Maharashtra pride. From devotional classics to theatrical homages, Sugee Group’s Diwali Pahaat blended music, history and community at Ravindra Natya Mandir for an unforgettable festive morning

    The city awakened in unison as thousands of residents gathered at dawn for Diwali Pahaat 2025, a cultural morning curated by Sugee Group. Held at the historic Ravindra Natya Mandir in Prabhadevi, the event began at 5:00 AM and unfolded into a heartfelt celebration of Maharashtra’s artistic spirit.
    The occasion, which coincided with Narak Chaturdashi, marked the beginning of Diwali for many. True to its name, Pahaat meaning morning, this musical gathering opened with a serene sitar recital and a traditional swagat aarti, setting a calm and reverent tone.

    The lineup included over fifty acclaimed artists from across Maharashtra and beyond, bringing together classical, folk, and contemporary forms in one of the state’s most culturally significant events. Among the highlights were spellbinding performances by Padmashri Suresh Wadkar, whose devotional compositions moved the early-morning audience to silence. Rahul Deshpande, known for his command over Natya Sangeet, performed classics like Shri Ranga Vittala and Dil Ki Tapish with stirring clarity.
    Vaishali Samant, Sanjeevani Bhelande, Nandesh Umap, Sameer Date, Apurva Nisshad, and Ananya Wadkar contributed to a rich blend of voices that echoed through the venue. Renditions of timeless Marathi and devotional songs like Aali Majhya Ghari Diwali, Maharashtra Geet, and Vaishnav Jan To brought a sense of communal nostalgia to the celebration.

    The event was not limited to music alone. A theatrical tribute to Swatantryaveer Vinayak Damodar Savarkar, woven into the program with poignant narration and performance, offered a moment of patriotic reflection. Another memorable segment celebrated the legacy of Chhatrapati Shivaji Maharaj, delivered through a dramatic ensemble led by Nandesh Umap and team, capturing the audience’s attention with historical pride.
    Anchors for the morning included renowned Marathi personalities Sankarshan Karhade, Spruha Joshi, Samira Gujar, and Sanjay Mahale, whose presence added narrative grace, humour, and cultural context to each performance.

    Behind this deeply rooted initiative is Mr. Nishant Deshmukh, Founder and Managing Partner at Sugee Group, who spoke about the community’s support with visible emotion. He remarked that the spirit of *Diwali Pahaat lies in its ability to unite people through shared culture, music, and early-morning devotion. For Mr. Deshmukh, the gathering is not just an event but a collective reflection of Mumbai’s identity.
    Many attendees described the experience as a “divine start” to their Diwali. Families from across the city, spanning all age groups, arrived well before sunrise to take part. From quiet meditations during bhajans to spontaneous applause after each crescendo, the audience created an atmosphere of reverence mixed with celebration.

    Sugee Group’s commitment to art, tradition, and public culture is longstanding. Over the years, the group has evolved from a real estate development company to a patron of community-focused festivals that honour Maharashtra’s heritage. With over 16 million sq. ft. of residential and commercial development, Sugee Group continues to be known not only for its urban presence but also for its support of regional identity.
    As the morning came to a close, a collective aarti brought together artists and audience alike. The performers stood beside attendees in a quiet circle, symbolising the unbroken link between stage and society. It was not a show, but a shared celebration of spirit and song.
    In a city known for its restless pace, Diwali Pahaat stood out for its quiet sincerity and grace. And as the sun rose above Prabhadevi, it did so on a note of deep cultural harmony.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Music for Meals: How AGAM and Akshaya Patra Are Turning Melodies Into Meals for Millions

    As Akshaya Patra marks 25 years of nourishing India’s future, a two-day musical charity event in Bengaluru unites art, impact, and a shared hunger for change.

    Bengaluru, June 13, 2025 , In an unprecedented convergence of music and service, The Akshaya Patra Foundation is hosting “Music for Meals,” a two-day charity concert that aims to transform applause into action. Headlined by the acclaimed Carnatic rock band AGAM, the event has already captivated the spirit of Namma Bengaluru, with both shows declared full-house ahead of schedule.
    Taking place on 14 and 15 June 2025 at MLR Convention Centre, Whitefield and Prestige Centre for Performing Arts, Konanakunte, the event marks a milestone in Akshaya Patra’s journey, 25 years of nourishing school children through its world-renowned mid-day meal programme. This initiative is more than a concert; it is a cultural declaration that music can do more than entertain, it can empower.

    From Stage to Sustenance
    Every ticket sold translates directly into nutritious meals for children in underserved communities. Through this event, Akshaya Patra amplifies its message: when communities come together around music, they can also come together to tackle hunger, education gaps, and inequality.
    “Music has the power to unite, uplift, and inspire,” says Mr. Shridhar Venkat, CEO of The Akshaya Patra Foundation. “We are deeply grateful to the people of Bengaluru and our partners for transforming melodies into meals, and support into opportunity.”

    Powered by Purposeful Partnerships
    This large-scale initiative would not be possible without the collaboration of impact-driven partners. DivyaSree Developers, serving as Co-Sponsor, reinforced their community-first philosophy:
    “Our vision has always extended beyond building spaces, towards building communities. Supporting Music for Meals aligns perfectly with our values of purpose and impact,” noted a spokesperson from DivyaSree.

    The initiative also brings together:

    • Culinary Expert Partner: Paakashala
    • Associate Sponsor: Kalyan Jewellers
    • Logistics Partner: Porter
    • Radio Partner: Radio City 91.1 FM

    This unified backing allows Akshaya Patra to focus every rupee raised toward its mission of feeding India’s future.

    Cultural Impact Meets Social Engineering
    AGAM’s new album, “Arrival of the Ethereal,” is being unveiled at the concert, making it both a musical and philanthropic launch. Known for their genre-defying blend of Carnatic and rock music, AGAM embodies the soul of modern Indian fusion, a perfect complement to Akshaya Patra’s blend of tradition and innovation.
    The choice of venues further reinforces the cause: community-centric spaces that reflect accessibility and cultural inclusion.
    25 Years, 3 Billion Meals, One Movement
    Since its inception, Akshaya Patra has served over 3 billion meals across India. Its mid-day meal initiative is the largest not-for-profit of its kind in the world, working in partnership with the Government of India.
    As it enters its 25th year, the Foundation is reaffirming its commitment to holistic child development, from classroom performance and health outcomes to social equity and aspiration-building.

    A Standing Ovation With Purpose
    With Music for Meals, the city of Bengaluru is not just attending a concert, it is participating in a larger movement. As AGAM takes the stage, every beat becomes a promise, every lyric a lifeline.
    This event showcases how the rhythm of compassion can be amplified when institutions, artists, brands, and citizens join forces. Music has always brought people together. Now, it also brings nourishment.