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  • Behind the scenes execution shapes Prime Video’s Telugu thriller Cheekatilo through The Pittch

    Event agency manages end to end production for the film’s special media interaction in Mumbai

    Mumbai, 4 February 2026: The special media interaction for the Telugu thriller Cheekatilo, currently streaming on Prime Video, was executed with end to end project oversight by The Pittch, which handled all aspects of production and coordination for the event.
    The Pittch managed the full scope of execution, including venue identification, talent logistics, technical setup, and on ground coordination, ensuring the interaction aligned with the creative intent of the film and the expectations of multiple stakeholders. The agency also oversaw timelines, vendor coordination, and operational planning to ensure a smooth and uninterrupted event experience.

    Commenting on the collaboration, Sonny Sharma, Co Founder and Director at The Pittch, said being part of Cheekatilo was an exciting opportunity for the team. He said the agency was involved from identifying the right venue to managing talent movement and technical execution, adding that working closely with stakeholders reinforced The Pittch’s focus on delivering seamless, end to end production experiences. He also thanked Amazon Prime Video for the trust placed in the team to deliver the project.
    Directed by Sharan Kopishetty and produced by D Suresh Babu under the banner of Suresh Productions, Cheekatilo stars Sobhita Dhulipala in the lead role of Sandhya, a true crime podcaster who uncovers hidden truths while navigating complex moral choices. The film also features performances by Viswadev Rachakonda, Chaitanya Visalakshmi, Esha Chawla, Jhansi, Aamani, and Vadlamani Srinivas.

    In addition to managing on site logistics, The Pittch coordinated audiovisual requirements, equipment planning, and technical vendors to ensure the production ran as planned. The agency also handled stakeholder communication and risk management, allowing the media interaction to proceed without disruption.
    The project highlights The Pittch’s experience in managing complex entertainment assignments involving multiple creative and operational stakeholders, while maintaining execution precision and alignment with the film’s promotional objectives.

    The Pittch is a full service event management agency working across corporate events, social engagements, and media and entertainment projects. The agency specialises in conceptualisation, creative production workflows, and technical execution, supporting clients across the entertainment ecosystem with integrated event solutions.
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  • From short-form content to feature films, TMKOC’s animation strategy takes shape

    Neela Mediatech brings Taarak Mehta Ka Ooltah Chashmah to feature-length 3D animation as founder Asit Kumarr Modi and CEO Harjeet Chhabra outline the franchise’s next digital phase

    After building a sizeable digital footprint through short-form animation, rhymes, and mobile-first content, Neela Mediatech is extending the Taarak Mehta Ka Ooltah Chashmah universe into feature-length 3D animation. The move signals a shift from snackable digital formats to long-form storytelling designed for sustained viewing on open platforms.
    The company has announced the release of two feature-length animated films based on Taarak Mehta Ka Ooltah Chashmah, both scheduled to premiere on YouTube. The first title, Gokuldham to Galacto, is set to release on December 31, followed by The Big Fat Alien Wedding on January 26. Both films will be available in six Indian languages-Hindi, Bengali, Tamil, Telugu, Kannada, and Malayalam-allowing the franchise to address regional audiences beyond its traditional television base.

    This marks Neela Mediatech’s entry into feature-length 3D animation, building on the traction achieved by its animated rhymes and children’s content. The company has spent the last three years structuring TMKOC as a multi-format digital property, spanning gaming, gamified education, and short-form animation. The new films represent a deliberate step toward longer narrative formats that encourage repeat viewing and platform-led discovery.
    According to Asit Kumarr Modi, Founder of Neela Mediatech, animation offers a way to carry the core emotional intent of the original television show into a generation that increasingly consumes content on digital platforms. He noted that TMKOC was conceived as a family-oriented property rooted in community and everyday humour, and that animation allows those values to be preserved while adapting to changing viewing habits.

    While the films introduce new narrative settings, the storytelling remains anchored in familiar characters and relational dynamics. Each title functions as a standalone viewing experience while also contributing to a broader animation pipeline that the company is developing around the franchise.
    From an operational perspective, the decision to release the films on YouTube reflects a focus on scale and accessibility rather than platform exclusivity. Harjeet Chhabra, CEO of Neela Mediatech, said the company views digital platforms as enablers of steady, long-term growth rather than one-time release windows. He highlighted that animation provides creative flexibility to reinterpret characters, experiment with humour, and gradually expand the audience base across age groups.

    The move also aligns with broader shifts in how legacy television IPs are being repositioned for digital consumption. By investing in feature-length animation, Neela Mediatech is attempting to extend the life cycle of TMKOC beyond episodic television, creating content that can travel across languages, regions, and viewing contexts without reliance on broadcast schedules.
    With animation now positioned as a dedicated vertical alongside gaming and learning-led platforms, Neela Mediatech is continuing to structure TMKOC as an IP-driven digital business. The two films serve as an early indicator of how the company plans to balance familiarity with format evolution as it builds the next phase of the franchise’s digital presence.
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