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  • Basil Alliance secures investment to disrupt India’s Premium Liquor Market

    Inflection Point Ventures backs Basil Alliance as it accelerates expansion, introducing global-quality alcoholic beverages customized for Indian consumers.

    The Indian liquor market is undergoing a massive transformation, with evolving consumer preferences fueling a demand for premium, innovative, and globally inspired spirits. In response to this shift, Basil Alliance, a fast-growing new-age AlcoBev company, has secured an undisclosed investment from Inflection Point Ventures (IPV) to scale operations, expand its premium liquor portfolio, and strengthen its nationwide distribution network.
    Founded by Vibhuti Dixit, Basil Alliance has quickly expanded across seven Indian states, introducing a mix of imported and homegrown liquor brands that cater to India’s increasingly discerning consumers. Its popular labels include Glenside D’Vine and Jacobson Wines, along with Sky Shots, a ready-to-drink (RTD) offering that’s seeing strong demand among young urban professionals.

    A Billion-Dollar Opportunity: India’s AlcoBev Market is Booming
    India’s AlcoBev industry is currently valued at $52.5 billion, making it one of the largest liquor markets globally. Within this, the demand for imported liquor alone has surged to $1.3 billion, growing at 25% annually. With evolving consumer preferences and an increasing willingness to spend on premium, well-crafted beverages, brands like Basil Alliance are primed to capture significant market share.”The future of India’s alcohol industry is no longer just about consumption, it’s about experience, quality, and innovation,” said Vibhuti Dixit, Founder of Basil Alliance. “Consumers are looking beyond mass-produced liquor and embracing premium, craft-style options. Basil Alliance is committed to delivering exceptional, high-quality alcoholic beverages tailored to the Indian palate.

    Inflection Point Ventures Backs Basil Alliance’s Vision
    Inflection Point Ventures (IPV) has been one of India’s most active angel investment platforms, having invested ₹800 crore across 210+ startups. The firm’s backing of Basil Alliance reflects a strong vote of confidence in the brand’s potential to emerge as a market leader.
    “India’s AlcoBev landscape is evolving rapidly. Consumers are shifting towards premium and globally inspired liquor brands, and Basil Alliance is leading this transformation. We believe their approach to owning and controlling their entire brand portfolio gives them a strategic edge, and we’re excited to be a part of their journey,” said Ankur Mittal, Co-Founder of Inflection Point Ventures.

    What Sets Basil Alliance Apart?
    Unlike many liquor brands that rely on third-party distributors, Basil Alliance directly owns and controls its entire portfolio, giving it a unique competitive advantage in quality control, branding, and consumer experience.

    • Expanding across high-growth states with strategic distribution partnerships.
    • Introducing globally inspired brands like Glenside D’Vine and Jacobson Wines.
    • Tapping into the rising demand for RTD beverages with its flagship product Sky Shots.
    • Bridging the gap between traditional liquor and modern, premium craft spirits.
    The Road Ahead: Scaling to Meet India’s Growing Demand
    With this fresh investment, Basil Alliance is preparing for rapid expansion, entering new markets, strengthening its supply chain, and introducing additional premium liquor offerings.
    We are witnessing a shift in India’s drinking culture, consumers are now prioritizing quality over quantity, and we want to be at the forefront of this transformation, added Dixit. “This investment allows us to bring world-class alcoholic beverages to Indian consumers, setting new benchmarks in taste and quality.”
    For more updates on India’s AlcoBev industry, visit Prittle Prattle News.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Quicklend Secures ₹6.75 Crore in Pre-Seed Funding, Launches Loan Against Mutual Funds with Bajaj

    With backing from Inuka Capital, Eximius Ventures, and Upsparks Capital, Quicklend is set to transform India’s secured lending landscape.

    Quicklend, a fast-emerging fintech platform specializing in secured lending, has secured ₹6.75 crore in pre-seed funding led by Inuka Capital, Eximius Ventures, Upsparks Capital, GrowX, and a network of strategic angel investors. Alongside this funding round, the company has announced the launch of its Loan Against Mutual Funds (LAMF) product in partnership with Bajaj and a consortium of leading NBFCs.
    The funding will accelerate Quicklend’s expansion, technology innovation, and distribution network to make secured lending more seamless and accessible across India.

    Bridging the Credit Gap with Smart Secured Lending
    India’s growing financial market has created a rising demand for secured credit, especially as mutual fund investments surge in Tier 2 and Tier 3 cities. While unsecured lending has gained scrutiny, Quicklend is tapping into the power of collateralized credit, offering a completely digital loan journey for borrowers and financial institutions.
    The Loan Against Mutual Funds (LAMF) product enables consumers to leverage their mutual fund holdings as collateral, gaining instant liquidity while retaining their investment potential.

    Investor Confidence in Quicklend’s Vision
    The funding round was led by prominent investors who believe in Quicklend’s ability to reshape the secured lending landscape.
    📢 Gautam Shewakramani, Co-Founder & Partner at Inuka Capital, stated:
    With Indian consumer savings increasingly moving into financial markets, Quicklend’s solution allows lenders, demand partners, and borrowers to access liquidity in a fully automated manner. We are excited to support Raghuram and his team in building the infrastructure for secured credit in India.
    📢 Pearl Agarwal, Founder and Managing Partner of Eximius Ventures, added:
    As vigilance around unsecured loans increases, secured loans are set for massive growth. With mutual funds becoming mainstream in smaller cities, Quicklend is pioneering a fully digitized secured loan experience. We are backing Raghuram and his team, whose collective 30+ years of FinTech expertise gives them a distinct edge in building transformative lending solutions.

    Scaling Quicklend’s Impact in Secured Lendin
    With this fresh capital infusion, Quicklend plans to:

    •  Expand its geographical footprint to increase access to secured lending across India.
    •  Enhance its digital infrastructure to ensure seamless lending experiences for borrowers.
    • Strengthen data security protocols to maintain trust and compliance in the highly regulated lending space.

    The Quicklend Founders and Their Mission
    Founded in 2024, Quicklend was established by industry veterans Raghuram Trikutam, Abhishek Uppala, and Arun Jadhav with a vision to modernize India’s secured lending ecosystem.

    The platform provides:

    • Quick and hassle-free access to secured loans
    • Seamless portfolio management tools for lenders
    • Transparent loan processing using advanced fintech innovations

    With partnerships across the fintech landscape, Quicklend is positioning itself as a key player in India’s lending future.

    About Quicklend
    Quicklend is a fintech startup focused on revolutionizing secured lending in India. By leveraging cutting-edge technology, it simplifies loan access for borrowers and portfolio management for lenders. The company works with top financial institutions to deliver fast, efficient, and transparent lending solutions.
    For more fintech insights, visit Prittle Prattle News.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.


  • Mumbai’s Folk Legacy Finds New Life as R City Mall’s Ghoomar Festival Brings Rajasthan’s Royal Dance to the City

    Mumbai’s Folk Legacy Finds New Life as R City Mall’s Ghoomar Festival Brings Rajasthan’s Royal Dance to the City

    The Ghoomar India Folk Festival turned Mumbai into a stage of tradition and grandeur, celebrating the dance, music, and storytelling of India’s cultural heritage.
    Mumbai is a city of fast rhythms, but for one extraordinary evening, it slowed down to embrace the grace and grandeur of Rajasthan’s royal traditions. The Ghoomar India Folk Festival at R City Mall was not just a performance. It was a cultural revival that brought one of India’s most cherished dance forms back into the spotlight.
    The event transformed Mumbai’s urban landscape into a living, breathing homage to Rajasthan’s heritage. Dancers in elaborate ghagras twirled in perfect harmony, their movements weaving stories of history and tradition. The soul-stirring sounds of Manganiyar musicians filled the air, transporting audiences straight to the royal courts of Rajasthan. This was not a mere showcase. It was an immersion into India’s living legacy.
    The festival was organized by R City Mall in association with the Rajasthan Tourism Department, ensuring an authentic celebration of folk art. The turnout was record-breaking, with thousands gathering to witness the spectacle, proving that folk traditions still have the power to captivate a modern audience.
    “Ghoomar is more than a dance. It is a symbol of Rajasthan’s royal elegance and the spirit of its people. Seeing Mumbai embrace it with such enthusiasm is proof that India’s cultural heritage is timeless,” said one of the lead performers, Padma Shri recipient Gulabo Sapera.

    How Ghoomar Became the Festival That Stole Mumbai’s Heart
    Mumbai has long been synonymous with Bollywood, but the Ghoomar Festival proved that the city’s love for performance extends far beyond the silver screen. The dance, once reserved for Rajasthani royalty, found its way to a new audience—an urban crowd that was mesmerized by its hypnotic rhythm and grace.
    Unlike traditional stage performances, this festival invited the audience to become a part of the experience. Visitors joined the dancers, stepping into the swirling formations of Ghoomar, moving to the rhythm, and feeling the joy of Rajasthan’s most iconic dance form. The festival was not just about dance. It was a full cultural experience, showcasing the diversity of Rajasthan’s folk traditions.

    A Celebration Beyond Dance: The Festival That Brought Rajasthan to Mumbai
    Alongside the dance performances, the festival created a complete cultural immersion with:
    Live folk music by the Manganiyar and Langas, Rajasthan’s legendary musical communities.
    Storytelling sessions that revived centuries-old folktales, narrated as they have been for generations.
    A vibrant crafts market, where visitors browsed handwoven textiles, intricate Rajasthani jewelry, and traditional pottery.
    A culinary journey through Rajasthan’s flavors, with authentic Dal Baati Churma, Ghewar, and Ker Sangri served fresh.
    The festival blurred the lines between performer and spectator, between modern Mumbai and historic Rajasthan. It was an experience that stayed with people long after the music stopped.

    Why This Festival Matters More Than Ever
    India is a country built on traditions, yet many of its folk arts are struggling to survive in a rapidly modernizing world. Events like the Ghoomar India Folk Festival are essential in keeping these traditions alive, making them relevant for new generations.
    By hosting this festival at R City Mall, a space usually associated with modern shopping and entertainment, the organizers created a powerful bridge between India’s heritage and its contemporary culture.
    The overwhelming response to the festival has opened discussions about expanding its reach, with plans to bring Ghoomar and other folk traditions to more cities across India.
    The Future of Folk Arts in India
    As India moves forward, it must not forget its roots. The Ghoomar India Folk Festival was more than just an event. It was a statement—that folk traditions are not relics of the past, but living, breathing expressions of culture that continue to inspire and unite.
    For exclusive interviews with performers and organizers, visit Prittle Prattle News.

    At Prittle Prattle News, we bring you in-depth, research-backed storytelling that goes beyond the ordinary. From cultural revival movements to exclusive interviews with India’s leading artists, our journalism is built on facts, expertise, and impact.
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  • Union Budget 2025-26: 26 Industry Leaders Reveal Their Boldest Expectations

    Pre-Budget Analysis | What Business Leaders Expect from Finance Minister Smt Nirmala Sitharaman | From Real Estate to Startups, Finance to Healthcare – Will This Budget Deliver?

    As India gears up for the Union Budget 2025-26, industry leaders from real estate, finance, healthcare, oil & gas, insurance, manufacturing, startups, retail, and education are eagerly anticipating policy reforms that will drive economic growth, sustainability, and digital transformation. With sectors ranging from affordable housing and AI-driven automation to healthcare expansion and MedTech innovation, business leaders have laid out a comprehensive roadmap for India’s economic future. The following insights highlight the key budget expectations from leaders across various industries, reflecting their hopes for tax reforms, infrastructure development, and strategic government investments that will shape India’s next phase of growth.

    The real estate sector: A key contributor to India’s GDP


    Prashant Sharma, President, NAREDCO Maharashtra: Expanding Housing Affordability
    Affordable housing remains the foundation of India’s real estate sector. The government must increase budgetary allocations for Pradhan Mantri Awas Yojana (PMAY-U) and enhance credit-linked subsidies to make homeownership more accessible. Additionally, raising the home loan interest tax deduction from ₹2 lakh to ₹5 lakh under Section 24(b) will bring significant relief to middle-income homebuyers, encouraging homeownership and boosting demand in the housing sector.


    Lachman Ludhani, CMD, Evershine Group: Industry Status and GST Rationalization
    The long-standing demand for industry status for real estate must be granted in Budget 2025. This will allow easier access to institutional funding, reducing borrowing costs, particularly for mid-segment and affordable housing developers. Additionally, rationalizing GST on under-construction properties and reinstating input tax credit for developers will eliminate inefficiencies in the taxation system, making housing more affordable for buyers.


    Kuldeep Jain, Founder & CEO, Build Capital: Incentives for Green & Sustainable Real Estate
    Sustainable construction should be a major focus area in this budget. The government must provide tax rebates and incentives for green-certified buildings, renewable energy integration, and eco-friendly construction materials. These measures will not only promote environmental sustainability but also reduce operational costs for homeowners while aligning with India’s net-zero targets.


    Vijay Jain, MD, Star Estate: Strengthening Infrastructure & First-Time Homebuyer Benefits
    Expanding metro rail networks, smart city projects, and national highway development will open up new real estate corridors and drive investment in emerging urban and suburban areas. Additionally, subsidized loan schemes for first-time homebuyers and tax incentives for rental housing can enhance accessibility and affordability in the housing market.


    Navin Makhija, MD, The Wadhwa Group: Encouraging REITs & Institutional Investments
    Real Estate Investment Trusts (REITs) have been a game-changer for India’s commercial real estate sector. Budget 2025 must introduce tax incentives for REITs and Infrastructure Investment Trusts (InvITs) to attract global investors and increase liquidity in the market. Lowering stamp duty and registration charges on affordable housing can also incentivize more buyers, ensuring sustainable growth.


    Rohan Khatau, Director, CCI Projects: Simplifying Home Loan Taxation & GST Structure
    Home loan affordability remains a crucial issue. The government must increase tax deductions on home loan interest under Section 24(b) to provide financial relief to homebuyers. Additionally, streamlining GST rates on under-construction properties will bring more clarity to the taxation system, improving market confidence and transaction volumes.


    Vikas Sutaria, Founder, Iraah Lifespaces: Growth in Luxury Housing & Second Homes
    India’s luxury housing segment and second-home market in locations like Alibaug and Lonavala are seeing rapid growth. Budget 2025 should introduce targeted incentives for luxury real estate investments while ensuring sustainable development through green building certifications and stricter environmental norms.


    Shraddha Kedia-Agarwal, Director, Transcon Developers: ESG & Sustainable Development in Real Estate
    With the rising focus on Environmental, Social, and Governance (ESG) principles, real estate developers should receive tax benefits for adopting green building practices. Additionally, the government should incentivize the adoption of solar energy, rainwater harvesting, and waste management systems in residential and commercial projects.


    Samyak Jain, Director, Siddha Group: First-Time Homebuyers & Affordable Housing Incentives
    The government should reinstate tax benefits for affordable housing projects under Section 80-IBA to encourage developers to build more budget-friendly homes. Also, lowering GST on raw materials like cement and steel will make housing construction more cost-effective, ultimately reducing property prices for buyers.


    Govind Krishnan Muthukumar, MD & Co-founder, Tridhaatu Realty: Infrastructure-Led Real Estate Growth
    Infrastructure investment plays a key role in unlocking real estate potential. The government must increase budgetary allocations for metro rail expansions, high-speed corridors, and urban connectivity projects. This will create new housing hubs and promote economic development in Tier 2 and 3 cities.


    Abhishek Jain, COO, Satellite Developers (SDPL): Supporting Rental Housing & REITs
    Rental housing can solve urban housing shortages. The government should introduce tax incentives for rental housing projects and support institutional investments in REITs and fractional ownership platforms, making it easier for investors to participate in the real estate market.

    Finance & Insurance: Digital Growth & Tax Reforms


    Jude Gomes, MD & CEO, Ageas Federal Life Insurance
    Life insurance penetration in India is still low, and Budget 2025 can help change that. Introducing a separate tax exemption for life insurance premiums under Section 80C will encourage more families to secure insurance coverage. Additionally, creating a Digital Insurance Repository System will simplify policy management and claims processing, making the industry more efficient and transparent.


    V.P. Nandakumar, MD & CEO, Manappuram Finance
    With inflationary pressures still present, reducing consumer taxes on essential goods will directly benefit households and increase disposable income. Additionally, investing in AI-driven financial infrastructure will modernize India’s financial sector, ensuring more efficient credit access for MSMEs and individual borrowers.

    Oil & Gas: Expanding Energy Security & Public-Private Collaboration


    Dr. Kapil Garg, MD, Asian Energy Services Limited
    India’s oil and gas sector is evolving, but policy reforms are needed to sustain growth. The passage of the Oilfield (Regulation and Development) Amendment Bill will streamline approval processes for hydrocarbon exploration and attract fresh investments, particularly in unconventional energy reserves like shale and coalbed methane. Additionally, bringing oil & gas under GST will simplify taxation, reduce pricing distortions, and improve cost efficiency.

    Healthcare: Expanding Public Health Coverage & MedTech Innovation


    Jasdeep Singh, Group CEO, CARE Hospitals
    Expanding Ayushman Bharat to cover outpatient care, diagnostics, and preventive health programs will ensure more comprehensive healthcare access. Additionally, reducing customs duties on essential medical devices like LINACs will make advanced cancer treatment more affordable, especially in underserved regions.


    Dr. Kshitiz Murdia, CEO, Indira IVF
    Infertility is a growing concern in India, and access to fertility treatments remains limited. Integrating IVF procedures into universal health insurance and offering tax exemptions on fertility treatments will make reproductive healthcare accessible to a larger population. Investments in ART (Assisted Reproductive Technology) infrastructure will further bridge the gap between demand and availability of quality fertility care.


    Dhaval Radia, CFO, ZEISS India
    The healthcare sector needs higher public health spending, ideally increasing to 4% of GDP. Additionally, reducing GST on medical devices and services (currently at 5-18%) will make healthcare more affordable for millions. Strengthening skill development in medical manufacturing and healthcare technologies will create a future-ready workforce and enhance India’s position as a global healthcare hub.

    Manufacturing & Startups: AI-Led Growth, Digital Transformation & PLI Expansion


    Neelakantan Sridhar, MD, Titan Engineering & Automation
    For India to compete globally, we need expanded PLI incentives for semiconductors, AI-driven automation, and clean energy manufacturing. Strengthening domestic R&D capabilities and offering tax breaks for industrial robotics and AI-powered automation will drive innovation and reduce dependency on foreign technology.


    Ganesh Sonawane, CEO, Frido
    Startups, especially in health and ergonomic solutions, need easier access to R&D tax incentives and streamlined GST compliance. Encouraging Make in India for global markets will position India as a leader in wellness and AI-driven innovation.

    Retail & Luxury: Policy Support for Growth & Sustainable Business

    Ricky Vasandani, CEO, Solitario
    Lab-grown diamonds represent a sustainable future for the luxury sector. The government should introduce favorable policies and reduced import duties to make Indian brands globally competitive. Simplifying compliance for sustainable businesses will encourage more brands to adopt ethical and eco-friendly practices.

    Shrishti Yadav & Shubham Godara, Co-founders, SCINQ Neurocosmetics
    The beauty and skincare industry faces complex GST structures. A more uniform and streamlined tax framework will lower costs for both businesses and consumers. Policies supporting e-commerce-driven beauty brands will accelerate the sector’s digital transformation and global reach.

    Aji Nair, CEO, Hitchki
    The F&B sector needs urgent reforms. Restoring the GST Input Tax Credit (ITC) will significantly lower operational costs for restaurants. Additionally, revising GST on commercial leases under the Reverse Charge Mechanism will ease financial burdens and improve business efficiency.

    Education & CSR: Future-Ready India & Social Impact Initiatives

    Ajay Singh, Principal, The Scindia School
    Education funding should be a top priority, with increased budget allocations for STEM initiatives, digital learning, and faculty training. Encouraging global collaborations will further innovation in the sector and prepare Indian students for international competitiveness.
    Shaina Ganapathy, Head of CSR, Embassy Group
    Budget 2025 should focus on green infrastructure, sustainability, and education funding. Increased investments in renewable energy, waste management, and digital literacy programs will drive long-term social and environmental benefits.
    Final Thoughts: A Budget That Shapes India’s Growth Path
    With high expectations across real estate, finance, healthcare, energy, and manufacturing, the Union Budget 2025-26 will play a defining role in India’s economic, technological, and industrial progress.
    Industry leaders are looking for policy clarity, fiscal incentives, and structural reforms to ensure sustainable development, job creation, and digital inclusion. Whether it’s boosting home affordability, incentivizing AI-driven automation, or expanding healthcare access, this budget has the potential to unlock new opportunities and solidify India’s position as a global powerhouse.

    What are the biggest expectations from Union Budget 2025-26?

    Industry leaders are looking forward to tax reforms, higher infrastructure investments, and financial incentives for real estate, startups, and healthcare. Key expectations include:
    Home loan tax benefits for middle-class buyers
    GST rationalization for businesses
    PLI scheme expansion for AI-driven manufacturing
    Healthcare funding for Ayushman Bharat & medical devices

    How will Budget 2025 impact real estate and banking?

    The real estate sector is expecting lower interest rates on home loans, simplified GST for under-construction properties, and industry status for easier financing. Banking leaders are calling for tax exemptions on life insurance premiums and pension schemes.

    What tax reforms are expected in the Union Budget 2025?

    Experts predict an increase in income tax deduction limits, rationalization of GST rates, and corporate tax relief for startups and MSMEs to boost economic growth.

    How will India’s healthcare sector benefit from Budget 2025?

    Healthcare professionals expect lower GST on medical equipment, expanded insurance coverage for fertility treatments, and greater public healthcare spending.
    Prittle Prattle News: Featuring You Virtuously
    At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change.
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  • Mumbai Tech Week 2025: How India’s Financial Capital is Emerging as Asia’s AI Powerhouse

    Mumbai’s AI Transformation: Government, Industry, and Innovators Join Forces to Shape India’s AI Future at Asia’s Largest Tech Event

    Mumbai, January 30, 2025 – Artificial intelligence is no longer a distant future, it’s already transforming economies, businesses, and governance. As nations worldwide race to establish themselves as AI-driven economies, Mumbai is strategically positioning itself as the ‘AI Use Case Capital of Asia’. In an ambitious move, the Government of Maharashtra, in collaboration with the Tech Entrepreneurs Association of Mumbai (TEAM), has announced the second edition of Mumbai Tech Week (MTW) 2025. Scheduled from February 24 to March 1, 2025, this highly anticipated event aims to be Asia’s most influential AI and innovation summit, bringing together policymakers, tech visionaries, and global industry leaders.

    Building on the success of its inaugural edition in 2024, which was recognized by Prime Minister Narendra Modi as a landmark event for India’s digital transformation, Mumbai Tech Week 2025 will explore AI’s integration across industries, its role in governance, and the future of India’s technological evolution. As Mumbai contributes nearly 4% of India’s total GDP, the city is primed to become the nucleus of AI-led economic expansion.

    With over $1.6 billion invested in AI startups in India in 2024 alone and global AI investments projected to exceed $200 billion by 2025, India is at a critical juncture where AI adoption and policy development will dictate the country’s competitive edge in the global digital economy. Mumbai Tech Week 2025 will serve as a platform for industry leaders and decision-makers to craft strategies that align India’s AI growth with global trends, ensuring sustainable innovation and large-scale AI implementation.

    Tech, Policy, and Industry Giants Converge for India’s AI Roadmap
    MTW 2025 will witness the participation of key policymakers and industry titans who have been instrumental in shaping India’s digital landscape. Piyush Goyal, Union Minister of Commerce & Industry, and Ashwini Vaishnaw, Minister for Railways and Electronics & IT, will lead discussions on AI-powered governance, regulatory frameworks, and the role of AI in India’s trade and infrastructure modernization. Complementing these insights will be Devendra Fadnavis, Chief Minister of Maharashtra, who will highlight Mumbai’s AI-driven economic strategy and its impact on employment, innovation, and investment.
    The event will also feature N. Chandrasekaran, Chairman of Tata Sons, who has been at the forefront of integrating AI into traditional industries. As Mumbai continues to emerge as a leader in AI-driven enterprise solutions, insights from Akash Ambani, Chairman of Reliance Jio Infocomm, will underscore AI’s influence in telecom, digital infrastructure, and connectivity-driven economic growth.
    Several global technology executives will share their perspectives on how AI is shaping business transformation, automation, and digital intelligence. Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, will discuss the rising adoption of AI-powered customer relationship management (CRM) platforms, while Sandhya Devanathan, Vice President of Meta India, will explore AI’s impact on social media, content personalization, and immersive experiences in the metaverse. Puneet Chandok, President of Microsoft India & South Asia, will provide insights into cloud-based AI advancements and enterprise automation trends.
    India’s thriving startup ecosystem will also be in focus at Mumbai Tech Week 2025. Founders such as Kunal Shah of CRED, Peyush Bansal of Lenskart, Bhavish Aggarwal of Ola, and Ritesh Agarwal of OYO will showcase how AI is shaping new business models, enhancing consumer experiences, and redefining industries ranging from mobility to hospitality.
    Prittle Prattle News: Featuring You Virtuously
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  • Kokilaben Hospital Becomes India’s First European-Certified Endometriosis Center, Revolutionizing Women’s Healthcare

    Bridging India’s Healthcare Gap with Global-Standard Endometriosis Treatment

    Endometriosis, a painful and often misdiagnosed condition, affects 10-15% of Indian women, yet many go years without proper diagnosis or treatment. Women struggling with severe pelvic pain, menstrual disorders, and unexplained infertility often face fragmented care, outdated treatments, and limited access to minimally invasive surgeries. Despite affecting 247 million women globally, endometriosis remains one of the least understood conditions in India’s healthcare system.
    For the first time in India, a dedicated multidisciplinary center is changing this reality. Kokilaben Dhirubhai Ambani Hospital (KDAH) has become the first and only hospital in India to receive the EuroEndoCert certification from the European Endometriosis League. This prestigious accreditation, previously awarded only to leading hospitals in Europe and the U.S., validates KDAH’s world-class treatment model, setting a new benchmark for women’s healthcare in India.
    This recognition is not just an award: it is a transformational shift in how endometriosis is treated in India. The certification ensures that KDAH follows the same advanced diagnostic and treatment protocols as those used in Germany, France, and the United Kingdom. Patients now have access to gold-standard treatments, including robotic-assisted laparoscopic surgery, specialized pain management, and fertility-preserving interventions.

    Why India Needed a Global-Standard Endometriosis Center
    Unlike in Germany and Australia, where endometriosis is widely recognized and treated early, India has no standardized treatment guidelines, leading to delayed diagnosis and poor patient outcomes. Studies suggest that Indian women often wait over a decade before being correctly diagnosed, compared to the global average of 7-10 years.
    A report by the World Health Organization (WHO) confirms that 50% of women with endometriosis experience infertility, yet India lacks a coordinated approach to managing both conditions together. Unlike hospitals in the U.S. and the U.K., which integrate gynecology, pain management, and reproductive medicine, most Indian hospitals focus only on surgery, leaving patients without long-term disease management solutions.
    KDAH’s certified Endometriosis Clinic changes this model entirely by offering a comprehensive, patient-first approach. It brings together gynecologists, radiologists, pain specialists, colorectal surgeons, and fertility experts: ensuring that women receive holistic, research-backed treatment rather than temporary symptom relief.

    A Step Forward for Indian Women’s Health & Infertility Treatment
    The impact of endometriosis on fertility remains one of its most devastating consequences. Research shows that 40-50% of women diagnosed with the condition struggle to conceive, as scar tissue, inflammation, and hormonal imbalances affect the ovaries and fallopian tubes. Many women only discover they have endometriosis when they face difficulties getting pregnant.
    Kokilaben Hospital is tackling this issue head-on by integrating advanced fertility treatments into its endometriosis care model. This includes:

    • Specialized laparoscopic and robotic-assisted surgeries designed to remove lesions without damaging ovarian reserves.
    • Personalized hormonal therapy protocols that help preserve egg quality while managing symptoms.
    • Dedicated fertility counseling and ART (Assisted Reproductive Technologies), including In Vitro Fertilization (IVF) and Intrauterine Insemination (IUI) for endometriosis patients.

    By adopting these evidence-based protocols, KDAH ensures that women suffering from endometriosis receive both effective pain management and fertility support, helping them build families without unnecessary delays.

    How KDAH’s EuroEndoCert Recognition Transforms Women’s Healthcare in India
    Before this certification, endometriosis treatment in India was inconsistent, with most hospitals relying on outdated techniques. The introduction of EuroEndoCert standards now places KDAH on par with the world’s top endometriosis treatment centers in France and Sweden.
    The certification confirms that KDAH is following:

    • European-standard diagnostic guidelines, reducing misdiagnosis rates.
    • Minimally invasive robotic and laparoscopic surgeries, leading to faster recovery and reduced recurrence rates.
    • Pain management strategies that go beyond surgery, incorporating nerve-block therapies and neuromodulation techniques.
    • Comprehensive patient education and awareness initiatives, ensuring that women seek treatment earlier rather than waiting years for a diagnosis.

    A Landmark Moment for Women’s Healthcare Policy in India
    Beyond transforming patient care, this certification has broader policy implications for India’s healthcare system. Currently, India spends less than $5 million annually on endometriosis research, compared to $120 million in the U.S. and $78 million in Australia.
    KDAH’s leadership in this field could drive national-level changes, including:

    • Implementation of endometriosis screening programs in hospitals across India.
    • Inclusion of endometriosis in national health policies, similar to the UK’s Endometriosis Action Plan.
    • More government funding for research, leading to better treatment accessibility for all Indian women.
    A Message from the Experts
    Dr. Anshumala Shukla-Kulkarni, Head of Minimally Invasive Gynecology & Robotic Surgery at KDAH, highlights the urgency of this advancement:
    – This certification validates our mission to transform endometriosis care in India. No woman should suffer in silence or wait years for an accurate diagnosis. Our multidisciplinary approach ensures that patients receive cutting-edge treatment, pain management, and fertility support: all in one place.- 
    Dr. Santosh Shetty, CEO & Executive Director of KDAH, emphasizes the larger impact:
    – This is a historic moment, not just for our hospital but for India’s entire healthcare system. We hope this recognition encourages other hospitals to adopt a more holistic, research-driven approach to women’s health.- 
    Conclusion: A Game-Changer for Indian Women’s Health
    KDAH’s EuroEndoCert certification marks a turning point for endometriosis treatment in India. By aligning with global best practices, the hospital is setting a new standard for patient care, bridging the gap between Indian healthcare and world-class medical advancements.
    For the millions of Indian women suffering in silence, this is more than just a certification: it’s a lifeline to better health, improved fertility outcomes, and a future free from chronic pain.
    At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • PolyCycl’s Breakthrough in Chemical Recycling: A Game-Changer for India’s Plastic Crisis

    New Technology Pioneers a Plastic-to-Plastic Circular Economy, Cutting Waste and Reducing Carbon Footprint

    India is grappling with an escalating plastic waste crisis, generating over 10.2 million tonnes annually. With 40% of this waste classified as single-use plastic, traditional recycling methods fail to handle contaminated and flexible plastics, leading to pollution across landfills, drainage systems, and oceans.
    PolyCycl, an emerging leader in circular economy technologies, has unveiled Generation VI, an indigenous chemical recycling technology that converts low-value plastics into high-quality, food-safe polymers, sustainable fuels, and renewable chemicals. This innovation eliminates the need for downcycling or landfill disposal, creating a true circular economy for plastics.
    PolyCycl’s patented ContiFlow Cracker™ technology thermally transforms plastic waste into virgin-equivalent raw materials, enabling their reuse in FMCG, pharmaceutical, and high-performance packaging applications. With a lower capital cost and higher efficiency than similar chemical recycling technologies in Europe and the U.S., Generation VI represents a leap forward in India’s fight against plastic pollution.

    Breaking the Plastic Pollution Cycle: How PolyCycl’s Generation VI Works
    Pyrolysis-Based ContiFlow Cracker™: A fully-continuous thermo-chemical process that converts single-use and hard-to-recycle plastics into purified liquid hydrocarbons.
    – PyOilClean™ Refining Technology: Removes contaminants such as halogens and heteroatoms, producing high-value, circular chemical feedstocks.
    – Plastic-to-Plastic Recycling: Instead of downcycling, this process restores waste plastics to their original polymer form, making them suitable for food packaging, pharmaceutical containers, and high-performance materials.
    Unlike mechanical recycling, which degrades plastics over time, chemical recycling ensures that every recycled polymer meets virgin-quality standards, maintaining strength, safety, and durability.
    – Most plastic recycling today results in low-grade materials that can’t be reused for high-value applications,-  says Amit Tandon, Founder & CEO of PolyCycl. – Our technology breaks plastics down to their molecular building blocks, allowing them to be reconstituted into new, high-performance materials.

    Scalability and Cost-Efficiency: A Breakthrough for India’s Plastic Waste Management
    One of the biggest challenges in plastic waste recycling is scalability. PolyCycl’s technology solves this with a modular design, enabling processing capacities of 15 to 100 tons per day (TPD).

    ✅ Lower Costs, Higher Returns: The capital cost is 50-75% lower than competitors such as BASF and Dow Chemical, making large-scale adoption feasible.
    ✅ Industry-Leading Conversion Rates: Yields 65-75% chemical feedstock recovery, ensuring minimal waste.
    ✅ Profitable & Sustainable: With a project EBITDA exceeding 50%, it combines economic viability with environmental impact.
    India’s Extended Producer Responsibility (EPR) rules require brands to use 10% recycled content in flexible packaging and 30% in rigid plastics by 2025-26. PolyCycl’s technology is designed to help FMCG giants like Unilever, Nestlé, and Hindustan Unilever meet these requirements seamlessly.

    A Step Towards a Circular Economy in Plastic Waste Management
    With three out of four FMCG products in India packaged in flexible plastics, the need for sustainable alternatives has never been greater.
    – The plastic waste problem is complex and requires multiple solutions,-  says Amit Tandon. – From better product design and stronger EPR policies to innovative recycling technologies, we need a multi-pronged approach. Our goal is to make chemical recycling mainstream and enable true circularity in plastics.- 
    By reducing reliance on fossil-based raw materials by up to 90% and cutting greenhouse gas emissions by 40%, PolyCycl’s Generation VI technology is poised to redefine India’s sustainability roadmap.
    At Prittle Prattle News, featuring you virtuously, we celebrate commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Gensol EV Secures 30,000 Pre-Orders for EZIO and EZIBOT at Bharat Mobility Expo 2025

    Showcasing revolutionary urban electric vehicles, Gensol EV earns overwhelming praise and redefines India’s EV landscape with its sustainable mobility solutions.

    Gensol Electric Vehicles Pvt. Ltd. (GEVPL), a subsidiary of Gensol Engineering Limited (BSE: 542851, NSE: GENSOL), captivated audiences at the Bharat Mobility Global Expo 2025 with the unveiling of its micro urban EV, EZIO, and last-mile delivery EV, EZIBOT. The company announced 30,000 pre-orders for its innovative vehicles, reflecting the market’s enthusiasm and trust in Gensol’s cutting-edge solutions for urban mobility and fleet operations.
    A New Era of Urban Mobility: The Revolutionary EZIO and EZIBOT
    EZIO: Compact Urban Commuting Redefined
    The EZIO is a 2-door, 2-seater electric vehicle designed to tackle the challenges of city commuting. Its innovative reverse trike design reduces weight, enhances stability, and optimizes energy efficiency, making it a game-changer for fleet operators and shared mobility platforms.

    Key Features of EZIO:

    • Compact and Practical Design: The reverse trike structure improves maneuverability, solves parking challenges, and provides optimized rear storage, ideal for dense urban environments like Mumbai and Delhi.
    • Exceptional Range and Charging Efficiency: A range of 200 km per charge, with 2-3 hours for a full charge, makes it a leader in its segment for energy efficiency.
    • Affordable Operations: Running costs as low as ₹0.50-₹0.60 per km, offering fleet operators savings of up to 80% compared to petrol vehicles.
    • Uncompromised Safety: A high-tensile steel space frame chassis ensures durability, supported by rigorous testing over 100,000 km under diverse conditions.

    EZIBOT: Revolutionizing Last-Mile Delivery
    The EZIBOT, a cargo and delivery-focused EV, addresses India’s growing logistics needs. Designed for last-mile delivery services in urban settings, it boasts efficiency, affordability, and an eco-friendly footprint, aligning with India’s push for sustainable logistics solutions.

    Leadership Vision: A Commitment to Sustainability and Innovation
    At the unveiling, Anmol Singh Jaggi, Managing Director, Gensol Engineering Ltd., shared:
    The Bharat Mobility Show provided the perfect platform to showcase EZIO, a vehicle designed to revolutionize urban commuting. At Gensol EV, our mission is to create purpose-driven mobility solutions that tackle real challenges, such as traffic congestion, rising pollution, and the need for affordable fleet operations. EZIO represents our commitment to delivering innovative products, Made in India, for the world.

    Pratik Gupta, CEO, Gensol EV, highlighted the enthusiastic market response:
    With 30,000 pre-orders for EZIO and EZIBOT, we’re thrilled by the confidence the market has shown in our vision. As we gear up for production at our state-of-the-art facility in Chakan, Pune, and launch in key cities like Bangalore and Delhi, we aim to accelerate India’s transition to smarter, greener mobility solutions.
    Engaging Audiences at Bharat Mobility Expo 2025
    Gensol EV’s booth at the Bharat Mobility Global Expo featured interactive presentations and live demos, offering attendees a hands-on experience of EZIO’s cutting-edge features. Industry leaders, fleet operators, and media praised the vehicles’ purpose-driven design and Gensol’s vision for sustainable urban mobility.

    About Gensol Engineering Limited

    Gensol Engineering Limited, established in 2012, is a leading player in the renewable energy sector, specializing in solar EPC (engineering, procurement, and construction) services and electric mobility solutions.

    Key Highlights of Gensol’s Journey:

    • Successfully executed 770 MW of diverse solar projects, including rooftop, ground-mount, and floating solar installations.
    • Acquired Scorpius Trackers, a world-class single-axis solar tracking solution provider, in 2023.
    • Established an EV manufacturing facility in Chakan, Pune, with a production capacity of 30,000 vehicles annually.
    • Certified by Automotive Research Association of India (ARAI), Gensol’s EVs meet rigorous standards for quality, safety, and sustainability.

    In addition to EV manufacturing, Gensol offers comprehensive EV leasing solutions, catering to public sector units (PSUs), multinational corporations, government bodies, and logistics providers.
    Gensol is also contributing to Battery Energy Storage Systems (BESS) and the Green Hydrogen economy, driving India’s transition to a cleaner, more sustainable energy future.

    A Bold Step Toward Sustainable Mobility
    The unveiling of EZIO and EZIBOT marks a new chapter in India’s electric mobility landscape. With production set to commence at its Pune facility and a clear focus on urban transportation and last-mile delivery, Gensol EV is poised to lead the way in making eco-friendly vehicles accessible to the masses.
    For more updates, follow Gensol EV on:
    At Prittle Prattle News, “featuring you virtuously,” we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Twitter, Instagram, and YouTube for more stories that matter. For additional insights and updates, visit Prittle Prattle News.

  • Tagbin’s ‘Swarnim Bharat’ Tableau: A Dazzling Fusion of Heritage and Innovation at Republic Day 2025

    Blending cultural heritage with futuristic technology, Tagbin’s Swarnim Bharat: Virasat aur Vikas tableau takes Republic Day 2025 by storm, showcasing India’s creative economy and Vision 2047.

    New Delhi, January 28, 2025: On the occasion of India’s 76th Republic Day, Tagbin, in collaboration with the Ministry of Culture, unveiled a spectacular tableau titled Swarnim Bharat: Virasat aur Vikas (Golden India: Heritage and Progress). This visionary display celebrated India’s creative economy, intertwining its rich cultural heritage with modern innovation to align with Prime Minister Narendra Modi’s mantra of Vikas bhi, Virasat bhi (Development along with Heritage).
    The tableau was a centerpiece of the Republic Day parade, reflecting Vision 2047, India’s ambitious roadmap to emerge as a developed nation by its centenary of independence.

    Key Highlights of ‘Swarnim Bharat’

    1. Yazh and Potter’s Wheel: A Symbolic Start
      The tableau began with the striking Yazh, an ancient Tamil string instrument, perched on a potter’s wheel. Together, they symbolized India’s timeless cultural legacy evolving into modern innovations. The Yazh represents India’s profound musical history, while the potter’s wheel embodies creativity’s transformative power.
    2. Kinetic Kalpavriksha to Golden Bird
      A stunning kinetic installation brought the Kalpavriksha (wish-fulfilling tree) to life as it transformed seamlessly into the Golden Bird (Sone Ki Chidiya). The Kalpavriksha symbolized India’s limitless potential, while the Golden Bird illustrated the rise of India’s creative economy to global prominence.
    3. Digital Arches Celebrating Creative Diversity
      Flanking the tableau, ten LED digital arches showcased India’s creative domains, including:
      • Performing Arts
      • Cinema and Literature
      • Visual Arts and Design

    These dynamic displays offered an immersive glimpse into the diversity and dynamism of India’s cultural industries.

    Technology and Innovation Take Center Stage
    Tagbin’s innovations redefined cultural storytelling through:

    • Kinetic Kalpavriksha: A moving installation that captivated audiences with its precision and symbolism.
    • LED Digital Displays: Cutting-edge screens showcased India’s creative brilliance with vibrant visuals.

    These technologies illustrated the narrative of Heritage to Progress, seamlessly blending tradition with modernity.

    Leadership Insight: Saurav Bhaik’s Vision
    Reflecting on this historic tableau, Saurav Bhaik, Founder and CEO of Tagbin, shared:
    At Tagbin, our mission is to craft experiences that bridge generation celebrating India’s cultural richness while integrating technology to inspire a brighter future. This tableau is a tribute to India’s creative brilliance, encouraging every Indian to cherish their heritage while shaping the nation’s future. Partnering with the Ministry of Culture to bring this vision to life fills us with immense pride.

    The Swarnim Bharat: Virasat aur Vikas tableau was more than a visual masterpiece; it was a call to action, urging citizens to:
    1. Take pride in India’s cultural heritage.
    2. Contribute to the nation’s creative economy.
    3. Reimagine progress through innovation and sustainability.
    By intertwining tradition with cutting-edge technology, the tableau envisions a future where cultural heritage forms the foundation for economic empowerment and global leadership.
    Tagbin is India’s leading innovator in tech-driven and immersive digital experiences, redefining how stories of culture, heritage, and progress are told. With a proven track record of pioneering solutions, Tagbin is transforming India’s cultural narrative on a global stage.
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