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  • DS Group Declared Water Positive by GRIHA, Leads Corporate Sustainability with 66 Lakh KL Storagevarun khanna

    A 2.5-year assessment by GRIHA places the group among India’s top water-responsible companies with a 1.8 Index

    The DS Group has been officially certified as Water Positive by the Green Rating for Integrated Habitat Assessment (GRIHA), registering a Water Positivity Index of 1.80. The certification follows a detailed 2.5-year evaluation of the company’s operations and water conservation efforts across 30 Indian locations. With over 66 lakh kilolitres of water conserved and stored, the group has emerged as one of the country’s most water-responsible corporations.
    Founded in 1929, DS Group has steadily expanded its sustainability commitments alongside its FMCG and infrastructure portfolio. This new certification reaffirms its position as a leader in long-term resource stewardship. The Water Positive Index of 1.80 indicates that the group replenishes significantly more water than it consumes.

    This milestone is the result of a dual-track strategy combining in-plant conservation methods with community water management projects. Within its manufacturing units, the company has deployed systems for water-efficient processes, reuse and recycling technologies, and rainwater harvesting infrastructure. Simultaneously, through its CSR arm, the group has undertaken large-scale water rejuvenation projects, particularly in the water-stressed regions of Rajasthan and Madhya Pradesh.
    The GRIHA evaluation, which is widely recognised as one of India’s most rigorous environmental assessment systems, tracked both the input-output water balance at DS Group’s facilities and the broader community impact of its projects. Certification by GRIHA further lends technical and institutional credibility to the group’s efforts.

    Notably, the company’s work has been deeply focused in regions where groundwater tables are severely threatened. Over the last few years, DS Group has helped revive over 100 traditional water bodies, built check dams, and constructed rainwater recharge structures across several rural districts. These projects have benefitted both agriculture and household access to safe water, aligning the company’s goals with the national Jal Shakti Mission.
    A spokesperson from DS Group stated that achieving water positivity is not the end goal but a baseline for future interventions. “We believe that water sustainability is central to climate resilience and local livelihoods. This certification is a validation of years of collective work by our teams and partner communities,” the spokesperson noted.

    India’s corporate sector has increasingly turned its focus to natural resource accountability, with water becoming a key metric of ESG performance. While several large corporations have adopted internal reporting mechanisms, few have undergone third-party certification at the scale and depth demonstrated by DS Group.
    Water Positive status ensures that a company gives back more water than it draws through a combination of operational efficiencies and externally verifiable projects. The DS Group’s Water Positivity Index of 1.80 places it firmly above industry benchmarks.
    As climate shifts and regional water stress continue to pose systemic risks to businesses, such models offer a blueprint for future-ready, responsible growth. DS Group’s approach reinforces the principle that economic progress and ecological balance must go hand in hand.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Infra.Market Doubles Down on Ceramics: Crosses 81.57 Million Sq. M Tile Capacity, Secures #2 Spot in India

    Infra.Market emerges as a dominant force in India’s ceramics landscape with 5x growth and exports to 40+ countries

     Infra.Market, the construction-tech unicorn redefining India’s building materials sector, has officially crossed an installed capacity of 81.57 million square meters in ceramic tiles. This milestone makes it the second-largest tile manufacturer in India by installed capacity, leapfrogging many legacy players and showcasing its rapid evolution from materials aggregator to multi-brand ceramics powerhouse.
    Strategic Growth: A 5x Jump in Less Than 4 Years
    With a manufacturing network of 19 plants, Infra.Market has expanded tile production fivefold since FY21. The company attributes this acceleration to a multi-brand product architecture that serves tiered consumer segments, a tech-integrated supply chain that spans raw material sourcing to last-mile delivery, and an export-driven strategy that now contributes 25% to 30% of tile revenues.
    The growth trajectory reflects a clear shift in the Indian tiles industry, shifting from commoditized output to design-led and value-engineered products, tailored for both domestic and global markets.

    Portfolio Breakdown: Precision Targeting Across Segments
    Infra.Market’s ceramic dominance is built on a structured product segmentation. Emcer delivers premium slabs and contemporary finishes for architects and upscale developers. IVAS supplies mass-premium tiles and quartz lines for the style-conscious value buyer. Millennium Tiles offers budget-optimized solutions for volume-heavy infrastructure and affordable housing projects.
    Each brand addresses a clearly defined buyer persona, including OEMs, real estate developers, contractors, and architects, which enhances cross-sell potential and market reach.
    India’s Ceramic Surge: A Market Ripe for Disruption
    According to estimates tracked via industry portals and trade data, India’s ceramic tile sector stood at ₹59,500 crore in 2023 and is projected to surpass ₹70,700 crore by FY26. This demand spike is powered by public housing missions and PMAY-driven residential growth, increased renovation cycles in Tier 1 and Tier 2 cities, and export traction from price-sensitive global markets like MENA and Eastern Europe.

    Export-Led Expansion and Global Ambitions
    Infra.Market’s ceramic exports span 40+ countries. The company is actively building distribution pipelines in GCC markets, Africa, and North America. Backed by participation in global trade fairs like CERSAIE and Cevisama, its design-forward slabs and engineered tiles have gained significant interest.
    Operational Strength: Scale Meets Agility
    The company’s in-house tech platform enables seamless integration of demand forecasting tied to construction project lifecycles, ensuring Infra.Market stays responsive to fluctuating infrastructure demands. Dynamic logistics routing facilitates seamless delivery for both B2B and B2C channels, while inventory pooling across a network of 12,000+ dealers and 250+ units enhances distribution efficiency.
    By embedding technology into each stage, from design to delivery, Infra.Market reduces fulfilment cycles and ensures higher dealer stickiness.

    Future Roadmap: Deeper Into Design and Digital
    Infra.Market is now investing in digital showrooms across India to support consumer choice journeys, in-house design labs for surface aesthetics and durability testing, and sustainable ceramics using recycled inputs and energy-efficient kilns.
    This strategy supports not just volume leadership, but design leadership, which will define the next wave of ceramic differentiation.
    Leadership Commentary
    “The Indian tile industry is entering a new era where finish, design, and delivery speed matter as much as pricing,” said Aaditya Sharda, Co-founder, Infra.Market. “Our scale gives us the operational edge, while our multi-brand strategy ensures we stay relevant across consumer segments.”

    About Infra.Market
    Founded in 2016, Infra.Market operates across 15+ product verticals including Concrete, Steel, MDF, Laminates, Pipes, Bathware, and Paints. With over 10,000 retail outlets, 30 flagship showrooms, and a footprint in 25+ countries, the company blends manufacturing with technology to make construction materials accessible, traceable, and high-quality.
    Infra.Market Official Website | LinkedIn | Instagram
    Discover more about Infra.Market’s latest ceramic innovations at Emcer Tiles, explore the style portfolio at IVAS, and review high-volume project solutions at Millennium Tiles.
    India’s ceramics export momentum can be tracked via APEDA’s Export Reports and updates from the Indian Ceramic Society.
    For macro insights into the construction-tech space, follow Invest India’s Building Materials Sector Overview and CREDAI India.
    Export growth is further documented via DGFT India and India Brand Equity Foundation.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.