Tag: Smruti Bhalerao Escape Plan editorial

With Hrithik Roshan’s design philosophy meeting Escape Plan’s rapid ₹100 Cr scale, the new collection is built for travellers who want utility, style, and speed in equal measure

Travel gear is rarely discussed in the same breath as performance wear, but Escape Plan and HRX are betting on the fact that it should be. In a collaboration that brings together Hrithik Roshan’s homegrown fitness label and one of India’s fastest-scaling travel platforms, the two brands have created a co-branded collection aimed at a generation that sees travel as a daily rhythm rather than an occasional break.
Escape Plan, launched just months ago, has already hit an annualised run rate of ₹100 crore, with more than a fifth of its business coming from offline stores. Its appeal lies in combining functional design with a tech-enabled retail experience, creating products that fit seamlessly into how modern Indians move. The HRX partnership takes that ethos into luggage and travel essentials, adding a performance-driven design language to an already utility-focused category.

For Hrithik Roshan, the connection is instinctive. “With HRX, our mission has always been to fuse purpose with performance,” he says. “The right travel gear can change the way you move, and creating this collection with Escape Plan felt like a natural extension of what we stand for.”
The HRX x Escape Plan line spans luggage, organisers, and accessories, each piece intended to balance durability with design. The goal is not just to sell travel products, but to embed them into an active lifestyle-one that moves easily between airports, gyms, and city streets.

Abhinav Pathak, CEO and Co-founder of Escape Plan, sees the partnership as a strategic move in a category poised for reinvention. “This is about redefining travel essentials for a new generation of consumers. HRX brings a cultural resonance and design ethos that fits perfectly with our vision,” he says. “We see this as the beginning of a category-defining journey in travel gear.”
Afsar Zaidi, Co-founder of HRX, calls the collaboration a meeting of sensibilities. “It was more than just their products, it was the clarity of vision, the design sensibility, and the sense that this is something different,” he notes.

Available through Escape Plan’s own and partner retail platforms, as well as select offline locations, the collection is positioned as an everyday upgrade for travellers who value agility as much as aesthetics. And while the products themselves are designed for movement, the strategy is firmly about building a lifestyle ecosystem, where utility and aspiration share the same carry-on.
About Escape Plan
Founded by Abhinav Pathak and Abhinav Zutshi, Escape Plan is a travel and accessories platform backed by Jungle Ventures and Fireside Ventures. The brand blends technology, design, and consumer insight to create products that fit the pace of modern travel.
About HRX
Founded by Hrithik Roshan and Exceed Entertainment, HRX is a fitness and lifestyle brand built on the philosophy of helping individuals become the best versions of themselves.

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