Tag: Smruti Bhalerao journalist

  • Beyond Cricket: TOISA 2025 Showcases India’s Rise as a Multi-Sport Powerhouse with Champions from Every Discipline

    Yogi Adityanath, Kapil Dev, Suniel Shetty, Abhinav Bindra, and top athletes grace TOISA 2025 as Neeraj Chopra, Jasprit Bumrah, Smriti Mandhana, Gukesh D, and Manu Bhaker lead the list of honorees.

    The Times of India Sports Awards (TOISA) 2025 was a grand celebration of Indian sports, bringing together champions from 36 different sporting disciplines. Held in Lucknow, the event honored both legendary athletes and rising stars, showing how Indian sports is growing beyond cricket and reaching new heights.
    Uttar Pradesh Chief Minister Yogi Adityanath emphasized the state’s commitment to sports, saying that small towns are now producing world-class athletes. Sharing the stage with legends like Kapil Dev, Suniel Shetty, and Abhinav Bindra, he highlighted the role of TOISA in inspiring young athletes across the country.
    Cricket stars Jasprit Bumrah and Smriti Mandhana won the top honors in their category, while Neeraj Chopra and Jyothi Yarraji dominated the athletics category. Chess prodigy Gukesh D and shooting star Manu Bhaker were jointly awarded Sportsperson of the Year, reflecting India’s success in multiple sports.

    Indian Men’s Hockey Team Wins Team of the Year as Paralympic Stars Shine
    The Indian Men’s Hockey Team, led by Harmanpreet Singh and PR Sreejesh, was awarded Team of the Year for its consistent performance on the international stage. The Indian Women’s Hockey Team, with Savita Punia as the backbone, was also honored for its impressive achievements.
    Paralympic sports received well-deserved recognition, with Sumit Antil winning Para Sportsperson of the Year. Organizations supporting sports were also honored, with Hockey India and the Paralympic Committee of India (PCI) sharing the Federation of the Year award for their role in developing Indian sports.

    Kapil Dev Honored with Lifetime Achievement Award, Abhinav Bindra Named Mentor of the Year
    Cricket legend Kapil Dev, who received the Lifetime Achievement Award, spoke about how much Indian sports has changed. “Back in the day, cricket dominated everything. But now, we see champions in kabaddi, wrestling, para-sports, and even chess. This is the new India. To the young athletes here today, you are not just winning medals, you are changing how the world sees us.”
    Olympic gold medalist Abhinav Bindra was named Mentor of the Year for his efforts in training and supporting young Indian athletes. Actor Suniel Shetty received TOISA Ambassador of the Year for his contribution to promoting sports and fitness culture in India. IAS officer Suhas LY, a former Paralympic medalist, was recognized as Change Agent of Sports for his work in improving sports administration.

    Young Athletes Take Center Stage
    TOISA 2025 was not just about legends—it also celebrated India’s rising stars. Wrestler Aman Sehrawat, long jumper Shaili Singh, and javelin thrower Annu Rani were recognized for their achievements. Athletes from archery, badminton, and shooting were also honored, including Lakshya Sen, Anmol Kharb, Dhiraj Bommadevara, and Aditi Swami.
    Para-sports received equal focus, with Sheetal Devi and Avani Lekhara recognized for their achievements.

    TOISA 2025: A New Chapter for Indian Sports
    Puneet Gupt, COO of Times Internet, highlighted TOISA’s growing importance. “This is no longer just an awards ceremony. TOISA is a movement that celebrates India’s rise as a multi-sport powerhouse. From cricket to shooting, chess, and para sports, we are proving that India’s sporting future is bright.”
    With athletes from both metro cities and small towns receiving recognition, TOISA 2025 has set new benchmarks in how sports excellence is celebrated in India. The event proved that India is ready to compete with the best in the world across multiple sports.

    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.


  • From India to Italy: Shriram Finance Secures Landmark $500M SACE Loan for Sustainable Growth

    With strategic backing from HSBC, Deutsche Bank, KfW IPEX-Bank, ING Bank, and J.P. Morgan, Shriram Finance secures India’s biggest SACE-covered loan to drive financial inclusion.

    Shriram Finance Limited (SFL), India’s leading non-banking financial company (NBFC) and the flagship firm of the Shriram Group, has secured a record-breaking $500 million equivalent SACE-backed loan, marking the largest SACE-covered facility ever availed by an Indian NBFC. This 10-year long-term financing agreement, backed by SACE, Italy’s official export credit agency, will enable SFL to expand its financing portfolio for Italian vehicles, both new and used, supporting its Social Finance Framework while furthering financial inclusion in India.
    The deal attracted global financial powerhouses, including HSBC, Deutsche Bank, KfW IPEX-Bank, ING Bank, and J.P. Morgan. HSBC served as the Sole Export Credit Agency (ECA) Coordinator, while ING Bank acted as the Social Loan Coordinator for the transaction.
    This milestone further solidifies SFL’s position as India’s leading NBFC in offshore fundraising, having raised over $2.5 billion in global capital in FY25—the highest by any Indian NBFC in structured and sustainable finance initiatives.

    Shriram Finance Expands Global Partnerships for Sustainable Financing
    The successful execution of this landmark loan reinforces SFL’s ability to tap into international capital markets efficiently, optimizing funding costs while ensuring long-term sustainability. The funds will be directed towards financing Italian-manufactured vehicles and equipment—a strategic move that strengthens India-Italy trade relations while expanding SFL’s vehicle financing offerings under its Social Finance Framework.
    Umesh Revankar, Executive Vice Chairman of Shriram Finance, shared:
    This landmark transaction is a testament to our ability to navigate global financial markets and forge high-impact partnerships. Our association with SACE and leading global banks demonstrates the strong confidence international lenders have in our vision. With this facility, we will not only expand financing for Italian vehicles but also contribute to financial inclusion and economic development in India.

    SACE & Global Lenders Express Confidence in Shriram Finance
    The relationship between SACE and Shriram Finance has grown significantly since 2019 when SFL executed its first SACE Push Facility, enabling over €100 million worth of Italian vehicle imports into India.
    Gautam Bhansali, Head – India & South Asia at SACE, commented:
    Shriram Finance has been a trusted partner in fostering India-Italy trade. With this new facility, we are further strengthening our collaboration, supporting Italian exports while enabling SFL’s financial inclusion mission in India.
    Ajay Sharma, Head of Banking, HSBC India, added:
    We are proud to have arranged this landmark SACE-backed financing facility alongside Shriram Finance. This transaction is a continuation of our strong partnership and highlights HSBC’s expertise as a global ECA arranger. With this, we mark our fourth SACE-backed deal in India in just 12 months.

    Strengthening India’s Access to Global Capital
    This deal represents more than just a significant fundraising milestone, it signals a new era for India’s NBFC sector, as institutions like Shriram Finance secure diversified global funding sources to accelerate India’s financial inclusion and economic development.
    With the successful execution of this transaction, SFL is positioned as a frontrunner in structured finance, ensuring cost-effective lending while strengthening its commitment to sustainable growth.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • With 5 Billion Kilometers Driven, TATA.ev Expands India’s Charging Network with 400,000 Charge Points & Mega Chargers

    TATA.ev partners with Tata Power, ChargeZone, Statiq, and Zeon to expand India’s EV charging infrastructure, ensuring seamless long-distance travel and urban accessibility.

    TATA.ev, India’s leading electric vehicle (EV) brand, is set to transform the country’s EV charging landscape with a massive expansion plan aimed at doubling India’s charging infrastructure. By 2027, the company plans to install 400,000 charge points, significantly increasing accessibility and convenience for EV owners across the nation. The initiative builds on TATA.ev’s experience of facilitating 5 billion electric kilometers driven across India.
    To accelerate this expansion, TATA.ev has launched Open Collaboration 2.0, partnering with leading Charge Point Operators (CPOs) such as Tata Power, ChargeZone, Statiq, and Zeon Charging. These collaborations will enable the installation of 30,000+ new public fast chargers in strategic locations, including major highways, metro cities, and tier-2 towns.

    The expansion includes the launch of the TATA.ev Mega Charger Network, featuring 500 ultra-fast charging stations strategically deployed to enhance long-distance travel. These Mega Chargers will offer high-speed, reliable charging, drastically reducing wait times. They will be open to all EV brands, but TATA.ev customers will enjoy priority access and lower tariffs.
    Alongside this, TATA.ev is introducing TATA.ev Verified Chargers, ensuring quality-assured infrastructure across the country. These certified chargers will meet high-performance and safety standards, reducing downtime and improving user experience. EV owners will be able to locate verified chargers in real-time, track availability, and make instant payments using the IRA.ev app, eliminating the need for multiple apps.

    Since 2019, TATA.ev has played a pivotal role in building India’s EV charging ecosystem, pioneering home, community, and public charging solutions. The company has already installed over 1.5 lakh private/home chargers, deployed 2,500+ community chargers, and set up 750 dealership-based chargers to support growing EV adoption. In just 15 months, India’s public charging infrastructure has doubled, crossing 18,000 charge points nationwide.
    With Open Collaboration 2.0, TATA.ev is ensuring that India’s transition to electric mobility is seamless, efficient, and future-ready. By providing a unified Charging Helpline, AI-powered insights, and seamless payment solutions, TATA.ev is making charging as convenient as refueling a petrol or diesel vehicle.

    This initiative cements TATA.ev’s position as India’s EV ecosystem leader, actively driving sustainable transportation and supporting government efforts to accelerate EV adoption. By 2027, India will have one of the largest and most advanced EV charging infrastructures globally, thanks to TATA.ev’s bold expansion strategy.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • JioCinema + Disney+ Hotstar = JioHotstar: India’s Biggest OTT Merger Transforms Streaming & Sports

    Disney+ Hotstar merges with JioCinema to form JioHotstar, India’s most powerful streaming platform, offering IPL, global entertainment, AI-powered recommendations, and an unmatched content library.

    JioCinema and Disney+ Hotstar have officially merged under JioStar, creating JioHotstar, India’s most advanced and content-rich OTT platform. The merger brings together the best of Bollywood, Hollywood, live sports, and AI-powered personalized recommendations. With a staggering 3 lakh hours of content, JioHotstar offers exclusive access to IPL, ICC Cricket World Cup, FIFA events, Premier League, Wimbledon, and Pro Kabaddi. The platform’s AI-driven personalization, ultra-HD 4K streaming, and multilingual accessibility across 10+ Indian languages ensure that every user gets a tailored viewing experience.
    Kevin Vaz, CEO – Entertainment, JioStar, emphasized the transformational shift in India’s streaming industry, stating, “JioHotstar is more than just an OTT platform, it is the future of entertainment. We are bringing the best of Bollywood, Hollywood, live sports, and regional content to every Indian viewer, ensuring accessibility, innovation, and personalization like never before.”

    JioHotstar is now the exclusive home for India’s most-watched sporting events. Users can stream live IPL, ICC Cricket World Cup, FIFA events, Premier League, Wimbledon, and more with ultra-HD streaming and real-time stats overlays. The platform introduces interactive multi-angle viewing, AI-powered insights, and immersive fan engagement features. With its AI-driven recommendation engine, JioHotstar ensures that users find content suited to their tastes while supporting voice-assisted navigation in multiple Indian languages.

    The newly launched JioHotstar subscription model offers a hybrid approach to accessibility. Viewers can enjoy free streaming of select sports and TV shows while premium subscribers unlock ad-free viewing, Hollywood blockbusters, and ultra-HD streaming, starting at ₹149 per quarter. Existing JioCinema and Disney+ Hotstar subscribers will seamlessly transition to JioHotstar.

    Sanjog Gupta, CEO – Sports, JioStar, remarked, “JioHotstar is bringing fans closer to the action. From IPL to Wimbledon, from Coldplay concerts to Pro Kabaddi, we are delivering an interactive and immersive experience where fans don’t just watch, they engage.”
    JioHotstar is not just an OTT platform, it is the future of digital entertainment, where content meets technology, accessibility meets innovation, and storytelling meets personalization.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.



  • Leading the Skies, Redefining Low-Cost Travel: AirAsia Named World’s Best Low-Cost Airline for 2025

    AirlineRatings.com ranks AirAsia as the top low-cost airline of 2025, recognizing its commitment to affordability, safety, and seamless passenger experience.

    AirAsia has secured the title of World’s Best Low-Cost Airline for 2025 by AirlineRatings.com, reinforcing its position as the undisputed leader in budget-friendly aviation. With an extensive network, cutting-edge digital services, and an unwavering focus on passenger satisfaction, AirAsia continues to set new benchmarks in affordable air travel.
    AirAsia: From Humble Beginnings to Global Dominance
    Founded in 2001 with just two aircraft flying domestic routes in Malaysia, AirAsia has grown into a global aviation powerhouse. Today, it serves over 130 destinations across Malaysia, Thailand, Indonesia, the Philippines, and Cambodia, and has transported more than 800 million passengers to date. The airline’s commitment to affordability, efficiency, and world-class service has made it a household name among budget-conscious travelers.
    The airline’s latest recognition as the World’s Best Low-Cost Airline 2025 places it ahead of leading competitors, with AirlineRatings.com acknowledging its 7-star safety rating, customer-first approach, and expanding international footprint.
    Sharon Petersen, CEO of AirlineRatings.com, praised AirAsia’s leadership, stating, “AirAsia’s commitment to innovation, affordability, and superior passenger experience has once again placed it at the top of our rankings. The airline continues to redefine low-cost travel without compromising on quality.”

    What Makes AirAsia the Best Low-Cost Airline?
    1. Unmatched Safety & Fleet Expansion
    AirAsia operates with a 7-star safety rating from AirlineRatings.com, meeting international aviation standards and consistently investing in fleet upgrades. In 2024, the airline transported over 63 million passengers, achieving an 89% load factor, one of the highest among budget airlines worldwide.
    The airline also expanded its active fleet to 205 aircraft, reactivating 14 planes and adding 10 new aircraft, strengthening connectivity across Asia-Pacific. This fleet expansion is part of AirAsia’s larger goal to increase operational efficiency while reducing its carbon footprint through fuel-efficient aircraft.

    2. Digital Innovation & AI-Powered Services
    AirAsia has revolutionized budget travel through its AI-driven passenger experience, offering:

    • Seamless mobile check-ins
    • Real-time flight updates
    • Automated service recovery systems to handle disruptions
    • AI-powered personalization, allowing passengers to receive tailored recommendations on baggage options, seating, and meals

    These tech-driven enhancements have positioned AirAsia as a leader in digital transformation within the airline industry.

    3. In-Flight Services That Set a New Standard

    Unlike most budget carriers that offer bare-minimum onboard services, AirAsia ensures a quality in-flight experience with:

    • Award-winning meals, consistently rated among the best in the budget airline category
    • Pre-booked meal options, which provide cost savings while ensuring a high-quality dining experience
    • Comfortable seating choices, allowing passengers to upgrade their experience at affordable rates

    AirAsia’s Future: Expansion, Sustainability & Growth

    With travel demand surging, AirAsia is focused on expanding its route network by adding new secondary destinations across Southeast Asia and beyond. The airline is also investing in eco-friendly aviation technology to enhance sustainability.

    Bo Lingam, Group CEO of AirAsia Aviation Group, highlighted the airline’s vision: “AirAsia is committed to making travel accessible, sustainable, and seamless. We are constantly evolving, with new fleet additions, technology-driven services, and a focus on customer experience. Our goal is to build the world’s first truly global low-cost network.”

    What This Recognition Means for AirAsia
    The World’s Best Low-Cost Airline ranking by AirlineRatings.com is one of the most prestigious titles in the aviation industry. The ranking criteria include:
    • Affordability and fare flexibility
    • Network expansion and connectivity
    • Passenger experience and satisfaction
    • Safety ratings and operational efficiency
    • Innovation and digital transformation
    Winning this title solidifies AirAsia’s reputation as a top-tier airline in the low-cost segment, setting an industry benchmark for quality and affordability.

    AirAsia is a leading low-cost airline, operating in Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Since 2001, the airline has flown over 800 million passengers and remains one of the most recognized and awarded budget airlines globally.
    For more details on AirAsia’s growth, visit the official newsroom.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • How 155 Internet Shutdowns in 2023-24 Cost India’s Economy and Silenced Voices: SFLC.in Report to Reveal

    SFLC.in’s second edition of ‘Let the Net Work 2.0’ uncovers how frequent internet blackouts are impacting India’s democracy, economy, and digital rights.

    Software Freedom Law Centre, India (SFLC.in), a leading nonprofit advocating for digital rights, will release its Internet Shutdown Report 2024 on February 17, 2025. Titled ‘Let the Net Work 2.0,’ this second edition builds on SFLC.in’s earlier findings, presenting a comprehensive analysis of 155 internet shutdowns imposed across India in 2023-24. The report sheds light on the economic damage, disruption of essential services, suppression of dissent, and legal concerns surrounding internet blackouts.
    The launch event, set to be held virtually, will feature legal experts, journalists, and policymakers discussing the report’s findings and the increasing use of internet shutdowns as a governance tool in India. Notable speakers include Anuradha Bhasin, Managing Editor of The Kashmir Times, and Vrinda Grover, Supreme Court advocate known for her work in digital rights and free speech cases.

    India’s Internet Blackout Crisis: Leading the World in Shutdowns
    According to SFLC.in’s Internet Shutdown Tracker, India continues to lead the world in government-imposed internet shutdowns, surpassing even conflict-ridden nations like Myanmar (37 shutdowns) and Iran (34 shutdowns) in 2023. Despite Supreme Court rulings emphasizing internet access as a fundamental right, state governments have increasingly used blackouts as a means to control information, particularly during protests, political unrest, and examinations.
    Mishi Choudhary, Founder of SFLC.in, remarked on the report’s significance, stating, “Internet shutdowns disrupt lives, silence voices, and curb opportunities in unimaginable ways. With ‘Let the Net Work 2.0,’ we aim to highlight the devastating consequences of these shutdowns and urge policymakers to uphold digital freedoms. Internet access is not a privilege but a necessity, and we must protect this right for every citizen.”

    The Economic Toll of Internet Blackouts
    One of the most alarming findings in the report is the massive financial losses incurred due to internet shutdowns. India’s economy suffered an estimated ₹24,000 crore ($2.9 billion) in losses in 2023-24 alone, affecting industries such as IT, e-commerce, banking, and education. Startups, small businesses, and freelancers were hit hardest, with many experiencing delayed transactions, canceled contracts, and revenue losses.
    Key economic impacts of internet shutdowns:

    • E-commerce and Digital Payments: UPI transactions and mobile banking were severely disrupted in regions facing prolonged blackouts.
    • IT and Outsourcing Industry: Businesses faced missed deadlines and disrupted workflows, particularly in tech hubs like Bangalore and Gurugram.
    • Freelancers and Small Businesses: Many lost international clients and projects due to unexpected connectivity issues.
    • Stock Market and Financial Sector: Trading activities slowed down in regions where the internet was suspended, affecting market participation.

    Impact on Education and Healthcare
    Internet blackouts also had severe consequences for education and healthcare. The report documents cases where students were unable to access online classes, submit applications, or attend virtual exams. Telemedicine services were also interrupted, leaving patients in remote areas without timely medical consultations.Vrinda Grover, Supreme Court advocate and digital rights expert, emphasized, “The government’s increasing use of internet shutdowns directly violates the right to education and access to information. There must be legal accountability for these arbitrary blackouts.”

    Legal Challenges and Court Rulings
    The report examines key legal battles challenging internet shutdowns in India. One of the most significant cases highlighted is Anuradha Bhasin v. Union of India (2020), where the Supreme Court of India ruled that internet access is a fundamental right under Article 19 of the Constitution. Despite this landmark judgment, governments continue to impose shutdowns under the Temporary Suspension of Telecom Services Rules, 2017, often citing vague national security concerns.
    The report also explores judicial interventions in cases such as Arunachal Pradesh v. Union of India, where courts questioned the necessity of blanket shutdowns for maintaining law and order. SFLC.in argues for stricter judicial oversight to prevent arbitrary internet suspensions.

    The Role of SFLC.in’s Internet Shutdown Tracker
    SFLC.in has been actively monitoring and documenting government-imposed internet blackouts through its Internet Shutdown Tracker. The tracker provides real-time updates on internet suspensions, offering transparency on where, when, and why shutdowns occur. It serves as a critical tool for journalists, researchers, and human rights organizations tracking the erosion of digital freedoms in India.
    Syed Mohammad Haroon, Volunteer Legal Counsel at SFLC.in and project lead for the tracker, stated, “Our tracker exposes the alarming rise in internet shutdowns across India. Transparency is the first step toward accountability, and we urge citizens to stay informed about their digital rights.”

    What to Expect from the Report Launch Event
    The virtual launch of ‘Let the Net Work 2.0’ on February 17, 2025, will feature discussions with key stakeholders advocating for digital rights, press freedom, and legal reform. Speakers include:
    • Anuradha Bhasin – Managing Editor, The Kashmir Times
    • Vrinda Grover – Supreme Court Advocate
    • Felicia Anthonio – KeepItOn Campaign Manager, Access Now
    • Syed Mohammad Haroon – SFLC.in Legal Counsel & Internet Shutdown Tracker Lead
    The event will focus on policy recommendations for limiting the misuse of shutdowns and protecting digital rights in India.
    Software Freedom Law Centre, India (SFLC.in) is a donor-supported legal services organization working to protect freedom of speech, privacy, and digital rights. Since its founding in 2010, SFLC.in has advocated for open internet policies, innovation, and access to information, collaborating with lawyers, policy experts, and technologists to safeguard India’s digital ecosystem.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.

  • Smart Tech Meets World-Class Speed: Amazfit Teams Up with Five-Time Olympic Medalist Gabby Thomas to Transform Smart Training

    This four-year partnership marks Thomas’ first collaboration with a smartwatch brand, showcasing the impact of wearable tech in athletics.

    Amazfit, a global leader in smart wearables, has officially announced Gabby Thomas, five-time Olympic medalist and fashion icon, as its newest athlete spokesperson. This four-year partnership will see Thomas integrating Amazfit’s advanced wearables into her training regimen, using data-driven insights to track performance, recovery, and health metrics.
    This marks Thomas’ first-ever collaboration with a smartwatch brand, emphasizing the growing role of wearable technology in professional sports. As part of the partnership, she will also provide valuable feedback to Amazfit’s product development teams, helping refine future smartwatch designs and features.
    To celebrate the announcement, Amazfit launched a brand video featuring Gabby Thomas on its official Instagram.

    Gabby Thomas: A Champion on and off the Track
    At the Paris 2024 Olympics, Thomas clinched gold medals in the 200m, 4x100m, and 4x400m relay, making her the most decorated track and field athlete on the US team. Her previous victories include bronze in the 200m and silver in the 4x100m relay at the Tokyo 2020 Olympics. She has also dominated Diamond League Championships, cementing her status as one of the fastest sprinters in the world.
    Thomas’ athletic success is rooted in scientific training methods, where data analytics and wearable technology play an increasingly crucial role. Her partnership with Amazfit signifies a shift towards performance optimization through smart technology.

    How Wearable Technology is Transforming Elite Training
    Athletes today depend on real-time data to make informed training decisions. From tracking oxygen saturation and VO2 max levels to monitoring heart rate variability and sleep cycles, wearable tech helps athletes fine-tune their routines.
    Gabby Thomas’ training plan will incorporate Amazfit’s advanced tracking features, allowing her to monitor:

    • Heart Rate & Recovery: Instant heart rate feedback to adjust intensity during workouts.
    • VO2 Max Performance: Measuring oxygen consumption to optimize endurance levels.
    • Sleep Monitoring: Tracking sleep cycles to ensure proper recovery before major races.
    • Body Battery Analysis: Understanding daily energy levels to schedule training efficiently.

    By leveraging Amazfit’s AI-powered wearables, Thomas gains a competitive edge, ensuring her training, recovery, and race-day performance are backed by science-driven insights.

    Amazfit’s Competitive Edge in Sports Tech
    Wayne Huang, Founder and CEO of Zepp Health, the parent company of Amazfit, highlighted the significance of this partnership. “Gabby Thomas is an athlete who continually pushes limits. Her relentless pursuit of excellence aligns perfectly with Amazfit’s mission to empower individuals through smart wearable technology. This collaboration will not only help her optimize her performance but also contribute to future Amazfit innovations.”
    Among the devices Thomas will use is the Amazfit Active 2, the brand’s latest smartwatch, which has already earned accolades such as:
    Best Smartwatch at CES 2025 – Tom’s Guide
    Digital Trends Award – Best of CES 2025
    Best of CES 2025 – AndroidGuys
    Amazfit’s smart wearables have consistently been recognized for their precision tracking, innovative features, and sleek design, making them the preferred choice for elite athletes.

    Expanding the Amazfit Athlete Lineup
    Gabby Thomas joins an elite roster of Amazfit-sponsored athletes, which includes:
    Meg Jacoby – HYROX World Champion
    Hunter McIntyre – HYROX World Champion
    Bea González – International Padel Star
    Morgan Pearson – Olympic Ironman Triathlete
    Yemaneberhan Crippa – 5K & 10K Olympian
    Amazfit’s athlete partnerships reinforce its commitment to performance-driven innovation, bridging the gap between technology and world-class sports performance.
    Amazfit is a leading global smart wearable brand, operating under Zepp Health (NYSE: ZEPP). Founded in 2015, Amazfit has grown into a key player in the smart fitness industry, with products available in over 90 countries across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region.
    The brand has won prestigious design awards, including the iF Design Award and Red Dot Design Award, for its exceptional innovation and craftsmanship. Amazfit’s cloud-based health platform, powered by Zepp Health, provides users with AI-driven health insights to help them achieve their fitness goals.
    At Prittle Prattle News, we bring you deeply researched, high-impact storytelling that goes beyond the ordinary. From fashion’s most iconic moments to exclusive interviews with India’s greatest designers, we deliver stories that shape the industry. Follow us on LinkedIn, Instagram, and YouTube for exclusive updates.
  • Cashless Parking at Surajkund Mela 2025 as Paytm Rolls Out Digital Payment Solutions

    Paytm enables quick UPI, credit card, and QR-based transactions for parking payments, making entry and exit seamless for visitors.

    Visitors attending the 38th Surajkund International Crafts Mela can now enjoy hassle-free, cashless parking, thanks to Paytm. The fintech giant has introduced All-in-One Card Machines and QR code payment systems at the event’s parking facilities, enabling instant, secure digital transactions that eliminate long queues and cash-handling issues.
    The Surajkund Mela, organized by the Haryana Tourism Department in collaboration with the Ministry of Tourism, Government of India, is one of India’s most celebrated cultural events. It showcases handicrafts, handlooms, folk traditions, and international participation from over 20 countries, drawing millions of visitors each year. With such a large footfall, streamlining parking payments has become a necessity, making Paytm’s digital payment solutions a game-changer.

    With the introduction of Paytm UPI, UPI Lite, Rupay Credit Card on UPI, and contactless card payments, visitors can now pay for parking instantly, reducing congestion and improving entry and exit efficiency.
    A Paytm spokesperson stated, “We are excited to bring our advanced digital payment solutions to Surajkund Mela 2025. By enabling seamless parking payments, we aim to enhance the visitor experience while supporting India’s transition to a cashless economy. Our fintech innovations will help reduce delays, streamline traffic, and modernize event management.”
    The integration of Paytm’s Soundbox technology further enhances the user experience by providing real-time audio confirmations upon successful transactions. This ensures transparency and convenience, eliminating any confusion about payment status.

    How Paytm is Revolutionizing Parking Payments at Surajkund Mela 2025
    With Paytm’s digital payment system in place, visitors can now scan QR codes or tap their cards on the All-in-One Card Machines to complete transactions within seconds. Payments via Paytm UPI, UPI Lite, Rupay Credit Card on UPI, and other digital methods allow attendees to avoid long queues and manual cash transactions. The automated system reduces wait times, allowing vehicles to exit the parking areas faster.
    This initiative aligns with India’s Digital Transformation Mission, showcasing how fintech solutions can enhance large-scale public events. By reducing reliance on cash transactions, the Surajkund Mela is now a step closer to being a fully digital, modernized event.

    Enhancing Visitor Experience with Seamless Transactions
    The Surajkund International Crafts Mela is known for attracting large crowds and international exhibitors, making fast and reliable payment solutions a necessity. Prior to Paytm’s intervention, parking payments were predominantly cash-based, leading to delays and operational inefficiencies. Visitors often experienced long queues at entry and exit points, and manual cash handling led to frequent transaction errors and disputes. With Paytm’s cashless infrastructure, these challenges have been resolved, providing a fast, contactless, and hassle-free payment experience.

    Paytm’s Global Expansion & UPI’s Growing Reach
    Beyond Surajkund, Paytm has been actively expanding its fintech capabilities on a global scale. The company has introduced UPI international payments across multiple countries, including United Arab Emirates (UAE), Singapore, France, Mauritius, Bhutan, Sri Lanka, and Nepal. This expansion is a testament to India’s growing influence in the global digital payments landscape, with Paytm playing a key role in making UPI a widely accepted transaction method beyond India’s borders.

    Industry Experts on Digital Payments in Public Events
    According to the Reserve Bank of India (RBI), digital payments in India have increased by 300% over the last five years, with UPI becoming the dominant mode of transaction. Experts predict that integrating fintech solutions into public events will become standard practice, helping improve transaction efficiency, enhance visitor experiences, and reduce cash dependency.
    A senior official from the National Payments Corporation of India (NPCI) remarked, “Paytm’s seamless payment integration at large-scale events like Surajkund Mela is a significant step in India’s fintech evolution. Digital transactions are not just about convenience; they are about efficiency, transparency, and scalability.”
    Paytm, owned by One97 Communications Limited, is India’s leading digital payments and financial services provider. A pioneer in QR-based payments, UPI transactions, merchant payment solutions, and fintech innovations, Paytm continues to shape the future of India’s cashless economy through cutting-edge technology.

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