After skyrocketing to the #1 bestseller spot on Nykaa and outpacing global beauty giants like Olaplex and L’Oréal, indē wild, founded by Diipa Büller-Khosla, secures a $5M investment from Unilever Ventures to fuel its global expansion. With a revolutionary approach blending Ayurveda and modern science, the brand is set to debut in Sephora UK and Sephora US, bringing its viral, community-driven beauty innovations to a worldwide audience.
In a move that solidifies India’s presence on the global beauty stage, indē wild, the pioneering Ayurvedistry™ brand founded by entrepreneur Diipa Büller-Khosla, has secured a $5 million investment from Unilever Ventures. The funding round, which also saw continued support from SoGal Ventures and True, marks a new phase of expansion for the brand as it prepares to enter Sephora UK and US following its dominant performance in India and global markets.
Breaking Barriers in the Beauty Industry
Since its launch, indē wild has rapidly ascended as a category-defining brand, merging Ayurveda’s ancient wisdom with clinically backed formulations. Within just two years, the company achieved #1 bestseller status on Nykaa, India’s largest beauty e-commerce platform, outperforming global industry leaders like Olaplex, L’Oréal, and Kama Ayurveda. This rapid growth paved the way for its exclusive partnership with Sephora, a milestone that cements its position as a global beauty disruptor.
The brand’s flagship product, the Champi Hair Oil, gained viral status, selling at a rate of more than one unit per minute and dominating consumer demand in the US, UK, and India. Other standout products, such as the Dewy Lip Treatment and SPF Rose Sun Mist Spray, continue to drive sales, reinforcing indē wild’s reputation for delivering science-driven solutions with cultural authenticity.
Scaling with Consumer-Centric Innovation
What sets indē wild apart is its community-first product development model. Over 60 focus groups spanning India, the US, and the UK have shaped the brand’s formulations, ensuring that every product meets the real needs of consumers rather than relying solely on market trends.
“Today’s generation seeks brands that reflect their identity,” says Diipa Büller-Khosla, Founder of indē wild. “The most impactful brands are built on deep listening, constant evolution, and empowering communities to co-create their journey. With this new funding, we are ready to scale indē wild to new heights while staying rooted in the values that built our foundation.”
Unilever Ventures Bets Big on Ayurvedistry™
With a growing global appetite for clean beauty brands that prioritize efficacy and heritage, Unilever Ventures’ investment in indē wild signals confidence in the brand’s long-term impact on the global market.Rachel Harris, Partner at Unilever Ventures, highlights the brand’s unique positioning: “By blending the age-old wisdom of Ayurveda with modern scientific innovation, indē wild is redefining what it means to be a beauty brand in today’s world. With an engaged global community and an authentic approach to product development, we are excited to support their next stage of expansion.”
Financial Strength & Global Expansion
The company’s strong financial health also played a key role in securing funding. With double-digit contribution margins and EBITDA profitability in parts of the previous year, indē wild stands out in a market where many beauty startups struggle to maintain profitability. The brand’s disciplined growth strategy, emphasizing organic consumer advocacy over paid performance marketing, has proven to be a game-changer.
The new capital injection will accelerate indē wild’s international expansion, strengthening its Sephora partnership for the UK and gearing up for a highly anticipated US launch.
Investor Confidence in India’s Beauty Boom
Pocket Sun, Managing Partner at SoGal Ventures, notes the broader impact of indē wild’s rise: “indē wild is more than a beauty brand, it’s a symbol of the global South Asian community’s growing influence. By honoring heritage while embracing global ambition, it is redefining Ayurvedic principles for a modern audience.”Oleg Büller-Khosla, CEO of indē wild, echoes this sentiment: “Unilever Ventures’ investment is a reflection of the trust we have built in the beauty industry. Their expertise and understanding of clean beauty, consumer behavior, and business scalability will allow us to grow even faster in this rapidly evolving market.”
Conclusion: The Future of indē wild
With this investment and a retail debut in Sephora UK and US, indē wild is poised to become a major global player in beauty. As Indian beauty traditions continue to shape international markets, indē wild stands at the forefront of this transformation, proving that cultural authenticity and scientific innovation can go hand in hand.
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