Tag: startups

  • Workweeks: Balancing Productivity and Well-Being in an Increasingly Demanding World

    How S.N. Subrahmanyan’s Proposal of 90-Hour Workweeks Is Shaping Conversations Across Industries
    Workweeks have long been at the center of debates about productivity, well-being, and business sustainability. Recently, S.N. Subrahmanyan, Chairman of Larsen & Toubro, proposed the idea of 90-hour workweeks, including Sundays, as a strategy to meet growing global demands. This statement has sparked nationwide conversations on whether extended workweeks are essential for businesses in high-pressure industries or a potential risk to employee well-being.
    At Prittle Prattle News, our mission is to “feature you virtuously” by exploring stories with balanced perspectives. The debate over longer workweeks is a crucial one, as it reflects both the pressures of industries like healthcare, FMCG, and technology, and the challenges faced by employees navigating burnout and work-life balance.

    Industries Thriving on Long Workweeks
    Some industries demand extended hours due to their high-stakes nature, rapid pace, and intense competition. The media industry, for instance, thrives on breaking stories and real-time coverage. Newsrooms must operate 24/7 to deliver accurate and timely reports. Brands like CNN and BBC exemplify how journalists, editors, and producers often work around the clock to maintain credibility and stay ahead in the race to inform.
    Similarly, the FMCG sector depends on agility and speed. Companies like Unilever and Nestlé must ensure seamless production and distribution to meet consumer demand, especially during festive seasons or product launches. Even a minor disruption can lead to significant revenue losses and impact brand reputation. In the healthcare sector, the stakes are higher than in most industries. Doctors, nurses, and paramedics often work extended shifts, particularly during public health crises like the COVID-19 pandemic. Institutions such as Apollo Hospitals and Mayo Clinic are globally recognized for their commitment to providing round-the-clock care. In this field, every hour saved could mean a life saved.
    The technology sector also plays a pivotal role in shaping workweeks. IT companies like Infosys and Accenture cater to global clients across different time zones. Delivering seamless support and meeting tight project deadlines often means teams work beyond standard hours, showcasing the agility required to thrive in a globalized economy.

    Why Companies Support Longer Workweeks
    For many businesses, longer workweeks represent a means to stay competitive in an increasingly demanding global market. Industries that deal with tight deadlines, constant client engagement, and rapid technological advancements see extended hours as a necessity rather than an option.
    For example, startups often embody the ethos of long workweeks, where passion and urgency drive teams to push boundaries. Entrepreneurs understand that early-stage success demands intense focus and sacrifice, which may include working weekends or late nights. This approach is not unique to India but resonates globally with companies aiming to innovate and lead.
    Additionally, sectors like construction and infrastructure, where companies like L&T excel, rely on coordinated efforts to meet large-scale project deadlines. Delays in these industries can result in financial losses and reputational damage, reinforcing the need for relentless dedication.

    The Employee’s Dilemma
    While companies justify longer workweeks to meet business demands, employees often grapple with the consequences. Extended hours can lead to burnout, health issues, and strained personal relationships.
    Studies by the World Health Organization (WHO) indicate that overworking is associated with an increased risk of cardiovascular diseases and mental health challenges. Employees who lack time for rest and recreation often experience reduced creativity and productivity, leading to diminishing returns for both individuals and businesses.
    Work-life imbalance is another significant concern. Employees in high-pressure roles frequently report missing out on family time, hobbies, and personal development, which are critical for long-term happiness and motivation.

    Balancing Workweeks with Well-Being

    1. To create sustainable work environments, companies must strike a balance between productivity and employee satisfaction. Some strategies include
    2.Flexible Schedules: Introducing hybrid or shift-based models can help employees manage workloads without feeling overwhelmed.
    3.Wellness Initiatives: Providing mental health resources, fitness programs, and scheduled breaks can improve employee morale.
    4.Investment in Technology: Automating repetitive tasks reduces manual effort, allowing teams to focus on high-impact work.
    5.Recognition and Rewards: Acknowledging employee contributions through promotions, bonuses, or public appreciation fosters loyalty and motivation.

    Conclusion: Redefining Workweeks for the Future
    The debate over 90-hour workweeks highlights the complexities of balancing ambition and well-being in modern workplaces. While industries like media, FMCG, healthcare, and technology require extended hours to meet demands, it is essential for businesses to prioritize employee health and satisfaction to sustain long-term success.
    At Prittle Prattle News, we believe that the future of work isn’t about how many hours are clocked but about creating environments where employees and organizations can thrive together. By fostering innovation, flexibility, and mutual respect, we can redefine workweeks for a more productive and humane future.
    This article is proudly presented by Prittle Prattle News, a platform dedicated to thought leadership and innovation. Led by its Editor-in-Chief, Smruti Bhalerao, the publication continues to bring forth storylines that inspire change and celebrate growth in various sectors.
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  • Coworking Spaces: Driving Workplace Evolution in the Post-Pandemic Era

    Coworking Spaces in the Post-Pandemic Era: Insights from Robin Chhabra, Founder & CEO of Dextrus

    The rise of coworking spaces has reshaped the workplace landscape, emerging as the go-to solution for businesses and professionals navigating the post-pandemic world. According to Mr. Robin Chhabra, Founder and CEO of Dextrus, the pandemic accelerated the adoption of flexible work environments, pushing businesses to move away from rigid office models.

    With the gig economy projected to grow at a compound annual growth rate (CAGR) of 17%, reaching $561 million by 2031, coworking spaces are increasingly becoming the backbone of this transformation. As businesses strive for flexibility, scalability, and agility, coworking providers like Dextrus are leading the charge with innovative solutions tailored to meet diverse professional needs.

    Gig Economy and Independent Professionals Boost Coworking Demand: Before the pandemic, coworking spaces were largely dominated by startups, freelancers, and independent professionals. Today, the growth of the gig economy, driven by flexible work models, has broadened their appeal. Independent workers now account for a significant share of coworking users.

    The gig economy’s growth will contribute to the creation of over 90 million jobs by 2031 and 1.25% of the global GDP. Coworking spaces such as Dextrus support this evolving workforce by providing customized workspaces, offering flexible options like hot desks, private offices, and shared workspaces.

    The hub-and-spoke model, which connects central offices with smaller regional hubs, is gaining traction as businesses seek to expand operations while maintaining flexibility. According to Robin Chhabra, Dextrus supports this model by helping companies design scalable solutions that connect central offices with satellite locations across cities.

    Customization – A New Frontier in Workspace Solutions: As businesses adopt hybrid work strategies, customization has become a key offering from coworking providers. Coworking spaces now go beyond offering basic office solutions; they create environments that mirror a company’s brand identity and work culture.

    Dextrus stands out by offering personalized services through its BUILD team, which specializes in designing and building bespoke workspaces. By incorporating a company’s brand values into the design, Dextrus enables businesses to create inspiring and unique environments for their teams.

    This high level of personalization ensures that coworking spaces remain relevant and appealing to both large organizations and small teams seeking flexibility and functionality.

    Technology and Strategic Partnerships: Enhancing Productivity: Modern coworking spaces leverage advanced technology to boost productivity and efficiency. Amenities like high-speed internet, video conferencing, and state-of-the-art meeting rooms are now standard in coworking facilities.

    Many providers also establish strategic partnerships to offer value-added services. For instance, Dextrus partners with software and consulting firms to provide comprehensive solutions that help clients optimize their operations. These partnerships enable coworking spaces to become productivity hubs, offering resources that go beyond the traditional office environment.

    Community Building: Creating Connections in a Disconnected World: One of the defining aspects of coworking spaces is their role as enablers of community and collaboration. The isolation brought on by remote work during the pandemic made employees crave meaningful interactions, which coworking spaces provide.

    At Dextrus, community engagement is a priority. Events such as inter-company sports tournaments, festive celebrations, and networking sessions foster collaboration among members. Additionally, initiatives like pop-up events and local business promotions create opportunities for startups and entrepreneurs to showcase their products and services.

    Social initiatives, including sustainability efforts and community action programs, further promote inclusivity and give coworking members a sense of shared purpose.

    Economic Growth Drives Coworking Expansion: As the global economy rebounds post-pandemic, the demand for coworking spaces continues to grow. Tier-1 and Tier-2 cities in India are becoming hubs for startups, IT companies, and global capability centers (GCCs), all of which require flexible office solutions.

    The Indian coworking market is expected to reach $40 billion by 2028, driven by the tech industry’s rapid growth and India’s projected GDP crossing $7 trillion. Coworking providers like Dextrus are playing a pivotal role in supporting this growth by offering scalable and cost-effective workspace solutions.

    Conclusion: The Future of Coworking Spaces: In the post-pandemic era, coworking spaces have redefined how businesses operate, offering flexibility, customization, and collaboration opportunities. As Robin Chhabra, Founder and CEO of Dextrus, explains, the success of coworking lies in its ability to adapt to evolving workplace demands while fostering community and innovation.
    The future of coworking looks promising, driven by the gig economy, technological advancements, and the increasing demand for agile workspaces. With their scalable and cost-effective solutions, coworking spaces are set to remain integral to the global work ecosystem, enabling businesses to thrive in a rapidly changing world.

    This article is proudly presented by Prittle Prattle News, a platform dedicated to thought leadership and innovation. Led by its Editor-in-Chief, Smruti Bhalerao, the publication continues to bring forth storylines that inspire change and celebrate growth in various sectors.
    Follow Us: Facebook | Instagram | Twitter | YouTube | LinkedIn

  • Union Budget 2024-2025: A Comprehensive Boost to Housing and Urban Development

    Industry Leaders Commend Budget’s Focus on Affordable Housing, Job Creation, and Infrastructure

    The Union Budget 2024-2025, presented by Finance Minister Nirmala Sitharaman, has garnered significant attention for its multifaceted approach to urban development, job creation, and economic growth. The budget emphasizes the government’s commitment to making housing more affordable, enhancing infrastructure, and supporting key sectors through strategic investments and policy reforms. Industry leaders from various sectors have praised the budget’s initiatives, highlighting its potential to drive economic prosperity and improve the quality of life for millions of Indians.

    Mr. Prashant Sharma, President, NAREDCO Maharashtra, commented, “We commend the Union Budget 2024-25 for its comprehensive approach towards job creation and boosting consumption, which are positive developments for the real estate sector. The Finance Minister’s announcement of a PM Package with five schemes focused on employment and skilling, with an allocation of Rs 2 lakh crore, and a significant provision of Rs 1.48 lakh crore for education, employment, and skilling, is a welcome move. These initiatives will undoubtedly create a ripple effect, enhancing the economic landscape and increasing demand for residential and commercial properties.”

    Mr. Pritam Chivukula, Co-Founder & Director, Tridhaatu Realty and Vice President, CREDAI-MCHI, shared his insights, “We wholeheartedly welcome the Finance Minister Nirmala Sitharaman Union budget 2024-25 which reflects market expectations, promoting an atmosphere conducive to economic growth. The budget emphasizes the needs and aspirations of the Garib, Mahilayen, Yuva, and Annadata, highlighting the government’s primary priorities, and we applaud the government for the same. Keeping Viksit Bharat in mind, the Finance Minister mentioned urban development and infrastructure among some of the key focus areas of the government. An outlay of 10 lac crore for urban housing under PM Awaas Yojana is a welcome move as it will give a significant boost in providing housing across major cities in the country. With a huge shift in the population moving from rural to urban areas, this move will immensely benefit in providing a roof over the head of our urban population.”

    Mr. Vedanshu Kedia, Director, Prescon Group, remarked, “We are pleased with Finance Minister Nirmala Sitharaman’s budget for 2024-25, which addresses the aspirations and needs of both urban and rural India. Key focuses include urban development and infrastructure under Viksit Bharat. The budget includes a reduction in stamp duty for women buying houses to encourage their participation in property ownership. States with high stamp duty rates have been encouraged to moderate them, with further reductions considered for properties bought by women. The increase of LTCG (Long-Term Capital Gains) for equities will have a spillover effect as money will now start chasing property investments that provide more stable returns. The provision for central government assistance to state governments who are focusing on infrastructure development will bore well for the real estate industry.”

    Mr. Rohan Khatau, Director, CCI Projects Private Limited, commented, “This was a good budget for the real estate sector presented by the Finance Minister Nirmala Sitharaman which echoed the sentiments of the industry and home buyers. The government’s 2.2 lakh crore initiative under the PM Awas Yojana-Urban, aims to enhance housing affordability for one crore families, reflecting a sincere commitment to inclusive urban growth over the next five years.”

    Ms. Shraddha Kedia-Agarwal, Director, Transcon Developers, noted, “The Union Budget 2024-25 announced by Finance Minister Nirmala Sitharaman is a promising step towards holistic development, with a keen focus on employment, skilling, and infrastructure, which are crucial for the real estate sector. The emphasis on women-led development, with an allocation of more than Rs 3 lakh crore for schemes benefiting women and girls, reflects a progressive vision for inclusive growth. The encouragement for states to moderate high stamp duty rates and the proposed reductions for properties purchased by women are commendable. These measures will not only make property transactions more affordable but also promote gender inclusivity in property ownership.”

    Mr. Samyak Jain, Director, Siddha Group, appreciated the government’s focus on housing affordability, “The government’s interest subsidy scheme for urban housing is a positive step towards making home ownership more accessible. The PM Awaas Yojana for one crore poor and middle-class families with central assistance of 5 years will not only push the real estate market but also stimulate all other industries which are indirectly co-related with the real estate market.”

    Mr. Himanshu Jain, VP – Sales, Marketing & CRM, Satellite Developers Private Limited (SDPL), emphasized the budget’s positive impact on the sector, “The Union Budget 2024-25, presented by Finance Minister Nirmala Sitharaman, reflects the Modi government’s focus on youth and its commitment to job creation and boosting consumption, which are positive developments for the real estate sector. The significant push of ₹2.2 lakh crore under the PM Awas Yojana-Urban to make housing more affordable is a commendable initiative that will cater to the housing needs of one crore poor and middle-class families. This substantial investment of ₹10 lakh crore over the next five years is expected to stimulate demand and drive growth in the real estate market.”

    Impact on the Urban Housing Sector

    “We look forward to welcoming the points on the urban housing sector from FM Shrimati Nirmala Sitharaman’s first Union Budget 2024-2025 of Modi 3.1. We appreciate the steps taken by this year’s Union Budget 2024-2025 in the housing market. Listed as Priority 5, FM Sitharaman spoke on services for 100 large cities for urban development. In addition, the government has allotted ten lakh crore rupees for one crore houses for the urban poor. These are advanced and modern policies for ensuring that all people have adequate shelter, a basic need of human life.

    The government has also slashed stamp duty for women, which will now empower more women to become homeowners, giving them freedom and power to take control of their own lives. This reflects the third pillar of the Viksit Bharat scheme, with power being given to Mahila (women) for all-encompassing equitable development.”
    — Mr. Prashant Sharma, President, NAREDCO Maharashtra

    Empowering Women and Advancing Urban Housing

    “We look forward to welcoming the points on the urban housing sector from FM Shrimati Nirmala Sitharaman’s first Union Budget 2024-2025 of Modi 3.1. We appreciate the steps taken by this year’s Union Budget 2024-2025 in the housing market. Listed as Priority 5, FM Sitharaman spoke on services for 100 large cities for urban development. In addition, the government has allotted ten lakh crore rupees for one crore houses for the urban poor. These are advanced and modern policies for ensuring that all people have adequate shelter, a basic need of human life.

    The government has also slashed stamp duty for women, which will now empower more women to become homeowners, giving them freedom and power to take control of their own lives. This reflects the third pillar of the Viksit Bharat scheme, with power being given to Mahila (women) for all-encompassing equitable development.”
    Mr. Dhaval Barot, MD & CEO of Bharat Realty Venture Pvt Ltd

    Job Creation and Economic Boost

    “We commend the Union Budget 2024-25 for its comprehensive approach towards job creation and boosting consumption, which are positive developments for the real estate sector. The Finance Minister’s announcement of a PM Package with five schemes focused on employment and skilling, with an allocation of Rs 2 lakh crore, and a significant provision of Rs 1.48 lakh crore for education, employment, and skilling, is a welcome move. These initiatives will undoubtedly create a ripple effect, enhancing the economic landscape and increasing demand for residential and commercial properties.

    The government’s commitment to making housing more affordable, with a Rs 2.2 lakh crore push under the PM Awas Yojana-Urban, is a significant step forward. Addressing the housing needs of one crore poor and middle-class families with an investment of ₹10 lakh crore, including central assistance of ₹2.2 lakh crore over the next five years, reflects a robust and inclusive approach to urban development.

    The proposal to encourage states to moderate high stamp duty rates and consider further reductions for properties purchased by women is a progressive measure. Incorporating these as essential components of urban development schemes will promote greater inclusivity and accessibility in the housing market.

    The GST reforms, which have eased compliance and reduced tax burdens, have been instrumental in driving economic growth. The proposed rationalization of the tax structure, coupled with the new tax regime changes, including the increased standard deduction, will further benefit the salaried class and boost disposable income, positively impacting housing demand.

    The sanctioning of 12 industrial parks under the National Industrial Corridor Development Programme, the facilitation of rental housing with dormitory-type accommodation for industrial workers in PPP mode, and the formulation of transit-oriented development programmes for 14 large cities are strategic moves that will enhance urban infrastructure and support industrial growth.

    With significant infrastructure investments continuing over the next five years, including a provision of ₹11,11,111 crore for capex, we anticipate a multiplier effect that will drive private investment in infrastructure. The introduction of a market-based financing framework and simplified rules for Foreign Direct Investments will further facilitate economic growth and stability.

    Overall, the Union Budget 2024-25 is a forward-looking and balanced approach towards Viksit Bharat that addresses key areas of employment, housing, urban development, and economic growth. We at NAREDCO Maharashtra look forward to the positive impact these measures will have on the real estate sector and the overall economy.”
    — Mr. Prashant Sharma, President, NAREDCO Maharashtra

    Aaditya Sharda, Co-founder, Infra.Market

    “The Union Budget 2024-25 emphasizes infrastructure and urban development, offering significant opportunities for startups and construction companies through increased capital spending and support for state and private investments. Initiatives like ‘Cities as Growth Hubs’ pave the way for startups to innovate and contribute to India’s growth. The abolishment of the Angel tax for all investors will strengthen the startup ecosystem, boost entrepreneurship, and spur innovation across sectors. The budget’s overall direction sets a positive tone, and government initiatives to support MSMEs, including a credit guarantee scheme and a digital footprint-based credit assessment model, align with efforts to enhance infrastructure development and urban growth. At Infra.Market, we look forward to leveraging these opportunities to drive innovation in urban development and contribute to India’s transformative journey.”

    Support for Economic Growth and Inclusivity

    “We wholeheartedly welcome the Finance Minister Nirmala Sitharaman Union budget 2024-25 which reflects market expectations, promoting an atmosphere conducive to economic growth.

    The budget emphasizes the needs and aspirations of the Garib, Mahilayen, Yuva, and Annadata, highlighting the government’s primary priorities, and we applaud the government for the same. Keeping Viksit Bharat in mind, the Finance Minister mentioned urban development and infrastructure among some of the key focus areas of the government.

    An outlay of 10 lac crore for urban housing under PM Awaas Yojana is a welcome move as it will give a significant boost in providing housing across major cities in the country. With a huge shift in the population moving from rural to urban areas, this move will immensely benefit in providing a roof over the head of our urban population. The government has announced a Rs 2.2 lakh crore initiative to enhance housing affordability: Through the PM Awas Yojana-Urban, the housing requirements of one crore economically disadvantaged and middle-class families will be met, supported by an investment of ₹10 lakh crore. This comprehensive plan includes ₹2.2 lakh crore in central assistance over the next five years.

    The 2.66 lac crore allocation for rural development and infrastructure will benefit people in rural India to become self reliant and uplift their living standards. This will discourage them from moving into urban areas and encourage overall development of the country.

    Rental housing with dormitory type accommodation for industrial workers has been proposed under the PPP model. This is a step in the right direction, as it will provide affordable housing options for the industrial workers, who are at the bottom of the housing pyramid.

    The Finance Minister stated that stamp duty for women buying a house has been lowered. This will encourage women to come forward and empower them in the home buying process.

    The Finance Minister highlighted ongoing significant infrastructure investments, set to continue over the next five years. This year, ₹11,11,111 crore has been allocated for capital expenditure, amounting to 3.4% of GDP. States will be encouraged to match this scale of support based on their priorities. Private investment in infrastructure will be encouraged through Viability Gap Funding and a new market-based financing framework.

    The Union Budget 2024-25 embodies a progressive strategy aimed at addressing crucial sectors while propelling the nation towards a more sustainable and promising future.”
    — Mr. Pritam Chivukula, Co-Founder & Director, Tridhaatu Realty and Vice President, CREDAI-MCHI

    AltGraaf Jayaprakash, K, Chief Growth Officer, AI Growth Limited (Parent company of altGraaf):
    “We are delighted by the abolition of angel tax. This will boost investments in the startup ecosystem and create jobs. The government’s move towards parity in taxation between financial and non-financial assets, coupled with credit boosts to the MSME sector and corporate tax rate reductions, promotes job and economic growth.”

    Ravi Kaushik, Executive Director, Head of Asia Investments, Flourish Ventures:
    “This is a very progressive step in the right direction by the finance minister. This will not only open up opportunities for startups to freely raise capital from India’s thriving middle class but also significantly reduce disputes and tax uncertainties. We wholeheartedly welcome this step.”

    Mr. Prem Kumar Vislawath – CEO and Founder, Marut Drones:
    “The allocation of ₹1.52 lakh crore for agriculture and allied sectors by the finance minister underscores a pivotal commitment to bolstering India’s agricultural resilience. The emphasis on developing climate-resistant varieties and introducing 109 new high-yielding varieties is a forward-looking stride towards sustainable agriculture. Exempting lithium imports from customs is a bold step demonstrating India’s commitment to strengthening the drone manufacturing sector.”

    Mr. Ankit Gupta, Director, Ledure Lightings:
    “By prioritizing the manufacturing sector and introducing a scheme that supports first-time employees through EPFO contributions, the government is not only addressing immediate employment needs but also laying a strong foundation for long-term growth. The allocation of ₹1.48 lakh crore for education, employment, and skilling further emphasizes the government’s dedication to these critical areas.”

    Ms. Sanjana Desai, Executive Director, Mother’s Recipe:
    “The proposal to abolish the angel tax for all classes of investors will significantly bolster the entrepreneurial spirit and support innovation within our industry. Additionally, the increase in the standard deduction for salaried employees will enhance consumer purchasing power, which is beneficial for our brand as it may lead to increased demand for our products.”
    The Union Budget 2024-2025 sets a promising trajectory for India’s urban development and economic growth. By addressing the critical needs of housing, infrastructure, and job creation, the budget lays a solid foundation for a more inclusive and prosperous future. The positive reception from industry experts underscores the budget’s potential to transform key sectors and uplift the socio-economic landscape of the nation. As the government rolls out these initiatives, the collaborative efforts of various stakeholders will be crucial in realizing the vision of a ‘Viksit Bharat.’
    The article was curated by Prittle Prattle News as an industry story feature.
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