From Court to Closet: Allen Solly Onboards Sania Mirza for Womenswear Push

Marking a brand first, the Padma Bhushan awardee brings her fearless persona to fashion for modern Indian women

Allen Solly, the premium lifestyle brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has signed tennis icon and Padma Bhushan awardee Sania Mirza as the brand ambassador for its Womenswear category ushering in a bold new chapter for the brand’s presence in Indian women’s fashion.
This marks the first time Allen Solly has introduced a prominent face for its womenswear line. With her achievements on the global sports stage and her unapologetic voice for modern Indian womanhood, Sania brings a rare authenticity and edge to the brand’s evolving identity.

The campaign, titled “Be Your Own Type”, showcases Allen Solly’s Autumn-Winter 2025 collection and celebrates individuality, style, and fearless self-expression. It features Sania across a series of bold and empowering visuals that champion women making their own rules in fashion and life.
Speaking about the association, Sania Mirza said, “Fashion has always been a strong form of self-expression for me. Allen Solly’s ethos of individuality and effortless style aligns perfectly with my personal style statement. I am thrilled to represent a brand that believes in empowering women to dress the way they truly feel.”

Anil S. Kumar, COO, Allen Solly, emphasized the significance of the partnership: “Sania Mirza is more than a sports icon, she’s an inspiration. Her bold choices and fearless individuality embody what Allen Solly wants to celebrate through its women’s range. Her presence will help us build deeper connections with young, fashion-forward women across India.”

Allen Solly has long been a pioneer in India’s semi-formal and smart casual wear segments. With this new partnership, the brand aims to expand its resonance among younger women by combining high-street style with an unapologetic attitude.

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