Dino Morea Steps In as ASICS Brings Marathon Preparations to Mumbai Retail Floor

ASICS executives, partners and members of the running community attended the Mumbai showcase ahead of the 2026 race calendar

ASICS marked seventeen years of its association with the Tata Mumbai Marathon by unveiling the GEL NIMBUS 28 at a Mumbai retail showcase, signalling the brand’s preparations for the 2026 marathon season. The event, held at the ASICS store on Linking Road, brought together company leadership, event partners and members of the city’s running community, with actor and fitness enthusiast Dino Morea in attendance.
The launch underscored ASICS’ long standing relationship with the Tata Mumbai Marathon, where it continues as the Sports Goods Partner for the 2026 edition. Over the years, the marathon has grown into one of India’s most visible platforms for distance running, and ASICS’ presence has remained closely tied to the evolution of the country’s endurance sports culture.

The GEL NIMBUS 28 was introduced as the hero running shoe for the upcoming marathon season. Known globally for its cushioning and comfort, the latest version features a weight reduction of over twenty grams compared to the previous model. The update is designed to deliver a smoother running experience while retaining the core characteristics that have made the shoe a preferred choice among long distance runners.
Alongside the footwear, ASICS also revealed its limited edition Tata Mumbai Marathon 2026 merchandise. The SM Graphic T Shirt draws inspiration from Mumbai’s Coastal Road, using its structure and layout as a visual representation of progress, connection and movement. The merchandise range also includes performance focused apparel and accessories such as the two in one four inch shorts, mesh caps and light mesh ankle socks, aimed at supporting runners through training and race day conditions.

Speaking at the event, Rajat Khurana, Managing Director, ASICS India and South Asia, said that running is emerging as a central pillar of India’s growing performance sports ecosystem. He noted that the brand’s association with the Tata Mumbai Marathon reflects a long term belief in platforms that encourage active lifestyles, adding that the introduction of the GEL NIMBUS 28 represents ASICS’ continued effort to bring global innovation to Indian runners. He also highlighted the brand’s focus on science backed products and its emphasis on the connection between mind and body.

Anil Singh, Managing Director, Procam International, described ASICS as an integral part of the Tata Mumbai Marathon journey. He said the brand’s ongoing involvement continues to energise the event as preparations begin for its twenty first edition, which is expected to once again draw the city together through sport and community participation.
The Mumbai showcase was attended by ASICS executives, partners and runners, reinforcing the brand’s engagement with the local running ecosystem. The event also reflected ASICS’ broader presence across India’s road racing calendar, where it partners with events such as the New Delhi Marathon, the TCS World 10K in Bengaluru and the NMDC Hyderabad Marathon.

With the unveiling of its latest footwear and marathon merchandise, ASICS has positioned itself firmly for the 2026 season, continuing its focus on performance led design, community engagement and long term investment in India’s distance running landscape.

At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTub