A new refrigerator range draws on early design cues at Godrej Enterprises

Anup Bhargava says the Eon Inspire and Edge Impress models focus on ease of use and updated features for everyday home needs

Godrej Enterprises Group has introduced a new range of refrigerators that revisits elements from its early design history while updating the appliance for present day household use. The Eon Inspire and Edge Impress ranges are positioned to address changing expectations around how refrigerators look, feel, and function within Indian homes.
The new models feature curved door profiles and surface designs that reference the company’s first refrigerator introduced in India in 1958. Rather than following straight edged, uniform formats, the refrigerators use softer contours and floral patterns intended to sit more naturally within varied home interiors. The range is available in capacities starting from 194 litres and extending up to 330 litres, catering to different household sizes.

A notable addition within the range is a direct cool refrigerator equipped with touch controls integrated into the door handle. This feature allows users to adjust temperature settings and activate modes directly from the handle through a water resistant digital interface. The control panel is designed to remain accessible without opening the door, adding a practical layer of convenience to everyday use.
According to Anup Bhargava, Product Group Head for Refrigerators at the Appliances business of Godrej Enterprises Group, the focus of the Eon Inspire and Edge Impress models is on simplifying routine interactions with the appliance. He said the intention was to make controls easier to use and ensure the refrigerators adapt smoothly to changing household needs.

Design decisions for the range were guided by a preference for minimalism and visual balance. The colour palette has been selected to blend with a wide spectrum of home décor styles, allowing the refrigerator to function as part of the room rather than a standalone utility object. While the exterior focuses on appearance, the interiors are supported by updated cooling features aimed at maintaining consistent performance.

The refrigerators are priced between INR 29,000 and INR 56,000 and will be available across major e commerce platforms as well as retail stores nationwide. With this launch, Godrej Enterprises Group continues to build on its legacy in home appliances by updating familiar product categories to reflect current usage patterns and preferences, without departing sharply from its earlier design language.

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