Balaji Telefilms puts Mohammed Nagman Lateef in charge of talent arm Hoonur

Mohammed Nagman Lateef, Head of Hoonur, says the Balaji Telefilms Digital unit will focus on focused artist representation across television and streaming platforms

Mumbai, 6 February 2026: Balaji Telefilms has placed Mohammed Nagman Lateef in charge of Hoonur, its newly created talent management arm under the Balaji Telefilms Digital division, marking a formal entry into structured talent representation across television and digital platforms.
Hoonur has been set up to address the growing need for dedicated talent management in a platform driven entertainment environment, where content opportunities, brand alignment, and audience engagement increasingly intersect. The unit is intended to provide artists with consistent representation, career continuity, and access to opportunities across Balaji Telefilms’ content and digital network.

Mohammed Nagman Lateef brings over 11 years of experience in talent and entertainment management. Prior to joining Balaji Telefilms, he founded and led Iconic Entertainment, where he worked closely with actors across television and digital formats, focusing on role selection, career planning, and long term positioning.
Commenting on the launch, Ekta Kapoor, Joint Managing Director of Balaji Telefilms, said the company has always believed that artists grow best when supported by the right environment. She said Hoonur has been conceived as a space where talent receives focused attention, guidance, and opportunities aligned with individual strengths rather than short term assignments.

Hoonur currently represents a growing roster of artists working across television and digital platforms. The portfolio includes Madalsa Sharma, Sahil Uppal, Rohit Chandel, Simba Nagpal, Tejasswi Prakash, and Shubhangi Atre, among others.
Several artists managed by Hoonur are also part of “The 50”, an upcoming reality television format. Talent from the Hoonur roster featured on the show includes Urvashi Dholakia, Ridhi Dogra, Shiv Thakre, and Shiny Doshi.

Nitin Burman, Chief Revenue Officer at Balaji Telefilms, said the entertainment industry is seeing closer integration between content, platforms, and brands, with talent at the centre of that ecosystem. He said Hoonur allows the company to manage these relationships in a more cohesive manner, strengthening how partnerships are built and how audiences are engaged across formats.
With Hoonur, Balaji Telefilms continues to expand its digital footprint while adding a dedicated layer of talent management to its entertainment operations.

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