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Valentine’s Day D2C Orders Rise 43 Percent as Women Account for 53 Percent of Purchases, GoKwik Data Shows
Chirag Taneja, Co founder and CEO of GoKwik, says Tier 3 cities contributed over 43 percent of total shopping volume
New Delhi, February 16, 2026: Valentine’s Day shopping patterns this year reflected a shift toward practical and lifestyle focused purchases, according to data released by GoKwik, which works with more than 15,000 direct to consumer brands.
During the 2026 Valentine sale period, orders across GoKwik’s D2C network increased 43 percent year on year, while gross merchandise value rose approximately 40 percent. Jewellery and accessories continued to lead volumes, with bracelets and gold plated bangles among the top sellers. Premium fragrances and wellness oriented kits also recorded significant demand.The analysis identified three key drivers of the season: early purchasing behaviour, higher participation from female shoppers and strong contribution from Tier 3 towns. Peak shopping activity was recorded as early as February 1, with brands capturing demand soon after Republic Day sales. Promotional codes such as HEART14 and BOGO VALENTINE contributed to early momentum.
Female shoppers accounted for 53 percent of Valentine themed orders across the network. Purchases included gifting for partners, friends and self use. The data suggests a broader participation trend, with women contributing significantly to overall D2C order volumes during the period.Tier 3 districts contributed over 43 percent of total shopping volume, surpassing Tier 1 and Tier 2 cities. According to the company, this reflects widening access to aspirational brands and lifestyle products beyond major metropolitan markets.
Chirag Taneja, Co founder and CEO of GoKwik, said, “Valentine’s commerce has evolved beyond simple gifting; it is now defined by lifestyle and aspiration. The fact that Tier 3 cities contributed over 43 percent of the shopping volume shows how widely this aspiration has spread. This season proves that for D2C brands, those who employed strategic, early, and thematic engagement were the ones that successfully converted this widespread aspiration into definitive growth signals.”The data also showed growing preference for what the company described as utility driven purchases over traditional items such as flowers and chocolates. Health oriented products such as gym shakers and skincare kits featured among high performing categories.
GoKwik operates as an ecommerce enablement platform serving over 165 million shoppers and provides conversion and checkout solutions to D2C brands.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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MG Group Completes 30 Years at Zaheerabad Facility and Announces Manufacturing Consolidation Plan
Mrs. Sudha Mohan Kamat, Co Founder and Director, Mr. Anil Mohan Kamat, Chairman and Managing Director, and Mrs. Devika Anil Kamat, Director, MG Group, mark milestone with founder tribute and expansion roadmap
Zaheerabad, February 14, 2026: MG Group marked 30 years of operations at its integrated Zaheerabad complex and announced a series of strategic decisions aimed at consolidating high volume manufacturing and sharpening product specialisation across its facilities.
The event included the unveiling of a marble bust of Late Mr. Mohan Vasant Kamat, Founder Chairman of MG Group. The ceremony was led by Mrs. Sudha Mohan Kamat, Co Founder and Director, Mr. Anil Mohan Kamat, Chairman and Managing Director, and Mrs. Devika Anil Kamat, Director, MG Group.The Zaheerabad facility was established in 1996 after an opportunity extended by Mahindra and Mahindra to explore operations in the region. Operations began in a repurposed hacksaw blade factory acquired through a government auction. Over three decades, the site has evolved into an integrated complex housing MG Automotives, MG Bus and Coach, MG Composites and MG Grey Engine.
The facility has catered to leading OEMs, State Transport Undertakings and private operators across school transport, staff mobility, regional and mofussil services, special application vehicles and intercity coach segments.Addressing the gathering, Mr. Anil Mohan Kamat said, “My father helped lay the foundation for India’s modern bus body manufacturing industry. What he built at Zaheerabad was not just a facility, but a culture of courage, discipline and excellence. As we mark 30 years here, we are not looking back, we are strengthening our commitment to India’s mobility future.”
As part of its next phase, MG Group announced that high volume segments including school, staff, mofussil and economy categories will be consolidated at Zaheerabad, with production migrating from its Belagavi facility. Belagavi will focus on premium and super premium intercity coach manufacturing.The Zaheerabad plant, which resumed operations following pandemic disruptions, will undergo a calibrated ramp up in 2026. Planned investments include capacity expansion, process automation, upgraded paint shop and trim line facilities, strengthened composites and lightweighting capabilities, and workforce skill development.
The Group also intends to deepen integration across its design, engineering, composites, electronics and manufacturing entities to enhance execution efficiency for OEMs and State Transport Undertakings.Mr. Kamat stated, “India’s passenger mobility landscape is entering a transformative decade. MG Group is preparing for this shift with deeper engineering integration, strong design capabilities and a sharper focus on product specialization. The next phase of growth will be built on both heritage and innovation.”
The ceremony concluded with a tribute film, reflections from long serving leadership members and a tree plantation with employees at the Zaheerabad complex.
Founded in 1980 by Late Mr. Mohan Vasant Kamat and Mrs. Sudha Mohan Kamat, MG Group operates integrated facilities in Telangana and Karnataka, providing end to end bus and coach manufacturing solutions across economy, premium and super premium categories. -
Raheja Universal and Dow Extend 72,811 Sq. Ft. Commercial Agreement at Vashi NX
Five year lock in structured at ₹125 per sq. ft. with annual escalation and 12 month security deposit for incubation facility
Mumbai: Raheja Universal has renewed its commercial arrangement with Dow at the Vashi NX Incubation Centre in Navi Mumbai, covering 72,811 sq. ft. of carpet area.
The agreement has been structured at ₹125 per sq. ft., inclusive of maintenance. It carries a five year lock in for both parties, a 5 percent annual escalation and a 12 month security deposit. The premises also include 73 dedicated car parking spaces.
Dow has operated from the facility for over 11 years. During this period, the Vashi NX micro market and the broader Navi Mumbai region have witnessed infrastructure improvements including enhanced road access, suburban rail connectivity and proximity to key business corridors. The upcoming Navi Mumbai International Airport has further strengthened commercial confidence in the node.Within the Vashi NX cluster, Raheja Universal has developed a mix of residential, commercial and industrial projects under its Raheja District framework. Residential developments such as Solaris and Lunaris have added to local housing supply, while Prime at WTC Navi Mumbai has strengthened the commercial profile of the area by attracting multinational occupiers. Industrial projects including Raheja Tesla I and Raheja Tesla II have created organised infrastructure for enterprises seeking connected facilities.
The renewed agreement reflects continued corporate occupancy and sustained commercial activity in Navi Mumbai’s Vashi NX micro market.
At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.