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  • North East India Opens Up to Premium Quartz as Specta Makes a Market Entry Through CONWOO Siliguri

    Ankit Jain, Founder of Specta Quartz Surfaces by ARL Group, says participation at CONWOO Siliguri 2026 and the X-Ellence Series showcase mark the brand’s focused expansion into an emerging eastern market

    Specta Quartz Surfaces by ARL Group has expanded its presence into North East India through its participation at CONWOO Siliguri 2026, East India’s international exhibition focused on construction, building materials, architecture, and wood innovations. The move reflects the company’s intent to enter a region that is gradually adopting premium materials and contemporary design approaches.
    The North Eastern region has traditionally seen limited penetration of engineered quartz surfaces. However, rising urbanisation, exposure to global design trends, and increasing investments in luxury housing and hospitality projects are beginning to change material preferences. Specta expects the eastern region to contribute close to five percent of its overall sales during the initial phase as awareness and adoption of premium quartz surfaces grow.

    At CONWOO Siliguri, Specta showcased its recently launched X-Ellence Series, a curated range comprising ten colours drawn from four of the brand’s established collections, Maven, Allura, Pastel Poise, and Aura. The series is positioned for use across residential, commercial, and hospitality spaces, combining durability with refined visual appeal and flexibility of application.
    Siliguri’s role in this expansion is linked to its evolving position as a gateway city to the North East. Improved road and air connectivity, alongside ongoing urban development initiatives, have strengthened its strategic relevance. Parallel investments by hospitality operators, luxury real estate developers, and infrastructure agencies are contributing to Siliguri’s emergence as a growth centre in eastern India.

    Commenting on the expansion, Ankit Jain, Founder, Specta Quartz Surfaces, said, “We see strong long term potential in North East India as the region opens up to premium housing, hotels, and commercial spaces. Our presence at CONWOO Siliguri allowed us to engage directly with architects, developers, and partners who are shaping this next phase of growth. With the X-Ellence Series, we are introducing surfaces that combine performance with contemporary design, suited to the region’s evolving aspirations.”

    Specta’s participation at the exhibition aligns with its broader approach of entering emerging markets early and building awareness through direct engagement, exhibitions, and partnerships. As Siliguri continues to attract investment and strengthen its role as an urban hub for the North East, the company aims to contribute to shaping material and design choices across the region’s built environment.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Cyber Fraud Awareness Drive Reaches Youth in Nizamabad Through Bajaj Finance Initiative

    Mohammed Moqeed Pasha, Cybercrime Inspector of Police, Nizamabad, Basavaraya Manohara, Retired Superintendent of Police, and a spokesperson from Bajaj Finance Ltd. say the programme is aimed at helping young digital users recognise cyber threats and protect their financial information

    Bajaj Finance Ltd. conducted a cyber fraud awareness programme in Nizamabad as part of its nationwide Knockout Digital Fraud initiative, aimed at educating young digital users about emerging online threats and safe financial practices. The programme forms part of Bajaj Finance’s larger 100 city cybersecurity awareness effort focused on improving public understanding of digital fraud risks.
    The event was held at SSR Degree and PG College in Kalilwadi, Nizamabad, and saw participation from students, faculty members, and law enforcement officials. Among those present were Mohammed Moqeed Pasha, Cybercrime Inspector of Police, Nizamabad, and Basavaraya Manohara, Retired Superintendent of Police. The programme was also attended by M. Maraiah Goud, Chairman of the college, along with senior faculty members.

    Addressing the students, the speakers highlighted the growing incidence of cyber fraud cases reported in and around Nizamabad. These included fake OTP scams, phishing attempts, digital arrest frauds, loan related scams, pension fraud, and other forms of financial deception increasingly targeting young and first time digital users.
    Mohammed Moqeed Pasha, Cybercrime Inspector of Police, Nizamabad, cautioned students about the rapid rise in fraud cases linked to unverified instant loan applications, particularly those operated through foreign based platforms. He explained how fraudsters often gain access to personal data after users grant permissions on such applications, which is later misused for financial exploitation. He urged students to enable two factor authentication on their devices as a basic safeguard against cybercrime. To encourage prompt reporting, he also shared his official contact number with students, advising them to seek immediate assistance in the event of any suspected online fraud.

    Reinforcing the message of vigilance, Basavaraya Manohara, Retired Superintendent of Police, advised students not to click on unknown links or share OTPs with unverified sources. He stressed the importance of early reporting, stating that timely information allows authorities to take swift action and increases the chances of preventing further financial loss.
    The Knockout Digital Fraud programme is aligned with the Reserve Bank of India’s 2024 guidelines on fraud risk management for non banking financial companies, which emphasise early detection, accountability, and public engagement. The initiative focuses on educating citizens about common scams involving fake social media accounts, fraudulent WhatsApp groups, and websites impersonating financial institutions or their employees.

    Speaking on the occasion, a spokesperson from Bajaj Finance Ltd. said the company places the highest priority on consumer financial safety. The spokesperson noted that Bajaj Finance regularly issues online and offline advisories through social media platforms and on ground engagements to encourage cyber safe behaviour among citizens.
    The Knockout Digital Fraud initiative includes interactive workshops, digital awareness drives, and community outreach programmes across cities and towns, offering practical guidance on protecting personal and sensitive information. Participants are advised to avoid sharing OTPs and PINs, refrain from clicking on suspicious emails, messages, links or QR codes, and download applications only from verified sources.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A Low Density Residential Development Takes Shape in South East Bengaluru With Assetz Melodies of Life Apartments

    Akshay Dewani, Chief Executive Officer, and Sunil Pareek, Executive Director at Assetz, say the project reflects a design led approach to space planning, sustainability, and community living

    Assetz has announced the launch of Melodies of Life Apartments, a residential project located in South East Bengaluru. The development is positioned within a neighbourhood that has seen increased residential interest due to its proximity to major employment corridors and established social infrastructure.
    The project is located off Hosa Road and is approximately 15 minutes from the Outer Ring Road, a key hub for technology parks and corporate offices in Bengaluru. Educational institutions such as PES University and healthcare facilities including Manipal Hospital are within a short driving distance. Retail and leisure destinations such as PNR Felicity Mall, Nexus Mall, and Byg Brewski form part of the surrounding social ecosystem. The apartments are adjacent to Assetz Melodies of Life, a plotted development, and form part of a larger residential layout envisioned by the developer.

    Spread across approximately three acres, Melodies of Life Apartments comprises 204 three bedroom residences across two towers, with open spaces accounting for 74 percent of the site area. The project is planned as a low density residential community within a predominantly low rise neighbourhood. Apartment sizes range from 1,827 square feet to 1,853 square feet of super built up area, with living balconies extending up to 110 square feet.
    A central landscaped spine forms the organising element of the project, functioning as a colonnaded boulevard that connects common areas and amenities. Amenities are distributed across podium gardens and lifestyle zones, supported by extensive landscape design. Residents have access to two clubhouses, one within the apartment development and another at the adjoining plotted community, together offering approximately 38,000 square feet of recreational and community spaces.

    According to the developer, the project is designed to prioritise daylight, ventilation, privacy, and walkability. Architectural features include double height lobbies, garden facing residences, and a material palette selected to align with long term durability and maintenance considerations.
    Commenting on the launch, Akshay Dewani, Chief Executive Officer, Assetz, said the intent behind the project was to create a residential environment that remains closely connected to nature. He said the design incorporates native landscaping, large living balconies with provisions for remote controlled blinds, and amenities such as padel and pickleball to support both active and mindful lifestyles.

    Sunil Pareek, Executive Director, Assetz, said the company’s focus has consistently been on long term value creation through design, governance, and sustainability. He noted that with more than 50 projects, over 700 acres acquired or licensed, and a residential portfolio exceeding 50 million square feet delivered and under development, the company continues to focus on low density planning and sustainable community building.
    The project incorporates sustainability measures including the use of recycled water for landscaping, energy efficient lighting in common areas, time adjusted street lighting, electric vehicle fast charging stations, and an organic waste converter.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A Superman Themed Flip Up Helmet Enters the Indian Market Through STUDDS’ Trooper Range

    Sidhartha Bhushan Khurana, Managing Director of STUDDS Accessories Ltd., says the new helmet combines certified safety with everyday riding convenience

    STUDDS Accessories Ltd. has introduced the Trooper Superman Edition helmet in India, adding a new design variant to its flip up helmet portfolio. The product brings Superman inspired graphics to the Trooper range, marking an extension of the company’s collaboration with Warner Bros. Discovery Global Consumer Products.
    The Trooper Superman Edition is positioned within STUDDS’ flip up helmet category and is designed for urban commuting, touring, and daily riding use. The helmet features a full face flip up configuration, allowing riders to lift the chin bar without removing the helmet, while retaining full face protection during rides.

    According to the company, the helmet is constructed using a high impact engineered thermoplastic outer shell and is certified under ISI standards issued by the Bureau of Indian Standards, as well as DOT certification from the United States Department of Transportation. These certifications are intended to meet safety and protection requirements for riders.
    Commenting on the launch, Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said the Trooper Superman Edition extends the Superman identity into the company’s premium flip up helmet category. He noted that the product builds on the earlier Superman themed Helios full face helmet and is aimed at riders looking for a balance between certified safety, distinctive design, and everyday usability.

    The helmet is equipped with a dual visor system, including a scratch resistant, silicon coated visor, and features a quick release visor mechanism for ease of replacement and maintenance. A hypoallergenic liner is included to support comfort during prolonged use and can be removed and replaced to maintain hygiene over time.
    Additional design elements include a removable and replaceable lower trim, a quick release chin strap, and a stainless steel rust proof buckle intended to ensure durability across varying riding conditions. The helmet also features a UV resistant paint finish to help preserve the Superman graphics during prolonged exposure to sunlight.

    The Trooper Superman Edition is available in Medium, Large, and Extra Large sizes. Prices start at INR 2,290. The helmet is available through offline retail outlets, STUDDS exclusive business outlets, and the company’s official website.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Constrained Supply and Buyer Confidence Push Luxury Home Prices Higher in Goregaon West

    Dhruman Shah, Promoter, Ariha Group, and Nihar Jayesh Thakkar, Founder, The Mandate House, point to execution led demand and limited inventory driving appreciation in the micro market

    Goregaon West is consolidating its position as one of Mumbai’s more resilient residential micro markets, particularly in the luxury and premium housing segment. Supported by established social infrastructure, connectivity to key commercial districts, and limited availability of new high quality developments, the locality continues to see sustained interest from both end users and investors, translating into steady price appreciation.
    Market trends indicate a shift in buyer behaviour toward projects that demonstrate location strength, visible construction progress, and long term value creation. In Goregaon West, where fresh supply remains constrained, buyers are closely tracking execution milestones, with projects showing timely progress witnessing faster absorption and quicker price movement.

    A recent example of this momentum can be seen in a luxury residential project by Ariha Group at Jawahar Nagar in Goregaon West. The project, launched in October at ₹27,500 per square foot, has recorded a price revision to ₹36,000 per square foot following strong buyer response. The appreciation reflects sustained demand in a market where quality developments are limited.
    Construction progress has played a critical role in reinforcing buyer confidence. The project has crossed the seventh slab ahead of schedule, providing visible on ground assurance in a market increasingly driven by delivery credibility rather than speculative pricing.

    Commenting on the broader market environment, Dhruman Shah, Promoter of Ariha Group, said, “Goregaon West continues to attract homebuyers seeking a combination of location advantage, lifestyle quality, and execution certainty. The response to our project at Jawahar Nagar reflects genuine end user demand, supported by limited supply and consistent construction progress.”
    Offering a market perspective, Nihar Jayesh Thakkar, Founder of The Mandate House, said Goregaon West is transitioning into a mature luxury residential zone. “Buyers today monitor both appreciation trends and construction milestones before committing. Projects that combine timely execution with limited inventory are seeing rapid value creation in this micro market,” he said.

    Following the price revision, the developer has also introduced a time bound incentive on select remaining inventory, marking the project’s progression and demand momentum. Industry observers note that such initiatives typically coincide with price resets in tightly supplied luxury markets rather than being drivers of demand themselves.
    With limited new launches, prices already revised upward, and construction advancing ahead of timelines, luxury projects in Goregaon West continue to demonstrate how execution driven developments are being rewarded with early and sustained appreciation.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A New MoU Brings DATASMITH AI and TCS Pace Together on Tender Decision Intelligence

    Kirti Bihade, Chief Executive Officer of DATASMITH AI, and Lalit Karwa, Head of TCS Pace Europe, outline plans to advance AI driven tender and RFP workflows

    DATASMITH AI, a Pune based enterprise artificial intelligence company, has announced a strategic Memorandum of Understanding with TCS Pace, Netherlands, alongside the introduction of TenderGenie™, a platform focused on tender and request for proposal decision intelligence.
    The collaboration reflects a shared intent to improve how enterprises assess, structure, and decide on tender and RFP opportunities by combining product focused innovation with a global co creation ecosystem. The initiative is aimed at addressing challenges associated with complex, large scale tender documentation and fragmented decision workflows.

    In sectors such as oil and gas equipment manufacturing, engineering procurement and construction, infrastructure, and real estate construction, enterprises often face losses at the bidding stage due to misaligned opportunity selection, overlooked contractual obligations, and inconsistent decision making. Tender and RFP documents frequently run into thousands of pages, making it difficult for teams to consistently assess scope, risk, and commercial exposure.
    TenderGenie™ is designed as an enterprise grade decision intelligence platform that processes large volumes of tender documentation within minutes. The platform identifies compliance gaps, deviations, risks, and commercial obligations, while applying learnings from past tenders and execution cycles to support informed bid decisions. Unlike document automation tools, the platform focuses on bid readiness and decision confidence.

    According to DATASMITH AI, the platform enables structured go or no go recommendations, improves visibility into scope mismatches, and supports enterprises in retaining institutional knowledge across bidding cycles. It is also positioned to reduce revenue leakage by flagging ambiguous clauses and obligations that may impact margins.
    Commenting on the development, Kirti Bihade, Chief Executive Officer of DATASMITH AI, said tender teams often spend significant time navigating fragmented documents and tight timelines. She said the platform applies agentic artificial intelligence to convert complexity into clarity, allowing professionals to focus on judgment, strategy, and selecting the right opportunities, while retaining full control over decisions and accountability.

    From the TCS Pace perspective, Lalit Karwa, Head of TCS Pace Europe, said the integration of platforms such as TenderGenie™ into the TCS Pace ecosystem supports its approach to co creating solutions that help enterprises transform with speed and precision.DATASMITH AI currently works with customers in the construction and oil and gas sectors in India. Through the MoU with TCS Pace, Netherlands, the collaboration aims to extend AI driven tender and RFP intelligence workflows to European markets. The association brings together focused product development and global co creation to support enterprise adoption, while reinforcing DATASMITH AI’s commitment to responsible, human centric AI platforms.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Global Advisory Expansion Plans Take Shape as SBC LLP Secures Pre Series A Funding

    Mithilesh Reddy, Founder and Chief Executive Officer, SBC LLP, says the ₹100 crore valuation funding will support international growth, AI driven platforms, and specialised advisory capabilities

    SBC LLP has announced the successful closure of its pre Series A funding round at a valuation of ₹100 crore, marking a key milestone in the firm’s growth journey as it prepares to scale globally and deepen its technology led advisory offerings.
    The funding round was led by Raju Menon, Founder and Chairman of Kreston Menon Group in the UAE, and Suresh Katamreddy, Founder and Chief Operating Officer of Kastech Group in the United States. The investment will be used to accelerate expansion across the India, UAE, and US corridor, develop proprietary AI enabled platforms, and strengthen specialised advisory practices.

    Founded in 2017, SBC LLP has grown to a team of more than 270 professionals operating across India, the UAE, and the United States. The firm serves over 350 clients including multinational enterprises, private equity backed companies, and Indian conglomerates. Its service portfolio spans transfer pricing, international taxation, mergers and acquisitions advisory, valuations, Global Capability Center incubation and managed services, and technology enabled outsourcing.
    Commenting on the funding, Mithilesh Reddy, Founder and Chief Executive Officer of SBC LLP, said, “This investment reinforces our vision of building a globally relevant Indian advisory platform. Over the past eight years, we have developed a differentiated model that combines deep technical expertise with technology driven scalability. The partnership strengthens our ability to deliver complex cross border advisory mandates.”

    Raju Menon, Founder and Chairman of Kreston Menon Group, said the firm reflects the execution standards required to compete globally. He noted that the convergence of India’s expanding international footprint and regulatory sophistication creates a strong opportunity for Indian advisory platforms, with SBC LLP well positioned to capitalise on the India and Middle East corridor.
    The capital raised will be directed towards three focus areas. These include the development of AI enabled platforms supporting the firm’s transition towards a service as a platform model, expansion of specialised advisory capabilities in cross border transactions, ESG consulting, and Global Capability Center incubation and managed services, and entry into high growth markets such as Saudi Arabia, Singapore, and the UAE.

    Suresh Katamreddy, Founder and Chief Operating Officer of Kastech Group, said increasing cross border activity is driving demand for multi jurisdictional advisory expertise. He added that combining SBC LLP’s advisory capabilities with Kastech’s experience in generative AI, machine learning, and robotic process automation will support automation, efficiency, and global scalability.
    SBC LLP has made sustained investments in proprietary technology including AI powered transfer pricing platforms, integrated litigation tracking systems, and automated compliance frameworks. The firm has also been recognised as a Notable Transfer Pricing Firm by ITR World Tax, reflecting its growing standing in the global advisory landscape.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Entrepreneurship Drive in Maharashtra Gains Ground Through IndusInd Bank and BYST Initiative

    Lakshmi Venkataraman Venkatesan, Founding and Managing Trustee, Bharatiya Yuva Shakti Trust, says the programme has facilitated nearly ₹2 crore in loans while supporting youth led enterprises in Dharashiv

    IndusInd Bank and Bharatiya Yuva Shakti Trust have launched the Holistic Rural Development Program in Dharashiv, an aspirational district in Maharashtra, with the objective of enabling youth from underserved communities to build sustainable livelihoods through entrepreneurship.
    The 39 month programme is designed to support semi skilled, unemployed, and underemployed youth, with a special focus on women and individuals from Scheduled Caste and Scheduled Tribe communities. The initiative aims to equip participants with the skills, mentorship, and financial access required to transition into self reliant micro entrepreneurs.

    Since its launch, the programme has reached 4,330 young people through outreach activities and counselled 852 potential entrepreneurs. Structured training has been provided to 205 participants, while 54 enterprises have received financial support and mentorship. To date, the initiative has facilitated ₹1.97 crore in loans, supporting early stage enterprise creation across the district. In addition, 51 local mentors have been trained to provide sustained on ground guidance.
    The programme focuses on enterprises in the manufacturing, service, and retail sectors, with the intention of strengthening local economies, reducing migration, and creating employment opportunities within Maharashtra. By encouraging business activity at the community level, the initiative seeks to promote long term economic stability and inclusive growth.

    Commenting on the programme, Lakshmi Venkataraman Venkatesan, Founding and Managing Trustee of Bharatiya Yuva Shakti Trust, said, “Micro entrepreneurship plays a central role in India’s economy, particularly in smaller towns and rural areas. Manufacturing, service, and retail enterprises create local jobs and meet everyday needs while keeping economic value within the community. By providing structured support across these sectors, the programme helps young people move toward stable and sustainable businesses.”
    The partnership reflects a community led approach to enterprise development, positioning local youth as drivers of economic progress. Through access to finance, mentorship, and sector focused training, the initiative continues to strengthen entrepreneurship ecosystems at the grassroots level.

    Bharatiya Yuva Shakti Trust has spent more than three decades supporting young entrepreneurs from underserved backgrounds, helping them convert business ideas into viable enterprises through mentorship and financial access. IndusInd Bank’s CSR programmes focus on inclusive growth across education, healthcare, skill development, entrepreneurship, and environmental sustainability, supporting long term community impact.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • FMCG Supply Chain Capabilities See a Shift as TVS Supply Chain Solutions Integrates Swamy & Sons 3PL

    K. Sukumar, CEO for India, Middle East and Africa at TVS Supply Chain Solutions Limited, says the ₹88 crore transaction expands FMCG and FMCD logistics depth in Andhra Pradesh and Telangana

    TVS Supply Chain Solutions Limited has announced the integration of Hyderabad based Swamy & Sons 3PL into its India operations, marking a shift in its FMCG and FMCD logistics capabilities across key consumption led markets.
    The transaction has been executed through FIT 3PL, a wholly owned subsidiary of TVS Supply Chain Solutions, at an enterprise value of ₹88 crore. The acquisition has been funded through internal accruals. Swamy & Sons 3PL reported revenue of ₹207 crore in FY25, with a profit before tax margin of 3.2 percent.

    Swamy & Sons 3PL has developed operating depth in FMCG logistics over several decades, supporting high volume and time sensitive supply chains for a portfolio of leading customers. Its footprint across Andhra Pradesh and Telangana has positioned the company as a regional logistics partner for FMCG and FMCD brands with complex distribution requirements.
    The integration strengthens TVS Supply Chain Solutions’ presence in the FMCG logistics segment by expanding regional execution capability and adding customer relationships in southern India. The transaction also enhances distribution and last mile service coverage in high growth markets, while extending sectoral depth within the company’s national network.

    According to the company, the deal provides immediate access to FMCG focused warehousing and logistics operations and supports scale driven growth by leveraging TVS Supply Chain Solutions’ existing warehousing footprint of approximately 20 million square feet.
    Commenting on the development, K. Sukumar, CEO for India, Middle East and Africa at TVS Supply Chain Solutions, said the integration reflects a deliberate step toward building a stronger supply chain platform in India. He said Swamy & Sons 3PL’s regional strength and FMCG expertise complement TVS SCS’ upstream and downstream capabilities, including servicing third party dark store operations at scale.

    Arun Swamy, Promoter of Swamy & Sons 3PL, said the move provides access to a larger organisational framework, systems, and governance standards, while enabling expansion into new geographies. He added that the focus would remain on customer continuity and growth during the transition.
    Arun Swamy will continue to lead the organisation following the integration and oversee customer retention and operational continuity.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.