Prittle Prattle Pr

Author: admin

  • Early Warning Signs of Urological Cancers Often Go Unnoticed, Say Specialists at HCG Cancer Centre

    Dr Gaurav Aggarwal, Consultant Uro-Oncology and Robotic Surgeon at HCG Cancer Centre, Kolkata, explains how subtle urinary symptoms are frequently misread, delaying diagnosis and treatment

    Urological cancers affecting the kidneys, bladder, prostate, testicles, and urinary tract are among the most commonly delayed cancer diagnoses, largely because their early symptoms are subtle and often mistaken for routine health issues. Specialists say early detection plays a decisive role in treatment outcomes, yet many patients seek medical attention only after the disease has progressed.
    Unlike cancers that present with acute pain in early stages, urological cancers often begin with mild, intermittent symptoms. Changes in urination patterns, occasional discomfort, or traces of blood in the urine may appear and disappear, leading individuals to dismiss them as infections, age-related changes, or lifestyle-related discomforts.

    Medical observations in India indicate that working adults frequently delay consultations due to time constraints, while older individuals often attribute symptoms to ageing. As a result, diagnosis may occur only when symptoms begin to interfere with daily life, by which time the disease may be at a more advanced stage.
    One of the most important warning signs is blood in the urine. Even a single episode, whether visible or detected during routine testing, warrants immediate medical evaluation. Although it may be painless or short-lived, blood in the urine is commonly associated with bladder and kidney cancers and should never be ignored.

    Persistent changes in urination are another key indicator. Increased frequency, difficulty starting or maintaining urine flow, a weak stream, or the sensation of incomplete bladder emptying may point to prostate or bladder conditions. While such symptoms can result from benign causes, persistence should prompt further investigation.
    Unexplained pain or swelling is also significant. A dull ache in the lower back, side, or groin that does not resolve with rest may indicate kidney-related issues. Painless swelling in the testicles is a recognised early symptom of testicular cancer and requires immediate medical attention.

    Recurrent urinary tract infections, particularly in men or older adults, can also signal an underlying obstruction or malignancy rather than repeated infection. Specialists advise that repeated infections should be evaluated beyond routine antibiotic treatment.
    Certain groups face a higher risk of developing urological cancers. Men in midlife and beyond are more vulnerable to prostate-related conditions. Tobacco users are at increased risk of bladder and kidney cancers, as carcinogenic substances are filtered through the urinary system. Individuals with diabetes, obesity, or high blood pressure are increasingly identified as higher-risk groups, while occupational exposure to chemicals and dyes adds to vulnerability. A family history of urological cancers further elevates risk, making regular screening especially important.
    Early detection does not always require complex or invasive procedures. Initial evaluation may involve urine tests, blood tests, ultrasound imaging, and physical examinations. For prostate health, structured discussions with a doctor help determine whether further screening is appropriate based on age and risk factors.
    Specialists emphasise that cancers detected early often require less aggressive treatment, are associated with fewer side effects, and allow for quicker recovery. Early-stage diagnosis also helps preserve urinary and sexual function in many cases, significantly improving quality of life.
    Caregivers and family members play an essential role by encouraging timely consultations, routine check-ups, and open conversations around urinary health. Awareness and early action remain the most effective tools in reducing the burden of urological cancers.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A New Publishing Model Reshapes the Author Journey as Truth and Social Publication Expands Its Footprint

    Sushmit Verma, Founder and Chief Executive Officer, Truth and Social Publication, and Tusharika Sharma, Co-founder, say the platform is focused on building author credibility, reach, and long-term intellectual value in India

    Truth and Social Publication is emerging as a differentiated force in India’s publishing landscape by positioning itself not merely as a book production service, but as a long-term partner in an author’s intellectual and professional journey. Founded in 2024, the company operates at the intersection of publishing, personal branding, and cultural preservation, addressing gaps that many Indian writers have historically faced.
    In a market crowded with transactional publishing models, Truth and Social Publication has adopted an approach that treats publishing as a developmental process. The company works with authors from ideation through writing, editing, design, distribution, and promotion, with the stated aim of ensuring that ideas do not remain confined to manuscripts but evolve into books with visibility and relevance.

    The organisation is led by Sushmit Verma, Founder and Chief Executive Officer, whose background spans writing, publishing, and marketing. His work centres on helping professionals, entrepreneurs, and subject matter experts translate lived experience and expertise into books that strengthen credibility and public presence. Verma describes publishing as a vehicle for visibility rather than celebrity. According to him, many capable voices remain unheard not because of a lack of substance, but because of limited access to structured publishing support.
    Working alongside him is Tusharika Sharma, Co-founder of Truth and Social Publication, who brings a creative and editorial lens shaped by her own experience as a writer. Sharma has closely observed the challenges faced by Indian authors, particularly those arising from financial constraints, lack of guidance, and fragmented publishing ecosystems. Her role focuses on shaping manuscripts while preserving author voice, and on building confidence in writers navigating the publishing process for the first time.

    At the core of the company’s operating philosophy is a commitment to treat publishing as a nurturing practice rather than a commercial transaction. Editorial development is positioned as a collaborative process, with emphasis on clarity, structure, and narrative strength. Design and formatting are approached with reader engagement in mind, while distribution and marketing strategies are tailored to align the book with its intended audience rather than generic visibility metrics.
    This philosophy is underpinned by a stated long-term objective. Truth and Social Publication has set a goal of empowering 100,000 Indian authors by 2030. The ambition extends beyond numerical scale and reflects an intent to connect Indian professionals and storytellers with readers both within the country and internationally. The broader aim, according to the organisation, is to support the preservation and dissemination of India’s intellectual and cultural heritage through contemporary publishing practices.

    The company’s growth has already attracted industry recognition. In 2025, Truth and Social Publication was named Best Publishing House in India, an award presented by author Chetan Bhagat. The recognition reflects the company’s rapid emergence within the literary ecosystem and its focus on elevating author voices rather than prioritising volume alone.
    The relevance of this approach is heightened by current market dynamics. Indian writers often compete for attention in categories dominated by international titles, particularly in business, entrepreneurship, and personal development. By emphasising editorial quality, positioning, and sustained author support, Truth and Social Publication aims to ensure that Indian perspectives are not only published, but also noticed and engaged with.
    For many authors, the publishing process can be isolating and opaque. The company seeks to counter this by offering a structured pathway grounded in collaboration and respect for author intent. Whether working with first-time writers or experienced professionals refining their message, the emphasis remains on alignment between content, audience, and long-term impact.
    As Indian readership increasingly seeks content that reflects local context and lived experience, Truth and Social Publication positions itself as part of a broader shift toward confidence in indigenous voices. Its trajectory suggests an evolving role for publishers in India, one where books are not only commercial products, but tools for dialogue, influence, and intellectual legacy.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Contact Centre Modernisation Using Amazon Connect Gets Added Weight Through NTT DATA and AWS

    Abhijit Dubey, President and CEO of NTT DATA, and Greg Pearson, Vice President Global Sales at Amazon Web Services, say the agreement will scale AI-driven customer experience platforms across regulated and enterprise environments

    Contact centre modernisation has emerged as a key focus area within enterprise digital transformation as organisations seek to improve customer experience while operating at scale across regulated environments. Against this backdrop, NTT DATA has signed a multi-year Strategic Collaboration Agreement with Amazon Web Services, placing AI-driven contact centre platforms and cloud modernisation at the centre of the engagement.
    The agreement was announced at Wings India 2026 in Hyderabad and reflects a shared intent to help enterprises modernise legacy systems, deploy agentic AI responsibly, and scale innovation across industries. A significant component of the collaboration focuses on modernising contact centre environments using Amazon Connect, enabling enterprises to adopt AI-enabled customer experience platforms that operate securely and at global scale.

    Under the agreement, NTT DATA and AWS will work across four priority areas, including AI-driven cloud transformation, industry-specific cloud solutions, modern managed services, and digital sovereignty. Within customer experience transformation, the companies will support enterprises in moving from fragmented legacy contact centre systems to integrated, cloud-based platforms capable of supporting intelligent routing, analytics, and AI-assisted interactions.
    NTT DATA brings expertise in cloud transformation, cloud-native modernisation, and agentic AI, while AWS provides the underlying cloud infrastructure and services. The collaboration is designed to support enterprises operating in regulated and high-growth sectors, where contact centres often serve as critical interfaces between organisations and customers.

    To support execution at scale, NTT DATA has established a dedicated AWS Business Group aligned with AWS sales and delivery teams. The group currently includes close to 11,000 AWS-certified professionals, with plans to certify nearly 10,000 additional experts over the next three years, strengthening delivery capacity across cloud and AI programmes.
    Commenting on the agreement, Abhijit Dubey, President and CEO of NTT DATA, Inc., said cloud and AI have become central to enterprise transformation, and the collaboration with AWS is aimed at helping organisations move beyond experimentation to deploy AI responsibly at scale, including in customer-facing environments such as contact centres.

    Greg Pearson, Vice President Global Sales at AWS, said the collaboration will support enterprises in modernising operations and building digital customer experiences through industry-aligned architectures and AI-driven platforms, while also addressing evolving regulatory requirements.
    The partnership builds on existing delivery experience. Honda Trading Asia recently migrated its systems to AWS with support from NTT DATA, modernising its infrastructure and creating a foundation for AI-driven initiatives. According to Somya Mayuraskoon, Director at Honda Trading Asia Co., Ltd., the migration enabled a smooth transition within defined timelines and budgets while opening up new growth opportunities.
    Beyond customer experience platforms, the collaboration will also see NTT DATA develop industry-specific AI-driven cloud solutions on AWS through its Industry Cloud platform. These offerings will span financial services, healthcare and life sciences, public sector, manufacturing, automotive, retail, and energy, supported by innovation environments such as sandboxes and dedicated labs on AWS.
    NTT DATA will support these initiatives through end-to-end services covering advisory, cloud transformation, implementation, and managed services, enabling enterprises to adopt cloud and AI technologies with operational confidence and long-term resilience.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A New Fibre Based Sleep Platform Signals Duroflex’s Push Beyond Traditional Mattresses

    Sridhar Balakrishnan, Chief Executive Officer, Duroflex Limited, says the Airboost platform built with over one lakh adaptive fibres is designed to address pressure relief, airflow, and deep restorative sleep in Indian conditions

    Duroflex has introduced Airboost™, a fibre based sleep technology platform that marks a shift in how mattresses are engineered and evaluated in India. Moving beyond traditional foam, coir, and spring constructions, Airboost is positioned as a material science driven response to long standing gaps in sleep comfort, thermal regulation, and postural support.
    At the core of Airboost™ is an open matrix structure made up of more than one lakh independent micro adaptive fibres. These fibres respond dynamically to body weight and movement, allowing the mattress to contour locally to different pressure zones throughout the night. By continuously adjusting to posture changes, the platform aims to distribute pressure more evenly and reduce stress on the spine and joints.

    Unlike closed cell materials that trap heat, Airboost™ is built around a three dimensional open air architecture that enables airflow from all directions. This design supports continuous heat dissipation away from the body, a factor increasingly recognised as critical to sleep quality in India’s hot and humid climate. Improved breathability and temperature regulation play a key role in sustaining uninterrupted sleep cycles.
    Following comparative testing against multiple branded mattresses in India, Airboost™ has received exclusive approval from the National Health Authority for supporting spinal health. It has also been approved by the Indian Society for Sleep Research for enabling enhanced N3 sleep, commonly referred to as slow wave sleep. This stage of sleep is associated with physical recovery, tissue repair, immune strengthening, and overnight energy restoration.

    The launch aligns with Duroflex’s Designed to De Stress philosophy, which applies sleep science to address unmet consumer needs across the sleep and comfort ecosystem. In India, demanding work schedules, lifestyle stress, and environmental factors continue to compromise sleep quality, making postural adaptation, temperature control, and restorative sleep increasingly important.
    Speaking on the platform, Sridhar Balakrishnan, Chief Executive Officer of Duroflex Limited, said material innovation in the mattress category had not kept pace with evolving consumer expectations. He said Airboost™, developed as a Make in India technology, works with the body’s natural physiology rather than against it, reducing the effort required to regulate temperature, maintain posture, and re energise during sleep.

    He added that with Duroflex’s new manufacturing facility in Hosur now fully operational, the company expects Airboost to find relevance among consumers seeking deeper and more restorative sleep outcomes.
    Developed as part of Duroflex’s long term focus on sleep science and material innovation, Airboost™ reflects a broader shift toward rethinking how mattresses are built for modern lifestyles. As research continues to link sleep quality with long term health outcomes, materials that can measurably improve sleep architecture are expected to play a growing role in preventive health and wellbeing.
    The Airboost™ range is available across multiple variants under the Duropedic portfolio, offering different comfort configurations and thickness options. The collection is available through Duroflex Experience Centers across India, select retail partners, and the company’s direct to consumer platform.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Fragrance Becomes the Medium as Kimirica Interprets Bridgerton Through Design and Ritual

    Rajat Jain, Co founder and Chief Executive Officer, Kimirica, and Kimi Jain, Co founder and Head of Brand Experience, Kimirica, say the Netflix collaboration reflects a shift toward deeper cultural partnerships

    Kimirica has entered a fragrance led cultural collaboration with Netflix and Shondaland’s globally popular series Bridgerton, signalling a deeper, more considered approach to pop culture partnerships by Indian lifestyle brands.
    Rather than treating the association as a licensing exercise, Kimirica has positioned fragrance as the primary medium through which Bridgerton’s narrative, emotion, and ritualistic elegance are interpreted. The Kimirica x Bridgerton collection translates the series’ mood into a multi category self care and home fragrance experience, anchored in scent, design, and daily rituals.

    The collection is structured around three distinct fragrance stories inspired by the Bridgerton universe. Mayfair Soirée offers a fresh daytime profile, built around bright citrus notes of orange rind balanced with a woody cedar base, intended for everyday use. Lady in Silver takes a softer and more restrained approach, centred on white wisteria and designed for quieter, intimate moments. Midnight Masquerade introduces a deeper, evening oriented fragrance, blending neroli and thyme to create warmth that extends naturally into home fragrance formats.
    These fragrance stories span body and hand washes, body and hand lotions, body mists, soy candles, reed diffusers, room sprays, curated hand caddy sets, and luxury gifting formats. Body mists occupy a central role in the collection, reflecting growing consumer preference for lighter and more flexible scent applications that can be layered across the day.

    The hand caddy sets emerge as a distinctive design element within the range. Conceived as refined sink side accessories, they combine everyday function with visual appeal, reinforcing Kimirica’s broader strategy of building lifestyle ecosystems rather than isolated products. The approach allows fragrance to move fluidly across personal care and living spaces, strengthening continuity across categories.
    Speaking on the collaboration, Rajat Jain, Co founder and Chief Executive Officer, Kimirica, said, “With Kimirica x Bridgerton, we wanted to create something truly larger than life. Fragrance has always been our strongest expression, and this collaboration allowed us to build an entire world around it, one that feels emotional, immersive, and indulgent at every touchpoint.”

    Design plays a central role in shaping this world. Regency inspired illustrations, metallic foiling, and carefully calibrated colour palettes give the collection visual depth while maintaining everyday usability. The packaging is positioned as collectible yet functional, reflecting the brand’s philosophy that luxury should feel lived in rather than ornamental.
    Kimi Jain, Co founder and Head of Brand Experience, Kimirica, said, “A truly premium product is a holistic experience. It cannot force a choice between luxury, wellness, and responsibility. This collection reflects our belief that indulgence today must be thoughtful, where design, fragrance, formulation, and ethics coexist seamlessly.”
    Every product in the collection is vegan, cruelty free, dermatologically tested, IFRA certified, and manufactured in India. Formulations are free from SLS and parabens, developed using responsibly sourced ingredients through Kimirica’s in house research and manufacturing capabilities. These commitments extend across the brand’s wider portfolio spanning fragrance, bath and body, skincare, home fragrance, and personalised gifting.
    With presence across more than 100 locations in India and a strong direct to consumer platform, Kimirica continues to expand its footprint in fragrance led self care and home experiences. The Bridgerton collaboration reflects a growing maturity in India’s lifestyle brand ecosystem, where cultural relevance is shaped by depth, intentionality, and long term brand equity rather than novelty.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Tokenized Gold Hits Fresh Highs as Bybit Emerges as the Leading Venue for XAUT Spot Trading

    Han Tan, Chief Market Analyst at Bybit Learn, Emily Bao, Head of Spot at Bybit, and Vikas Gupta, Country Manager India at Bybit, say rising macro uncertainty and demand for gold-backed tokens have driven XAUT volumes to new peaks

    Tokenized gold trading has gained momentum as macroeconomic uncertainty and rising gold prices push investors toward safe-haven assets, with Bybit emerging as the leading centralised exchange for spot trading in Tether Gold (XAUT). The exchange currently accounts for approximately 15.75 percent of total XAUT spot trading volume across centralised platforms, according to data cited from CoinGecko
    The surge in trading activity coincides with XAUT reaching new all-time highs near $5,500, closely tracking spot gold prices that have crossed the $5,000 mark. Gold prices have risen amid persistent inflation risks, geopolitical tensions, central bank accumulation, and broader macroeconomic uncertainty, reinforcing gold’s role as a store of value.

    Han Tan, Chief Market Analyst at Bybit Learn, said spot gold recorded its strongest annual performance in decades during 2025. He said continued central bank buying and sustained investor demand could support further upside if current macro conditions persist into 2026.
    As interest in gold-backed digital assets accelerates, Bybit has become a key liquidity and price discovery venue for XAUT. Trading activity on the platform has remained active even during weekends and periods when traditional commodities markets are closed, allowing participants to gain or adjust gold exposure in real time.

    The concentration of XAUT trading on Bybit reflects a broader shift in how market participants are navigating the current bull cycle. Traders are increasingly using tokenized real-world assets such as gold-backed tokens to manage volatility in digital asset portfolios while retaining the speed and accessibility of crypto markets.
    Emily Bao, Head of Spot at Bybit, said the exchange’s focus has been on building deep liquidity and reliable market access to support efficient execution as tokenized gold becomes a core macro-linked asset within crypto markets.

    In India, where gold has long held cultural and financial significance, interest in tokenized gold products is also growing. Vikas Gupta, Country Manager India at Bybit, said Indian traders are increasingly seeking transparent, round-the-clock access to gold exposure through digital assets, particularly amid ongoing global uncertainty.
    Bybit offers multiple ways for traders to participate in the XAUT market, including spot trading, margin trading with leverage of up to ten times, and derivatives trading with leverage of up to fifty times. The platform supports XAUT deposits across several blockchains, including Solana, Ethereum, Mantle, Monad, and TON, along with automated strategies such as recurring buys and grid-based trading tools.
    As the tokenized gold market expands, Bybit said it will continue to focus on liquidity depth, continuous market access, and institutional-grade infrastructure to support trading activity during the current gold-driven cycle.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • After 15 Years and Five IVF Failures, a Breakthrough Emerges at Birla Fertility and IVF Hyderabad

    Dr. Alimileti Jhansi Rani, Consultant and Centre Head, Birla Fertility and IVF Hyderabad, explains how reassessment and embryo donation helped overcome long standing infertility in a high risk case

    Birla Fertility and IVF Hyderabad recently treated a couple whose infertility journey spanned 15 years and multiple unsuccessful treatment cycles across countries. When they arrived at the centre, the 43 year old woman and her 45 year old husband had already undergone five failed IVF cycles, four in Australia and one in India, without the formation of viable embryos.
    Their history included repeated pregnancy losses even before assisted reproduction. Two spontaneous abortions occurred at around three months, while another pregnancy ended at six weeks. Both natural conception and ovulation induction had failed to result in a sustained pregnancy. By the time they sought care in Hyderabad, age related risks were evident, particularly the increased likelihood of embryo aneuploidy.

    A comprehensive reassessment at Birla Fertility and IVF Hyderabad revealed a critical factor that had not been sufficiently addressed earlier. The male partner was diagnosed with severe oligoasthenoteratozoospermia, a condition that significantly affects fertilisation potential and embryo quality. This, combined with advanced maternal age, sharply reduced the chances of success using the couple’s own gametes.
    According to Dr. Alimileti Jhansi Rani, Consultant and Centre Head at Birla Fertility and IVF Hyderabad, repeating the same protocol was unlikely to change the outcome. “When a couple has had repeated cycles with no embryo formation at all, it is important to pause and reassess rather than push forward with the same approach. In this case, the male factor was playing a much larger role than initially recognised, and combined with maternal age, the chances with self gametes were extremely limited,” she said.

    The couple was counselled extensively on available options. These included another IVF attempt using their own gametes with genetic testing, or proceeding with embryo donation to improve the probability of a healthy pregnancy. After careful consideration, they opted for embryo donation, acknowledging both the emotional complexity of the decision and the clinical realities of their case.
    Prior to embryo transfer, a diagnostic hysteroscopy was conducted to evaluate and optimise the uterine cavity. Endometrial preparation followed in the next cycle, and a single embryo transfer was performed under close medical supervision.

    The pregnancy test returned positive, marking a significant turning point after years of repeated disappointment. For the couple, the outcome underscored the importance of personalised decision making rather than persistence alone.
    The case highlights a broader reality in fertility care. In long standing infertility, particularly beyond the age of 40, success often depends on recognising biological limitations, reassessing earlier assumptions, and selecting the option that offers the most realistic path forward rather than repeating approaches that have consistently failed.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A New Aircraft Maintenance Training Pathway Takes Shape Through Air India and HIET

    Dr. Anand Jacob Verghese, Chairman, and Dr. Ashok George Verghese, Pro-Chancellor of Hindustan Group of Institutions, say the DGCA-approved AME Cadet Programme with Air India will train Category B1.1 and B2 licensed engineers

    A Memorandum of Understanding between Air India Limited and Hindustan Institute of Engineering and Technology, part of the Hindustan Group of Institutions, has set the foundation for a new Aircraft Maintenance Engineering Cadet Programme aimed at training licensed aircraft engineers. The MoU was announced at Wings India 2026, India’s civil aviation exhibition held at Begumpet Airport in Hyderabad.
    The programme is designed to address the growing requirement for licensed aircraft maintenance engineers as airline fleets expand and operations scale up. HIET, a DGCA CAR 147 Basic approved institute, will deliver structured training for Category B1.1 Aeroplane Turbine and Category B2 Avionics engineers selected by Air India.

    The collaboration brings together Air India’s operational and maintenance expertise with HIET’s regulatory approved training infrastructure. According to the institutions, the programme will follow industry aligned curricula, standardised selection processes, and practical exposure linked closely to airline maintenance requirements.
    The MoU was announced during the Hindustan Group of Institutions’ participation at Wings India 2026, where the Group presented its aviation education portfolio spanning pilot training, aircraft maintenance engineering, and allied disciplines. The Hindustan Group stall at the event was inaugurated by Shri B. C. Janardhan Reddy, Hon’ble Minister for Roads and Buildings, Infrastructure and Investments, Government of Andhra Pradesh.

    Speaking at the event, Dr. Anand Jacob Verghese, Chairman, Hindustan Group of Institutions, said that Wings India 2026 offered a platform to demonstrate how education and industry collaboration can support the long term growth of India’s aviation sector. He said the partnership with Air India is focused on building a pipeline of skilled, licensed engineers aligned with global standards and operational needs.
    Dr. Ashok George Verghese, Pro-Chancellor, Hindustan Group of Institutions, said the pace of expansion in Indian aviation has increased demand for trained pilots and licensed maintenance engineers. He said the Group’s approach centres on creating training to employment pathways that combine quality education, practical exposure, and industry relevance.

    In parallel with the MoU announcement, Orient Flights Aviation Academy, the Group’s pilot training arm, outlined plans to enhance training capacity through fleet expansion. The Academy announced the induction of a new Tecnam training aircraft and shared plans to add next generation aircraft including the Tecnam P2010 and Piper Archer DX.
    The Academy also highlighted its simulator based training infrastructure, including ALSIM AL250 simulators for single engine and multi engine operations, supporting DGCA approved, weather independent training. Student led drone projects and advanced avionics exposure were also presented as part of the Group’s broader focus on future ready aviation technologies.
    Other institutions under the Hindustan Group, including Hindustan Institute of Technology and Science, KCG College of Technology, and Hindustan College, Mysuru, presented programmes in aeronautical engineering, aerospace engineering, aviation management, defence technology, and allied fields, reinforcing the Group’s position across aviation education and training.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Execution and Scale Lift Operating Profitability at Ambuja Cements in Q3 FY26

    Vinod Bahety, Whole Time Director and Chief Executive Officer, Ambuja Cements Limited, says record cement volumes and lower power and fuel costs supported a normalised profit after tax of ₹378 crore

    Ambuja Cements Limited reported a sharp improvement in underlying operating performance for the quarter ended December 31, 2025, supported by record cement volumes, stronger realisations, and sustained cost discipline. For a like for like assessment, the company highlighted normalised profit after tax as the most relevant measure, as it excludes one time and non recurring items that distorted year on year comparisons.
    On a normalised basis, Ambuja Cements posted a profit after tax of ₹378 crore in Q3 FY26, compared with ₹106 crore in Q3 FY25, translating into a year on year growth of approximately 258 percent. The improvement reflects strong operating momentum rather than exceptional or non operating income.

    The quarter saw the highest ever cement volumes at 18.9 million tonnes, up 17 percent year on year. Revenue rose 20 percent year on year to ₹10,277 crore, supported by a ₹5 per bag improvement in realisations. EBITDA increased 53 percent year on year to ₹1,353 crore, while EBITDA per tonne improved to ₹718, up 31 percent year on year.
    Reported profit after tax for Q3 FY26 stood at ₹367 crore. The company noted that reported PAT in the base period of Q3 FY25, at ₹2,663 crore, was materially inflated due to non recurring items, including a government grant of ₹826 crore, interest on income tax, income tax provision reversals, and other statutory adjustments. Excluding these items provides a more accurate picture of core operating performance.

    Ambuja Cements continued to outperform the broader industry during the quarter, recording volume growth at twice the industry average. Higher focus on trade and premium cement contributed to better realisations, with premium cement accounting for 35 percent of trade sales and premium volumes growing 31 percent year on year.
    Cost leadership initiatives delivered visible gains. Kiln fuel cost declined to ₹1.65 per thousand kilocalories, among the lowest in the sector, while power cost reduced 15 percent year on year to ₹5.39 per kilowatt hour. The share of green power increased to 36.9 percent, up 14.8 percentage points year on year. Logistics cost declined to ₹1,236 per tonne, supported by higher direct dispatch and route optimisation.

    Net worth stood at ₹69,854 crore at the end of the quarter. The company remained debt free and continued to maintain the highest credit ratings of AAA from CRISIL and CARE.
    During the quarter, Ambuja Cements expanded its total cement capacity to 109 million tonnes per annum following the commissioning of the 2.4 MTPA Marwar Grinding Unit. The company reiterated its plan to reach 115 MTPA by March 2026, with the Warisaliganj unit now expected to be operational in Q1 FY27.
    A key strategic development was the announcement of the amalgamation of ACC Limited and Orient Cement Limited with Ambuja Cements Limited, creating a unified One Cement Platform. The proposed merger is expected to optimise manufacturing and logistics, streamline operations, and improve capital efficiency, subject to regulatory approvals, with completion expected during FY27.
    Commenting on the quarter, Vinod Bahety, Whole Time Director and Chief Executive Officer of Ambuja Cements Limited, said, “We continue our strong growth trajectory with record volumes and improved realisations. Cost optimisation across power, fuel, logistics, and green energy adoption remains central to our operating blueprint, alongside digitisation initiatives under CiNOC to improve productivity and efficiency.”
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.