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From Delhi NCR to 15 Cities: How Affinity Salon is Building a Process-Driven Premium Beauty Network
With Vinit Dua and Siddhanth Dua at the helm, Affinity is scaling from 12 outlets to 100, investing in academies, training, and systems that bring consistency to India’s fast-growing salon market
India’s beauty industry is no longer defined by standalone salons or family-run stores. With consumers expecting uniform service standards and branded experiences, organised salon chains are expanding rapidly. Among them, Affinity Salon, a brand with roots in Delhi NCR, is positioning itself as a process-driven player aiming for scale without losing its premium edge.
Currently operating 12 outlets in Delhi NCR, the chain is preparing to grow to 100 salons across 15 cities in the next phase of expansion. Unlike many fragmented salon businesses, Affinity is focused on systems, training, and standard operating procedures (SOPs) that ensure clients receive the same experience in every location.Vinit Dua, who has overseen the growth of the network, emphasises that consistency is as important as style. Along with his son Siddhanth Dua, he is steering the brand towards a structure that mirrors international best practices – with ISO-style SOPs, audit systems, and uniform service delivery standards.
A core part of the expansion is Affinity’s investment in training academies and in-house learning programmes. By building a pipeline of skilled stylists and technicians, the chain aims to reduce its dependence on external hiring and create a sustainable model of growth. This training-first approach also reflects a recognition that India’s Tier-2 and Tier-3 cities, where Affinity plans to expand, require talent to be nurtured locally.Technology is another area where Affinity is attempting to differentiate itself. Digital appointment booking, customer data management, and loyalty tools are being integrated into the business model to enhance efficiency and build deeper engagement with clients.
For India’s salon market, Affinity’s expansion illustrates the shift from individual talent-driven businesses to standardised, process-driven networks. By scaling beyond Delhi NCR into 15 cities, the Dua family is betting that structure, training, and systems will matter as much as glamour in the next stage of India’s beauty industry.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
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Why Bengaluru Is Becoming the South India Launchpad for Global Fashion, With UNIQLO as the Latest Entrant
The city’s tech-driven and cosmopolitan culture sets the stage for UNIQLO’s arrival at Orion Mall, where Rahul Dravid, Kenji Inoue and Nirupa Shankar reflected a blend of trust, strategy and lifestyle appeal
Bengaluru has increasingly become the city where global fashion retailers choose to test their South India presence. With its large base of young professionals, international exposure, and appetite for lifestyle spending, the city represents a market that is both aspirational and practical. The arrival of UNIQLO at Orion Mall this week is the latest signal that Bengaluru has moved to the centre of India’s retail map.
For UNIQLO, the entry into Bengaluru marks its seventeenth store in India and its first in the South. Rather than being presented only as a store opening, the move highlights a broader strategy. The brand has spent the last few years consolidating in Delhi NCR and Mumbai before entering a city that has a reputation for blending global culture with local identity.The launch event drew attention not only because of the store but also because of the presence of figures who reflect different facets of Bengaluru’s character. Rahul Dravid attended as the city’s sporting icon, bringing with him the credibility of trust and discipline. Kenji Inoue, Chief Operating Officer of UNIQLO India, explained how the company sees Bengaluru as a natural step in its long-term India journey. Nirupa Shankar, Executive Director of Brigade Enterprises, spoke about how malls and retail infrastructure in the city are increasingly designed to meet international expectations.
The store spans more than nine thousand square feet and introduces the Japanese company’s LifeWear philosophy to a South Indian audience for the first time. The concept is centred on everyday essentials that emphasise quality, versatility and affordability, presented in a format that aligns with Bengaluru’s preference for functionality mixed with style.
Retail experts suggest that the Bengaluru debut is not only about sales but about testing the city as a gateway to other southern markets such as Chennai and Hyderabad. If the model works, UNIQLO could use Bengaluru as a launchpad to expand further into Tier 1 and Tier 2 cities across the region.For now, the arrival has sparked conversations among consumers and the fashion industry alike. As Bengaluru cements its reputation as a destination for global retail, UNIQLO’s first store in the city shows how the balance of India’s fashion economy is shifting.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube
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AAO NXT Revives Odia Classic Pipasa (1978), Streaming Digitally for Global Audiences from August 28
Directed by Debi Prasad Das and starring Ajit Das, Tandra Ray, and Sachi Panda, the film returns with its original music by Upendra Kumar, as CEO Kaushik Das highlights AAO NXT’s mission to preserve Odisha’s cinematic heritage
AAO NXT, Odisha’s homegrown OTT platform, has announced the digital release of the Odia classic Pipasa, originally released in 1978. Starting August 28, the film will be available to audiences worldwide, giving a new generation access to one of the defining works of Odia cinema.
Directed by Debi Prasad Das, the film features a stellar cast including Ajit Das, Tandra Ray, and Sachi Panda, with music composed by the legendary Upendra Kumar. Pipasa has long been remembered for its storytelling, strong performances, and evocative soundtrack, which helped it secure a place in the cultural memory of Odisha.Kaushik Das, Founder and CEO of AAO NXT, said that bringing Pipasa to the digital age is part of the platform’s larger mission to preserve and promote Odia cinema for global audiences. He emphasised that the effort is not only about nostalgia but also about giving Odia films the visibility they deserve in today’s competitive streaming ecosystem.
The film’s arrival on AAO NXT reflects a growing movement to digitise and distribute regional classics so that they remain accessible to both diaspora communities and younger viewers in India. By making such titles available, AAO NXT is working to ensure that Odisha’s cinematic heritage continues to inspire filmmakers and audiences alike.
For film lovers, Pipasa represents more than a story from the late 1970s – it is a reminder of the richness of Odia storytelling and the role cinema plays in preserving cultural identity. Its release on a digital platform underscores the importance of marrying heritage with technology, ensuring that classic films continue to thrive in the streaming era.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
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Educate Girls Gains Long-Term Backing from Harish & Bina Shah Foundation to Advance Girls’ Education
A ₹100 crore commitment over five years strengthens Strategy 3.0, expanding Vidya and Pragati to reach 10 million girls in India’s underserved regions
India continues to face one of the world’s largest education gaps, with millions of girls still outside the classroom. Experts say that closing this gap demands not only strong community engagement but also predictable, long-term resources.
The Harish & Bina Shah Foundation (HBSF) has committed ₹100 crores spread across five years to Educate Girls, providing the organisation with the stability needed to drive systemic change. The support will anchor Educate Girls’ Strategy 3.0, which focuses on scaling its Vidya and Pragati programmes to boost enrolment and learning outcomes.Education observers note that this is not typical short-term giving. By extending unrestricted, long-duration backing, HBSF is positioning itself as a funder willing to underwrite reform rather than relief.
Bina Shah, Co-Founder of HBSF, said the focus was on empowering models that bring lasting change. Gayatri Nair Lobo, CEO of Educate Girls, added that such funding allows flexibility to reach the most marginalised while planning for scale.The aim is ambitious – to reach 10 million girls across India over the coming decade. But more than numbers, the effort is about showing how long-term philanthropic support can strengthen the country’s education ecosystem.
Analysts view this case as an example of how philanthropy in India is maturing. For systemic gaps like education, the measure of success is not in isolated projects, but in sustained change made possible when funders commit for the long haul.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube
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The Leela Hyderabad’s Rajesh Gopalakrishnan Bridges Classroom and Boardroom at IHM Hyderabad
In a session blending real-world insight with classroom learning, he reminded students that the pace of hospitality rivals supersonic travel, and success comes from balancing speed with skill and resilience
Increasingly, India’s luxury hotel executives are stepping out of boardrooms and into classrooms to mentor the next generation of hospitality professionals. This month, Rajesh Gopalakrishnan, General Manager of The Leela Palace Hyderabad, visited the Institute of Hotel Management, Hyderabad (IHM Hyderabad) to engage directly with students preparing to enter the industry.
Rather than speaking in generalities, Rajesh shared the lived reality of running a luxury hotel in a highly competitive city. He described the industry as comparable to flying a supersonic jet exhilarating, fast- paced, and constantly demanding. For students, the analogy was a reminder that technical knowledge alone will not be enough; adaptability, collaboration, and emotional intelligence will define their careers as much as operational skill.Students were encouraged to view hospitality as a profession that demands both resilience and passion. Rajesh pointed out that the industry tests young professionals quickly, but also rewards those who learn to thrive under pressure while building meaningful guest relationships. His talk was peppered with anecdotes from daily operations, giving future hoteliers a glimpse into the decision-making and leadership challenges that come with overseeing a five-star property.
Faculty at IHM Hyderabad highlighted the importance of such interactions, noting that classroom learning becomes more relevant when paired with authentic voices from the industry. By linking academic preparation with professional realities, the session reinforced the idea that hospitality education is not only about service standards but about cultivating leaders who can handle uncertainty and rapid change.
For the students in attendance, the visit was less of a lecture and more of a mentoring moment. Rajesh Gopalakrishnan’s reflections on leadership, teamwork, and resilience provided a compass for young hoteliers who will soon be navigating careers in one of India’s most dynamic industries.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
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Campus Activewear Showcases Bold Sneaker Portfolio and Expanding Women’s Line at Annual Retailer Meet 2025 in Mumbai
CEO Nikhil Aggarwal highlighted design innovation and retailer-first growth as over 763 partners explored fashion-first sneakers, women’s athleisure, and Campus’ flagship Air Capsule Pro technology
Campus Activewear, one of India’s largest sports and athleisure footwear brands, brought together more than 763 retail partners at its Annual Retailer Meet 2025 in Mumbai to showcase its boldest product portfolio yet.
The event highlighted the company’s sharpened focus on the sneaker segment, presenting fashion-first designs aimed at India’s growing community of sneaker enthusiasts. A strong emphasis was also placed on the expansion of the women’s footwear line, which has been gaining traction with designs that bridge style and comfort for everyday and active wear.On display were new sneaker collections featuring Campus’ flagship Air Capsule Pro technology, which blends performance cushioning with streetwear aesthetics. The women’s portfolio featured an expanded athleisure range designed to complement changing consumer preferences for versatile and stylish footwear.
Nikhil Aggarwal, CEO of Campus Activewear, told retail partners that the brand’s growth will continue to be anchored in innovation and a retailer-first approach. He said that combining design leadership with stronger channel partnerships would keep Campus at the forefront of India’s competitive footwear market.The meet also served as a networking platform, with Campus reaffirming its intent to invest in product design, marketing, and supply chain efficiencies to support its partners. The unveiling of the 2025 portfolio was positioned as a step toward reinforcing Campus’ identity not only as a mass-market brand but also as a trend-setter in the Indian sneaker culture.
For India’s footwear landscape, the Mumbai showcase marked a reminder that sports-inspired fashion is no longer niche. With sneakers dominating wardrobes and women’s categories expanding rapidly, Campus Activewear’s 2025 portfolio signals that the brand is aligning itself with how Indians want to dress and move today.
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.