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  • Risk, Trust and the New Global Order: Why Boards Must Rethink Their Role

    In today’s globally integrated economy, risk is no longer a department. It is a leadership function. Niranjan Gidwani explains why the future belongs to boards that build resilience through trust.

    Risk management is no longer a shield that organizations use to deflect problems. It has evolved into a strategy for competitive advantage. The world’s interconnected economies and digital ecosystems now operate under a constant state of volatility. This makes risk less of an occasional concern and more of a defining factor in long-term decision-making.
    According to Niranjan Gidwani, Certified Board Director (MCA – India), ESG and Digital Director, and a member of the UAE Superbrands Council, companies can no longer afford to treat risk as an operational detail. The companies that will succeed in this new climate are those that treat risk as an enterprise asset, one that informs judgment, builds stakeholder confidence, and protects trust.

    The World Has Changed, So Must Risk Thinking
    The traditional view of risk, narrow, compliance-driven, and often after-the-fact, no longer serves its purpose. In a world shaped by supply chain fragility, data breaches, political instability, and climate disruption, risks are dynamic and systemic. They cannot be boxed into quarterly reports or isolated to IT and legal departments.
    Cybersecurity, for instance, has become one of the most frequent and damaging enterprise risks. This is no longer a question of perimeter defense. It now involves predictive models, behavioral analytics, and real-time detection systems that must be integrated across all business units. With more companies adopting machine learning for decision support, the risks associated with blind spots in training data or system behavior have also grown. These risks must be managed not just at the user level but also at the board level.

    Another growing dimension is climate risk. It is not just about floods, fires, or emissions. It impacts insurance models, investor sentiment, and global supply planning. Risk strategies that do not include climate forecasting are already falling behind global reporting mandates such as those recommended by the Task Force on Climate-related Financial Disclosures (TCFD).
    Boards are also navigating risk in the form of regulatory complexity. With rules changing rapidly across jurisdictions, especially in areas such as data governance and ESG disclosures, many companies are turning to digital compliance systems known as RegTech. These tools provide real-time updates and automate recordkeeping, making it easier to maintain a defensible risk posture.
    Meanwhile, the post-pandemic era has forced organizations to rethink the vulnerabilities introduced by remote work. These are not limited to technology access. They include the risks of disengagement, unclear workflows, loss of culture, and diminished oversight. These too, Gidwani notes, are business risks, often harder to quantify, but just as damaging when left unaddressed.

    Accountability at the Top: The Risk Owner Model
    Gidwani argues that a mature risk strategy begins with assigning clear leadership. Organizations must designate one accountable individual with an enterprise-wide mandate for risk oversight. This person must report directly to the chief executive officer and maintain consistent access to the board. Risk ownership cannot be fragmented across departments without accountability.
    This leader’s role goes beyond enforcing policy. It includes building systems that identify, prioritize, and monitor risks in real time. It also means integrating risk metrics into business planning, investment decisions, and customer delivery. A board’s ability to understand and respond to enterprise-level risk will increasingly define its credibility in front of shareholders and the public.

    Beyond Protection: Risk as an Enabler of Growth
    One of the most common mistakes boards make, Gidwani observes, is that they treat risk as a counterbalance to ambition. In doing so, they miss its value as a strategic partner to innovation. Companies must analyze potential downside before entering new markets or introducing new products, not after impact is measured in losses.
    Modern risk teams must move beyond legacy metrics and adopt tools that allow for predictive modeling, cross-industry benchmarking, and simulation of long-term impact scenarios. These tools support a shift from reactive risk culture to anticipatory capability. The goal is not to eliminate uncertainty, but to design with it in mind.

    Restoring Trust in a Fragile Landscape
    In Gidwani’s view, risk and trust are no longer distinct ideas. They are interdependent. An organization that fails to manage its risks also fails to inspire confidence in its leadership. Trust is the foundational currency of all stakeholder relationships. And it is often the first thing lost in a poorly handled crisis.
    From data integrity to climate action, from transparent leadership to ethical governance, risk now touches every part of a company’s public reputation. Boards must ask not only whether they are safe, but also whether they are seen to be responsible. It is this perception of responsibility that builds trust in today’s marketplace.
    Conclusion
    As risk evolves from incident prevention to enterprise strategy, leadership must evolve alongside it. Organizations that embed risk management into the core of their decision-making will not only avoid harm, they will build resilience, reputation, and readiness. Gidwani’s message is clear: risk, when properly understood and actively owned, becomes a source of strength. In an era where uncertainty is permanent, that strength may be the difference between surviving and leading.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Britannia, Changi Airport, Numeros Motors, Baskin Robbins, and Poonawalla Fincorp Lead April Headlines

    Coromandel, Excelia, IIM Raipur, BIS, and Team R Factor round out this week’s 10 headline-making moves across sectors.

    Britannia Appoints Tilt Brand Solutions for Adjacency Categories
    Britannia Industries has assigned its Cakes, Rusks, Breads and Croissants portfolio to Tilt Brand Solutions, selecting the agency to lead creative and strategic development for a segment it classifies as adjacency to its core biscuit business.
    This appointment reflects Britannia’s growing focus on portfolio diversification. In a space where freshness and shelf-ready packaging are becoming key consumer considerations, the brand appears set to deepen its recall in urban and semi-urban centres.
    The agency has been tasked with developing communication assets across traditional and digital platforms, while also steering the brand narrative for these daily-use categories. Britannia Industries remains one of India’s most recognised packaged food companies.

    Changi Airport Wins Top Global Honour, Expands Indian Reach
    Singapore’s Changi Airport has been named the World’s Best Airport for 2025 by Skytrax. This is the thirteenth time the airport has won the award, which ranks global airports across service, facilities, and traveller experience.
    The development is relevant to India for more than symbolic reasons. In 2024, over 5.5 million passengers travelled between India and Changi — a record figure that now surpasses pre-pandemic volumes. Changi currently connects to 16 Indian cities and runs six daily Free Singapore Tours, where Indian travellers are among the top three user groups.
    This year’s recognition also includes wins in dining and sanitation services, positioning Changi as a well-rounded benchmark across passenger touchpoints.

    Numeros Motors Recognised for Intellectual Property Contributions
    Numeros Motors, a Bengaluru-based electric vehicle manufacturer, has received the National Intellectual Property Award for its contributions to patent filing, IP protection and market-ready commercialization.
    The company has filed more than 300 patents since its inception, covering electric mobility, utility infrastructure and product design. A majority of these filings are linked to its flagship two-wheeler platform, Diplos, which has been deployed across both urban pilots and logistics trials.
    Founder and CEO Shreyas Shibulal stated that building intellectual property was not just an innovation strategy, but a responsibility, especially for companies manufacturing solutions meant to reduce India’s fuel dependence.

    Baskin Robbins India Introduces Gelato Line, Expands Summer Menu
    Baskin Robbins India, which recently crossed the 1000-store milestone, has launched a new range of gelato-based offerings ahead of the summer season. The line includes artisanal gelato flavours, indulgent sundaes, and a kids-special collection crafted with fairy-tale themes and layered toppings.
    This product expansion marks a shift toward premiumisation in the brand’s positioning. While its legacy in traditional ice cream formats remains dominant, the new gelato range reflects an intention to capture a more experience-driven customer segment. With formats such as Chocolate & Roasted Hazelnut and Blueberry Cheesecake crafted with European ingredients, the offerings are being positioned as elevated, not experimental.
    Mohit Khattar, Chief Executive Officer of Graviss Group, which operates the brand in India, described the release as both customer-validated and category-expanding. The company is projecting double-digit growth in FY26, aided by new product lines and multi-format distribution across parlours and CPG retail.

    Poonawalla Fincorp Launches Credit Product for India’s Kirana Ecosystem
    Poonawalla Fincorp, the non-banking financial company backed by the Cyrus Poonawalla Group, has launched a dedicated loan product for shopkeepers and small-format retailers. Targeted at kirana stores and neighbourhood traders, the product is designed to fund working capital, digitisation, and inventory build-up.
    The announcement comes at a time when credit inclusion for India’s unorganised retail sector remains fragmented. With most small retailers still dependent on informal borrowing, the company aims to formalise access to structured, need-based lending using simplified documentation and fixed-tenure instruments.
    Arvind Kapil, Managing Director and Chief Executive Officer, stated that the move stems from a deeper credit-first approach to MSMEs and self-employed enterprises. The loan rollout will begin with 44 locations, with expansion planned in tandem with customer acquisition metrics

    Coromandel and Ma’aden Sign Long-Term Fertiliser Agreement
    Coromandel International, one of India’s key agri-input companies, has formalised a long-term Memorandum of Understanding with Saudi Arabian mining company Ma’aden for the steady supply of Di-Ammonium Phosphate and other complex fertilisers.
    The agreement reinforces Coromandel’s intent to secure consistent access to imported raw material during a period marked by global supply fluctuations. With this partnership, the company will increase procurement volumes in line with domestic demand projections for Kharif and Rabi seasons.
    Narayanan Vellayan, Director – Strategic Sourcing at Coromandel, described the deal as an essential extension of an existing relationship. The MoU also signals a possible expansion into joint research for customised nutrient delivery and digital agronomy. The two companies are expected to begin execution before the start of the next agricultural cycle.

    Excelia International Launches Gateway Year for Indian Students Entering French Higher Education
    Excelia International Institute, known for its global academic programmes across business and tourism, is expanding its foundation-level offerings with a targeted entry programme for international students — including a strong focus on the Indian cohort.
    The newly redesigned International Foundation Programme will run across Excelia’s Paris and La Rochelle campuses. It combines French or English language instruction with modules in personal development, intercultural competence, and preparatory business studies. The programme is aimed at students who have completed high school and are seeking structured entry into higher education in France.
    Richard Ginioux, Development Director for Excelia Applied Schools, noted that the new structure is built to give students clarity about their academic future while enabling smoother cultural and academic transition into French institutions. The initiative also includes tracks for students wishing to study in English, further opening European options for Indian students.

    IIM Raipur and NADT Formalise Partnership for Policy-Focused Research and Education
    The Indian Institute of Management Raipur has signed a Memorandum of Understanding with the National Academy of Direct Taxes (NADT), paving the way for a long-term collaboration across taxation, governance, and public policy.
    Under the agreement, the institutions will co-develop research projects, deliver faculty training programmes, and organise policy workshops. Student internships and applied learning modules are also expected to emerge from the partnership. The initiative is seen as part of IIM Raipur’s broader positioning as a B-school with a focus on public-private thought leadership.
    Speaking at the signing, Professor Ram Kumar Kakani, Director of IIM Raipur, stated that the convergence of policy practice with academic discipline is key to preparing the next generation of governance-focused managers and civil service contributors.

    Team R Factor 6024 Advances to World Robotics Stage, Sets STEM Inclusion Milestone
    Team R Factor 6024, a school-level robotics team with members from Mumbai, Bengaluru, and Pune, has qualified for the global finals of the FIRST Robotics Championship. The team is composed of 19 students from eight institutions and has achieved a 300 percent increase in girl participation this year — a standout number for STEM diversity.
    Their robot, “Goldfish,” has earned two international awards for design and community impact, including the Engineering Inspiration Award at the Phantom Lakes Regional. What makes the team unique is their commitment beyond competition. They conduct training sessions for under-resourced schools and have helped initiate over 60 new teams into structured robotics education.
    The team operates under the mentorship of Nilesh Shah and Parul Shah at the Mind Factory in Mumbai. This year marks their tenth season of participation in the FIRST programme.
    Bureau of Indian Standards Hosts Global Plenary on AI Standards and Trust
    The Bureau of Indian Standards (BIS), India’s national standards body, recently hosted the 15th Plenary Meeting of ISO and IEC’s joint technical committee on Artificial Intelligence. Over 350 experts from 70 countries participated in the deliberations, which focused on AI governance, ethical frameworks, and international alignment.
    This was India’s most significant convening on global AI standards to date. Speakers from the Ministry of Electronics and Information Technology and the Department of Consumer Affairs reinforced the need for trust-based frameworks, especially in areas like generative AI and consumer-facing language models.
    Pramod Kumar Tiwari, Director General of BIS, stated that India will continue to lead efforts that democratise and decentralise AI development. The upcoming IEC General Meeting scheduled in New Delhi later this year will further advance India’s participation in building inclusive, multilingual, and secure AI ecosystems.
    Conclusion
    These ten developments across consumer goods, education, finance, technology, and public infrastructure reflect more than routine updates. They collectively signal a shift in how Indian and global entities are planning for the year ahead — with greater emphasis on localisation, long-term value creation, and sectoral alignment.
    Whether it’s a heritage brand like Britannia restructuring its creative priorities, a public institute like BIS shaping global standards, or a student-led robotics team making space on the world stage, the message is clear: leadership today is not just measured by scale but by clarity of direction.
    Prittle Prattle News will continue to follow these stories for their wider economic, cultural, and institutional impact.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • I Replaced My Regular SPF with Blossom Kochhar Aroma Magic Cucumber Sunscreen Lotion SPF 30 and My Skin Hasn’t Complained Since

    Calm, cool, and completely clean, this sunscreen delivers gentle sun protection without the usual heaviness or harshness

    Not all sunscreens are created equal. Some protect but leave your skin looking oily. Others clog your pores or cause irritation. For anyone with sensitive or acne-prone skin, daily sunscreen often feels like a compromise. The Blossom Kochhar Aroma Magic Cucumber Sunscreen Lotion SPF 30 changes that completely. It protects the skin while soothing it, and does both with a clean, thoughtful formula that feels like skincare first and sun protection second.
    I used this product consistently through warm, humid days, and it held up with ease. It did not trigger any breakouts. It did not leave a film. It simply absorbed and worked quietly in the background.

    A texture that belongs on your skin
    The formula is ultra-light, almost like a gel-lotion hybrid. When you apply it, it melts into the skin within seconds. There is no greasy residue and no powdery dryness either. The finish is soft, fresh, and matte enough for day wear. On the skin, it feels closer to a calming moisturizer than a typical SPF product.
    You can layer it easily under makeup or use it solo on bare skin. Either way, it does not interfere with your base or make your face look dull. In fact, after just a few days of use, I noticed a more even skin tone and fewer dry patches around my cheeks. The product hydrates without overloading.

    Cooling ingredients that go beyond protection
    What makes this formula truly special is the balance of protection and care. It uses non-nano zinc oxide, a mineral sunscreen agent that physically blocks harmful UVA and UVB rays. This form of protection is safer for sensitive skin and preferred by dermatologists for everyday use.
    But the benefits do not stop at sun defense. The lotion also includes wheatgerm, coconut, and soybean oils. These nourish the skin barrier and offer antioxidant support. Cucumber extract provides a visible cooling effect, especially helpful after sun exposure. Essential oils like frankincense, myrrh, and Roman chamomile are included for their scar-fading, anti-inflammatory properties.
    The overall experience is one of calm. The mild scent comes from its natural ingredients, not synthetic fragrance. There are no parabens, alcohol, artificial colors, or harsh chemicals in the formula, which aligns with the brand’s commitment to clean beauty.

    Daylong comfort and consistent performance
    I tested the lotion across different settings. At my desk, on a midday walk, and even on a short weekend drive. In every case, the product kept my skin feeling protected and balanced. There was no stickiness, no sweatiness, and no white cast. For a sunscreen this affordable and accessible, the performance is outstanding.
    Reapplication is simple and mess-free. A few pumps are enough to cover the face and neck. Because it blends instantly, you can reapply it even over a light base without disturbing your makeup.

    Rooted in a brand that understands clean beauty
    This product reflects everything Dr. Blossom Kochhar stands for. Her approach to skincare has always emphasized nature and simplicity, and this sunscreen is a direct result of that philosophy.
    In her words,
    “Beauty is not just skin deep. It reflects how you feel within. With the magic of aromatherapy, we bring you nature’s best, ensuring that every product nurtures your skin, hair, and soul with purity and love.”
    That intention is evident in how the lotion behaves on skin. It is gentle, functional, and clearly made for daily use.

    My verdict after daily use
    “I have tried countless sunscreens that left me choosing between safety and comfort. Blossom Kochhar Aroma Magic Cucumber Sunscreen Lotion SPF 30 is the first one that gave me both without asking me to compromise. It protects my skin while making it feel cared for.”
     By @SmrutiBhalerao | Editor-in-chief  | Prittle Prattle News  
    If your skin often reacts to traditional sunscreens or if you are looking for a light, calming product that actually fits into your daily routine, this is a sunscreen that deserves a permanent place on your shelf.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Body Cupid’s Luxury Perfume Gift Set Gave Me Four Scents That Stayed Without Trying Too Hard

    They did not overwhelm the room. And the fragrance was noticeable.

    There are fragrances that try to make a grand entrance. And then there are the ones that quietly become part of your day. Body Cupid’s Luxury Perfume Gift Set for Women belongs to the second kind.
    It does not chase attention. It blends into your presence. Four scents in one box. Each one different. Each one soft. Each one perfect for a version of your everyday life.
    Each Bottle Had a Role to Play
    The perfumes come in 20ml bottles. They are not oversized. They are just right for travel or your everyday pouch. The surprise is how differently each one wears.
    Sweet Passion felt like a Sunday morning. Fruity without being sugary. Something in it reminded me of citrus peel and calm kitchens. I wore it while watering plants and ended up keeping it on till lunch with friends.
    Secret Love had weight. It stayed close to the skin. I wore it on a quiet evening walk and caught the scent again later when I picked up my scarf. It had a gentle warmth that felt personal.
    Seductive felt like dressing up. There was a deeper tone to it. Something warm and slightly smoky. I wore it to dinner and the scent stayed through the night. It did not scream. It just lasted.
    Aqua Wave was my weekday pick. Crisp and fresh. It reminded me of a white shirt and an early metro ride. Simple and clear. It never felt like I was trying. That is why I wore it twice.

    They Did Not Fade Too Soon. They Did Not Take Over Either
    What made me like them even more was how they stayed. Long enough to feel noticed. Soft enough to feel respectful. There was no headache. No cloud of fragrance that lingers in a room after you leave.
    Each scent lasted six to seven hours on skin. A little longer on clothes. I did not layer them with body oils or moisturisers. Just used them straight out of the bottle. And that was enough.

    Gifting Would Be Easy. Keeping Felt Better
    The set looks ready to be gifted. Neatly packed. Tastefully done. But I am not letting mine go. Because this is not just about perfume. It is about having four small reasons to feel slightly more ready for the day.
    One scent made errands better. One made evenings softer. One worked when I wore makeup. One worked when I did not. This is not about transformation. This is about quiet fit.

    Final Word from the Prittle Prattle Desk
    Body Cupid’s Luxury Perfume Set understands something most fragrance brands miss. That not everyone wants a signature scent. Some of us want a scent that fits our mood, not defines it.
    These are fragrances for the drawer you open often. The ones you carry on weekend trips. The ones you use because they suit you, not because you need to prove anything.
    If you are looking for a gift that does not feel like a formula, or a set that adapts to your rhythm, this one belongs with you.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • HMD Doubles Down on Indian Roots with Music-First Feature Phones and Rajasthan Royals Partnership

    Announcing the launch of HMD 130 Music and HMD 150 Music, the brand brings budget-friendly entertainment, built-in UPI, and 36-day standby battery into the spotlight while strengthening its IPL innings.

    Text to Speech, Built In
    The phones also include a text-to-speech feature called Phone Talker, available in Hindi and English. For users who need audio assistance or prefer voice-based reading, this feature adds real accessibility. It transforms how first-time mobile users, elderly citizens, and multilingual users engage with their phone content.

    Rajasthan Royals and HMD, Cricket as a Cultural Anchor
    Renewing its partnership with the Rajasthan Royals, HMD positions itself at the crossroads of community and cricket. The Royals, a team known for its focus on data, sustainability, and youth-led energy, mirrors HMD’s promise of delivering practical and innovative technology.
    At the event, Ravi Kunwar shared that this collaboration is about more than logos. It is about reaching the masses through cricket, and more importantly, creating mobile devices that speak to people beyond the metro cities. The Royals represent a fan base that stretches deep into Tier 2 and Tier 3 India, exactly where HMD’s feature phones are likely to become household essentials.
    Alok Chitre, Chief Business Officer at Rajasthan Royals, echoed this sentiment. He highlighted the synergy between the Royals’ strategy and HMD’s technology roadmap. Together, the two brands aim to connect better with audiences who want more from both their phones and their teams.

    Affordability Without Compromise
    Priced at ₹1,899 for the HMD 130 Music and ₹2,399 for the HMD 150 Music, both phones will be available via retail stores, HMD’s official website hmd.com, and leading e-commerce platforms. They come with a one-year replacement guarantee, further reinforcing the company’s focus on product integrity and user confidence.
    In a market where smartphones often dominate headlines, HMD’s feature phone strategy stands out because it does not try to impress. It tries to help. These phones are not about digital showmanship. They are about functional joy. They are for train rides, long drives, neighborhood strolls, and kitchen playlists.

    From the Prittle Prattle News Desk
    For a brand to invest in feature phones in 2025, it must be listening to the ground. HMD has shown that it is not only listening but also building around what people actually use. The new music-centric phones reflect this approach, simple, strong, and clear.
    With cricket, audio, and accessibility at its center, this launch feels less like a product push and more like a signal. A signal that every part of India matters. Every listener matters. And every rupee spent should return real value.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.


  • Slim on the Wrist, Heavy on the Features: Huawei Watch Fit 3 Is a Virtual Coach, a Cardiac Companion, and a Design Essential

    With a lightweight aluminum frame, AMOLED clarity, GPS-guided runs, SpO2 tracking, and family health management, the Huawei Watch Fit 3 brings functional wellness to the Indian wrist with style and strategy.

    In a market where wearables are either overdesigned or underperforming, the new Huawei Watch Fit 3 arrives in India with a rare balance. It wears like a style-first accessory but performs like a health technician. And for users who want more than steps and alerts, this smartwatch offers something stronger. It tracks. It analyzes. And more importantly, it suggests.
    This is not Huawei’s first entry in the wearable category. Globally, the brand has built a reputation for combining real-time biometric data with smart coaching. With Watch Fit 3, that vision is tailored for Indian users who need consistency, accuracy, and comfort in one slim device.

    Designed for Everyday Style and Serious Health
    At just 9.9 mm thickness and 26 grams in weight, the Huawei Watch Fit 3 is physically built for long hours and wrist diversity. It is light enough to wear through workouts and formal events. The design features a square 1.82-inch AMOLED screen with up to 1500 nits brightness, providing sharp readability under sunlight and low-light alike.
    A rotating crown and a function button make navigation clean and responsive. Huawei’s attention to interface layout makes the display not just pretty, but practical. Whether you are scanning heart rate during a walk or toggling through weather updates, the experience is seamless.

    Beyond Counting Steps
    This smartwatch does not just passively collect data. It activates it. Huawei’s TruSeen 5.5 heart rate sensor delivers high-precision tracking. Combined with its automatic SpO2 monitoring and sleep score insights, users get a complete picture of their vitals in real time.
    Fitness tracking is advanced through animated workout guides, GPS-assisted outdoor running, and personalized suggestions based on user performance history. Whether you are building endurance or managing recovery, the watch behaves like a coach more than a machine.
    For users following a structured plan, the new Stay Fit app adds nutritional tracking and calorie estimation. Combined with onboard data from daily movement and heart load, it creates a holistic view of your energy use across the day.

    Family Health and Cycle Management
    Health tracking now extends beyond the individual. The Huawei Watch Fit 3 includes cycle tracking for women, sleep management, stress levels, and smart alerts that monitor irregular heart behavior.
    For families with ageing members or younger children, these features are essential. While still a wristwatch, it behaves more like a medical notebook that syncs to your phone.

    Battery Life that Keeps Up
    With typical use, the Watch Fit 3 offers up to 10 days of battery life and approximately 7 days with heavy use. Even with continuous SpO2 tracking, call alerts, and always-on display, the battery does not fade midway through the day.
    Charging is fast and minimal. A full charge from zero to hundred percent takes under an hour. That alone makes this wearable travel and work-ready.
    Interface and Device Compatibility
    The watch runs on HarmonyOS, Huawei’s proprietary operating system. It syncs with both Android and iOS, though some features are restricted depending on the platform. For Huawei ecosystem users, the device integrates flawlessly with their smartphones and health apps.
    Music control, camera shutter, call alerts, and app notifications work cleanly. This is not a fitness band with extras. It is a fully functioning smartwatch that manages productivity and wellness with equal clarity.

    Pricing and Availability in India
    The Huawei Watch Fit 3 is priced starting at ₹14,999, available across major online retailers and Huawei’s official store. Users can choose between silicone and leather strap variants in multiple colors, reflecting lifestyle flexibility.
    This smartwatch enters a highly competitive segment. But what gives it an edge is not one headline feature. It is the balance. The build. The intelligence that feels usable.
    From the Prittle Prattle News Desk
    Huawei has always understood the intersection of design and functionality. With the Watch Fit 3, the brand delivers a tool that looks light but feels powerful. In a country where wearables are often chosen for how they look and discarded for how they behave, this watch has the potential to stay.
    It does not shout. It does not overload. It simply supports.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.


  • No Overnight Glow. No Magic. Just a Formula That Steadied My Skin. WOW’s Vitamin C and Niacinamide Serum Does Its Job Without the Noise

    With niacinamide, citrus oils, and clean hydration, this serum helped restore tone and evenness over 10 days without triggering any new irritation or dryness.

    There are days when your skin doesn’t look damaged, but it doesn’t look like you either. It looks a little tired, slightly uneven, maybe a bit dull. You start noticing minor pigmentation that wasn’t there before. And you’re not looking for a miracle serum. Just something that can help quietly.
    That’s exactly where the WOW Skin Science Vitamin C & Niacinamide Brightening Serum came into the picture. And it didn’t make noise. It simply worked its way in.

    A Formula That Doesn’t Rush
    This serum promises to help even skin tone, hydrate, and reduce dullness. It uses 20 percent vitamin C along with niacinamide, essential oils from lemon and orange, and natural ingredients like licorice. It is designed for twice-daily use, and while the bottle mentions visible results, the real result is consistency.
    The texture is water-light. No stickiness. No artificial scent. Just a faint citrus touch that disappears once absorbed. It layers well under SPF and doesn’t interfere with other skincare.

    What Shifted
    By day four, a few things started to feel different. A mild patch of pigmentation near the temple was softer. My jawline didn’t look as grey-toned as it usually does under indoor lights. No fresh bumps appeared. Skin didn’t dry out or feel over-exfoliated. That subtle sense of irritation that usually follows vitamin C for many people simply didn’t happen here.
    Around the end of the second week, it wasn’t brightness that stood out. It was evenness. Texture looked more relaxed. The skin felt like it had settled back into something familiar.

    Ingredients That Stay Respectful
    Vitamin C is often seen as the hero for glow, but in this serum, it behaves more like a team player. Niacinamide supports the calming part of the formula. Together, they don’t overwhelm.
    Licorice, known for its support in reducing pigmentation, works gently without any aggressive resurfacing. The citrus oils add a light antibacterial function but without making the formula too sharp.
    This makes it suitable for skin that has gone through travel, sun exposure, stress, or even seasonal changes.

    Who Might Like This
    This serum fits into the life of someone who doesn’t have time for 10 steps. It works for skin that’s tired but not troubled. It suits people who want to restore their base routine without irritation.
    It’s ideal for anyone dealing with mild discoloration, uneven tone, or a general sense that their skin just needs something to hold onto.
    It works for all skin types when followed by a moisturiser, and doesn’t conflict with sunscreen or light retinol use.

    What It Doesn’t Do
    It doesn’t change your skin overnight. It won’t reverse deep pigmentation. It isn’t for active breakouts. And it doesn’t give you that just-stepped-out-of-a-facial effect. But it does deliver real, gradual balance. And that can sometimes be more helpful than anything else.
    Our Take at Prittle Prattle News
    This review wasn’t about proving a claim. It was about observing a shift. And this serum did offer one. Not with brightness or glow, but with calmness. The kind that makes you stop avoiding your mirror.
    It isn’t the most talked-about product in skincare. But it just might be the one that finds its place on your shelf and stays there.

    Editor’s Note
    Smruti Bhalerao, Editor-in-Chief at Prittle Prattle News shared:
    “I’ve tried serums that promised glow and gave nothing but dryness. This one did the opposite. It didn’t overpromise. But it helped my skin feel steady again. The tone evened out. A couple of stubborn dark spots softened. And it just sat well with everything else I was already using. It felt like my skin was finally taking a breath.”
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.




  • Lakmē Academy Partners with L’Amour Institute to Launch Global Pathway Program with Professional Training in Dubai

    Designed for Indian makeup, cosmetology, and SFX artists, the Dubai-based program offers immersive international training and portfolio development to unlock global careers in beauty and fashion

     Lakmē Academy Powered by Aptech, one of India’s most respected beauty education networks, has announced a new academic collaboration with L’Amour Institute of Beauty in Dubai. Together, they will launch the International Pathway Program, a cross-border training initiative offering Indian beauty professionals the chance to gain hands-on experience in Dubai’s growing luxury beauty and special effects sector.
    This program is designed for students and professionals seeking to strengthen their skills in a setting that reflects the standards of international fashion, media, and bridal industries.

    Dubai as a Real-World Classroom for Beauty Professionals
    The program gives students direct access to Dubai’s active beauty industry, with in-person sessions focused on editorial looks, cultural bridal formats, body painting, and special effects makeup for entertainment and performance.
    It also includes advanced training from senior instructors at both institutions. Students build strong portfolios, learn global presentation formats, and develop client-facing techniques required in premium beauty markets. The program’s practical nature ensures that each participant can use these skills toward future work in editorial styling, runway, production, or private luxury services.

    Who Can Join
    This pathway is open to advanced makeup and cosmetology students from Lakmē Academy Powered by Aptech, along with qualified professionals from other beauty institutes. It is also accessible to experienced artists working across India’s wider beauty and wellness community.
    Applicants must demonstrate a foundation in technical beauty skills, client handling, and hygiene protocols. Selected students will be placed in batches for short-term intensive training at L’Amour Institute in Dubai.

    Industry Comments on the Collaboration
    Sandip Weling, Chief Business Officer at Aptech Limited, shared that the program is meant to fill a critical gap in beauty education.
    “This is not a marketing-led program. It is a career-led move. Students need more than classroom theory. They need real exposure to modern tools, luxury clients, and high-performance work environments. That is what this partnership is built to provide.”
    Suresh Madhavan, Managing Director of L’Amour Institute, added that the location itself plays a key role in the program’s success.
    “Dubai is a live market for the global beauty industry. It attracts international events, celebrity clients, and multicultural styling needs. Our students will not just be learning. They will be observing real clients, understanding global trends, and preparing to serve on a wider platform.”

    A Career-Focused Path for Global Beauty Talent
    Beyond the skill sessions, the program includes formal portfolio building, business basics for beauty entrepreneurship, and exposure to how international beauty studios operate. Students also gain experience in presenting their work professionally, both digitally and through live assessments.
    The curriculum is designed for professionals who want to build careers beyond local salons. It supports paths in editorial styling, fashion weeks, luxury destination weddings, and creative production for film and stage.

    Why This Matters Now
    India’s beauty market is growing steadily, with industry projections estimating growth from $8.1 billion in 2023 to over $18 billion by 2032. However, international opportunities remain limited to those who have formal exposure and updated portfolios.
    This program offers a structured bridge. It creates a path for Indian beauty professionals to build careers that are globally aligned, certified, and immediately practical.

    Program Details and Application
    Applications are now open. Interested candidates can visit Lakmé Academy Powered by Aptech or contact their nearest centre for details on batches, fees, and eligibility. Sessions begin this academic year with limited seats available per cohort.
    For Prittle Prattle News, this is not a trend story. It is a clear and timely move that repositions beauty education from a local service economy to a high-skill global practice. With clarity in curriculum, real placements, and tangible exposure, Lakmē Academy and L’Amour Institute are no longer preparing students to qualify. They are preparing them to compete.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.



  • Clove Dental Finds Its Bollywood Smile with Sikander, Starring Salman Khan and Rashmika Mandanna

    With a message built around confidence and care, India’s largest dental chain enters the cinematic frame through Sikander, making oral health part of the story, not just the screen

    Clove Dental, India’s most expansive network of dental clinics, has stepped into the cinematic spotlight with a high-impact partnership with the upcoming film Sikander, featuring Salman Khan and Rashmika Mandanna. This collaboration blends oral health messaging with mass cinema, reminding Indian audiences that strength begins with self-care, and that a confident smile is part of presence, not just presentation.
    This is not just product placement. It is narrative positioning. The association aligns cinematic energy with a public health narrative that matters.

    From Health to Heroism

    • Sikander * is set to deliver a story built on strength, personal resilience, and public grit. For Clove Dental, the film is a mirror to the values it has championed in its clinics and campaigns. The message is clear. Strength is not always about physical power. Sometimes, it shows up as confidence, clarity, and care.

    “With Sikander, we are not entering a sponsorship space. We are entering a conversation,” said Sumit Saxena, Vice President of Marketing and Public Relations at Clove Dental. “A great smile is not a luxury. It is a signal of well-being and assurance. This film gives us a compelling space to share that belief with audiences across India.”

    India’s Smile Story Expands
    Founded in 2011, Clove Dental has grown into a trusted brand with over 600 clinics across 26 Indian cities. It has treated more than 3 million patients, built a team of over 1,200 doctors, and developed strong equity in ethical care, hygiene, and community engagement.
    The brand is now moving from medical credibility to cultural presence. Its latest partnership with Sikander places dental care into India’s wider narrative of aspiration, public personality, and everyday performance.
    With a country that continues to face high oral disease burden and low awareness, WHO has highlighted India’s need to integrate oral hygiene education into its public platforms. Clove Dental’s cinema intervention is a creative step in that direction.

    The Film That Fits

    • Sikander * is directed by A. R. Murugadoss and is backed by production houses aligned with mass-market cinema. The story centers on determination and personal mission, anchored by characters who move with purpose. Salman Khan’s role is expected to carry strong physical and emotional tones, while Rashmika Mandanna brings credibility and connection.

    Within this canvas, the brand does not arrive with sales intention. It arrives with meaning. It shows that oral care is not background health. It is frontline strength.

    A New Layer in Healthcare Storytelling
    This partnership is also a nod to how brands now find placement beyond advertising. Clove Dental’s message will appear within the film’s story ecosystem, complemented by behind-the-scenes content, social rollouts, and co-branded visibility. It is expected to include interactive storytelling within Clove clinics as well, allowing audiences to meet the message in real life.
    Saxena notes, “People today do not respond to health awareness in the abstract. They respond when it feels familiar, visible, and honest. This film helps us meet them where they already are, in theatres, on digital platforms, and in conversation.”

    Not Just Looks, But Wellbeing
    Clove Dental’s campaign line for this partnership focuses on the idea that smiles are not cosmetic. They are functional. They impact mood, health, confidence, and even how we are perceived. A strong smile belongs in every hero’s story, on screen and off it.
    The brand’s clinics offer advanced tools for diagnostics, treatments for all age groups, and transparent pricing with zero compromise on hygiene or medical ethics.

    From Clinics to Culture
    This move is not about grabbing attention. It is about building legitimacy for dental care in a space that millions engage with weekly. Cinema in India has long shaped conversations around style, status, strength, and self-worth. Now, oral health gets its rightful place within that frame.
    For Prittle Prattle News, this campaign reflects a maturing moment in healthcare storytelling. It is not just about selling treatments. It is about placing health where people are most likely to believe it, inside the stories they already trust.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Odisha Grounds and Inaugurates 14 Industrial Projects Worth ₹5,770 Crore Across Three Districts, Creating Over 37,000 Jobs

    Within 60 days of the Utkarsh Odisha Conclave 2025, the state operationalises investment commitments through a cluster-led industrial push in Haldiapada, Khordha, and Kalibeti.

    The Government of Odisha today demonstrated a rare policy-to-project momentum as it inaugurated and laid the foundation stone for 14 industrial projects across sectors. The total investment across these projects is valued at ₹5,770 crore, with the potential to generate over 37,030 employment opportunities.
    The announcement was led by Hon’ble Chief Minister Mohan Charan Majhi, with site events conducted in Haldiapada, Khordha, and Kalibeti. The projects include seven inaugurations of completed units and seven groundbreakings for new facilities.
    This rollout follows within just two months of the Utkarsh Odisha – Make in Odisha Conclave 2025, highlighting the state’s capacity to convert investment intentions into operational infrastructure.

    Apparel Sector Leads in Employment Generation
    Among the projects grounded, the apparel and textile sector accounted for the highest job potential. Trimetro Garments India Pvt. Ltd. (part of the EPIC Group) committed ₹377 crore to a new unit at the Khordha Textile Park, generating 7,550 jobs. Pooja International added a ₹55 crore project linked to 5,300 jobs.Other contributors included Golden Seams Industries (₹50 crore, 2,850 jobs), Meenu Creation LLP, B L International, and Sonu Exim Pvt. Ltd.. These companies are aligned with the state’s long-term apparel cluster strategy focused on skilled job creation.

    Global Food and Beverage Brands Now Operational in Odisha
    Two high-value units were formally inaugurated. Nestlé India Ltd. will build a ₹894 crore mega food processing plant projected to create 2,025 jobs. The facility is designed to supply domestic and export markets. Varun Beverages Ltd. launched a ₹624 crore unit with a target of 1,305 direct jobs. Both companies are expected to bring global standards in quality, compliance, and automation to Odisha’s growing food manufacturing sector.
    A third project by Bhuvaneshwari Foods and Beverages Pvt. Ltd. added another ₹800 crore to the investment tally, backed by 1,150 jobs in processing and logistics.

    Capital Goods and Refractories Round Out the Portfolio
    Jupiter Tatravagonka Railwheel Factory Private Limited committed ₹2,000 crore to build a modern railwheel facility projected to generate over 3,600 jobs. The project strengthens Odisha’s profile in railway components and heavy engineering.
    Shalimar Glass Works, Polimiroir India, and IFGL Refractories Ltd. added diversity through manufacturing units in packaging, polishing, and refractories.

    Location-Led Development Strategy
    The events were held at three separate locations to reflect the spread of industrial activity. At Haldiapada, 11 of the 14 projects were formally launched. The Chief Minister then proceeded to Khordha One Industrial Estate, where he performed the foundation stone ceremony for the Nestlé plant and inaugurated Varun Beverages’ new unit.
    At Kalibeti’s Khordha Textile Park, the state launched both Trimetro’s new factory and a foundational infrastructure project for workers’ hostels to support housing within the apparel cluster.

    Policy in Action, Not Just in Paper
    Speaking on the occasion, the Chief Minister said, “These projects are not symbolic. They are active steps in our journey to a Samrudh Odisha. They represent jobs for our youth, infrastructure for our industries, and proof that our government is built for delivery.”
    Industry and Skill Development Minister Shri Sampad Chandra Swain added, “We are not only attracting investment. We are making sure it reaches the ground quickly. These units reflect strong partnerships, robust skilling pipelines, and public systems that are working.”

    Recap of Impact
    • Projects launched: 14
    • Type: 7 groundbreakings and 7 inaugurations
    • Investment total: ₹5,770 crore
    • Jobs committed: Over 37,030
    • Lead sectors: Apparel and textiles, food processing, capital goods, packaging
    • Lead locations: Haldiapada, Khordha, Kalibeti

      For Prittle Prattle News, this is not just a development round-up. It is a sharp example of what government coordination with industry can produce when execution is prioritised alongside policy. Odisha’s progress is no longer a vision document. It is a working site.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.