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  • Legacy Meets Locker Room: Lauritz Knudsen Teams Up with Rohit Sharma, Hardik Pandya, and Suryakumar Yadav

    As Principal Partner of Mumbai Indians, Lauritz Knudsen launches ‘Who Am I’, a TVC that links India’s booming infrastructure story with the cricketing dominance of its most loved icons. The campaign is shaped around resilience, precision, and national ambition

    Lauritz Knudsen Electrical and Automation, formerly known as L and T Switchgear, and now a key part of Schneider Electric India, has launched its most ambitious campaign yet. Titled Who Am I, the campaign stars three of India’s most iconic cricketers — Rohit Sharma, Hardik Pandya, and Suryakumar Yadav.
    This is not just a brand activation. It is a cultural moment that unites infrastructure with influence. Lauritz Knudsen is not aiming to be seen. It is aiming to be understood.
    A question that powers the story
    The film opens with a quiet but compelling visual question. Who am I. It is not posed through dialogue but through presence. Each of the Mumbai Indians cricketers appears inside modern, structured spaces that reflect engineering and order. These spaces are not stadiums. They are systems.
    Each scene aligns with how Lauritz Knudsen has built power systems for India’s airports, metros, stadiums, and homes. The message is clear. You may not see Lauritz Knudsen every day, but you experience its reliability constantly.

    The cricketers are metaphors, not models

    In this campaign, Rohit Sharma represents measured leadership. Hardik Pandya reflects force and adaptability. Suryakumar Yadav brings in flow and creativity.
    Each of them expresses a value that aligns with the Lauritz Knudsen story. The brand is not showcasing them. It is mapping them into its identity.
    From industrial precision to public trust
    Lauritz Knudsen is part of Schneider Electric India and its systems are present across critical sectors. Whether it is smart homes or smart cities, its technology enables safe, efficient power distribution. The campaign does not explain this through facts. It makes you feel it through form and rhythm.
    With this campaign, the brand moves from being a B2B giant to a household name. It transitions from engineering floors to family rooms.

    Industry voices and cultural connection
    Deepak Sharma, Zone President for Greater India and Managing Director and Chief Executive Officer of Schneider Electric India, said, “This campaign is about resonance. It brings together two worlds that are rarely linked. We wanted to show that what Lauritz Knudsen builds is just as powerful and precise as what these athletes bring to the field.”
    Naresh Kumar, Chief Operating Officer of Lauritz Knudsen, added, “Sport and engineering share the same expectation. There is no room for error. That is why we believe this film reflects who we are. We do not just deliver systems. We deliver trust.”
    Rajat Abbi, Vice President of Marketing for Schneider Electric Greater India, pointed out that this campaign marks a shift in how legacy brands engage. “It is not about visibility. It is about relatability. We are proud to tell this story through a team and a format that India already loves.”

    Storytelling as infrastructure
    The campaign has been created by Saatchi and Saatchi India, part of Publicis Groupe India. The film is minimal and elegant. There is no hard sell. Only suggestion and structure.
    This is the kind of brand storytelling that lets design and detail do the talking. With over forty crore viewers expected during the IPL season, the campaign is set to bring Lauritz Knudsen into everyday conversations.
    From behind the panel to front of the mind
    By partnering with the Mumbai Indians, Lauritz Knudsen steps into a mainstream spotlight without losing its technical credibility. It shows that infrastructure is not just wires and circuits. It is rhythm, flow, and performance. Just like cricket.
    For Prittle Prattle News, this campaign is more than a creative success. It is a case study in how legacy brands can connect emotionally and commercially in the same moment. Lauritz Knudsen has reminded India that when power systems work well, they become invisible. But their story does not have to be.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • Anxiety, Awareness, and a $13 Billion Cost: Report by Primus Partners Reveals How India’s Youth Are Paying the Emotional Price of Climate Change

    Nearly half of Indian youth aged 15 to 24 report mental distress from climate change, yet only one in three knows where to seek help. Experts say this is a critical policy failure waiting to escalate

    Climate change is no longer a conversation about distant disasters or polar ice. In India, it is a lived, daily experience for the country’s most emotionally vulnerable generation. A new report by consulting firm Primus Partners has revealed the staggering mental health burden climate stress places on youth aged fifteen to twenty four. The study estimates that anxiety, stress, and emotional burnout triggered by climate uncertainty is costing the Indian economy up to thirteen point seven billion US dollars every year, equivalent to zero point three five percent of the country’s current gross domestic product.
    The findings, published in a nationwide research paper titled “The Cost of Climate Change: Young Voices in a Warming World,” offer a rare look at how environmental trauma is shifting from physical health to the psychological sphere, with young minds bearing the brunt.

    Youth are aware, but unsupported
    According to the report, over forty six percent of respondents in this age group confirmed experiencing mental health concerns such as anxiety, hopelessness, or sleep disruption directly linked to climate-related events. Alarmingly, only thirty three percent of them were aware of available support services. The remaining two thirds are left to manage these symptoms alone, even as weather extremes, seasonal unpredictability, and social uncertainty increase.
    Among younger adolescents aged fifteen to eighteen, fifty six percent expressed awareness of climate anxiety. In the nineteen to twenty four bracket, that number rose to sixty percent. The intensity of the experience is also gendered. According to the report, more young women reported being emotionally affected by climate shifts than men, suggesting that future policy must be designed through a gender-sensitive lens.

    Mental health is not just a personal loss
    What makes this study different is that it does not treat mental health as an isolated health indicator. It links it to economic loss, educational disruption, and labour productivity decline. Primus Partners estimates that the cumulative effect of climate-linked mental stress on the fifteen to twenty four age group could result in an annual economic drain of nearly thirteen point seven billion US dollars. This figure is part of a broader projected six percent national GDP reduction that the World Health Organization and allied public health groups associate with untreated health burdens tied to environmental factors.
    A 2020 Royal College of Psychiatrists study in the United Kingdom had also found that sixty percent of child and adolescent psychiatrists working in the public sector had encountered patients distressed by ecological grief, climate worry, or environmental trauma. The current findings mirror that global trend but place a sharper lens on India’s youth population, which remains under-researched and underserved in mental health planning.

    Urgent calls for national policy integration
    Experts are now urging the government to integrate climate-linked mental health strategies into existing public health structures. Dr Naveen Kumar, Head of Community Psychiatry at NIMHANS, says there is a strong case for embedding emotional wellness into climate resilience planning.
    This includes:
    Expanding climate education in schools, particularly focusing on emotional literacy and self-regulation
    Providing specialised training to school counsellors to address eco-anxiety
    – Developing formal referral pathways for students exhibiting climate-induced distress
    Dr Kumar emphasised the need for disaster response strategies to include age-appropriate psychological support, especially in states prone to floods, droughts, or extreme heat.

    Tele-mental health, outreach and rural gaps
    The report also recommends expanding Tele-MANAS, India’s government-led tele-mental health programme, to ensure that climate-related stress can be addressed in rural or low-access areas. Community Health Officers, Accredited Social Health Activists, and Auxiliary Nurse Midwives must be made part of the outreach model. Without proactive awareness, even the most comprehensive support networks risk being underutilised.
    Vivek Tandon, Vice President of the Health Practice at Primus Partners, highlighted the need to apply a gender lens to all future research in this domain. With more females reporting distress in this study, policy tools must consider how caregiving burdens, social expectation, and access inequities shape female experience of climate trauma.

    A policy blind spot waiting to widen
    Nilaya Varma, Co-Founder and CEO of Primus Partners, sees this study as a long-overdue bridge between climate policy and mental health strategy. “The findings highlight the urgent need for integrating mental health considerations into national climate resilience planning,” he said. “Young people are both the most affected and the least protected. By embedding psychological support into education, awareness, and climate readiness, we can avoid long-term socio-economic losses that will be far harder to reverse later.”
    The report serves not only as an assessment of risk but as a framework for action. According to Prof Dr Sanjay Zodpey, President of the Public Health Foundation of India, climate trauma must now be considered a legitimate health determinant across public health, urban planning, and child development policy.
    India has one of the youngest populations in the world. Without mental health infrastructure that acknowledges climate fear, the demographic dividend may quietly slip into a generational breakdown. The message from this report is clear. Climate is not just destroying biodiversity. It is damaging belief systems. And unless India protects its young minds now, it may pay for that oversight in both compassion and capital.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.
  • Eyeliner That Wakes Up with Water as Oriflame’s Wet Creative Eyeliner Becomes the Ultimate Brushstroke Ritual

    Prittle Prattle News reviews Wet Creative Eyeliner, a five-shade palette that activates with water to deliver intense pigment, quick-dry matte texture, and smudge-proof performance for bold and editorial looks

    In a saturated beauty market where eyeliners flood every shelf and screen, Oriflame’s latest innovation, the Wet Creative Eyeliner, dares to do something radically different. This water-activated palette is not just another cosmetic. It’s an expressive tool that transforms how beauty enthusiasts interact with colour. Prittle Prattle News dives deep into this unique release to examine where function meets fearless creativity.

    A Palette Built for Expression
    The Wet Creative Eyeliner includes five essential shades: black, blue, red, yellow, and white. Housed in a sleek compact, this palette stands out for its ability to be activated with water, letting users mix colours directly on their brush to create custom hues. This isn’t a product for passive application. It’s designed for bold experimentation and self-expression.
    Oriflame has long been a fixture in global beauty, as a Swedish company and known for its commitment to sustainability. This latest launch aligns with their reputation for innovation in cosmetic formulation, bringing a matte, highly pigmented product to market that performs reliably for both everyday wear and high-impact editorial looks.

    Application That Adapts to You
    Unlike traditional eyeliners, this palette doesn’t rely on preset formulas. Just dip a brush in water, swirl into the pigment, and apply. The creamy texture ensures smooth application while the matte finish sets within seconds. The result is a smudge-proof, transfer-resistant look that holds for hours without needing touch-ups.
    The product is ophthalmologically tested, making it safe for sensitive eyes. Whether you’re sketching out a precise wing or painting avant-garde liner designs, this palette delivers consistently impressive results.

    A Beauty Editor’s Perspective
    Smruti Bhalerao, Editor-in-Chief at Prittle Prattle News, shares her thoughts. “There’s something incredibly fun and freeing about this palette. I adore products that let me experiment without the pressure of perfection. I’ve always had small eyes, so eye makeup takes some effort. But with this eyeliner, I don’t have to try too hard. The colours are vivid, the application feels effortless, and the payoff is truly magical. Each shade makes your eyes come alive in its own unique way. It’s one of the cutest and cleverest beauty launches I’ve seen lately.”

    A Fresh Take in a Familiar Market
    When compared with leading competitors like NYX Professional Makeup and Huda Beauty, Oriflame’s offering distinguishes itself with its interactive, mixable approach. While NYX’s Epic Ink Liner is a cult favourite for precision and Huda’s Life Liner offers all-day wear, neither provides the artist’s palette experience that Wet Creative Eyeliner champions.Affordable Luxury with Impact
    Priced at INR 719 (down from MRP INR 899), the palette delivers value not just through its long wear time and pigment density, but also through the sheer versatility of the five foundational shades. The cost per use becomes significantly low when users explore the spectrum of looks achievable from mixing and layering colours.
    The palette is easily accessible via Oriflame India’s website, and the brand continues to expand its reach through digital storefronts and beauty advisors worldwide.

    Timely, Trendy, and Totally Creative
    This launch couldn’t have arrived at a better time. Creative and bold eye makeup is trending across platforms like Instagram, Pinterest, and TikTok, where users are constantly looking for products that allow them to express individuality, experiment with colour, and share their beauty routines in ways that feel personal and visual.
    For those looking to enhance their beauty ritual, Wet Creative Eyeliner acts as both a cosmetic and a canvas. It’s part of a growing movement where makeup intersects with art, identity, and digital expression. Brands like Fenty Beauty and Glossier have leaned into this shift, but Oriflame’s water-activated system makes it uniquely hands-on.
    Final Verdict: 4.5/5
    A playful yet precise tool, Oriflame’s Wet Creative Eyeliner earns high marks for pigment payoff, wearability, and versatility. It’s suitable for everyone from beauty minimalists to experimental creators and reflects the future of interactive cosmetics.
    This exclusive review was curated by the editorial desk of Prittle Prattle News featuring you virtuously.

    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • ixigo Announces April Full Refund Sale: 100 Lucky Travellers to Receive 100% Cashback on Flight Bookings

    India’s leading OTA rewards users with a surprise campaign that promises free flights through ixigo money on April 1st

    India’s leading Online Travel Agency (OTA) for the Next Billion Users, has launched an exciting one-day-only promotion called the April Full Refund Sale. The campaign, running on April 1, 2025, from 11 AM to 9 PM, will give 100 lucky users a chance to receive a 100% refund on their flight bookings,credited back as ixigo money, redeemable for future travel.
    This limited-time engagement makes the flight effectively free for selected winners, marking yet another creative travel initiative by ixigo to make journeys more accessible and rewarding for travelers across India.

    Under the offer, 10 winners will be selected every hour through a random draw from users booking flights on the ixigo platform within the hour. To participate, users must simply book a flight using the promo code APRILFULLREFUND. The refund will be credited in the form of an ixigo money voucher, sent via WhatsApp and email, which is fully usable for flights or hotels without any conditions,valid for 90 days.
    🖥️ Watch the Promo Video
    🔗 More details here

    Aloke Bajpai (LinkedIn), Group CEO and Rajnish Kumar (LinkedIn), Group Co-CEO of ixigo, shared their thoughts on the campaign:
    At ixigo, we’ve always built marketing campaigns that stand out. The April Full Refund Sale is all about fun, surprise, and delivering real value. What could be more exciting than a chance to get your entire flight cost refunded?,
    This campaign adds another feather to ixigo’s growing legacy of user-centric innovation, driven by its data-backed approach and deep market penetration among India’s value-conscious and digital-first travelers.

    Founded in 2007 by Aloke Bajpai and Rajnish Kumar, ixigo (Le Travenues Technology Limited) has grown into a multi-modal travel platform offering train, flight, bus, hotel, and cab booking services. With its integrated platforms including ConfirmTkt and AbhiBus, ixigo has become a trusted name among India’s 2nd and 3rd tier cities.
    As per fiscal 2024 data, ixigo has crossed 48 crore Annual Active Users, reaffirming its position as India’s largest OTA catering to the next generation of internet users.
    The April Full Refund Sale reflects the platform’s mission to make travel simple, smarter, and economically inclusive.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.


  • IREDA Posts 27% Surge in Loan Sanctions, Loan Book Crosses ₹76,000 Crore in FY 2024-25

    Backed by strong governance and investor transparency, IREDA expands its clean energy financing footprint across India

    In a landmark financial performance that reaffirms its leadership in India’s renewable energy sector, the Indian Renewable Energy Development Agency Limited (IREDA) has reported a 27% increase in loan sanctions, totaling ₹47,453 crore for the fiscal year ending March 31, 2025. The loan book grew by a solid 28%, reaching ₹76,250 crore, marking another step in IREDA’s support for India’s clean energy transition.
    This steady rise reflects IREDA’s commitment to renewable energy financing and transparency, aligning with the Ministry of New & Renewable Energy’s (MNRE) mission to accelerate sustainable energy deployment across the country.
    According to provisional figures, disbursements rose by 20% from the previous year, amounting to ₹30,168 crore as compared to ₹25,089 crore in FY 2023-24. The increase not only signals the strong demand for green finance but also indicates investor trust in IREDA’s governance model.

    Shri Pradip Kumar Das, Chairman and Managing Director of IREDA, emphasized the agency’s commitment to good governance: “Announcing IREDA’s annual performance on the last day of the financial year underscores our strong commitment to the highest standards of corporate governance and transparency with our investors. IREDA’s consistent growth in loan sanctions, disbursements, and loan book reflects our strong dedication to financing renewable energy projects.”
    IREDA is a Government of India enterprise under the administrative control of the Ministry of New and Renewable Energy (MNRE), and is instrumental in supporting projects in sectors including solar energy, wind energy, biomass, small hydro, and energy efficiency.

    “I sincerely thank Hon’ble Union Minister; Hon’ble Union Minister of State, MNRE; MNRE Secretary; our Board of Directors; Regulators; and officials of MNRE and other ministries for their unwavering support,” Shri Das added. “I appreciate the dedication and relentless efforts of the Team IREDA, whose commitment drives our success.”
    IREDA, headquartered in New Delhi, has played a crucial role in shaping India’s green economy by enabling access to affordable financing for clean energy developers and investors. The agency’s efforts align with India’s broader target of achieving 500 GW of non-fossil fuel capacity by 2030.

    As a Public Sector Undertaking (PSU), IREDA also serves as a registered Non-Banking Financial Company (NBFC) and a Green Financing Institution, creating sustainable finance frameworks in line with global ESG norms.
    IREDA’s recent performance will contribute significantly toward the realization of India’s updated Nationally Determined Contributions (NDCs), which aim to cut emission intensity and increase non-fossil energy usage in alignment with the Paris Agreement.

    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • HRV Global Life Sciences Leads First-Ever Export of Indian Anti-Diabetic Drugs to Argentina’s Mendoza

    In a historic cross-continental healthcare shift, HRV’s Metformin shipment lands in Mendoza under $150K public health initiative, marking India’s growing role in global pharma.

    In a defining moment for international pharmaceutical collaboration, HRV Global Life Sciences has achieved a landmark milestone by delivering the first-ever shipment of Indian-manufactured Metformin (1000mg) to Mendoza, Argentina. This milestone marks a new chapter in strengthening the health diplomacy between India and Argentina, offering affordable diabetes management solutions through Mendoza’s public health system.
    This pioneering effort was made possible under the leadership of Alfredo Cornejo, Governor of Mendoza, and Dinesh Bhatia, Ambassador of India to Argentina. The initiative gained momentum following strategic deregulation led by President Javier Milei, Minister of Health Mario Lugones and Minister of Deregulation Federico Sturzenegger.
    Backed by a $150,000 investment from the Mendoza provincial government, this procurement achieved an estimated 45–50% cost saving compared to conventional drug imports, emphasizing India’s increasing role in global pharmaceutical supply chains.

    “This milestone delivery is not just about pharmaceutical logistics. It is about access, equity, and vision. We are proud to collaborate with Argentina to make quality medication affordable and widely accessible,” shared Hari Kiran Chereddi, Managing Director of HRV Global Life Sciences.
    The consignment included USFDA-compliant Metformin manufactured through HRV’s Contract Development and Manufacturing Organization (CDMO) partner. This also serves as a successful validation of the company’s pioneering virtual pharma model – a first of its kind in India covering both Active Pharmaceutical Ingredients (APIs) and Finished Dosage Forms (FDFs).

    HRV Global Life Sciences, founded in 2015 and headquartered in Hyderabad, operates across USA, Switzerland, Dubai, Lithuania, and Turkey. It collaborates with over 55 Indian drug substance manufacturers and serves 100+ corporations across Europe, Latin America, and the Middle East.
    This strategic collaboration not only highlights India’s leadership in cost-efficient, high-quality pharmaceuticals but also paves the way for future exports across Argentina’s other provinces and into additional therapeutic areas such as oncology and cardiology.

    “Metformin is more than a medicine. It’s a lifeline for millions,” said Rodolfo Montero, Mendoza’s Minister of Health. “Our partnership with HRV Global Life Sciences proves that visionary policy combined with international cooperation can transform public healthcare.”
    This initiative reflects a broader wave of global healthcare diplomacy where virtual pharmaceutical models from India are now reaching patients across continents, with sustainability and scalability at their core.
    Published by Prittle Prattle News , featuring you virtuously. Editor: Smruti Bhalerao | Channel: @prittleprattlenews
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • Atmosphere Realty Redeems ₹217.9 Cr NCDs Early, Backed by Marubeni and Atmosphere O2 Sales

    Wadhwa, Man Infra, and Chandak JV repaid its 10-year debentures 5 years early, as strong internal accruals from Mumbai’s Atmosphere O2 drive liquidity.

     In a strategic financial milestone, Atmosphere Realty Private Limited (ARPL), a joint venture between The Wadhwa Group (50%), Man Infraconstruction Ltd. (30%), and Chandak Group (20%), has redeemed its secured Non-Convertible Debentures (NCDs) amounting to ₹217.9 crore well ahead of schedule.
    The redemption was executed on 24 March 2025, nearly five years before the original maturity of 9 December 2030. ARPL had issued 2,179 NCDs at a face value of ₹10 lakh each on 9 December 2020. The debentures were acquired in full by Marubeni Corporation, a diversified Japanese conglomerate with a footprint across 65+ countries and sectors including energy, infrastructure, and food.

    This early repayment was made possible through strong internal accruals and sustained sales momentum from the group’s flagship project, Atmosphere O2, a premium gated residential enclave in Nahur, Mulund West, Mumbai. The project has drawn high interest from homebuyers seeking quality housing with thoughtful urban planning and top-tier amenities.
    A spokesperson from ARPL shared, “This early redemption reflects the financial health and delivery capabilities of Atmosphere Realty. Our strong customer response at Atmosphere O2 enabled us to close the debenture obligations well ahead of time. We value our partnership with Marubeni and look forward to collaborating on future development opportunities.”

    The NCD redemption also signifies a smooth exit for Marubeni Corporation, reinforcing its trust in Indian real estate ventures with strong governance, execution credibility, and clean financial exits. The company has previously participated in global infrastructure and development projects, and ARPL’s early payoff marks one of its successful engagements in the Indian residential real estate market.

    The development sends a broader signal to institutional investors looking for long-term partnerships in India’s urban residential sector, particularly in Mumbai’s premium corridors. It also highlights a maturing real estate financing ecosystem where developer-JV models, backed by international partners, are delivering structured, time-bound exits.
    With this successful transaction, ARPL and Marubeni are expected to explore future opportunities together, leveraging each other’s capabilities across finance, development, and operations.
    Stay updated with Prittle Prattle News, featuring you virtuously.
    Editor: Smruti Bhalerao , Channel: @prittleprattlenews
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • Footprints Preschool Targets ₹350 Cr in FY25–26, Expands in South and Tier 2 Cities with AI-Led Model

    With centers opening across South and Tier 2 cities, Footprints blends research-led curriculum, women-led teams, and tech-first childcare innovation.

    Footprints, a leading preschool and daycare chain in India, is advancing its presence into Tier 2 and southern cities with new centers in Agra and Thane, and upcoming launches in Vijayawada, Kondapur, and Madhapur. With a revenue target of ₹350 crore for FY25–26, the brand is doubling down on its tech-powered, research-based learning ecosystem to expand high-quality early education across emerging urban India.
    Founded in 2012, Footprints currently operates over 175 centers across 23 cities and serves a growing network of more than 46,000 parents. Its expansion is backed by a strong AI-enabled operational model, including CCTV-integrated safety monitoring, OTP-based visitor validation, and centralised planning for curriculum and nutrition. These features, along with a 100 percent female staff ratio and verified employee backgrounds, position Footprints as a safety-first early learning ecosystem.

    Raj Singhal, Co-founder and CEO of Footprints, stated, “With the launch in Agra and Thane, we’re receiving an overwhelming response from families in the South. Having already built a strong foundation in Bengaluru, we’re now bringing our curriculum, safety standards, and research-driven care to Andhra Pradesh and Telangana. This is an important milestone as we work towards our ₹350 crore revenue goal for FY26.”
    The brand follows a US-based early childhood development framework, enriched with multiple learning techniques. Programmes span from toddler groups to preschool, LKG and UKG, after-school care, and full-day daycare. Footprints’ pedagogy integrates structured play, cognitive development, and emotional nurturing through a curriculum designed by educationists and child psychologists.

    The chain’s Southern push includes centers in high-growth urban corridors. Vijayawada, Kondapur, and Madhapur are emerging hubs with rising demand for structured early education, especially among working parents and urban professionals. Footprints aims to close gaps in access to standardised childcare infrastructure in these regions, while generating employment opportunities for local women educators.
    The brand’s rapid growth is also visible in its internal benchmarks. With 800+ female employees, 175+ operational centers, and a growing alumni base, Footprints is focused not only on expansion but also on measurable developmental outcomes for enrolled children. The company’s strategic revenue goal of ₹350 crore for FY26 is backed by a steady pipeline of new centers and city-level franchise partnerships.

    Footprints’ blend of digital access for parents, real-time classroom transparency, and curated learning journeys makes it stand apart in India’s fast-evolving early education space. As the brand deepens its presence in Tier 2 and South India, it remains committed to its vision of creating meaningful, safe, and scientifically designed learning environments for India’s youngest learners.
    Stay updated with Prittle Prattle News, featuring you virtuously.
    Editor: Smruti Bhalerao , Channel: @prittleprattlenews
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.

  • MSDE and UP Government Join Hands to Advance Skill Development, Launch ₹60,000 Cr ITI Upgrade Plan

    Over 24.7 lakh trained under PMKVY as MSDE and Uttar Pradesh align efforts to modernise ITIs and expand future-ready programs in AI, EV and solar.

     In a major push to accelerate skill development initiatives, Shri Jayant Chaudhary, Hon’ble Minister of Skill Development & Entrepreneurship (I/C) and Minister of State, Ministry of Education, met today with Shri Kapil Dev Agrawal, Hon’ble Minister of State (Independent Charge) for Vocational Education and Skill Development, Government of Uttar Pradesh, at Kaushal Bhawan, New Delhi. The high-level meeting, attended by senior officials from the Ministry of Skill Development and Entrepreneurship (MSDE) and the Uttar Pradesh government, focused on enhancing Centre-State collaboration for seamless execution of key skilling programs, including Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Apprenticeship Promotion Scheme (NAPS), PM Vishwakarma, and the Swavalambini Women Entrepreneurship Programme.

    The Principal Secretary, Skill Development, Government of Uttar Pradesh, presented an overview of the state’s achievements in skilling and highlighted areas where additional support from the Centre could drive greater impact. Uttar Pradesh has trained over 24.73 lakh candidates under PMKVY to date. Under the latest PMKVY 4.0 initiative, more than 93,000 individuals have enrolled in futuristic job roles, including Drone Service Technician, AI – Machine Learning Engineer, Electric Vehicle Service Technician, and Solar PV Installer (Electrical), among others.
    Furthering the government’s commitment to empowering traditional artisans, 405 training centres under PM Vishwakarma have successfully trained nearly 1.08 lakh craftspeople across Uttar Pradesh. To boost entrepreneurship, the state has also conducted 450+ Entrepreneurship Awareness Programs and 145 Entrepreneurship Development Programs, equipping aspiring entrepreneurs with essential business skills and financial literacy.

    A key highlight of the meeting was the discussion on the National ITI Upgradation Scheme, a transformative initiative that aims to modernize 1,000 ITIs across India under a hub-and-spoke model. The scheme, with a total outlay of ₹60,000 crore over five years, will be financed through ₹30,000 crore from the Central Government, ₹20,000 crore from State Governments, and ₹10,000 crore from industry partnerships. This initiative will elevate ITIs into world-class skill development centers, ensuring high employability for youth and a steady pipeline of skilled talent for industries. With 3,258 ITIs spread across 75 districts, Uttar Pradesh is set to play a pivotal role in this ambitious transformation.
    Emphasizing the importance of industry collaboration, Shri Jayant Chaudhary stressed the need for industry-driven curriculum development, hands-on training methodologies, and real-time skilling aligned with market demands. He further highlighted the integration of vocational education with mainstream education as envisioned in the National Education Policy (NEP) 2020 and called for greater AI-driven course offerings to prepare youth for the evolving digital economy.

    Both Ministers reaffirmed their commitment to strengthening Centre-State synergy in skill development, with a shared vision of making Uttar Pradesh a leading hub for skilled workforce development. The discussions concluded on a positive note, with a roadmap for enhanced coordination between the Central and State Governments to drive India’s skilling agenda forward in alignment with national priorities and global industry demands.
    At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedInInstagram, and YouTube for more stories that matter.



  • AU Small Finance Bank Secures ₹770 Cr in Tier-II Capital: HDFC Bank, Nippon Anchor Amidst Tight Liquidity

    With year-end timing and an oversubscription 2X the base, AU SFB’s issuance signals strong investor appetite in India’s small finance bank sector.

    In a decisive move during a tight liquidity cycle, AU Small Finance Bank (AU SFB), India’s largest small finance bank, has successfully raised ₹770 crore through the issuance of Tier-II bonds at a 9.20% coupon rate. The transaction, executed on the final working day of FY 2024-25, ranks among the largest Tier-II bond issuances ever by a small finance bank in India.
    The capital raise is set to enhance the bank’s capital adequacy ratio by approximately 1%, building on its already strong capital position. As of Q3 FY25, AU SFB’s capital adequacy ratio stood at 19.9% (including interim profits for 9M FY25). This latest funding round will fortify its capacity to support strategic growth, strengthen its balance sheet, and deliver digitally powered banking solutions nationwide.

    Institutional Trust Amid Adverse Market Conditions
    The success of the issuance is particularly noteworthy considering the broader market’s liquidity tightness. Anchor investors for the issuance were HDFC Bank and Nippon India Mutual Fund, both prominent players in India’s financial ecosystem. HDFC Bank not only served as lead manager but also reinforced its long-term partnership with AU SFB by actively investing in the deal.
    The bank had launched the bond issue with a base size of ₹400 crore and a green shoe option. With robust interest from qualified institutional buyers (QIBs) , including mutual funds, insurance firms, and pension funds , the issue was oversubscribed nearly 2X. AU SFB ultimately accepted ₹770 crore in bids. These Tier-II bonds are rated ‘AA/Stable’ by both ICRA and CARE Ratings, and carry a 10-year maturity with a call option after five years.

    Leadership Commentary
    Mr. Sanjay Agarwal, Founder, MD & CEO of AU Small Finance Bank, commented:
    “We are delighted with the significant interest in our Tier-II bond issuance. We thank investors for their continuing faith in us amidst a challenging liquidity environment, and especially our long-term partner HDFC Bank. They not only lead-managed this issue but also showed support by investing in the capital raise. This successful transaction reflects the strength of our banking franchise and the trust we’ve built with institutions. These proceeds will power our expansion plans and support our digitally led banking services across India.”

    AU SFB’s Capital Evolution
    The current issuance marks a continuation of AU SFB’s strategic capital planning. The Board of Directors had earlier approved this raise in its meeting on 7 March 2025, categorising the bonds as Tier-II capital under regulatory norms.

    AU SFB last tapped the capital markets in August 2022, raising ₹2,500 crore , including ₹2,000 crore as Tier-I capital and ₹500 crore as Tier-II capital. The present raise takes its total Tier-II mobilisation to over ₹1,200 crore in less than three years.
    This capital infusion enables AU SFB to continue expanding its footprint in underserved and semi-urban markets, furthering its vision of inclusive, technology-driven financial services.
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