From 15,000 Stores to Digital Dominance: Mattlook Cosmetics Takes Beauty Instant with Swiggy Instamart

From mattifying primers to transfer-proof lipsticks, Mattlook Cosmetics’ bestsellers are now just a tap away on Swiggy Instamart, Lipstick, Liner, Concealer in 10 Minutes

 In a major leap towards digital expansion, Mattlook Cosmetics has partnered with Swiggy Instamart to make its top-selling makeup products available for instant delivery across India. Known for its extensive offline presence in 15,000+ retail stores across 22 states, Mattlook is now making a powerful digital move, ensuring beauty enthusiasts can access their favorite products in just 10 minutes. The collaboration is set to redefine the beauty shopping experience by combining Mattlook’s premium quality makeup with Swiggy Instamart’s hyper-fast delivery network.
Founded in 2017, Mattlook Cosmetics has emerged as one of India’s fastest-growing beauty brands, catering to a diverse audience with over 1,200 SKUs spanning face, lip, and eye makeup essentials. The brand has established a strong foothold in the Indian market, bridging the gap between affordable luxury and high-performance cosmetics. By joining forces with Swiggy Instamart, Mattlook is bringing on-demand beauty solutions to modern consumers who seek instant access to their favorite makeup products without the wait.

The partnership will see Mattlook’s bestsellers, including mattifying primers, high-definition concealers, transfer-proof lipsticks, eyeliners, and compact powders, listed on Swiggy Instamart across multiple cities. With quick-commerce platforms experiencing exponential growth, this collaboration strategically positions Mattlook Cosmetics at the forefront of India’s booming beauty and personal care industry.
Speaking about the partnership, Yashu Jain, Co-founder and CMO, Mattlook Cosmetics, emphasized the brand’s mission to enhance customer convenience. He stated, “Collaborating with Swiggy Instamart allows us to redefine beauty shopping in India. Whether it’s a last-minute party, an urgent work meeting, or a spontaneous plan, our customers now have instant access to our high-performance makeup range. This is a step forward in making Mattlook Cosmetics an integral part of everyday beauty routines, effortlessly and on demand.” The brand has already outlined ambitious expansion plans, aiming to achieve Rs 500 crore in revenue by 2028.

Swiggy Instamart, known for its extensive quick-commerce operations, is rapidly expanding beyond groceries and daily essentials. Hari Kumar G, Senior VP & Chief Business Officer at Swiggy Instamart, expressed enthusiasm for the partnership, stating, “We are thrilled to bring Mattlook Cosmetics to our platform. Our goal is to provide customers with a seamless shopping experience that extends beyond essentials into beauty and personal care. The demand for quick beauty solutions is growing, and this collaboration ensures that high-quality makeup products are available instantly, at the tap of a button.”
Mattlook’s growing presence in the Indian beauty industry aligns with consumer behavior shifts toward online beauty shopping and instant delivery trends. The beauty and personal care market in India is projected to reach $20 billion by 2025, driven by e-commerce, digital-first brands, and quick-commerce platforms. With this partnership, Mattlook Cosmetics taps into this growing demand and expands its customer base beyond traditional retail.

While Mattlook has dominated offline distribution networks, its digital push through Swiggy Instamart marks a significant transformation in its retail strategy. The brand is also strengthening its presence on leading e-commerce platforms, further blending offline and online retail channels to meet the evolving needs of Indian consumers.
With beauty enthusiasts increasingly turning to quick-commerce solutions, the Mattlook-Swiggy Instamart partnership brings instant access to high-performance, trendy, and affordable cosmetics, ensuring customers never have to worry about last-minute beauty emergencies again. Whether it’s a bold lipstick for an impromptu event or a flawless base for a video call, Mattlook’s on-demand availability through Swiggy Instamart signals a new era for beauty shopping in India.

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