High street retail and luxury living converge in Ludhiana with a new mixed use project

Omaxe Executive Director Jatin Goel outlines plans for a 5.25 acre development at Ghumar Mandi backed by a Rs. 500 crore investment

Omaxe Ltd. has announced a new mixed use development in Ludhiana with the launch of Omaxe Chowk, a project planned at Ghumar Mandi, one of the city’s most established commercial and wedding shopping districts. The development involves an investment of Rs. 500 crore and will be spread across approximately 5.25 acres, combining organised high street retail with luxury residential spaces.
The project is being developed on land secured through a competitive bidding process conducted by the Rail Land Development Authority and will be executed on a leasehold basis. Conceived as an integrated urban destination, Omaxe Chowk is designed to bring structured retail, dining, entertainment, and residential living into a single, well planned environment within Ludhiana’s high footfall market.

According to the company, the development reflects evolving consumer behaviour, where shopping is increasingly linked with social interaction and lifestyle experiences. Omaxe Chowk is planned as a modern high street destination with a strong focus on wedding shopping, jewellery, fashion, destination dining, and entertainment, while retaining alignment with the city’s long standing commercial culture.
Speaking on the announcement, Jatin Goel, Executive Director at Omaxe Ltd., said that Ludhiana continues to be an important market for the company due to its strong entrepreneurial base and commercial activity. He stated that the objective of Omaxe Chowk is to create a destination that combines structure, comfort, and convenience, with particular emphasis on walk to shop access and seamless movement between residential, retail, and dining spaces.

The development will include a mix of premium retail shops, wedding and jewellery showrooms, fashion outlets, destination dining options, and an entertainment zone. A dedicated flagship food and experience area named Dawatpur is also planned as part of the project. The offering is expected to cater to local shoppers as well as non resident Indians who visit Ludhiana for wedding and occasion led purchases.
Omaxe Chowk has been designed with a two side frontage, providing access from Rani Jhansi Road on one side and College Road on the other, improving visibility and ease of entry. The project will feature wide access roads, organised entry and exit points, internal circulation planning, and parking capacity for over 1,000 vehicles. Wide pedestrian walkways and heritage inspired architecture combined with modern design elements form part of the overall layout.

The company expects the project to generate employment during the construction phase and create long term job opportunities across retail operations, food and beverage services, security, maintenance, and facility management. The development is also expected to support surrounding businesses by increasing footfall and contributing to sustained economic activity in the area.
Omaxe Chowk is being developed as a public private partnership project under an agreement between the Rail Land Development Authority and Ludhiana Wholesale Market Private Limited, a wholly owned subsidiary of Omaxe Ltd. The project is scheduled for delivery in line with RERA timelines by June 2030.

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