A new integrated influence group takes shape as Olivier Billon and Rahul Khanna bring Ykone, BarCode and Mirror Mirror together

Ykone Founder Olivier Billon and BarCode Founder Rahul Khanna outline the formation of One, a unified ecosystem combining influencer strategy, creative production, and global execution with Mirror Mirror Founder Juliette Lambert

Mumbai, January 13, 2026: A new integrated influence group named One has been formed following the merger of global influencer marketing firm Ykone with Paris based creative production house Mirror Mirror, further strengthening Ykone’s operations in India, which include the agency BarCode. The merger brings together influencer strategy, creative production, and event execution under a single global structure.
The formation of One brings together more than 400 employees across 20 international cities and represents combined revenues of $150 million. The group has been structured to respond to increasing demand from brands for integrated creativity and global execution, particularly as the influencer marketing industry continues to expand rapidly worldwide.

For the Indian market, the merger enhances Ykone’s existing footprint through BarCode by integrating Mirror Mirror’s expertise in high end creative campaigns and event production. Mirror Mirror has previously delivered work for global luxury brands such as LVMH, Chanel, and Hermès, complementing Ykone and BarCode’s influencer marketing capabilities in India.
Speaking on the development, Olivier Billon, Founder of Ykone, said the formation of One represents an evolution of the group’s long term vision to offer a comprehensive solution to clients across markets. He noted that India holds strategic importance for the group and that the integration of Mirror Mirror’s creative and production capabilities will enable the Indian team to deliver more expansive brand experiences across new age media.

Commenting on the merger, Juliette Lambert, Founder of Mirror Mirror, said the integration marks a significant milestone for the company’s growth. She added that the alliance reflects a shared belief that an integrated approach combining influencer strategy, production, and events is increasingly essential for serving brands at a global scale.
Reflecting on the expanded capabilities in India, Rahul Khanna, Founder of BarCode, said the merger moves the group beyond conventional influencer campaigns. He noted that the addition of Mirror Mirror’s creative expertise enables the team to design culturally resonant brand narratives supported by world class creative and experiential execution for clients in India.

The One group now brings together Ykone’s global influencer network, BarCode’s Indian market leadership, Mirror Mirror’s creative and production operations, the talent management firm Bold, and the proprietary data platform Campaygn. The structure has been designed to offer an integrated alternative to fragmented agency models by aligning strategy, creativity, and execution within a single ecosystem.

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