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Category: Business

  • Five Years On, Elista Targets ₹1,500 Crore Revenue as It Refreshes Brand Identity With Built for U

    The homegrown consumer electronics brand, part of TeknoDome Group, says the new tagline reflects its customer-first focus as it expands from 20,000 Indian retail touchpoints into UAE, Africa, CIS, Asia and Tanzania

    New Delhi, September 2025 Elista, the Indian consumer electronics and appliances company that entered the market in 2020, has marked its fifth anniversary with a sharp revenue ambition and a new identity. The brand has set a target of ₹1,500 crore in turnover by FY2026, up from its current ₹500 crore run rate.
    As part of its anniversary milestone, the company has refreshed its positioning under the tagline Built for U, which it says represents a sharper commitment to consumer-centric design and affordability. Executives described the change as part of a broader effort to stay relevant in a competitive marketplace that is increasingly defined by customer experience.

    Elista’s footprint has grown quickly over five years. From its launch as a challenger brand, it has expanded to more than 20,000 retail outlets across India and built a presence in categories spanning televisions, washing machines, speakers, refrigerators and IT accessories. The company, part of the Dubai-based TeknoDome Group, is now looking outward, with expansion plans for UAE, Africa, CIS, Asia and Tanzania.

    Industry analysts say the ₹1,500 crore target is ambitious but not unrealistic given Elista’s trajectory and its appetite for new geographies. The use of a customer-first brand statement at this stage underscores the company’s intent to compete not only on pricing but on loyalty and recall.

    For Elista, the five-year mark is less about celebration and more about setting the stage for its next phase of growth. Built for U is being positioned as both a tagline and a strategy, a reminder that product design, distribution, and after-sales must revolve around consumer needs as the brand enters its second phase of expansion.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • At NAREDCO’s 17th National Convention, Smt. Meghana Sakore Bordikar Says Maharashtra Will Align Housing and Infrastructure Policies With Industry Needs

    The 17th National Convention of NAREDCO, the real estate developers’ body, was held in the capital this week, bringing together industry leaders, policymakers and investors to discuss growth, regulatory consistency and the future of housing in India.

    Addressing the gathering, Smt. Meghana Sakore Bordikar, Minister of State for Housing, Government of Maharashtra, said the State would work to align housing and infrastructure policies more closely with the requirements of the real estate sector. She told the convention that supportive policies are essential to ensure both affordability and growth, and stressed that Maharashtra is committed to providing that stability.

    NAREDCO leaders said the industry could achieve annual growth of around 15 percent if it has policy predictability and steady financing support. They also spoke of the need for sustainable construction practices and infrastructure that keeps pace with demand in urban and semi-urban markets.

    Delegates at the convention noted that India’s housing sector is entering a period of transformation, shaped by demand from a younger population, urbanisation and changing financing models. They said forums like the NAREDCO convention provide a platform for open discussion between government representatives and industry players.

    For both policymakers and developers, the message from the 17th convention was clear: long-term growth in housing and real estate will depend on steady policy alignment, sustainable practices and collaborative engagement between the State and the industry.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Why Kriti Sanon’s Association With Campus Activewear Signals a Shift in India’s Women’s Athleisure Market

    The actor’s new role as the face of Campus’ women’s footwear reflects a growing focus on female consumers in sports and lifestyle fashion, with leadership calling it a key growth driver

    The Indian sportswear and athleisure market has grown rapidly over the past five years, yet women’s categories have often remained underrepresented in mainstream campaigns. That may be changing, as Campus Activewear, one of the country’s largest footwear brands, has brought Kriti Sanon on board as the face of its women’s portfolio.
    For Campus, which dominates in affordable sports and casual footwear, the decision reflects a larger shift. The company has identified the women’s segment as a critical growth driver, with rising demand among younger consumers who see footwear as an expression of identity as much as performance.

    Sanon’s association is not being framed as a traditional endorsement but as a cultural positioning. Known for combining mainstream film roles with entrepreneurial ventures, she embodies what the brand calls individuality and everyday confidence. That framing ties into the company’s effort to capture not only metros but also aspirational Tier 2 and Tier 3 markets where women’s lifestyle choices are evolving rapidly.
    Nikhil Aggarwal, CEO of Campus Activewear, described the women’s portfolio as central to the brand’s next growth phase. He noted that Sanon’s presence helps underline both style and comfort, making the products relevant to women who balance professional, social, and personal demands.

    Industry analysts point out that this is part of a broader shift in India’s footwear and athleisure business. With global competitors increasing their focus on female consumers, domestic brands like Campus are investing in design, marketing, and retail formats tailored for women. The choice of a high-visibility cultural figure signals an understanding that women’s categories need to be aspirational and relatable at the same time.

    For consumers, Sanon’s presence may simply mean seeing familiar campaigns across retail and digital channels. For the industry, however, it marks a moment when women’s sportswear and athleisure in India are being given their own space rather than being treated as an extension of men’s categories.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube

  • India’s capital-market firms get a new yardstick as BSE Index Services creates a sector barometer

    Built off the BSE 1000 and float-adjusted weights, the index is designed for measurement and passive products rather than fanfare

    A sector index is useful only if it reflects the market as investors actually trade it. That is the problem this new gauge tries to solve for India’s capital-markets cohort. BSE Index Services has created a Capital Markets Index that tracks companies classified under the capital-markets industry, giving fund managers and allocators a single number for the group’s performance.
    Under the hood, the construction is deliberately orthodox. Constituents are drawn from the BSE 1000 universe, the weighting method is float-adjusted market capitalisation, and the series starts from a base value of 1000. The first value date is 18 June 2018, which allows for a multi-year history rather than a fresh series that needs time to season. The maintenance calendar is semi-annual in June and December, so changes in the industry roster flow through on a predictable schedule.

    Where this becomes practically useful is in portfolio plumbing. Passive managers can line up exchange-traded funds and index funds against the basket without having to design a bespoke methodology, while discretionary managers gain a clear benchmark for capital-markets sleeves within PMS and mutual-fund strategies. For allocators and analysts, a single sector print simplifies performance attribution across market cycles.
    The timing also fits with how Indian investors are consuming markets. Retail participation has grown, ETF menus have widened, and sector rotation has become a more common conversation in both institutional and advisory circles. A purpose-built barometer for brokerages, exchanges, and other market-infrastructure companies gives everyone the same reference point when returns, risk, and liquidity are discussed.

    None of this is a claim about where the sector is headed. An index is not a call, it is a ruler. The value here is standardisation: one defined universe, one rulebook for weights, one calendar for changes, and enough back history to run robust tests. For market participants who live by evidence rather than anecdotes, that is often what matters most.

    Method at a glance, stated plainly
    Companies: those classified in the capital-markets industry within the third level of BSE’s industry taxonomy. Source universe: BSE 1000. Weights: float-adjusted market cap. Base: 1000. First value date: 18 June 2018. Reconstitution: semi-annual in June and December. Intended uses: passive strategies such as ETFs and index funds, sector benchmarking for PMS, mutual-fund schemes, and fund portfolios.
    For investors who prefer to judge the tool rather than the press note, that is enough detail to decide whether the new gauge earns a place in the toolkit.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • From Delhi NCR to 15 Cities: How Affinity Salon is Building a Process-Driven Premium Beauty Network

    With Vinit Dua and Siddhanth Dua at the helm, Affinity is scaling from 12 outlets to 100, investing in academies, training, and systems that bring consistency to India’s fast-growing salon market

     India’s beauty industry is no longer defined by standalone salons or family-run stores. With consumers expecting uniform service standards and branded experiences, organised salon chains are expanding rapidly. Among them, Affinity Salon, a brand with roots in Delhi NCR, is positioning itself as a process-driven player aiming for scale without losing its premium edge.
    Currently operating 12 outlets in Delhi NCR, the chain is preparing to grow to 100 salons across 15 cities in the next phase of expansion. Unlike many fragmented salon businesses, Affinity is focused on systems, training, and standard operating procedures (SOPs) that ensure clients receive the same experience in every location.

    Vinit Dua, who has overseen the growth of the network, emphasises that consistency is as important as style. Along with his son Siddhanth Dua, he is steering the brand towards a structure that mirrors international best practices – with ISO-style SOPs, audit systems, and uniform service delivery standards.
    A core part of the expansion is Affinity’s investment in training academies and in-house learning programmes. By building a pipeline of skilled stylists and technicians, the chain aims to reduce its dependence on external hiring and create a sustainable model of growth. This training-first approach also reflects a recognition that India’s Tier-2 and Tier-3 cities, where Affinity plans to expand, require talent to be nurtured locally.

    Technology is another area where Affinity is attempting to differentiate itself. Digital appointment booking, customer data management, and loyalty tools are being integrated into the business model to enhance efficiency and build deeper engagement with clients.

    For India’s salon market, Affinity’s expansion illustrates the shift from individual talent-driven businesses to standardised, process-driven networks. By scaling beyond Delhi NCR into 15 cities, the Dua family is betting that structure, training, and systems will matter as much as glamour in the next stage of India’s beauty industry.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Why Bengaluru Is Becoming the South India Launchpad for Global Fashion, With UNIQLO as the Latest Entrant

    The city’s tech-driven and cosmopolitan culture sets the stage for UNIQLO’s arrival at Orion Mall, where Rahul Dravid, Kenji Inoue and Nirupa Shankar reflected a blend of trust, strategy and lifestyle appeal

     Bengaluru has increasingly become the city where global fashion retailers choose to test their South India presence. With its large base of young professionals, international exposure, and appetite for lifestyle spending, the city represents a market that is both aspirational and practical. The arrival of UNIQLO at Orion Mall this week is the latest signal that Bengaluru has moved to the centre of India’s retail map.
    For UNIQLO, the entry into Bengaluru marks its seventeenth store in India and its first in the South. Rather than being presented only as a store opening, the move highlights a broader strategy. The brand has spent the last few years consolidating in Delhi NCR and Mumbai before entering a city that has a reputation for blending global culture with local identity.

    The launch event drew attention not only because of the store but also because of the presence of figures who reflect different facets of Bengaluru’s character. Rahul Dravid attended as the city’s sporting icon, bringing with him the credibility of trust and discipline. Kenji Inoue, Chief Operating Officer of UNIQLO India, explained how the company sees Bengaluru as a natural step in its long-term India journey. Nirupa Shankar, Executive Director of Brigade Enterprises, spoke about how malls and retail infrastructure in the city are increasingly designed to meet international expectations.

    The store spans more than nine thousand square feet and introduces the Japanese company’s LifeWear philosophy to a South Indian audience for the first time. The concept is centred on everyday essentials that emphasise quality, versatility and affordability, presented in a format that aligns with Bengaluru’s preference for functionality mixed with style.
    Retail experts suggest that the Bengaluru debut is not only about sales but about testing the city as a gateway to other southern markets such as Chennai and Hyderabad. If the model works, UNIQLO could use Bengaluru as a launchpad to expand further into Tier 1 and Tier 2 cities across the region.

    For now, the arrival has sparked conversations among consumers and the fashion industry alike. As Bengaluru cements its reputation as a destination for global retail, UNIQLO’s first store in the city shows how the balance of India’s fashion economy is shifting.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube

  • Campus Activewear Showcases Bold Sneaker Portfolio and Expanding Women’s Line at Annual Retailer Meet 2025 in Mumbai

    CEO Nikhil Aggarwal highlighted design innovation and retailer-first growth as over 763 partners explored fashion-first sneakers, women’s athleisure, and Campus’ flagship Air Capsule Pro technology

    Campus Activewear, one of India’s largest sports and athleisure footwear brands, brought together more than 763 retail partners at its Annual Retailer Meet 2025 in Mumbai to showcase its boldest product portfolio yet.
    The event highlighted the company’s sharpened focus on the sneaker segment, presenting fashion-first designs aimed at India’s growing community of sneaker enthusiasts. A strong emphasis was also placed on the expansion of the women’s footwear line, which has been gaining traction with designs that bridge style and comfort for everyday and active wear.

    On display were new sneaker collections featuring Campus’ flagship Air Capsule Pro technology, which blends performance cushioning with streetwear aesthetics. The women’s portfolio featured an expanded athleisure range designed to complement changing consumer preferences for versatile and stylish footwear.
    Nikhil Aggarwal, CEO of Campus Activewear, told retail partners that the brand’s growth will continue to be anchored in innovation and a retailer-first approach. He said that combining design leadership with stronger channel partnerships would keep Campus at the forefront of India’s competitive footwear market.

    The meet also served as a networking platform, with Campus reaffirming its intent to invest in product design, marketing, and supply chain efficiencies to support its partners. The unveiling of the 2025 portfolio was positioned as a step toward reinforcing Campus’ identity not only as a mass-market brand but also as a trend-setter in the Indian sneaker culture.

    For India’s footwear landscape, the Mumbai showcase marked a reminder that sports-inspired fashion is no longer niche. With sneakers dominating wardrobes and women’s categories expanding rapidly, Campus Activewear’s 2025 portfolio signals that the brand is aligning itself with how Indians want to dress and move today.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Bangur Concrete Opens First RMC Plant in Gujarat, Expands Network to 21 Facilities Nationwide

    Located in Limbadiya, Gandhinagar, the 60 cubic metre per hour unit strengthens Shree Cement’s Bangur brand presence in western India, with MD Neeraj Akhoury highlighting its role in sustainable construction and faster project delivery

     Concrete, part of Shree Cement, has announced the launch of its first ready-mix concrete (RMC) plant in Gujarat, extending its footprint to 21 plants across India. The new facility, situated at Limbadiya in Gandhinagar district, has an installed capacity of 60 cubic metres per hour and is designed to serve large-scale construction and infrastructure projects in the region.
    The company said the addition of the Gujarat unit reflects its strategy to support the rising demand for high-quality, consistent concrete in India’s western corridor. The plant has been built to deliver customised mixes, improve supply chain efficiency, and reduce the time required for on-site concrete preparation.

    Neeraj Akhoury, Managing Director of Shree Cement, said the launch underlines Bangur Concrete’s role in modernising construction practices. He added that by supplying RMC directly from advanced facilities, the brand aims to reduce waste, cut emissions, and accelerate project timelines while ensuring durable structures for both public and private projects.

    Bangur Concrete has grown its presence steadily across the country in recent years, adding plants in metro cities as well as Tier-II hubs. With the Gandhinagar plant, the company intends to engage with developers, government projects, and contractors in Gujarat’s fast-growing urban centres.
    By blending scale with sustainability, Bangur Concrete is positioning itself as a trusted partner for India’s construction industry, with the Gandhinagar plant marking its first step into Gujarat’s competitive infrastructure market.

    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Stellantis India and Muskaan Foundation Launch Multi-City Road Safety Campaign Starting with Chennai

    Led by Shailesh Hazela and Neha Khullar, the initiative will train 11,000 students, 1,000 teachers, and reach 20,000 community members across five high-risk cities including Pune, Jaipur, Bangalore, and Hyderabad

     Stellantis India, in partnership with the Muskaan Foundation for Road Safety, has launched Safe Journey, a campaign targeting India’s most accident-prone urban corridors. The program begins in Chennai before extending to Pune, Jaipur, Bangalore, and Hyderabad, all of which are consistently ranked among the country’s highest-risk cities for road fatalities.
    The effort responds to an urgent need. In 2022 alone, Chennai reported 3,452 road crashes and 507 deaths, placing it among India’s deadliest cities for urban traffic. By focusing on the 10 to 17 age group, the initiative aims to build awareness and responsibility early, blending case studies, real-world scenarios, and peer learning to change behaviours that lead to crashes.

    The campaign will begin with six workshops across leading Chennai colleges, including Presidency College and Queen Mary’s College, training more than 1,200 students. These workshops will seed Road Safety Clubs run by the participants themselves, extending the program’s reach into neighbourhoods and daily commuting environments.
    Shailesh Hazela, CEO and Managing Director of Stellantis India, said the campaign reflects the company’s long-term view of mobility in India: “For us, safety and education are inseparable. By empowering students as change leaders, we are building safer communities and shaping mobility that is responsible as well as sustainable.”

    Neha Khullar, Director of Projects at Muskaan Foundation, added: “This is about turning learners into leaders. Young people have the ability to influence families and communities, creating ripple effects that make cities safer for everyone on the road.”
    The campaign is supported by on-ground partners including the India Vision Institute, which brings local data and expertise into the sessions. Across its five-city rollout, Safe Journey is expected to reach 11,000 students, 1,000 teachers, and 20,000 community members, making it one of the most expansive road safety interventions led by a corporate, NGO partnership in India.

    For Chennai, the initiative represents more than awareness – it is a reminder that safety is a shared responsibility, and that sustainable mobility must start with changing how individuals behave on the road.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Hyderabad Becomes the Starting Point for Jupiter Electric Mobility’s Push into Electric Logistics

    By opening its first showroom in the city and introducing the JEM TEZ eLCV, Vivek Lohia, Gaurav Jalota, and Kartik Hajela position the company at the heart of India’s fast-changing urban freight market

    As India’s urban centres move toward greener supply chains, Hyderabad has emerged as an early hub for electric logistics. That context shaped Jupiter Electric Mobility (JEM)’s decision to open its first retail showroom in the city, where it unveiled the JEM TEZ electric light commercial vehicle (eLCV) as a flagship offering.
    The launch was attended by Vivek Lohia of Jupiter Wagons Group, along with Gaurav Jalota, CEO of JEM, and Kartik Hajela, Co-founder and Executive Director of JEM. The leadership stressed that Hyderabad is not only a strategic location for vehicle deployment but also a testbed for how electric mobility can transform intra-city freight.

    Known for its expanding warehousing network and growing ecosystem of logistics startups, Hyderabad has become a proving ground for last-mile solutions. The city’s government has also been active in pushing EV adoption through incentives and infrastructure projects, making it an attractive market for companies like JEM.
    The TEZ, now on display at the Hyderabad showroom, is positioned as a workhorse for businesses in e-commerce, FMCG, and local distribution. Certified with a range of more than 300 kilometres on a single charge and a payload capacity of 1.05 tons, it is designed to replace conventional small diesel trucks in congested city routes.

    While those numbers matter, the company’s leaders emphasised that the real focus is on total cost of ownership – promising lower running costs, reduced emissions, and compliance with tightening urban transport rules.
    Speaking at the event, Vivek Lohia framed the Hyderabad opening as part of a broader effort by the Jupiter Wagons Group to align mobility with sustainability. Gaurav Jalota added that the company is keen to support businesses transitioning their fleets, while Kartik Hajela highlighted the importance of designing electric vehicles that are rugged enough for Indian operating conditions.

    The Hyderabad facility is expected to function as a centre for customer engagement, technical support, and fleet partnerships. For JEM, this means not just selling vehicles but creating confidence in electric logistics solutions among transport operators.
    With India’s logistics sector growing rapidly and pressure mounting to reduce emissions, JEM’s choice of Hyderabad signals its intent to be part of the next phase of mobility. For the city, the entry of another EV-focused player reinforces its status as a gateway market for clean transportation solutions.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.