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Category: Business

  • GST Without ITC Hits Small Hotels Hard, Says FHRAI at 69th AGM

    FHRAI urges Centre to restore Input Tax Credit, simplify compliance, and grant Infrastructure Status to revive domestic hospitality sector

    At its 69th Annual General Meeting held in New Delhi, the Federation of Hotel & Restaurant Associations of India (FHRAI) called for urgent reforms in India’s tourism taxation policy, particularly the restoration of Input Tax Credit (ITC) under the Goods and Services Tax (GST) framework.
    Representing over 1 lakh hotels and 5 lakh restaurants nationwide, FHRAI warned that GST without ITC is undermining the affordability and growth of the hospitality industry especially among the 90% of hotels in India that charge below ₹7,500 per night.

    The newly elected FHRAI President, Mr. Surendra Kumar Jaiswal, led a press briefing at Le Meridien, stating that the 5% GST without ITC has escalated unrecoverable costs across rentals, electricity, outsourced staff, and capex. “We’re not asking for concessions we’re asking for parity and clarity,” he said, emphasizing that the withdrawal of ITC poses a serious threat to investment and regional tourism development.
    Mr. Jaiswal also addressed ongoing copyright-related challenges. He highlighted that overlapping royalty demands from multiple societies are putting unjust legal and financial pressure on hotels and restaurants. He called on the government to streamline copyright collections and shield establishments from litigation through better-defined regulatory roles.

    A central demand of FHRAI is for the hospitality sector to be granted both Infrastructure Status and full Industry Status. This, Jaiswal argued, would unlock access to low-interest capital, support tier-II and tier-III growth, and align with India’s goal of becoming a global tourism powerhouse under the Viksit Bharat 2047 vision.
    In a notable social outreach initiative, Mr. Jaiswal recognized farmers as the backbone of the hospitality ecosystem and pledged to forge closer connections with the agricultural sector to promote inclusive growth.

    The hospitality sector is not just about rooms and meals, it is about people, jobs, and community. With the right support, this industry can become a powerful engine for India’s socio-economic development, Jaiswal concluded.
    FHRAI ended the AGM with a strong appeal to policymakers: restore ITC, simplify licensing, implement a single-window clearance, and resolve copyright ambiguities or risk losing both domestic and global competitiveness in hospitality.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Beats from the Assembly Line: Cellecor Factory Workers Rap for a Made in India Future

    Written and performed by factory workers in Noida, the anthem captures pride, purpose, and the real voices behind India’s manufacturing growth.

    In a rare crossover between factory life and music, Cellecor has launched a rap anthem created by its own factory workers not marketers, not influencers.
    Titled “Banate Hain, Badhte Hain”, the track is produced, penned, and performed entirely by employees at Cellecor’s manufacturing facility in Noida. Far from a promotional jingle, the song reflects the spirit of India’s manufacturing shift and gives voice to the workers behind it.

    The music video, now live on Cellecor’s social platforms, features workers rapping amid conveyor belts, component trays, and warehouse corridors their everyday environment. The lyrics focus on dignity in labour, the pride of making for India, and the shared ambition of building something bigger than a brand.
    This was never meant to be an ad. It’s a creative release, a way to let our workers show the world what they stand for,” said Deepak Kabu, CEO of Cellecor.

    As India positions itself as a global electronics hub, the campaign flips the usual narrative. Instead of advertising product features, it highlights the people the real engine behind Cellecor’s growing portfolio of smart TVs, mobile accessories, speakers, and wearables.
    The anthem comes at a time when Cellecor is expanding both its retail footprint and direct-to-consumer strategy. But this release stands out by not selling anything except the idea that Make in India is more than a policy. It’s a movement powered by people.

    With no professional singers or studio edits, the raw energy of the track has already resonated across LinkedIn, Instagram, and YouTube. Viewers have called it “authentic”, goosebump-worthy, and a rare example of brand storytelling done right.
    As more Indian manufacturers look to humanise their brands, Cellecor’s approach shows how the most powerful messages sometimes come from within.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • India’s Fruit Loss Crisis Gets a Tech Fix: Tropical Agro and AgroFresh Launch Strella and Rubens

    New AI-driven tools help reduce India’s ₹29,500 crore fruit waste problem, starting with apple and pear storage and quality tracking

    Tropical Agrosystem (India) Ltd. has partnered with global post-harvest tech leader AgroFresh Solutions Inc. to bring two breakthrough innovations Strella and Rubens to India’s fruit value chain. These technologies are designed to cut post-harvest wastage and improve fruit quality tracking from farm to storage.
    India loses more than 7.36 million tonnes of fruits annually, largely due to over-ripening, inconsistent maturity, and lack of scientific quality control in storage. Strella and Rubens aim to directly solve these challenges.
    This is a breakthrough moment for Indian agriculture,” said Mr. V.K. Jhaver, Founder, Tropical Agro. With these tools, farmers and packhouses can reduce losses, improve returns, and deliver better quality to consumers.

    What Do Strella and Rubens Do?

    • Strella is a CA storage monitor that tracks ethylene levels, O₂/CO₂ balance, temperature, and humidity in real-time. It alerts operators if fruit begins to ripen early or conditions shift out of range.
    • Rubens is a handheld scanner that uses light-based technology to assess fruit maturity on the tree checking sugar, firmness, and starch levels instantly, without cutting the fruit.

    Both systems are integrated into AgroFresh’s FreshCloud™ platform, which gives farmers and logistics players full visibility across the value chain.

    Apple and Pear Sectors First, More to Follow
    Tropical Agro will first deploy these solutions for apple and pear growers, with plans to expand to other fruits and vegetables. The systems will be available on a subscription model, making them affordable to growers, packers, and traders.
    Rubens and Strella are not just devices, they are decision-making tools, added K. Venkatasubramanian, GM – Post-Harvest Business, Tropical Agro. From orchard to cold storage, they bring accountability and precision.

    Backed by Proven Global Expertise
    Tropical Agro has been a key player in India’s crop solutions space, impacting over 8 crore farmers, with 7 factories, 3 R&D hubs, and a presence across 20,000+ retailers. AgroFresh, a US-based leader, developed SmartFresh™, the world’s most widely adopted post-harvest solution for apples.
    The combined rollout signals a new phase in India’s agri-value chain modernization, where data, traceability, and quality control are as important as yield.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Cannes Applauds Indian Voices: Dekha Kya? Wins Best Documentary and Best Director at 2025 World Film Festival

    The Aditya Bhasin-directed docudrama, created with NGO Drishti, explores child blindness in Firozabad and the struggles of underserved children across India

    Dekha Kya?, a short documentary produced and directed by Aditya Bhasin, has won top honors at the 2025 World Film Festival in Cannes. The film received the awards for Best Documentary Short and Best Director in the documentary short category.
    Created in collaboration with Drishti, an NGO led by Sanjana Chauhan, the film sheds light on the harsh realities faced by children in Firozabad who suffer permanent eye damage while working in the bangle industry. It also examines preventable blindness in urban areas where access to early diagnosis is lacking.

    The story is told through the fictional radio host Banno, whose monologue weaves together real stories of invisible suffering, resilience, and systemic neglect.
    Aditya Bhasin, who took on the roles of writer, director, and producer, shared that the project began after learning about Drishti’s on-ground work in Firozabad.

    I didn’t want to remain a passive observer. This film gave me a voice to speak up for those who are rarely heard. These awards are a recognition of their stories,” said Bhasin.
    Sanjana Chauhan, whose grassroots work inspired the film, added, Drishti started as a personal mission. When Aditya reached out after hearing about our work, we knew this was a way to take the message further. This recognition is deeply meaningful for our cause.

    The recognition at Cannes not only highlights the power of purposeful storytelling but also underlines the urgent need for awareness and action around child labor and healthcare access in India.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • From Fixed-Speed to Intelligent Control: ELGi’s New System Powers Smarter Air Delivery

    The DemandMatch System brings energy savings of up to 17% to Indian manufacturers by enabling smart compressor management without switching to variable-speed drives.

    ELGi Equipments, one of India’s leading air compressor manufacturers, has introduced its new DemandMatch System, designed to significantly enhance energy efficiency in compressed air operations across Indian manufacturing.
    The DemandMatch System represents a strategic innovation for facilities that rely on fixed-speed air compressors, enabling them to respond intelligently to fluctuating air demands. By dynamically switching compressors on or off based on real-time requirements, the system can achieve energy savings of up to 17% , without the need for expensive variable-speed drives (VFDs).

    This is a game-changer for industries where compressed air is critical,” said Dr. Jairam Varadaraj, Managing Director, ELGi Equipments. It allows manufacturers to optimize energy usage while continuing to rely on their existing fixed-speed compressor infrastructure. The result is a smarter, leaner compressed air setup that doesn’t compromise on performance.
    The new system integrates with multiple compressors, continuously monitoring plant demand and orchestrating the compressor lineup to match load requirements. This reduces both energy consumption and mechanical wear, thereby contributing to a longer equipment lifecycle.

    With this launch, ELGi aims to address one of the most persistent challenges in Indian manufacturing energy inefficiency in compressed air systems, which can account for a significant share of industrial power bills.
    The DemandMatch System is now available to Indian customers across industry segments, with ELGi planning to extend availability to other global markets in future phases.

    As manufacturing scales across India, innovations like ELGi’s DemandMatch System will play a critical role in reducing operational costs, lowering carbon footprints, and building sustainable industrial ecosystems.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Indian Pharma Eyes U.S. Expansion: Key Voices Speak at PharmiCON 2025

    Held in Hyderabad, the ICON-CII event brought together pharma leaders, policy makers, and investors to explore the strategic imperatives of expanding Indian manufacturing to the United States.

    The Confederation of Indian Industry (CII) Telangana and U.S.-based construction and project delivery firm ICON jointly hosted the first Indian edition of “PharmiCON” in Hyderabad. With a theme focused on “Navigating the Road Ahead for U.S.-Based Manufacturing,” the event spotlighted Indian pharma’s evolving global strategy and the growing relevance of building capabilities across international markets, particularly in the United States.
    The event opened with remarks from CII Telangana Past Chairman Mr. Sanjay Singh and CII Pharma and Life Sciences Panel Convener Mr. Chakravarthi AVPS. Their address emphasized the importance of resilience and global competitiveness as Indian companies confront shifting regulations and rising expectations from global regulators and partners.

    ICON’s CEO and Founder Mr. Bhupendra Patel highlighted the company’s deep-rooted experience in constructing pharmaceutical and biopharma facilities in the U.S., noting over $300 million in project value, more than 200 sites, and over 1 million square feet of built space. He shared how ICON offers end-to-end support from land acquisition to design, execution, and operational handover for Indian pharma and biotech firms looking to enter or expand in the U.S. market.
    Telangana government’s participation was marked by the presence of Mr. Venugopal Rao Sankineni, Vice President for Medical Devices (Policy & Investments) at Telangana Lifesciences. He positioned the state as a leading catalyst for global-scale pharma and medtech innovation.

    A whitepaper titled “Changing Landscape: Indian Pharma’s Move Towards U.S.-Based Manufacturing” was also launched at the event, co-authored by ICON and CII with Healthark as the knowledge partner. The report explores how new U.S. policies including the Inflation Reduction Act and the BIOSECURE Act are creating both constraints and opportunities for Indian companies, particularly in areas such as biologics, injectables, and contract manufacturing.

    Two panel discussions addressed the critical factors shaping this evolution: the first focused on the logistics, incentives, and risks of U.S.-based operations, while the second explored global supply chain recalibration in the context of recent geopolitical changes.
    Concluding the event, Mr. Chakravarthi AVPS reiterated that the Indian pharmaceutical sector is at a pivotal point where timely international investment, especially in U.S. manufacturing, could enhance long-term trust, capacity, and global standing in the life sciences domain.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Eveready Powers Into Mobile Accessories with All-New Fast-Charging Lineup

    India’s trusted power brand unveils power banks, GaN chargers, and nylon-braided cables to meet rising demand for mobile-first energy solutions.

    With a legacy that has powered India for nearly a century, Eveready Industries India Ltd. has made a strategic leap into the mobile accessories space unveiling a comprehensive lineup that includes high-capacity power banks, GaN-based fast chargers, and robust charging cables compatible with both Android and iOS devices.
    The new offerings mark a pivotal shift for the iconic brand, long synonymous with flashlights and dry cell batteries, as it looks to remain relevant in India’s increasingly connected, mobile-first world.

    “Our foray into mobile accessories is a natural extension of our promise to deliver dependable power across use cases,” said Anirban Banerjee, CEO of Eveready Industries. “As India’s digital ecosystem expands, Eveready is evolving to provide reliable, on-the-go charging solutions from the socket to the smartphone.”
    The newly launched power banks, available in 5,000 to 20,000 mAh capacities, feature sleek form factors and include Magsafe-compatible and built-in cable variants for added convenience. On the other end, the charger lineup spans from 12W to 65W, including GaN-powered models designed for fast, safe, and efficient charging across a wide range of devices.

    Eveready also introduced premium, fast-charging cables with nylon braiding and 5A current support designed for durability and compatibility with USB-A, USB-C, and Lightning ports.
    The product range reflects Eveready’s goal of being a holistic energy solutions provider in a world where mobility, speed, and convenience are paramount.

    “Modern charging isn’t just about the plug; it’s about the entire ecosystem charger, cable, and power source working in sync,” said Insiyah Chawala, Senior General Manager. “With this launch, we’re providing a complete and affordable solution for today’s digital lifestyle.”
    The range also includes compact wireless charging pads and travel-friendly designs keeping with the brand’s emphasis on accessibility, innovation, and reliability.
    Backed by six state-of-the-art manufacturing facilities and DSIR-approved R&D, Eveready’s expansion reflects a commitment to serve emerging energy needs from living rooms to backpacks.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • India’s B2B Travel Pulse: Caravan 2025 Expands with AI-Powered Tri-City Showcase

    From Flyr’s launch to curated networking, TravClan’s boutique platform redefines the future of travel trade across Kolkata, Chennai, and Bengaluru.

    Caravan 2025, the flagship B2B initiative by TravClan, has further solidified its position as India’s leading travel trade platform with a successful tri-city run across Kolkata, Chennai, and Bengaluru this September. Following its inaugural edition earlier in April, Caravan’s return in the second half of the year drew over 600 travel agents and 25+ top brands, signaling strong momentum for curated, tech-forward B2B engagement in the Indian travel ecosystem.

    Held on 8th, 10th, and 12th September respectively, the three-city tour embraced the theme “Travel Meets the Future: Powered by AI, Driven by You,” anchoring discussions and product showcases around the role of technology in reshaping the way agents sell travel. A standout announcement during the event was the launch of Flyr, TravClan’s AI-driven tool that allows agents to instantly generate professional-grade marketing creatives, complete with itineraries and pricing. The solution is designed to bridge a major operational gap for small and mid-sized agents enabling faster client turnaround and better branding without heavy design support.

    In addition to Flyr, Caravan spotlighted enhancements in AI-driven instant quoting tools and automation-led efficiency upgrades across TravClan’s platform positioning itself not just as a networking event, but a product-led innovation hub.
    The boutique format of the event allowed brands to engage in deeper, one-on-one conversations with agents, collect live feedback, and introduce experiential segments such as wellness tourism and digital detox packages. For agents, particularly from non-metro and Tier 2 regions, Caravan offered critical access to trending global destinations like Dubai, Vietnam, Malaysia, and Bali, along with the confidence and content needed to convert those opportunities into bookings.

    Chirag Agrawal, Co-founder of TravClan, noted, “Caravan is not about footfall; it’s about impact. Every session, every connection is intentional aimed at making the travel trade smarter, faster, and future-proof.”
    With its latest edition marking its second successful outing in 2025, Caravan is poised to enter more regional markets over the coming months, reinforcing its role as the country’s most scalable and agile B2B travel ecosystem.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • Tracks of Transformation: Mumbai Metro Line 2B Set to Reshape Eastern Realty

    With Mandale Diamond Garden stretch nearing launch, industry experts foresee rising housing demand, rental yields, and new project activity in Chembur, Mankhurd, and Wadala

    The first phase of Mumbai’s long-anticipated Metro Line 2B is now nearing completion, signalling a transformative moment for the city’s eastern suburbs. Covering a 5.39-km elevated stretch between Mandale and Diamond Garden, the corridor has cleared all rectifications, with the Commissioner of Metro Railway Safety (CMRS) completing key inspections. Commercial operations are expected to begin by December 2025, according to the Mumbai Metropolitan Region Development Authority (MMRDA).
    The line forms a critical link in the broader DN Nagar Mandale Metro corridor, envisioned to decongest Mumbai’s overburdened east-west traffic and improve mass transit efficiency. Beyond mobility, however, Metro Line 2B’s Phase 1 is being closely watched for its real estate implications across Chembur, Mankhurd, Wadala, and other micro-markets.

    “Transit infrastructure is one of the most powerful triggers for real estate appreciation. With Metro Line 2B Phase 1 going live, we foresee increased demand for homes and commercial spaces near stations, better rental yields, and renewed interest from developers for transit-oriented projects,” said a senior industry analyst.
    Developers anticipate heightened market sentiment, especially around the five metro stations in this phase. Enhanced accessibility is expected to shorten commute times to commercial hubs, prompting new residential launches and faster inventory movement. Mixed-use developments, higher Floor Area Ratio (FAR) utilisation, and improved last-mile connectivity are expected to follow as infrastructure matures.

    A spokesperson from Chandak Group, developer of Chandak Highscape City in Chembur (E), observed:
    “The upcoming operationalization of Metro Line 2B is expected to significantly improve connectivity to key employment hubs, which in turn will enhance buyer sentiment, trigger fresh launches, and support faster inventory absorption across segments.”
    Though immediate price surges may be moderate, analysts predict a positive trajectory in both capital values and rental income as the full DN Nagar Mandale line progresses towards completion in 2027. Adjacent localities are also likely to benefit as the mobility catchment widens for homebuyers, investors, and tenants.

    As the final approvals are awaited, the city’s real estate ecosystem is preparing for a pivotal shift. With its first tracks laid, Metro Line 2B may soon redraw the realty blueprint of Mumbai’s eastern corridor bringing not just faster commutes, but broader opportunity.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.

  • From Swadeshi Style to ₹30 Loot: Snapdeal’s Bharat Swagotsav Ushers in Festive Value Shopping

    Starting 19 September, the mega-sale offers lakhs of festive deals on fashion, food, electronics, and home with Loot Hours, Swadeshi picks, and GST-driven savings

    Snapdeal, one of India’s leading value commerce platforms, has announced the return of its most anticipated event of the season, the Bharat Swagotsav Sale, launching on 19 September 2025. Built around the idea of delivering festive delight to value-conscious households across Bharat, the sale combines high-impact deals, culturally resonant merchandise, and daily ₹30 Tehalka offers designed to capture India’s mass festive appetite.
    With consumer spending across Tier 2, Tier 3, and rural India rising sharply during festival months, Snapdeal’s Bharat Swagotsav is positioned as the value-first shopping destination of 2025. The platform, known for curating relevant products at accessible prices, is introducing special festive segments such as Swadeshi Picks, GST Saver Deals, and Loot Hours in addition to a rotating daily lineup of ₹30-only blockbuster offers.

    Targeting Bharat with Celebration-Driven Discovery
    The Bharat Swagotsav campaign is not just an e-commerce event, it is a strategic reorientation toward cultural and pricing resonance with middle India. According to industry insights from Statista, over 60% of India’s next wave of digital shoppers will come from non-metro cities, where value-for-money, regional relevance, and mobile-first UX dominate shopping behaviour.
    Snapdeal, through this sale, amplifies its leadership in that segment by offering:
    • Tehalka Deals at ₹30, refreshed every few hours
    • Swadeshi Picks – India-first brands and local artisan-led categories
    • GST Saver Offers – early access to pre-GST clearance deals across home, fashion, and food
    • Bank and UPI Offers – strategic tie-ups with PhonePe, Paytm, HDFC Bank, Cred, and BHIM
    • Exclusive Value Packs in fashion, festive wear, electronics, home improvement, and kitchen essentials

    From ethnic kurtas and puja décor to kitchen combo deals, dry fruits, and mobile accessories, the sale is tailored for families gearing up for Navratri, Durga Puja, and Diwali, all while keeping affordability at its core.

    A CEO’s Vision for Bharat’s Festive Identity
    “Bharat Swagotsav is not just a sale. It’s a celebration of India’s real economy rooted in families, budgets, and festive spirit,” said Achint Setia, CEO of Snapdeal. “We’ve curated it to help value-conscious households celebrate big, without spending big.”
    Setia’s vision underscores a larger trend in Indian e-commerce: the shift from urban, discount-driven audiences to emotionally resonant, culturally driven value buyers. With rising competition from marketplaces and social commerce platforms, Snapdeal’s decision to double down on affordability and Bharat-first narratives appears both strategic and timely.

    Beyond Gimmicks: Trust, Localisation, and Utility
    Unlike traditional flash sales that rely on limited-stock hype or urban brand bombast, the Bharat Swagotsav is built for reliability and accessibility. The entire event is accessible via Snapdeal’s app, which remains optimised for low-data and regional language users.
    Moreover, the sale promotes brands that manufacture or source locally, aligning with India’s Make in India and Vocal for Local movements. Products sold during Bharat Swagotsav adhere to Snapdeal’s trusted merchant framework, which includes quality verification, delivery time assurance, and easy returns.
    For example, categories like modular kitchen tools, regional festival decor (Bandhanwars, Rangoli kits), copper bottles, ethnic jewellery, and DIY puja boxes are gaining traction across the platform, reflecting demand from both small towns and newly digital rural buyers.

    Financial Sweeteners & Payment Partnership
    This year’s sale comes equipped with integrated bank partnerships, allowing users to unlock additional discounts when transacting via:
    • PhonePe
    • HDFC Bank Cards
    • Paytm Wallet
    • BHIM UPI
    • CRED Pay
    These strategic tie-ups allow Snapdeal to expand financial accessibility without complicating the buying process. It’s value simplified—not gamified.

    Making the Festival Affordable for Everyone
    In a post-pandemic world where discretionary spending is still cautious, platforms like Snapdeal are playing a key role in ensuring that every household whether in Muzaffarpur, Raigarh, or Erode can access a festive lifestyle without compromising their budget.
    With daily ₹30 Tehalka deals and curated festive sets, the Bharat Swagotsav is a celebration of Indian thrift meets Indian joy.
    At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.