Coromandel, Excelia, IIM Raipur, BIS, and Team R Factor round out this week’s 10 headline-making moves across sectors.
Category: Business
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Britannia, Changi Airport, Numeros Motors, Baskin Robbins, and Poonawalla Fincorp Lead April Headlines
Britannia Appoints Tilt Brand Solutions for Adjacency Categories
Changi Airport Wins Top Global Honour, Expands Indian Reach
Numeros Motors Recognised for Intellectual Property Contributions
Baskin Robbins India Introduces Gelato Line, Expands Summer Menu
Poonawalla Fincorp Launches Credit Product for India’s Kirana Ecosystem
Coromandel and Ma’aden Sign Long-Term Fertiliser Agreement
Excelia International Launches Gateway Year for Indian Students Entering French Higher Education
IIM Raipur and NADT Formalise Partnership for Policy-Focused Research and Education
Team R Factor 6024 Advances to World Robotics Stage, Sets STEM Inclusion Milestone
Bureau of Indian Standards Hosts Global Plenary on AI Standards and Trust
Conclusion
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I Replaced My Regular SPF with Blossom Kochhar Aroma Magic Cucumber Sunscreen Lotion SPF 30 and My Skin Hasn’t Complained Since
Calm, cool, and completely clean, this sunscreen delivers gentle sun protection without the usual heaviness or harshness
Not all sunscreens are created equal. Some protect but leave your skin looking oily. Others clog your pores or cause irritation. For anyone with sensitive or acne-prone skin, daily sunscreen often feels like a compromise. The Blossom Kochhar Aroma Magic Cucumber Sunscreen Lotion SPF 30 changes that completely. It protects the skin while soothing it, and does both with a clean, thoughtful formula that feels like skincare first and sun protection second.
I used this product consistently through warm, humid days, and it held up with ease. It did not trigger any breakouts. It did not leave a film. It simply absorbed and worked quietly in the background.
A texture that belongs on your skin
The formula is ultra-light, almost like a gel-lotion hybrid. When you apply it, it melts into the skin within seconds. There is no greasy residue and no powdery dryness either. The finish is soft, fresh, and matte enough for day wear. On the skin, it feels closer to a calming moisturizer than a typical SPF product.
You can layer it easily under makeup or use it solo on bare skin. Either way, it does not interfere with your base or make your face look dull. In fact, after just a few days of use, I noticed a more even skin tone and fewer dry patches around my cheeks. The product hydrates without overloading.
Cooling ingredients that go beyond protection
What makes this formula truly special is the balance of protection and care. It uses non-nano zinc oxide, a mineral sunscreen agent that physically blocks harmful UVA and UVB rays. This form of protection is safer for sensitive skin and preferred by dermatologists for everyday use.
But the benefits do not stop at sun defense. The lotion also includes wheatgerm, coconut, and soybean oils. These nourish the skin barrier and offer antioxidant support. Cucumber extract provides a visible cooling effect, especially helpful after sun exposure. Essential oils like frankincense, myrrh, and Roman chamomile are included for their scar-fading, anti-inflammatory properties.
The overall experience is one of calm. The mild scent comes from its natural ingredients, not synthetic fragrance. There are no parabens, alcohol, artificial colors, or harsh chemicals in the formula, which aligns with the brand’s commitment to clean beauty.
Daylong comfort and consistent performance
I tested the lotion across different settings. At my desk, on a midday walk, and even on a short weekend drive. In every case, the product kept my skin feeling protected and balanced. There was no stickiness, no sweatiness, and no white cast. For a sunscreen this affordable and accessible, the performance is outstanding.
Reapplication is simple and mess-free. A few pumps are enough to cover the face and neck. Because it blends instantly, you can reapply it even over a light base without disturbing your makeup.
Rooted in a brand that understands clean beauty
This product reflects everything Dr. Blossom Kochhar stands for. Her approach to skincare has always emphasized nature and simplicity, and this sunscreen is a direct result of that philosophy.
In her words,
“Beauty is not just skin deep. It reflects how you feel within. With the magic of aromatherapy, we bring you nature’s best, ensuring that every product nurtures your skin, hair, and soul with purity and love.”
That intention is evident in how the lotion behaves on skin. It is gentle, functional, and clearly made for daily use.
My verdict after daily use
“I have tried countless sunscreens that left me choosing between safety and comfort. Blossom Kochhar Aroma Magic Cucumber Sunscreen Lotion SPF 30 is the first one that gave me both without asking me to compromise. It protects my skin while making it feel cared for.”
By @SmrutiBhalerao | Editor-in-chief | Prittle Prattle News
If your skin often reacts to traditional sunscreens or if you are looking for a light, calming product that actually fits into your daily routine, this is a sunscreen that deserves a permanent place on your shelf.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Body Cupid’s Luxury Perfume Gift Set Gave Me Four Scents That Stayed Without Trying Too Hard
They did not overwhelm the room. And the fragrance was noticeable.
There are fragrances that try to make a grand entrance. And then there are the ones that quietly become part of your day. Body Cupid’s Luxury Perfume Gift Set for Women belongs to the second kind.
It does not chase attention. It blends into your presence. Four scents in one box. Each one different. Each one soft. Each one perfect for a version of your everyday life.
Each Bottle Had a Role to Play
The perfumes come in 20ml bottles. They are not oversized. They are just right for travel or your everyday pouch. The surprise is how differently each one wears.
Sweet Passion felt like a Sunday morning. Fruity without being sugary. Something in it reminded me of citrus peel and calm kitchens. I wore it while watering plants and ended up keeping it on till lunch with friends.
Secret Love had weight. It stayed close to the skin. I wore it on a quiet evening walk and caught the scent again later when I picked up my scarf. It had a gentle warmth that felt personal.
Seductive felt like dressing up. There was a deeper tone to it. Something warm and slightly smoky. I wore it to dinner and the scent stayed through the night. It did not scream. It just lasted.
Aqua Wave was my weekday pick. Crisp and fresh. It reminded me of a white shirt and an early metro ride. Simple and clear. It never felt like I was trying. That is why I wore it twice.They Did Not Fade Too Soon. They Did Not Take Over Either
What made me like them even more was how they stayed. Long enough to feel noticed. Soft enough to feel respectful. There was no headache. No cloud of fragrance that lingers in a room after you leave.
Each scent lasted six to seven hours on skin. A little longer on clothes. I did not layer them with body oils or moisturisers. Just used them straight out of the bottle. And that was enough.Gifting Would Be Easy. Keeping Felt Better
The set looks ready to be gifted. Neatly packed. Tastefully done. But I am not letting mine go. Because this is not just about perfume. It is about having four small reasons to feel slightly more ready for the day.
One scent made errands better. One made evenings softer. One worked when I wore makeup. One worked when I did not. This is not about transformation. This is about quiet fit.Final Word from the Prittle Prattle Desk
Body Cupid’s Luxury Perfume Set understands something most fragrance brands miss. That not everyone wants a signature scent. Some of us want a scent that fits our mood, not defines it.
These are fragrances for the drawer you open often. The ones you carry on weekend trips. The ones you use because they suit you, not because you need to prove anything.
If you are looking for a gift that does not feel like a formula, or a set that adapts to your rhythm, this one belongs with you.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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HMD Doubles Down on Indian Roots with Music-First Feature Phones and Rajasthan Royals Partnership
Announcing the launch of HMD 130 Music and HMD 150 Music, the brand brings budget-friendly entertainment, built-in UPI, and 36-day standby battery into the spotlight while strengthening its IPL innings.
Text to Speech, Built In
The phones also include a text-to-speech feature called Phone Talker, available in Hindi and English. For users who need audio assistance or prefer voice-based reading, this feature adds real accessibility. It transforms how first-time mobile users, elderly citizens, and multilingual users engage with their phone content.Rajasthan Royals and HMD, Cricket as a Cultural Anchor
Renewing its partnership with the Rajasthan Royals, HMD positions itself at the crossroads of community and cricket. The Royals, a team known for its focus on data, sustainability, and youth-led energy, mirrors HMD’s promise of delivering practical and innovative technology.
At the event, Ravi Kunwar shared that this collaboration is about more than logos. It is about reaching the masses through cricket, and more importantly, creating mobile devices that speak to people beyond the metro cities. The Royals represent a fan base that stretches deep into Tier 2 and Tier 3 India, exactly where HMD’s feature phones are likely to become household essentials.
Alok Chitre, Chief Business Officer at Rajasthan Royals, echoed this sentiment. He highlighted the synergy between the Royals’ strategy and HMD’s technology roadmap. Together, the two brands aim to connect better with audiences who want more from both their phones and their teams.Affordability Without Compromise
Priced at ₹1,899 for the HMD 130 Music and ₹2,399 for the HMD 150 Music, both phones will be available via retail stores, HMD’s official website hmd.com, and leading e-commerce platforms. They come with a one-year replacement guarantee, further reinforcing the company’s focus on product integrity and user confidence.
In a market where smartphones often dominate headlines, HMD’s feature phone strategy stands out because it does not try to impress. It tries to help. These phones are not about digital showmanship. They are about functional joy. They are for train rides, long drives, neighborhood strolls, and kitchen playlists.
From the Prittle Prattle News Desk
For a brand to invest in feature phones in 2025, it must be listening to the ground. HMD has shown that it is not only listening but also building around what people actually use. The new music-centric phones reflect this approach, simple, strong, and clear.
With cricket, audio, and accessibility at its center, this launch feels less like a product push and more like a signal. A signal that every part of India matters. Every listener matters. And every rupee spent should return real value.At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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No Overnight Glow. No Magic. Just a Formula That Steadied My Skin. WOW’s Vitamin C and Niacinamide Serum Does Its Job Without the Noise
With niacinamide, citrus oils, and clean hydration, this serum helped restore tone and evenness over 10 days without triggering any new irritation or dryness.
There are days when your skin doesn’t look damaged, but it doesn’t look like you either. It looks a little tired, slightly uneven, maybe a bit dull. You start noticing minor pigmentation that wasn’t there before. And you’re not looking for a miracle serum. Just something that can help quietly.
That’s exactly where the WOW Skin Science Vitamin C & Niacinamide Brightening Serum came into the picture. And it didn’t make noise. It simply worked its way in.
A Formula That Doesn’t Rush
This serum promises to help even skin tone, hydrate, and reduce dullness. It uses 20 percent vitamin C along with niacinamide, essential oils from lemon and orange, and natural ingredients like licorice. It is designed for twice-daily use, and while the bottle mentions visible results, the real result is consistency.
The texture is water-light. No stickiness. No artificial scent. Just a faint citrus touch that disappears once absorbed. It layers well under SPF and doesn’t interfere with other skincare.What Shifted
By day four, a few things started to feel different. A mild patch of pigmentation near the temple was softer. My jawline didn’t look as grey-toned as it usually does under indoor lights. No fresh bumps appeared. Skin didn’t dry out or feel over-exfoliated. That subtle sense of irritation that usually follows vitamin C for many people simply didn’t happen here.
Around the end of the second week, it wasn’t brightness that stood out. It was evenness. Texture looked more relaxed. The skin felt like it had settled back into something familiar.
Ingredients That Stay Respectful
Vitamin C is often seen as the hero for glow, but in this serum, it behaves more like a team player. Niacinamide supports the calming part of the formula. Together, they don’t overwhelm.
Licorice, known for its support in reducing pigmentation, works gently without any aggressive resurfacing. The citrus oils add a light antibacterial function but without making the formula too sharp.
This makes it suitable for skin that has gone through travel, sun exposure, stress, or even seasonal changes.Who Might Like This
This serum fits into the life of someone who doesn’t have time for 10 steps. It works for skin that’s tired but not troubled. It suits people who want to restore their base routine without irritation.
It’s ideal for anyone dealing with mild discoloration, uneven tone, or a general sense that their skin just needs something to hold onto.
It works for all skin types when followed by a moisturiser, and doesn’t conflict with sunscreen or light retinol use.What It Doesn’t Do
It doesn’t change your skin overnight. It won’t reverse deep pigmentation. It isn’t for active breakouts. And it doesn’t give you that just-stepped-out-of-a-facial effect. But it does deliver real, gradual balance. And that can sometimes be more helpful than anything else.
Our Take at Prittle Prattle News
This review wasn’t about proving a claim. It was about observing a shift. And this serum did offer one. Not with brightness or glow, but with calmness. The kind that makes you stop avoiding your mirror.
It isn’t the most talked-about product in skincare. But it just might be the one that finds its place on your shelf and stays there.
Editor’s Note
Smruti Bhalerao, Editor-in-Chief at Prittle Prattle News shared:
“I’ve tried serums that promised glow and gave nothing but dryness. This one did the opposite. It didn’t overpromise. But it helped my skin feel steady again. The tone evened out. A couple of stubborn dark spots softened. And it just sat well with everything else I was already using. It felt like my skin was finally taking a breath.”At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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Clove Dental Finds Its Bollywood Smile with Sikander, Starring Salman Khan and Rashmika Mandanna
With a message built around confidence and care, India’s largest dental chain enters the cinematic frame through Sikander, making oral health part of the story, not just the screen
Clove Dental, India’s most expansive network of dental clinics, has stepped into the cinematic spotlight with a high-impact partnership with the upcoming film Sikander, featuring Salman Khan and Rashmika Mandanna. This collaboration blends oral health messaging with mass cinema, reminding Indian audiences that strength begins with self-care, and that a confident smile is part of presence, not just presentation.
This is not just product placement. It is narrative positioning. The association aligns cinematic energy with a public health narrative that matters.
From Health to Heroism- Sikander * is set to deliver a story built on strength, personal resilience, and public grit. For Clove Dental, the film is a mirror to the values it has championed in its clinics and campaigns. The message is clear. Strength is not always about physical power. Sometimes, it shows up as confidence, clarity, and care.
“With Sikander, we are not entering a sponsorship space. We are entering a conversation,” said Sumit Saxena, Vice President of Marketing and Public Relations at Clove Dental. “A great smile is not a luxury. It is a signal of well-being and assurance. This film gives us a compelling space to share that belief with audiences across India.”
India’s Smile Story Expands
Founded in 2011, Clove Dental has grown into a trusted brand with over 600 clinics across 26 Indian cities. It has treated more than 3 million patients, built a team of over 1,200 doctors, and developed strong equity in ethical care, hygiene, and community engagement.
The brand is now moving from medical credibility to cultural presence. Its latest partnership with Sikander places dental care into India’s wider narrative of aspiration, public personality, and everyday performance.
With a country that continues to face high oral disease burden and low awareness, WHO has highlighted India’s need to integrate oral hygiene education into its public platforms. Clove Dental’s cinema intervention is a creative step in that direction.The Film That Fits
- Sikander * is directed by A. R. Murugadoss and is backed by production houses aligned with mass-market cinema. The story centers on determination and personal mission, anchored by characters who move with purpose. Salman Khan’s role is expected to carry strong physical and emotional tones, while Rashmika Mandanna brings credibility and connection.
Within this canvas, the brand does not arrive with sales intention. It arrives with meaning. It shows that oral care is not background health. It is frontline strength.
A New Layer in Healthcare Storytelling
This partnership is also a nod to how brands now find placement beyond advertising. Clove Dental’s message will appear within the film’s story ecosystem, complemented by behind-the-scenes content, social rollouts, and co-branded visibility. It is expected to include interactive storytelling within Clove clinics as well, allowing audiences to meet the message in real life.
Saxena notes, “People today do not respond to health awareness in the abstract. They respond when it feels familiar, visible, and honest. This film helps us meet them where they already are, in theatres, on digital platforms, and in conversation.”Not Just Looks, But Wellbeing
Clove Dental’s campaign line for this partnership focuses on the idea that smiles are not cosmetic. They are functional. They impact mood, health, confidence, and even how we are perceived. A strong smile belongs in every hero’s story, on screen and off it.
The brand’s clinics offer advanced tools for diagnostics, treatments for all age groups, and transparent pricing with zero compromise on hygiene or medical ethics.
From Clinics to Culture
This move is not about grabbing attention. It is about building legitimacy for dental care in a space that millions engage with weekly. Cinema in India has long shaped conversations around style, status, strength, and self-worth. Now, oral health gets its rightful place within that frame.
For Prittle Prattle News, this campaign reflects a maturing moment in healthcare storytelling. It is not just about selling treatments. It is about placing health where people are most likely to believe it, inside the stories they already trust.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
- Sikander * is set to deliver a story built on strength, personal resilience, and public grit. For Clove Dental, the film is a mirror to the values it has championed in its clinics and campaigns. The message is clear. Strength is not always about physical power. Sometimes, it shows up as confidence, clarity, and care.
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Odisha Grounds and Inaugurates 14 Industrial Projects Worth ₹5,770 Crore Across Three Districts, Creating Over 37,000 Jobs
Within 60 days of the Utkarsh Odisha Conclave 2025, the state operationalises investment commitments through a cluster-led industrial push in Haldiapada, Khordha, and Kalibeti.
The Government of Odisha today demonstrated a rare policy-to-project momentum as it inaugurated and laid the foundation stone for 14 industrial projects across sectors. The total investment across these projects is valued at ₹5,770 crore, with the potential to generate over 37,030 employment opportunities.
The announcement was led by Hon’ble Chief Minister Mohan Charan Majhi, with site events conducted in Haldiapada, Khordha, and Kalibeti. The projects include seven inaugurations of completed units and seven groundbreakings for new facilities.
This rollout follows within just two months of the Utkarsh Odisha – Make in Odisha Conclave 2025, highlighting the state’s capacity to convert investment intentions into operational infrastructure.Apparel Sector Leads in Employment Generation
Among the projects grounded, the apparel and textile sector accounted for the highest job potential. Trimetro Garments India Pvt. Ltd. (part of the EPIC Group) committed ₹377 crore to a new unit at the Khordha Textile Park, generating 7,550 jobs. Pooja International added a ₹55 crore project linked to 5,300 jobs.Other contributors included Golden Seams Industries (₹50 crore, 2,850 jobs), Meenu Creation LLP, B L International, and Sonu Exim Pvt. Ltd.. These companies are aligned with the state’s long-term apparel cluster strategy focused on skilled job creation.Global Food and Beverage Brands Now Operational in Odisha
Two high-value units were formally inaugurated. Nestlé India Ltd. will build a ₹894 crore mega food processing plant projected to create 2,025 jobs. The facility is designed to supply domestic and export markets. Varun Beverages Ltd. launched a ₹624 crore unit with a target of 1,305 direct jobs. Both companies are expected to bring global standards in quality, compliance, and automation to Odisha’s growing food manufacturing sector.
A third project by Bhuvaneshwari Foods and Beverages Pvt. Ltd. added another ₹800 crore to the investment tally, backed by 1,150 jobs in processing and logistics.Capital Goods and Refractories Round Out the Portfolio
Jupiter Tatravagonka Railwheel Factory Private Limited committed ₹2,000 crore to build a modern railwheel facility projected to generate over 3,600 jobs. The project strengthens Odisha’s profile in railway components and heavy engineering.
Shalimar Glass Works, Polimiroir India, and IFGL Refractories Ltd. added diversity through manufacturing units in packaging, polishing, and refractories.Location-Led Development Strategy
The events were held at three separate locations to reflect the spread of industrial activity. At Haldiapada, 11 of the 14 projects were formally launched. The Chief Minister then proceeded to Khordha One Industrial Estate, where he performed the foundation stone ceremony for the Nestlé plant and inaugurated Varun Beverages’ new unit.
At Kalibeti’s Khordha Textile Park, the state launched both Trimetro’s new factory and a foundational infrastructure project for workers’ hostels to support housing within the apparel cluster.Policy in Action, Not Just in Paper
Speaking on the occasion, the Chief Minister said, “These projects are not symbolic. They are active steps in our journey to a Samrudh Odisha. They represent jobs for our youth, infrastructure for our industries, and proof that our government is built for delivery.”
Industry and Skill Development Minister Shri Sampad Chandra Swain added, “We are not only attracting investment. We are making sure it reaches the ground quickly. These units reflect strong partnerships, robust skilling pipelines, and public systems that are working.”Recap of Impact
- Projects launched: 14
- Type: 7 groundbreakings and 7 inaugurations
- Investment total: ₹5,770 crore
- Jobs committed: Over 37,030
- Lead sectors: Apparel and textiles, food processing, capital goods, packaging
- Lead locations: Haldiapada, Khordha, Kalibeti
For Prittle Prattle News, this is not just a development round-up. It is a sharp example of what government coordination with industry can produce when execution is prioritised alongside policy. Odisha’s progress is no longer a vision document. It is a working site.
At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
- Projects launched: 14
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Legacy Meets Locker Room: Lauritz Knudsen Teams Up with Rohit Sharma, Hardik Pandya, and Suryakumar Yadav
As Principal Partner of Mumbai Indians, Lauritz Knudsen launches ‘Who Am I’, a TVC that links India’s booming infrastructure story with the cricketing dominance of its most loved icons. The campaign is shaped around resilience, precision, and national ambition
Lauritz Knudsen Electrical and Automation, formerly known as L and T Switchgear, and now a key part of Schneider Electric India, has launched its most ambitious campaign yet. Titled Who Am I, the campaign stars three of India’s most iconic cricketers — Rohit Sharma, Hardik Pandya, and Suryakumar Yadav.
This is not just a brand activation. It is a cultural moment that unites infrastructure with influence. Lauritz Knudsen is not aiming to be seen. It is aiming to be understood.
A question that powers the story
The film opens with a quiet but compelling visual question. Who am I. It is not posed through dialogue but through presence. Each of the Mumbai Indians cricketers appears inside modern, structured spaces that reflect engineering and order. These spaces are not stadiums. They are systems.
Each scene aligns with how Lauritz Knudsen has built power systems for India’s airports, metros, stadiums, and homes. The message is clear. You may not see Lauritz Knudsen every day, but you experience its reliability constantly.
The cricketers are metaphors, not models
In this campaign, Rohit Sharma represents measured leadership. Hardik Pandya reflects force and adaptability. Suryakumar Yadav brings in flow and creativity.
Each of them expresses a value that aligns with the Lauritz Knudsen story. The brand is not showcasing them. It is mapping them into its identity.
From industrial precision to public trust
Lauritz Knudsen is part of Schneider Electric India and its systems are present across critical sectors. Whether it is smart homes or smart cities, its technology enables safe, efficient power distribution. The campaign does not explain this through facts. It makes you feel it through form and rhythm.
With this campaign, the brand moves from being a B2B giant to a household name. It transitions from engineering floors to family rooms.Industry voices and cultural connection
Deepak Sharma, Zone President for Greater India and Managing Director and Chief Executive Officer of Schneider Electric India, said, “This campaign is about resonance. It brings together two worlds that are rarely linked. We wanted to show that what Lauritz Knudsen builds is just as powerful and precise as what these athletes bring to the field.”
Naresh Kumar, Chief Operating Officer of Lauritz Knudsen, added, “Sport and engineering share the same expectation. There is no room for error. That is why we believe this film reflects who we are. We do not just deliver systems. We deliver trust.”
Rajat Abbi, Vice President of Marketing for Schneider Electric Greater India, pointed out that this campaign marks a shift in how legacy brands engage. “It is not about visibility. It is about relatability. We are proud to tell this story through a team and a format that India already loves.”Storytelling as infrastructure
The campaign has been created by Saatchi and Saatchi India, part of Publicis Groupe India. The film is minimal and elegant. There is no hard sell. Only suggestion and structure.
This is the kind of brand storytelling that lets design and detail do the talking. With over forty crore viewers expected during the IPL season, the campaign is set to bring Lauritz Knudsen into everyday conversations.
From behind the panel to front of the mind
By partnering with the Mumbai Indians, Lauritz Knudsen steps into a mainstream spotlight without losing its technical credibility. It shows that infrastructure is not just wires and circuits. It is rhythm, flow, and performance. Just like cricket.
For Prittle Prattle News, this campaign is more than a creative success. It is a case study in how legacy brands can connect emotionally and commercially in the same moment. Lauritz Knudsen has reminded India that when power systems work well, they become invisible. But their story does not have to be.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
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IREDA Posts 27% Surge in Loan Sanctions, Loan Book Crosses ₹76,000 Crore in FY 2024-25
Backed by strong governance and investor transparency, IREDA expands its clean energy financing footprint across India
In a landmark financial performance that reaffirms its leadership in India’s renewable energy sector, the Indian Renewable Energy Development Agency Limited (IREDA) has reported a 27% increase in loan sanctions, totaling ₹47,453 crore for the fiscal year ending March 31, 2025. The loan book grew by a solid 28%, reaching ₹76,250 crore, marking another step in IREDA’s support for India’s clean energy transition.
This steady rise reflects IREDA’s commitment to renewable energy financing and transparency, aligning with the Ministry of New & Renewable Energy’s (MNRE) mission to accelerate sustainable energy deployment across the country.
According to provisional figures, disbursements rose by 20% from the previous year, amounting to ₹30,168 crore as compared to ₹25,089 crore in FY 2023-24. The increase not only signals the strong demand for green finance but also indicates investor trust in IREDA’s governance model.Shri Pradip Kumar Das, Chairman and Managing Director of IREDA, emphasized the agency’s commitment to good governance: “Announcing IREDA’s annual performance on the last day of the financial year underscores our strong commitment to the highest standards of corporate governance and transparency with our investors. IREDA’s consistent growth in loan sanctions, disbursements, and loan book reflects our strong dedication to financing renewable energy projects.”
IREDA is a Government of India enterprise under the administrative control of the Ministry of New and Renewable Energy (MNRE), and is instrumental in supporting projects in sectors including solar energy, wind energy, biomass, small hydro, and energy efficiency.“I sincerely thank Hon’ble Union Minister; Hon’ble Union Minister of State, MNRE; MNRE Secretary; our Board of Directors; Regulators; and officials of MNRE and other ministries for their unwavering support,” Shri Das added. “I appreciate the dedication and relentless efforts of the Team IREDA, whose commitment drives our success.”
IREDA, headquartered in New Delhi, has played a crucial role in shaping India’s green economy by enabling access to affordable financing for clean energy developers and investors. The agency’s efforts align with India’s broader target of achieving 500 GW of non-fossil fuel capacity by 2030.As a Public Sector Undertaking (PSU), IREDA also serves as a registered Non-Banking Financial Company (NBFC) and a Green Financing Institution, creating sustainable finance frameworks in line with global ESG norms.
IREDA’s recent performance will contribute significantly toward the realization of India’s updated Nationally Determined Contributions (NDCs), which aim to cut emission intensity and increase non-fossil energy usage in alignment with the Paris Agreement.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.