Mankind Pharma’s multivitamin brand spotlights the stamina of modern Indian dads, launching a wellness-forward tribute this Father’s Day.
Category: Health
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HealthOK Celebrates India’s Tireless Fathers with ‘HealthOK Heroes’ Campaign
In a campaign brimming with gratitude and health advocacy, HealthOK, a flagship wellness brand from Mankind Pharma, has launched a new Father’s Day campaign celebrating the often-overlooked vigor and resolve of Indian fathers. Titled HealthOK Heroes, the campaign recognizes the invisible energy fathers summon daily, and supports it with 100% vegetarian multivitamin formulations.
Why This Campaign Matters
A Supplement That Matches His Strength
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Prega News Celebrates Expectant Fathers with ‘Invisible Journey’ Campaign
A Father’s Day story that flips the spotlight, celebrating the silent strength of dads navigating pregnancy by their partner’s side.
In a landscape where maternity conversations often dominate, Prega News, India’s No. 1 pregnancy detection kit brand from Mankind Pharma, has launched an evocative campaign for Father’s Day 2025, titled “Invisible Journey.” The digital film, featuring stand-up artist Aashish Solanki, unpacks the emotional, financial, and psychological labor silently carried by expectant fathers.
The campaign shows Solanki experiencing pregnancy, quite literally, by strapping on a belly and mimicking his partner’s physical challenges. But when his wife and friends enter, the lens shifts. It becomes a tribute not to the discomfort he faces, but to the emotional backbone he provides.The Father’s Half: Often Felt, Rarely Seen
“Pregnancy changes both lives, even when one stays quiet,” says Mr. Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma. “Expectant fathers work harder, save more, sacrifice rest, and plan everything from cribs to college, without ever appearing in the frame.”
This campaign is a national nod to those men, to their midnight budget calculations, their quiet Googling of pregnancy symptoms, and their gentle emotional regulation when anxiety spikes in their partner.Campaign Highlights
- Research Insight: 95% of Indian fathers believe parenting is a shared responsibility
- Modern Shift: 94% report active participation in household chores and early childcare
- Narrative Arc: From belly-bound comedy to heartwarming tribute in 36 seconds
- Platform: Released on YouTube and amplified across Instagram, LinkedIn, and parenting portals
Brand Context
Prega News has long been India’s preferred choice for pregnancy confirmation. With this campaign, the brand expands its narrative from moment of discovery to emotional inclusion. It champions shared parenting, emotionally aware fatherhood, and the evolving dynamics in modern Indian homes.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
- Research Insight: 95% of Indian fathers believe parenting is a shared responsibility
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MediBuddy’s #JustDadThings Campaign Turns Miniature Worlds into Giant Fatherly Truths
A Father’s Day story where AI meets emotion, highlighting how dads sacrifice silently and why it’s time to prioritize their health.
MediBuddy, India’s leading digital healthcare platform, is redefining Father’s Day storytelling with a visually stunning and emotionally grounded campaign titled #JustDadThings. Set in a carefully crafted miniature world brought alive using AI-assisted visual storytelling, the film draws attention to a profound truth: fathers often stand strong for others while neglecting their own health.
The 36-second digital campaign, conceptualized and produced in-house by MediBuddy, uses symbolic visuals, a tiny world with an outsized emotional payload, to capture the everyday selflessness of Indian dads. From chauffeuring kids to skipping their own checkups, the campaign shows how the most visible anchors in our lives often ignore their own well-being.Why It Resonates
“Culturally, fathers have long been cast as silent providers, always present, rarely prioritized,” said Manu Sankar Das, Head of Brand Marketing at MediBuddy. “This insight formed the backbone of our campaign. It’s time we shift gratitude into action by encouraging families to book regular health checks for dads.”
India ranks among countries where men are least likely to undergo preventive healthcare. Fathers especially delay screenings, downplay symptoms, and see doctor visits as secondary. This makes early detection and family nudging critical.Campaign Objectives
- Highlight: Fathers’ health is often sidelined by daily responsibilities
- Engage: Stir emotional awareness through miniature AI-crafted visuals
- Act: Encourage families to book checkups via MediBuddy for Father’s Day
- Deliver: Emotional resonance plus utility in one seamless narrative
About MediBuddy
MediBuddy serves over 100,000 patients daily and supports 125,000+ doctors across 7,500+ hospitals and 7,700+ diagnostic centers. With offerings like online/offline doctor consults, lab tests, surgeries, and multilingual support, it’s one of India’s most inclusive digital health platforms.
The company’s campaign aligns with its larger goal of pushing preventive healthcare into mainstream family conversations, using creative mediums to make important issues visible.At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
- Highlight: Fathers’ health is often sidelined by daily responsibilities
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Redcliffe Labs Reveals Men Face Greater Heart Risk in India, Launches Free hs-CRP Test Campaign for Father’s Day
New nationwide data shows Indian men exhibit higher levels of cardiac risk markers, Redcliffe Labs responds with preventive screening initiative for men.
India, June 13, 2025 , As Father’s Day approaches, Redcliffe Labs has released a comprehensive pan-India health study that unveils a concerning trend: Indian men exhibit significantly more abnormal results in key heart health markers than women. The study analyzed over 1 lakh diagnostic records from across the country, spotlighting the urgent need for early detection.
To address this issue, Redcliffe Labs is offering a free hs-CRP (High-Sensitivity C-Reactive Protein) test with every men’s full-body health check-up as part of its Father’s Day campaign.
Key Study Highlights- Cholesterol: 40.2% of men vs. 29.6% of women had elevated total cholesterol
- LDL (“Bad” Cholesterol): 43.9% of men vs. 31.7% of women
- Triglycerides: 37.4% of men vs. 27.1% of women
- hs-CRP (Inflammation Marker): 45.3% of men vs. 34.2% of women
These metrics are early indicators of chronic cardiovascular risk, including strokes, heart attacks, and arterial blockages.
“Heart Disease Doesn’t Happen Overnight”
“Men are at higher risk not because of fate, but because of avoidance,” said Aditya Kandoi, Co-founder & CEO of Redcliffe Labs. “These results are red flags waving years in advance. Our Father’s Day initiative isn’t just a campaign, it’s a wake-up call.”
The data suggests Indian men are disproportionately affected due to late diagnostics, unmanaged stress, dietary issues, and delayed medical interventions. Redcliffe Labs’ mission is to change this narrative from reaction to prevention.
Campaign Details- Offer: Free hs-CRP test with every men’s full-body checkup
- Validity: June 14–24, 2025
- Locations: 220+ cities, 80+ labs, and home-collection available
At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.
- Cholesterol: 40.2% of men vs. 29.6% of women had elevated total cholesterol
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Clove Dental Finds Its Bollywood Smile with Sikander, Starring Salman Khan and Rashmika Mandanna
With a message built around confidence and care, India’s largest dental chain enters the cinematic frame through Sikander, making oral health part of the story, not just the screen
Clove Dental, India’s most expansive network of dental clinics, has stepped into the cinematic spotlight with a high-impact partnership with the upcoming film Sikander, featuring Salman Khan and Rashmika Mandanna. This collaboration blends oral health messaging with mass cinema, reminding Indian audiences that strength begins with self-care, and that a confident smile is part of presence, not just presentation.
This is not just product placement. It is narrative positioning. The association aligns cinematic energy with a public health narrative that matters.
From Health to Heroism- Sikander * is set to deliver a story built on strength, personal resilience, and public grit. For Clove Dental, the film is a mirror to the values it has championed in its clinics and campaigns. The message is clear. Strength is not always about physical power. Sometimes, it shows up as confidence, clarity, and care.
“With Sikander, we are not entering a sponsorship space. We are entering a conversation,” said Sumit Saxena, Vice President of Marketing and Public Relations at Clove Dental. “A great smile is not a luxury. It is a signal of well-being and assurance. This film gives us a compelling space to share that belief with audiences across India.”
India’s Smile Story Expands
Founded in 2011, Clove Dental has grown into a trusted brand with over 600 clinics across 26 Indian cities. It has treated more than 3 million patients, built a team of over 1,200 doctors, and developed strong equity in ethical care, hygiene, and community engagement.
The brand is now moving from medical credibility to cultural presence. Its latest partnership with Sikander places dental care into India’s wider narrative of aspiration, public personality, and everyday performance.
With a country that continues to face high oral disease burden and low awareness, WHO has highlighted India’s need to integrate oral hygiene education into its public platforms. Clove Dental’s cinema intervention is a creative step in that direction.The Film That Fits
- Sikander * is directed by A. R. Murugadoss and is backed by production houses aligned with mass-market cinema. The story centers on determination and personal mission, anchored by characters who move with purpose. Salman Khan’s role is expected to carry strong physical and emotional tones, while Rashmika Mandanna brings credibility and connection.
Within this canvas, the brand does not arrive with sales intention. It arrives with meaning. It shows that oral care is not background health. It is frontline strength.
A New Layer in Healthcare Storytelling
This partnership is also a nod to how brands now find placement beyond advertising. Clove Dental’s message will appear within the film’s story ecosystem, complemented by behind-the-scenes content, social rollouts, and co-branded visibility. It is expected to include interactive storytelling within Clove clinics as well, allowing audiences to meet the message in real life.
Saxena notes, “People today do not respond to health awareness in the abstract. They respond when it feels familiar, visible, and honest. This film helps us meet them where they already are, in theatres, on digital platforms, and in conversation.”Not Just Looks, But Wellbeing
Clove Dental’s campaign line for this partnership focuses on the idea that smiles are not cosmetic. They are functional. They impact mood, health, confidence, and even how we are perceived. A strong smile belongs in every hero’s story, on screen and off it.
The brand’s clinics offer advanced tools for diagnostics, treatments for all age groups, and transparent pricing with zero compromise on hygiene or medical ethics.
From Clinics to Culture
This move is not about grabbing attention. It is about building legitimacy for dental care in a space that millions engage with weekly. Cinema in India has long shaped conversations around style, status, strength, and self-worth. Now, oral health gets its rightful place within that frame.
For Prittle Prattle News, this campaign reflects a maturing moment in healthcare storytelling. It is not just about selling treatments. It is about placing health where people are most likely to believe it, inside the stories they already trust.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
- Sikander * is set to deliver a story built on strength, personal resilience, and public grit. For Clove Dental, the film is a mirror to the values it has championed in its clinics and campaigns. The message is clear. Strength is not always about physical power. Sometimes, it shows up as confidence, clarity, and care.
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Anxiety, Awareness, and a $13 Billion Cost: Report by Primus Partners Reveals How India’s Youth Are Paying the Emotional Price of Climate Change
Nearly half of Indian youth aged 15 to 24 report mental distress from climate change, yet only one in three knows where to seek help. Experts say this is a critical policy failure waiting to escalate
Climate change is no longer a conversation about distant disasters or polar ice. In India, it is a lived, daily experience for the country’s most emotionally vulnerable generation. A new report by consulting firm Primus Partners has revealed the staggering mental health burden climate stress places on youth aged fifteen to twenty four. The study estimates that anxiety, stress, and emotional burnout triggered by climate uncertainty is costing the Indian economy up to thirteen point seven billion US dollars every year, equivalent to zero point three five percent of the country’s current gross domestic product.
The findings, published in a nationwide research paper titled “The Cost of Climate Change: Young Voices in a Warming World,” offer a rare look at how environmental trauma is shifting from physical health to the psychological sphere, with young minds bearing the brunt.Youth are aware, but unsupported
According to the report, over forty six percent of respondents in this age group confirmed experiencing mental health concerns such as anxiety, hopelessness, or sleep disruption directly linked to climate-related events. Alarmingly, only thirty three percent of them were aware of available support services. The remaining two thirds are left to manage these symptoms alone, even as weather extremes, seasonal unpredictability, and social uncertainty increase.
Among younger adolescents aged fifteen to eighteen, fifty six percent expressed awareness of climate anxiety. In the nineteen to twenty four bracket, that number rose to sixty percent. The intensity of the experience is also gendered. According to the report, more young women reported being emotionally affected by climate shifts than men, suggesting that future policy must be designed through a gender-sensitive lens.Mental health is not just a personal loss
What makes this study different is that it does not treat mental health as an isolated health indicator. It links it to economic loss, educational disruption, and labour productivity decline. Primus Partners estimates that the cumulative effect of climate-linked mental stress on the fifteen to twenty four age group could result in an annual economic drain of nearly thirteen point seven billion US dollars. This figure is part of a broader projected six percent national GDP reduction that the World Health Organization and allied public health groups associate with untreated health burdens tied to environmental factors.
A 2020 Royal College of Psychiatrists study in the United Kingdom had also found that sixty percent of child and adolescent psychiatrists working in the public sector had encountered patients distressed by ecological grief, climate worry, or environmental trauma. The current findings mirror that global trend but place a sharper lens on India’s youth population, which remains under-researched and underserved in mental health planning.Urgent calls for national policy integration
Experts are now urging the government to integrate climate-linked mental health strategies into existing public health structures. Dr Naveen Kumar, Head of Community Psychiatry at NIMHANS, says there is a strong case for embedding emotional wellness into climate resilience planning.
This includes:
Expanding climate education in schools, particularly focusing on emotional literacy and self-regulation
Providing specialised training to school counsellors to address eco-anxiety
– Developing formal referral pathways for students exhibiting climate-induced distress
Dr Kumar emphasised the need for disaster response strategies to include age-appropriate psychological support, especially in states prone to floods, droughts, or extreme heat.Tele-mental health, outreach and rural gaps
The report also recommends expanding Tele-MANAS, India’s government-led tele-mental health programme, to ensure that climate-related stress can be addressed in rural or low-access areas. Community Health Officers, Accredited Social Health Activists, and Auxiliary Nurse Midwives must be made part of the outreach model. Without proactive awareness, even the most comprehensive support networks risk being underutilised.
Vivek Tandon, Vice President of the Health Practice at Primus Partners, highlighted the need to apply a gender lens to all future research in this domain. With more females reporting distress in this study, policy tools must consider how caregiving burdens, social expectation, and access inequities shape female experience of climate trauma.A policy blind spot waiting to widen
Nilaya Varma, Co-Founder and CEO of Primus Partners, sees this study as a long-overdue bridge between climate policy and mental health strategy. “The findings highlight the urgent need for integrating mental health considerations into national climate resilience planning,” he said. “Young people are both the most affected and the least protected. By embedding psychological support into education, awareness, and climate readiness, we can avoid long-term socio-economic losses that will be far harder to reverse later.”
The report serves not only as an assessment of risk but as a framework for action. According to Prof Dr Sanjay Zodpey, President of the Public Health Foundation of India, climate trauma must now be considered a legitimate health determinant across public health, urban planning, and child development policy.
India has one of the youngest populations in the world. Without mental health infrastructure that acknowledges climate fear, the demographic dividend may quietly slip into a generational breakdown. The message from this report is clear. Climate is not just destroying biodiversity. It is damaging belief systems. And unless India protects its young minds now, it may pay for that oversight in both compassion and capital.At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.