Habson Communication Shines at ACEF 2025 With Eight Awards for Purpose-Led Campaigns

Recognition across innovation, CSR, and data-driven marketing underscores the agency’s growing leadership in Asia’s customer engagement space

 At the 14th edition of the ACEF Global Customer Engagement Awards, Habson Communication and its digital wing Living Brands delivered a breakout performance, collecting eight awards across categories ranging from innovation to CSR excellence. These wins position the agency among South Asia’s most strategically relevant marketing firms in 2025.
One of the most celebrated campaigns was Hygiene for All, Power for Her, created for personal care brand Harpoon. It won five awards, including two Golds for Creative Word of Mouth Marketing and Effective BTL Activity, as well as three Silvers in Effective Word of Mouth, Technology Integration, and CSR. The campaign centered around equitable access to hygiene products while promoting women’s empowerment. With live activations, storytelling, and measurable impact, it was seen by jurors as a model for brands integrating social values into commercial narratives.

Habson also earned recognition for its campaign Poribeshbandhob Ranna, Shurokkhito Bhobisshot, executed for Walton Home & Kitchen Appliance. This kitchen-focused initiative was rooted in ecological sustainability and smart cooking solutions. It secured two Silver awards for Market Research and Experiential Marketing. The campaign was lauded for translating complex consumer data into immersive on-ground experiences that resonated across urban and regional markets. A third campaign, Smartly Kori Nijer Kaaj, also by Walton, earned a Bronze for its nuanced take on personal productivity through smart home solutions.
The ACEF Global Customer Engagement Awards are considered one of Asia’s most credible platforms for evaluating innovation in branding and consumer connection. With participants from India, Sri Lanka, UAE, and Bangladesh, the awards reflect benchmarks in measurable impact and storytelling efficiency.

The 2025 edition of the summit operated under the theme of strategy meeting innovation. Each of Habson’s awarded campaigns reflected that balance, with data-fueled execution backed by human insights. Whether through digital platforms, grassroots outreach, or experiential immersion, the agency demonstrated a deep understanding of purpose-driven marketing.Speaking after the summit, Habib Rahman, Curator at Habson Communication, explained that the agency prioritizes relevance over volume. He noted that the next generation of brand audiences is drawn to authenticity, and that Habson’s creative philosophy is to produce communication that not only informs, but transforms. The wins validate this ethos and further signal the agency’s intent to lead with responsibility and resonance.

With an expanding client base, an award-winning digital unit, and campaigns grounded in real-world relevance, Habson is solidifying its role as a creative agency that blends purpose with precision. Its success at ACEF 2025 confirms that brands today require more than visibility. They need meaning.
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