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Category: Lifestyle

  • Organic Pantry and Tea Gift Boxes Are Being Positioned for Valentine’s Day by Organic India

    An Organic India spokesperson said the Valentine’s Day gift boxes bring together organic pantry staples and Tulsi based tea assortments intended for shared everyday use

    Mumbai, February 6, 2026: Organic India has introduced a set of pantry and tea based gift boxes that are being positioned for Valentine’s Day, focusing on everyday consumption rather than occasion led novelty. The range brings together certified organic food staples and Tulsi based tea assortments, reflecting a broader shift toward practical gifting choices.
    Operating under Tata Consumer Products Limited, Organic India has structured the gift boxes around products that form part of daily routines. The offerings include pantry essentials such as honey, ghee, grains, seeds, jaggery, nuts, and raisins, along with Tulsi based teas intended for regular consumption. The company is positioning these combinations as gifts that align with shared habits and household use.

    According to an Organic India spokesperson, the intent behind the Valentine’s Day selection is to offer products that extend beyond the day itself. The spokesperson said the brand is focusing on items that couples can incorporate into their daily meals and tea rituals, rather than limited use gifting formats.
    The Savoury Sweetheart Gift Box includes a mix of organic staples along with Tulsi detox kahwa, designed for home cooking and tea preparation. Another option, the Wooden Tea Gift Box, contains multiple Tulsi tea variants packaged in a reusable wooden case. The Exotic Brew Gift Box features loose leaf Tulsi blends paired with a stainless steel infuser, aimed at consumers who prefer brewed tea formats.

    The gifting range reflects how food and beverage brands are adapting seasonal occasions to promote products that fit into regular household consumption, while maintaining relevance during gifting periods.

    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • An urban forest takes root inside India Art Fair as Max Estates commissions a living installation

    Design head Saumya Saxena says the project reflects a long-term view where art, ecology, and community stewardship intersect

    Noida, 5 February 2026: Max Estates Limited has brought a living forest into the heart of the India Art Fair 2026 through FOREST II, a site specific installation by Sri Lankan born Austrian artist Raki Nikahetiya. Commissioned by Max Estates, the work reimagines the art fair installation not as a temporary exhibit but as a regenerative ecosystem designed to endure beyond the fair.
    FOREST II is conceived as a walled forest rather than an object, challenging the ephemerality of exhibition culture. The installation is a fully functional, Miyawaki inspired pocket forest composed of more than 200 native and endangered plant species suited to the semi arid climate of the Delhi NCR region. Through dense, multi layered planting, the forest is designed to accelerate ecological succession, restore biodiversity, and create habitat within a compact urban footprint.

    The sculptural enclosure of the installation has been constructed using approximately ten tonnes of reclaimed metal sourced from Max Estates’ construction sites, reinforcing the developer’s approach to responsible material reuse. Within this structure, a mix of canopy, understory, and groundcover species contributes to soil regeneration, microclimate cooling, and the return of birds, butterflies, and pollinators to the space.
    Speaking about the collaboration, Saumya Saxena, Head of Design at Max Estates, said the installation reflects the company’s belief in creating spaces that last and improve lives responsibly. She said the partnership with Raki Nikahetiya allowed Max Estates to extend its LiveWell philosophy into the cultural realm, where art, environmental care, and community impact develop together over time.

    The artist described FOREST II as a process rather than a static artwork. Raki Nikahetiya said the installation invites a slower engagement with the city, recognising care, time, and coexistence as essential elements of making. He said the growing forest affirms that regeneration is a collective act and demonstrates how nature can return to dense urban environments through sustained stewardship.
    Visitors access the installation through an opening in a four metre high wall, entering a shaded, immersive landscape designed to be experienced rather than observed. Layers of soil, emerging canopy, and a future oriented soundscape experienced through headphones create a multisensory encounter that foregrounds environmental resilience within the city.

    FOREST II has been conceived with a permanent legacy beyond the fair. Following India Art Fair 2026, Max Estates’ landscaping team will relocate and continue to nurture the forest at one of the company’s developments. There, the installation will continue to grow as a living community asset, contributing to carbon capture, soil enrichment, and long term ecological value.
    FOREST II is on view at India Art Fair 2026 from 5 to 8 February at the NSIC Grounds, New Delhi.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A fragrance led Valentine collection anchors a multi platform campaign with Kimirica

    Season of Love range brings together curated gift sets, limited edition fragrances, and a Bridgerton inspired collaboration

    Mumbai, 3 February 2026: Kimirica has introduced its Valentine season offering titled Season of Love, centred on fragrance led storytelling and curated self care gift sets designed to mark relationships of romance, friendship, and personal expression.
    At the heart of the collection is a limited edition collaboration inspired by the Bridgerton universe, translating themes of elegance and romance into a sensorial gifting experience. The range features three immersive fragrances, Lady in Silver infused with White Wisteria, Mayfair Soiree infused with Orange Rind and Cedar, and Midnight Masquerade infused with Neroli and Thyme. Each fragrance is positioned to reflect a distinct mood, extending Kimirica’s approach to experiential gifting.

    Alongside the collaboration, Kimirica continues to offer its established Valentine collections, Love Story and The Gentleman. These ranges remain central to the brand’s seasonal portfolio, offering familiar expressions of romance, grooming, and refined self care through fragrance and ritual based formats.
    Gifting for men is anchored by The Gentleman Collection, characterised by a musk and amber fragrance profile and designed around everyday grooming rituals. The collection includes face, body, and hair care products available in full size and travel friendly formats, as well as curated gift sets such as The Gentleman Bath Care Trio, Treasure Trove, Experience Set, and Travel Case. Complementing this is the French Note Collection, centred on authentic French Lavender, and a newly introduced home fragrance range featuring woody spicy, green, aqua, and oriental scent profiles across collections including The Souq, Figure It Out, Bella Amalfi, and Bling Tiger.

    For women, the Valentine range is led by the Love Story collection, recognised for its Night Blooming Jasmine and Gardenia fragrance and positioned as a long standing seasonal favourite. Eau de Parfums such as Mi Amor, an amber based fragrance, and Red Carpet, from the chypre family, add differentiated fragrance expressions. The Bridgerton inspired Lady in Silver, along with Mayfair Soiree and Midnight Masquerade, further expands the range with floral green and citrus profiles presented as limited edition gifting options.
    A key highlight of the season is the Celebration of Love Advent Calendar, positioned as a keepsake gifting format. Inspired by symbolic promises associated with long term relationships, the calendar includes 14 self care products spanning bath, body, skincare, fragrance, and hair care, bringing together products from multiple Kimirica ranges into a single premium offering.

    The Season of Love collection is available across leading e commerce platforms including Nykaa, Tira Beauty, Amazon India, Swiggy, Blinkit, and Zepto. The range is also available at Kimirica’s physical stores in Indore, Mumbai, and Delhi, as well as through select global retail partners.
    Founded in 2012, Kimirica operates as a luxury lifestyle brand focused on fragrance driven storytelling, vegan formulations, and experiential product design. Through its Valentine campaign, the brand is positioning seasonal gifting as a cohesive, multi category experience built around fragrance and ritual.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Mumbai Hosts AD100 2026 Ceremony Honouring Excellence in Architecture and Design

    The annual AD India showcase presented by Asian Paints recognised 100 leading architects and interior designers, introduced 18 new entrants, and awarded Vikas Dilawari Architects and Romi Khosla Design Studios at Taj Lands End.

    Mumbai, 2 February 2026: AD India hosted the 2026 edition of AD100, its definitive annual list spotlighting the most influential architects and interior designers working across India and the subcontinent. Presented by Asian Paints and supported by Haique Luxury Surfaces and Siemens, the event was held at Taj Lands End and brought together leaders from architecture, interiors, culture, art, and design.
    The AD100 2026 list featured 18 new entries, reflecting the arrival of emerging practices whose work is introducing fresh ideas and approaches to contemporary design. Alongside these new names, the list also recognised established practitioners whose work continues to shape architectural and interior discourse across the region. The honourees were felicitated at an exclusive gathering attended by industry figures including Nozer Wadia, Abha Narain Lambah, Ashiesh Shah, Vinita Chaitanya, and Annkur Khosla.

    Mrinalini Ghadiok, Head of Editorial Content at AD India, said she has long viewed AD100 as a record of where Indian architecture and design position themselves at a given moment. She added that encountering the list from within during her first year in the role felt particularly meaningful, noting that the 2026 edition makes space for continuity and legacy while also recognising practices that are questioning norms and extending the vocabulary of design.
    Amit Syngle, Managing Director and CEO of Asian Paints Ltd, spoke about the importance of material understanding in design. He said that innovation is not limited to new products but also includes new ways of thinking and seeing, adding that sustained inquiry and material intelligence will shape the next generation of spaces and surfaces.

    The evening also recognised distinguished contributions through Excellence Awards. Romi Khosla Design Studios received the Excellence Award for a Cultural Institution for the M.F. Husain Museum in Doha, while Vikas Dilawari Architects were honoured with the Excellence Award for Architectural Restoration.
    Peer to Peer awards were presented to Pinakin Patel, Earthscape Studios, Kunal Maniar and Associates, Shonan Purie Trehan, and Grounded, acknowledging recognition from fellow professionals within the architecture and design community.

    The AD100 trophy reflects architectural values through its form and materiality. Crafted from engineered stone, its monolithic silhouette and natural grey finish draw inspiration from architecture in its most enduring state, representing legacy, material honesty, and clarity of vision shared by the AD100 community.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • A New Fibre Based Sleep Platform Signals Duroflex’s Push Beyond Traditional Mattresses

    Sridhar Balakrishnan, Chief Executive Officer, Duroflex Limited, says the Airboost platform built with over one lakh adaptive fibres is designed to address pressure relief, airflow, and deep restorative sleep in Indian conditions

    Duroflex has introduced Airboost™, a fibre based sleep technology platform that marks a shift in how mattresses are engineered and evaluated in India. Moving beyond traditional foam, coir, and spring constructions, Airboost is positioned as a material science driven response to long standing gaps in sleep comfort, thermal regulation, and postural support.
    At the core of Airboost™ is an open matrix structure made up of more than one lakh independent micro adaptive fibres. These fibres respond dynamically to body weight and movement, allowing the mattress to contour locally to different pressure zones throughout the night. By continuously adjusting to posture changes, the platform aims to distribute pressure more evenly and reduce stress on the spine and joints.

    Unlike closed cell materials that trap heat, Airboost™ is built around a three dimensional open air architecture that enables airflow from all directions. This design supports continuous heat dissipation away from the body, a factor increasingly recognised as critical to sleep quality in India’s hot and humid climate. Improved breathability and temperature regulation play a key role in sustaining uninterrupted sleep cycles.
    Following comparative testing against multiple branded mattresses in India, Airboost™ has received exclusive approval from the National Health Authority for supporting spinal health. It has also been approved by the Indian Society for Sleep Research for enabling enhanced N3 sleep, commonly referred to as slow wave sleep. This stage of sleep is associated with physical recovery, tissue repair, immune strengthening, and overnight energy restoration.

    The launch aligns with Duroflex’s Designed to De Stress philosophy, which applies sleep science to address unmet consumer needs across the sleep and comfort ecosystem. In India, demanding work schedules, lifestyle stress, and environmental factors continue to compromise sleep quality, making postural adaptation, temperature control, and restorative sleep increasingly important.
    Speaking on the platform, Sridhar Balakrishnan, Chief Executive Officer of Duroflex Limited, said material innovation in the mattress category had not kept pace with evolving consumer expectations. He said Airboost™, developed as a Make in India technology, works with the body’s natural physiology rather than against it, reducing the effort required to regulate temperature, maintain posture, and re energise during sleep.

    He added that with Duroflex’s new manufacturing facility in Hosur now fully operational, the company expects Airboost to find relevance among consumers seeking deeper and more restorative sleep outcomes.
    Developed as part of Duroflex’s long term focus on sleep science and material innovation, Airboost™ reflects a broader shift toward rethinking how mattresses are built for modern lifestyles. As research continues to link sleep quality with long term health outcomes, materials that can measurably improve sleep architecture are expected to play a growing role in preventive health and wellbeing.
    The Airboost™ range is available across multiple variants under the Duropedic portfolio, offering different comfort configurations and thickness options. The collection is available through Duroflex Experience Centers across India, select retail partners, and the company’s direct to consumer platform.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • Fragrance Becomes the Medium as Kimirica Interprets Bridgerton Through Design and Ritual

    Rajat Jain, Co founder and Chief Executive Officer, Kimirica, and Kimi Jain, Co founder and Head of Brand Experience, Kimirica, say the Netflix collaboration reflects a shift toward deeper cultural partnerships

    Kimirica has entered a fragrance led cultural collaboration with Netflix and Shondaland’s globally popular series Bridgerton, signalling a deeper, more considered approach to pop culture partnerships by Indian lifestyle brands.
    Rather than treating the association as a licensing exercise, Kimirica has positioned fragrance as the primary medium through which Bridgerton’s narrative, emotion, and ritualistic elegance are interpreted. The Kimirica x Bridgerton collection translates the series’ mood into a multi category self care and home fragrance experience, anchored in scent, design, and daily rituals.

    The collection is structured around three distinct fragrance stories inspired by the Bridgerton universe. Mayfair Soirée offers a fresh daytime profile, built around bright citrus notes of orange rind balanced with a woody cedar base, intended for everyday use. Lady in Silver takes a softer and more restrained approach, centred on white wisteria and designed for quieter, intimate moments. Midnight Masquerade introduces a deeper, evening oriented fragrance, blending neroli and thyme to create warmth that extends naturally into home fragrance formats.
    These fragrance stories span body and hand washes, body and hand lotions, body mists, soy candles, reed diffusers, room sprays, curated hand caddy sets, and luxury gifting formats. Body mists occupy a central role in the collection, reflecting growing consumer preference for lighter and more flexible scent applications that can be layered across the day.

    The hand caddy sets emerge as a distinctive design element within the range. Conceived as refined sink side accessories, they combine everyday function with visual appeal, reinforcing Kimirica’s broader strategy of building lifestyle ecosystems rather than isolated products. The approach allows fragrance to move fluidly across personal care and living spaces, strengthening continuity across categories.
    Speaking on the collaboration, Rajat Jain, Co founder and Chief Executive Officer, Kimirica, said, “With Kimirica x Bridgerton, we wanted to create something truly larger than life. Fragrance has always been our strongest expression, and this collaboration allowed us to build an entire world around it, one that feels emotional, immersive, and indulgent at every touchpoint.”

    Design plays a central role in shaping this world. Regency inspired illustrations, metallic foiling, and carefully calibrated colour palettes give the collection visual depth while maintaining everyday usability. The packaging is positioned as collectible yet functional, reflecting the brand’s philosophy that luxury should feel lived in rather than ornamental.
    Kimi Jain, Co founder and Head of Brand Experience, Kimirica, said, “A truly premium product is a holistic experience. It cannot force a choice between luxury, wellness, and responsibility. This collection reflects our belief that indulgence today must be thoughtful, where design, fragrance, formulation, and ethics coexist seamlessly.”
    Every product in the collection is vegan, cruelty free, dermatologically tested, IFRA certified, and manufactured in India. Formulations are free from SLS and parabens, developed using responsibly sourced ingredients through Kimirica’s in house research and manufacturing capabilities. These commitments extend across the brand’s wider portfolio spanning fragrance, bath and body, skincare, home fragrance, and personalised gifting.
    With presence across more than 100 locations in India and a strong direct to consumer platform, Kimirica continues to expand its footprint in fragrance led self care and home experiences. The Bridgerton collaboration reflects a growing maturity in India’s lifestyle brand ecosystem, where cultural relevance is shaped by depth, intentionality, and long term brand equity rather than novelty.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.

  • India’s Spirit of Togetherness Takes Centre Stage in StarDream Cruises’ New Brand Films

    Senior Vice President Naresh Rawal says the two films reflect how the cruise line has adapted onboard experiences to feel intuitive and inclusive for Indian travellers

    StarDream Cruises has released two new brand films that mark a shift towards experience led storytelling, focusing on ease, connection, and presence as defining elements of life at sea.
    The films reflect a moment when everyday distractions fade, allowing travellers to slow down and focus on what truly matters. As the brand continues to expand its presence in India, this storytelling approach highlights how cruising is designed to feel effortless, with every detail taken care of on board.

    Looking ahead to 2026, the communication is guided by the theme Disconnect to Reconnect, supported by the brand tagline Perfect Moments. Together, they express the belief that when travel flows seamlessly, it creates space for people to reconnect with experiences, relationships, and time well spent.
    This idea is brought to life through two films. The master brand film, A World Between S.E.A & SKY, shot aboard Genting Dream, captures the rhythm of everyday life on board. It follows individuals, couples, families, friends, groups, and corporate travellers as they share the same space while moving at their own pace. From flavour led culinary journeys and high energy entertainment to elegant accommodation, safety, and attentive service, the film shows how each element works in harmony, allowing guests to remain present in the moment.

    The second film, A Voyage Called India: A Heart That Sails With Us, focuses on how Indian culture is woven into the StarDream Cruises experience. Featuring families and groups from Marathi, Gujarati, Punjabi, Kannada, and Bengali backgrounds, the film reflects the country’s diversity. Through vegetarian, non vegetarian, and Jain dining options, along with shared habits and conversations, it shows how familiarity and inclusion shape the journey for Indian travellers. The film concludes with the idea that while languages and customs may differ, the sense of belonging remains shared.
    Extending the storytelling beyond digital platforms, A Voyage Called India: A Heart That Sails With Us will also be screened in cinemas during the Republic Day period alongside Border 2. The film will be shown across 9 states, 2 Union Territories, 23 cities, and 63 screens between 23 and 29 January 2026, allowing audiences to experience the story collectively in a setting where themes of identity and unity naturally resonate.

    Commenting on the films, Naresh Rawal, Senior Vice President for Sales and Marketing at StarDream Cruises, said, “Both these films reflect how we think about the StarDream Cruises experience today. A World Between S.E.A & SKY captures the rhythm of life on board, while A Voyage Called India: A Heart That Sails With Us brings focus to how Indian travellers experience that journey. From food preferences and familiar comforts to the way families, friends, and groups come together, the films show how we have adapted cruising to feel intuitive and inclusive for Indian guests.”
    With sailings from key Asian ports including Genting Dream from Singapore, Star Voyager from Hong Kong, and Star Navigator from Taiwan, along with short two night and three night itineraries, the cruise line continues to offer Indian travellers an easy and culturally familiar way to experience cruising.
    Together, the two films reinforce the belief that when travel takes care of the details, guests are free to disconnect from everyday routines and reconnect with moments that feel natural, meaningful, and lasting.
    At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.